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The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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Connect with 40,000 attendees from all 50 states and 70 countries, Dec. 11-13.
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July 2025
Attendee Registration Now Open for the 2025 PRI Show
New registration features make securing a PRI Show badge in 2025 easier than ever before. The wait is over—attendee registration for the 2025 PRI…
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July 2025
Machinery Row: The Ultimate Destination for Race Builders
If you're in the market for cutting-edge machining equipment, there's one place you absolutely can't miss at the 2025 PRI Show: Machinery Row in the…
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July 2025
Steve York Named ARCA Menards Series West Director
Steve York has been appointed as the new director of the ARCA Menards Series West, bringing decades of motorsports experience to the role. York has…
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