2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published Quarterly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals Quarterly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

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BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

25 Hours of Thunderhill

GRIDLIFE, World Racing League Revive 25 Hours of Thunderhill

GRIDLIFE and World Racing League (WRL) are reviving the 25 Hours of Thunderhill as part of the newly announced GRIDLIFE Thunderhill, a new…

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HRC US Trophy Truck

HRC US to Introduce New Trophy Truck for 2027 SCORE World Desert Championship

Honda Racing Corporation USA (HRC US) will debut a new race truck––the Honda Passport Baja Spec––developed to compete in the top Trophy Truck class…

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Dakar Rally Relocates From Saudi Arabia for 2027

The Dakar Rally will temporarily relocate out of Saudi Arabia for 2027, organizers announced, citing ongoing conflict in the region. The Amaury…

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