2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published Quarterly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals Quarterly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

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BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

PRI Show race car display.

Last Chance to Register for 2026 PRI Show Before Badge Mailing Deadline

Registration is open online for the 2026 PRI Show, the premier trade event for the global motorsports industry taking place December 10-12 at the…

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Sportsman Racing League

Bill Bader Jr. Launches New Sportsman Sanctioning Body

Bill Bader, Jr., owner of Summit Motorsports Park in Norwalk, Ohio, and SEMA Board of Directors member, has announced the formation of a brand-new…

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The Wheel Group logo and image of Nick Garza sales territory manager

The Wheel Group Adds Nick Garza as Territory Sales Manager

The Wheel Group (TWG)––the Ontario, California-based designer, developer and owner of aftermarket wheel, tire, accessory and off-road brands––has…

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