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2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published Quarterly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals Quarterly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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October 2026
zMAX CARS Tour Reveals 2027 Schedule
The zMAX CARS Tour, the late model stock car series, has revealed its event schedule for 2027. Set to open on February 6, 2027, the series' 12th…
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October 2026
US Round Added to 2027 WRC Calendar
The FIA World Rally Championship (WRC) has confirmed its 15-round calendar for 2027, headlined by the return of the United States and United Kingdom…
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October 2026
GL27 Racing Launches Race Operations Program for Autistic Young Adults
Gerard Lopez and GL27 Racing have launched a new motorsports workforce-development initiative that will place autistic young adults in active race…
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