THE PRI SHOW
REGISTRATION OPENS JULY 2025
December 11-13, 2025

Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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Connect with 40,000 attendees from all 50 states and 70 countries, Dec. 11-13.
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Join the world's largest gathering of motorsports professionals, Dec. 11-13.
REGISTRATION OPENS JULY 2025Latest news

P1 Motor Club Breaks Ground in St. Lucie County, Florida
P1 Motor Club, a new motorsports facility in St. Lucie County, Florida, has officially broken ground. When completed, the facility will have more…
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West Coast Stock Car/Motorsports Hall of Fame Inducts Class of 2025
The West Coast Stock Car/Motorsports Hall of Fame recently enshrined its 22nd class of inductees at a ceremony in Las Vegas and also recognized the…
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Bryan Herta Autosport Relocates to New Facility
Bryan Herta Autosport, the championship-winning sports car team, is relocating operations to a new facility in Brownsburg, Indiana. The race team…
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