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2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published Quarterly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals Quarterly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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October 2026
GRIDLIFE, World Racing League Revive 25 Hours of Thunderhill
GRIDLIFE and World Racing League (WRL) are reviving the 25 Hours of Thunderhill as part of the newly announced GRIDLIFE Thunderhill, a new…
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October 2026
HRC US to Introduce New Trophy Truck for 2027 SCORE World Desert Championship
Honda Racing Corporation USA (HRC US) will debut a new race truck––the Honda Passport Baja Spec––developed to compete in the top Trophy Truck class…
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October 2026
Dakar Rally Relocates From Saudi Arabia for 2027
The Dakar Rally will temporarily relocate out of Saudi Arabia for 2027, organizers announced, citing ongoing conflict in the region. The Amaury…
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