2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published Quarterly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals Quarterly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

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BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

Attendees in a booth at the PRI Show.

Register For the PRI Show Today and Save Money and Time On-Site in Indy

Registration is now open for the 2026 PRI Show, the premier trade event for the global motorsports industry. Taking place December 10-12 at the…

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Futureproofing Sponsorship Programs

Watch Here: 'Futureproofing Your Sponsorship' Webinar

The sponsorship landscape is changing fast––and a recent PRI webinar is here to help you keep up. During an info-packed webinar…

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No. 26 XM Satellite Radio AGR Acura ARX-01a

HRC Launches HRC Heritage Racing Program

Honda Racing Corporation USA (HRC US) has launched the HRC Heritage Racing Program, a new effort focused on selling, restoring and supporting…

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