Mission Statement

PRI Launches New Initiatives to Support Racing Industry

Performance Racing Industry will increase engagement and support for the racing industry through new tools and initiatives specifically for the motorsports community. The programs will be designed to support race-related businesses and racers, and to further protect the motorsports community.

In 2020, PRI created a new executive leadership position and office in Indianapolis to better serve and engage the racing community. Industry resources have also been expanded to connect industry professionals throughout the year. Longtime readers of PRI Magazine can now enjoy a fully digital version of the magazine.

Created in response to feedback from the industry through surveys, town hall gatherings and meetings at various industry events, these initiatives are outlined in PRI's newly created Mission Statement:

PRI MISSION STATEMENT

PRI Fuels the passion for motorsports. We build, promote and protect the racing community.
WE WILL DO THIS BY...

• Representing the interests of the PRI community: racers, enthusiasts, builders, tracks, sanctioning bodies and businesses.
• Protecting motorsports through legislative action, legal support and advocacy.
• Producing world-class trade events and media.
• Providing market research, education, and best practices in motorsports business and racing technology.
• Encouraging and recruiting new racers and professionals in motorsports.