THE PRI SHOW
REGISTRATION OPENS JULY 2025
December 11-13, 2025

Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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Connect with 40,000 attendees from all 50 states and 70 countries, Dec. 11-13.
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Join the world's largest gathering of motorsports professionals, Dec. 11-13.
REGISTRATION OPENS JULY 2025Latest news

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NASCAR officials have introduced specific penalty options for manufacturers in an update to the NASCAR Rule Book in case the sanctioning body finds…
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Ford Announces Key Leadership Changes
Ford Motor Company has announced several key changes to its leadership group. Sherry House, who has served as vice president, finance, since June,…
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Brembo Celebrating 50 Years in Motorsports in 2025
Brembo, the Italian brake manufacturer, is celebrating its 50th anniversary in motorsports in 2025 and will be marking the occasion with a series of…
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