November 2020
Featured
SUCCESS STORIES: ON THE GAS
A proactive approach has helped these motorsports companies not just survive, but prosper amid the COVID-19 pandemic.
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REFUELED ENGINE TECH
Power gains come in a variety of packages, and several of today’s top engine builders reveal the advances that are driving developments into 2021.
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BUSINESS OPERATIONS: A PRIMER FOR 2021
Next-level strategies can help your company better connect with customers and chart a path to success in a quickly evolving marketplace.
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INTERNATIONAL REPORT: THE PRODUCTS THAT ARE DRIVING MOTORSPORTS ABROAD
Five overseas motorsports journalists share which segments of racing—and the parts most widely used in those classes—are generating excitement in…
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INDUSTRY INSIGHTS: RAY EVERNHAM
From racer to crew chief to team owner, the NASCAR Hall of Famer looks back on five decades worth of motorsports experiences and offers a preview of…
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SPONSOR SPOTLIGHT: CHAMPION RACING OIL AND WILLIAMS GROVE SPEEDWAY
This potent combination of sponsor and race venue is a well-oiled machine, producing the Champion Racing Oil National Open that’s been refined and…
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PRI EDUCATION: HOW TO CREATE AN EFFECTIVE PRICING POLICY
It’s safe to say there is one race that none of us likes—the race to the bottom. After all, your company has invested millions into engineering, R…
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KNOW YOUR ADVOCATES
For years it’s been said that members of Congress are less popular than traffic jams. Know what else ranks higher than your public servants in DC,…
Read moreCELEBRATE THE WINS
For as long as I can remember, PRI has made a habit of regularly checking in with our industry friends, whether it’s parts manufacturers, WDs,…
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Trailer Tested, Racer Approved & American Made
Pit Pal Products is the leader in outfitting trailers, shops, and garages with high-quality aluminum products to fulfill your organization needs. Why…
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Consumer Financing: Optimize Your Program With Training
Evidence suggests that automotive merchants could help increase sales because by optimizing their consumer financing program. For example,…
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Isky Racing Cams on Valvetrain Maximization—Efficiency vs. Effectiveness
Isky explains the importance of valvetrain efficiency and how to maximize valvetrain stability without sacrificing power.
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Boost Your Machining Speed in the Shop
The critical need for speed and precision on the track is reflected in the shops who make the parts powering those runs. And like on the track, it’s…
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Win With Wegner And The New LS 427 Weekend Warrior
From the creator of the original NASCAR LS Spec Engine and the DIRTcar Series W16, Wegner Automotive Research is proud to introduce its newest sealed…
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