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May 2021
Featured
Special Report: Eyes on the Prize
Purse structure is really not all that complicated, but that doesn’t mean there is a one-size-fits-all solution to how payouts are determined, or…
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First Look: PRI MEMBERSHIP
Businesses may now show their support and commitment to the motorsports industry by joining together under Performance Racing Industry’s landmark…
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Thunder and Lightning
Micro, mini, and Lightning sprints offer big fun and competitive racing at budget prices. And with steadily escalating purses, are they finally…
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HEATING UP THE 410 COMPETITION
Ford Performance and Toyota Racing Development are both putting the finishing touches on their purpose-built 410-cubic-inch sprint car engines. With…
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Race Team Confidential: Boehm Racing—Kevin Boehm, Columbus, Ohio
As engineer and driver, this SRO TC America Series road racing competitor remains “very hands-on with the car, both on and off track.”
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Ask the Experts: Manufacturer’s Reps
Offering a suite of services, these “outside sales forces” can help identify opportunities, move product faster, and manage customer relationships.
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Tech Update: Upgrading The Fuel System
How to determine when your engine has reached its limit and which solutions will yield the desired results for your particular high-performance…
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From the Editor
Two things I think while eagerly awaiting this month’s 105th running of the Indianapolis 500 presented by Gainbridge…
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Two things I think while marveling at Emelia Hartford’s recent 9.41-second pass in the quarter-mile at Auto Club Famoso Raceway, making hers the…
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Four things I think while awaiting the start of this month’s (March 11–14) NHRA Camping World Drag Racing Series 2021 season opener at Gainesville…
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Consumer Financing: Knowledge = Sales
Are you leaving potential sales on the table, so to speak?
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Unleash More POWER With JMS Chip And Performance Products
JMS Chip is a manufacturer of high-quality electronic components for the Automotive and Powersports industries. They develop and design products that…
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MAXIMIZE HORSEPOWER WITH HIGH-PERFORMANCE EXHAUST SYSTEM COMPONENTS
Perfecting your vehicle’s exhaust system can increase your car’s horsepower and speed.
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Hot Shot's Secret-Sponsored Firepunk Diesel S10 Sets New World Record
The Hot Shot's Secret-sponsored Firepunk Diesel S10 broke the world record during the qualifying round of the Radial Vs. World class at No Mercy 11…
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Trailer Tested, Racer Approved & American Made
Pit Pal Products is the leader in outfitting trailers, shops, and garages with high-quality aluminum products to fulfill your organization needs. Why…
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Consumer Financing: Optimize Your Program With Training
Evidence suggests that automotive merchants could help increase sales because by optimizing their consumer financing program. For example,…
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