About Us

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through the world’s premier auto racing trade show in Indianapolis, Indiana, as well as PRI’s award-winning monthly business magazine, digital platforms and social networks, motorsports industry members from all over the world remain at the cutting edge of the worldwide racing marketplace. Founded by racing entrepreneur Steve Lewis, PRI was purchased by SEMA in 2012.

The annual PRI Trade Show features over 1,000 companies exhibiting in more than 3,400 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis. Launched in 1988, the Show encompasses all forms of racing and attracts attendees from all 50 states and across the globe, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

PRI, whose sphere of influence includes drag racing, short track, stock car, road racing, off-road, vintage, endurance, karting, truck and tractor pulling, performance marine, and more, is known as the leading publishing and events company for racing and performance professionals. Value-added services include an extensive PRI Education program at the annual Trade Show, regular networking events at major racing hubs across the US, and hosting of best-in-class conferences during Race Industry Week, among others. The company is based in Aliso Viejo, California, with offices in Indianapolis.

Performance Racing Industry means business!


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