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2021 PRI Road Tour

Spanning everything from legendary hill climb events to weekend-long ragers celebrating all things fast, the PRI Road Tour showcases the wide range…

Special Report: 2021 PRI Trade Show

After a year’s hiatus, members of the racing industry are more excited than ever to gather in Indianapolis next month to catch up on new product…

Kickin' Up Dirt with the 2022 Polaris RZR Pro XP

Photo courtesy of Polaris New trim levels and options continue to expand the appeal for this segment-defining UTV, but it’s still core capability…

Super Sized

Photos courtesy of Chevrolet Racers asked for it and Chevrolet delivered: a 572-cubic-inch big block option for the 2022 COPO Camaro. After a…

Exclusive Coverage: 2021 PRI Road Tour

PRI’s groundbreaking Road Tour is back, and this year our award-winning content creators are hitting the pavement—and dirt—at events and race tracks…

PRI Membership: It's All About Power

PFI Speed Unity in the racing industry has never been more critical than now to ward off government overreach. Here, one motorsports entrepreneur…

The Coating Question

Photo Courtesy of Tech Line Coatings As parts-coating types proliferate, what kind of real-world benefits can racers expect from these treatments…

Turning Pipe Dreams Into Reality

New developments are putting custom exhaust fabrication within reach of more in the racing community, with better results and faster build times. …

A New Twist In Crankshaft Development

Innovative designs and new applications are keeping manufacturers busy as engine builders and outrageous boost levels demand more of the product.…

Business Profile: Evasive Motorsports

Always on the cutting edge of market trends, this multi-faceted Southern California racing operation began by focusing on the import scene, even…

Future Planning: OEMs Plotting a Path Toward EV Racing

Photo courtesy of Nissan As regulations push production car design toward electrification, automakers across the globe are now looking at EV…

How EVs Will Shape the Future of Motorsports Safety

Photo courtesy of Ford Motorsports safety has primarily focused on internal-combustion vehicles. But with the growth of EV participation at every…

Charging to the Front: EV Racing

With the auto industry on the road to EV transition, the racing community prepares for change. At the 2021 Summit Racing Equipment NHRA Nationals…

Special Report: Manufacturer-Dealer Relationships

In these times of need-it-now instant gratification, seemingly endless virtual meetings, and COVID-related shortages, it’s an old-fashioned personal…

PRI 2021: Innovation On Display

New product introductions are the key attraction at the PRI Trade Show, so add these first-time exhibitors to your list of companies’ booths to…

PRI 2021: Never Stop Learning

Darin Morgan, BES Racing Engines Stay informed of the changing business landscape by attending one of the many PRI Education seminars that will take…

Call To Action: saveourracecars.com Championship Night

A special PRI-sponsored program at Wisconsin’s Madison International Speedway focuses attention on passing legislation critical to the motorsports…

Exclusive Coverage: 2021 PRI Road Tour

Let’s go racing! PRI’s iconic Road Tour returns for its sophomore season, and this year we’ve unleashed our award-winning content creators on events…

PRI Founding Members: Connections Are Everything

As an industry we’re strongest when we stand united, both against legislative hurdles as well as in the pursuit of business goals. The fourth…

Planning for PRI 2021

We’ve got the checklist to help you make the most of your visit to Indianapolis for the world’s premier motorsports trade event in December. Yellow…

Budding Budget-Beaters

Eastern Pennsylvania’s Dirt Squirts Kart Club balances laid-back fun with organized competition. There’s a tiny revolution going on in Eastern…

Positive Reinforcements

Armed with specialized building techniques, modern digital tools, and advanced materials, today’s fabricators are building stronger, safer and more…

Power Channels

Photo courtesy of Frankenstein Engine Dynamics Custom, purpose-built intake manifolds are still a priority for high-end racers, but serious…

Talking Trailers

An exchange of ideas and information helps manufacturers and dealers match racers with their dream hauler. Here are the important questions for both…

Business Profile: Shock Therapy

This Arizona-based off-road suspension specialist has become a powerful ally to UTV and shock manufacturers while winning over racers with…

From Concept To Track

Photo courtesy of Brodix The journey of cylinder head development starts with a need, then an idea, followed by a combination of computers and…

Mighty Micro Powerplants

How motorcycle engine builders find big power in small packages, keeping pace with some of their larger race vehicle counterparts. Successful…

Cost Controls

Photo courtesy of FloRacing Night in America Big names, large purses, and tight competition have elevated the dirt late model segment to new…

Tech Transfer

On-track validation is still an important aspect of race car development in dirt late model racing, but data acquisition, wind tunnel testing, and…

Special Report: The Evolution of Trackside Sales

For some trackside vendors, the race track is an oasis in a treacherous retail market. Trackside vendors have a special and very important role…