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THE PRI SHOW
REGISTRATION OPENS JULY 2025
December 11-13, 2025
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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Connect with 40,000 attendees from all 50 states and 70 countries, Dec. 11-13.
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Join the world's largest gathering of motorsports professionals, Dec. 11-13.
REGISTRATION OPENS JULY 2025Latest news
June 2025
Save the Date: PRI Attendee Registration Opens in Three Weeks
The road to the 2025 PRI Show, December 11-13, downtown Indianapolis, continues in just a few weeks when attendee registration opens for qualified…
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June 2025
INDYCAR to Debut New Car, Engine Formula in 2028
INDYCAR is planning to debut a new chassis and engine formula in 2028, the Indianapolis-based sanctioning body announced. Dallara, the Italian car…
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June 2025
Report: Knoxville Raceway Generates $74.2M in Annual Impact
A newly released independent economic impact report conducted by the United States Motorsports Association (USMA) has found that Knoxville Raceway…
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