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2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published Quarterly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals Quarterly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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October 2026
Ford to Return to WRC as Full Factory Team in 2028
Ford is returning to rally racing in the FIA World Rally Championship as a full factory-backed team beginning in 2028, the automaker announced. As…
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October 2026
Lucas Oil promotes Naomi Furgiuele to Chief Operating Officer
Lucas Oil, the Indianapolis-based manufacturer and distributor of high-performance automotive additives and lubricants, has promoted Naomi Furgiuele…
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October 2026
PRI Hoosier 500 Entry Period Opens
The entry period for the PRI Hoosier 500––the annual sim race held at the virtual Indianapolis Motor Speedway––is now open. Competitors can submit a…
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