THE PRI SHOW
REGISTRATION OPENS JULY 2025
December 11-13, 2025

Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
Learn More
Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
Learn More
Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
Learn MoreEXHIBITOR
Connect with 40,000 attendees from all 50 states and 70 countries, Dec. 11-13.
Buy A BoothATTENDEE
Join the world's largest gathering of motorsports professionals, Dec. 11-13.
REGISTRATION OPENS JULY 2025Latest news

WIMNA to Relaunch Charlotte Chapter Headed by Alba Colón
Women in Motorsports North America (WIMNA) has announced an event to relaunch its original Charlotte, North Carolina, chapter with industry…
Read more
Tread Lightly! Partners With Ford Performance Racing School
Tread Lightly!, a Utah-based nonprofit dedicated to promoting responsible motorized recreation through education and stewardship programs, has…
Read more
U.S. Delays Increased Country-Specific Tariffs Until August 1
President Trump's self-imposed July 9 deadline to strike new deals with international trade partners has come and gone with new developments for…
Read more