November 2020

INDUSTRY INSIGHTS: RAY EVERNHAM

From racer to crew chief to team owner, the NASCAR Hall of Famer looks back on five decades worth of motorsports experiences and offers a preview of…

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SPONSOR SPOTLIGHT: CHAMPION RACING OIL AND WILLIAMS GROVE SPEEDWAY

This potent combination of sponsor and race venue is a well-oiled machine, producing the Champion Racing Oil National Open that’s been refined and…

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PRI EDUCATION: HOW TO CREATE AN EFFECTIVE PRICING POLICY

It’s safe to say there is one race that none of us likes—the race to the bottom. After all, your company has invested millions into engineering, R…

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The Next Game

Let’s be clear: 2020 wasn’t supposed to go down like this. 

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KNOW YOUR ADVOCATES

For years it’s been said that members of Congress are less popular than traffic jams. Know what else ranks higher than your public servants in DC,…

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CELEBRATE THE WINS

For as long as I can remember, PRI has made a habit of regularly checking in with our industry friends, whether it’s parts manufacturers, WDs,…

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Sponsored Content

Trailer Tested, Racer Approved & American Made

Pit Pal Products is the leader in outfitting trailers, shops, and garages with high-quality aluminum products to fulfill your organization needs. Why…

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Consumer Financing: Optimize Your Program With Training

​​​​​​​Evidence suggests that automotive merchants could help increase sales because by optimizing their consumer financing program. For example,…

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Isky Racing Cams on Valvetrain Maximization—Efficiency vs. Effectiveness

Isky explains the importance of valvetrain efficiency and how to maximize valvetrain stability without sacrificing power.

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Boost Your Machining Speed in the Shop

The critical need for speed and precision on the track is reflected in the shops who make the parts powering those runs. And like on the track, it’s…

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Win With Wegner And The New LS 427 Weekend Warrior

From the creator of the original NASCAR LS Spec Engine and the DIRTcar Series W16, Wegner Automotive Research is proud to introduce its newest sealed…

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