THE PRI SHOW
REGISTRATION OPENS JULY 2025
December 11-13, 2025

Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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Connect with 40,000 attendees from all 50 states and 70 countries, Dec. 11-13.
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Join the world's largest gathering of motorsports professionals, Dec. 11-13.
REGISTRATION OPENS JULY 2025Latest news
Watch: PRI President Jim Liaw on The Creative Drive Podcast, Recorded at PRI 2024
At the recent PRI Show in downtown Indianapolis, PRI President Jim Liaw sat down with The Creative Drive, the podcast hosted by Racer's…
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WDRA, IHRA Unite Sanctioning Bodies Ahead of 2025 Season
In a groundbreaking move for the world of drag racing, the World Drag Racing Alliance (WDRA) and the International Hot Rod Association (IHRA) have…
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Bipartisan Automotive Performance and Motorsports Caucus Takes Shape in Congress
U.S. Reps. Doug LaMalfa (R-Calif.) and Sanford D. Bishop (D-Ga.) are leading efforts in Congress to speak on behalf of the automotive industry and…
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