PRI Press Releases

The Latest News From The World’s Premiere Racing Trade Show

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

2020 PRI TRADE SHOW UPDATE

-- PRI President Dr. Jamie Meyer gives the racing industry an update on this year's Show --

ALISO VIEJO, Calif. (Aug. 3, 2020) – Performance Racing Industry (PRI) President Dr. Jamie Meyer sent a letter to the racing industry today informing them of the status of the 2020 PRI Trade Show, scheduled for Dec. 10-12 at the Indiana Convention Center in downtown Indianapolis.

The letter, written personally by Dr. Meyer, is straight-forward and candid. In it, Dr. Meyer writes “I know you have a lot of questions and concerns right now, and I want to help answer those.” He makes clear that the 2020 PRI Trade Show is set to take place as scheduled in Indianapolis on Dec. 10-12, but that approval from the Marion County Health Department is required and pending.

Since joining PRI as President, Dr. Meyer has been focused on doing “what is right for the industry,” and he vowed that PRI will continue to do so as it pushes to host the 2020 PRI Trade Show.

"The PRI Government Affairs team has been focused on lobbying and working closely with federal, state, and local governments to get tracks back up and running," said Meyer. "The Ambassador Program will provide us with feedback and a good understanding of what track operators need in order for the advocacy team to successfully assist."

In the letter, Dr. Meyer points out that:

  • More than 940 exhibitors have registered for the 2020 PRI Show and are ready to display their racing products.
  • PRI is working closely with the Visit Indy team, the Indiana Convention Center staff, and other Indianapolis officials, including the Office of the Mayor of Indianapolis, to ensure a safe and productive trade show.
  • While the city of Indianapolis is currently at a Stage 4.5 through Aug. 27, the Visit Indy team has had great success gaining approval for events at the Indianapolis Convention Center, and the entire city of Indianapolis is preparing for this year's PRI Trade Show.
  • PRI is putting together a safety plan to obtain approval from the Marion County Health Department. The PRI safety plan includes the use of masks, hand sanitizers, health screening, and social distancing throughout the event.
To read the entire letter, click here.

Performance Racing Industry is committed to helping the racing community get through the challenges it currently faces due the Coronavirus pandemic. Providing the racing industry with a venue where they can conduct business safely, efficiently and productively is PRI's top priority.

Visit PerformanceRacing.com PerformanceRacing.com to learn more about PRI, as well as resources available to the racing community, legislative advocacy and representation information, updated information on guidelines and federal aid, a list of tracks that have reopened, and information on the PRI Track Promoter Helpline. Contact PRI at mail@performanceracing.com.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI's New Ambassador Program Helps Race Tracks Remain Open

-- Program ambassadors Gene Bergstrom, Tom Deery, and Frank Hawley are actively reaching out to track operators who need assistance --
-- Webinar series highlighting the latest information and resources available to track promoters will launch July 28 --

ALISO VIEJO, Calif. (July 22, 2020) – Performance Racing Industry (PRI) has launched a new program to help track promoters navigate evolving and often confusing local, state, and federal rules that will allow them to keep their tracks running. Through the Ambassador Program, PRI is actively reaching out to track operators throughout the country to help them reopen and host events.

"Race tracks play a vital role within the industry, so it's imperative that we help them reopen as soon as possible," said PRI President Dr. Jamie Meyer. "With the PRI Ambassador Program, we’ve teamed up with Gene Bergstrom, Tom Deery, and Frank Hawley to embark on a nationwide outreach campaign. We are committed to connecting with and helping as many tracks as possible."

The Ambassador Program is part of PRI’s dedication to helping the racing industry return to business following the COVID-19 shutdown. Other resources, which include updated legislative advocacy and representation, updated information on guidelines and federal aide, and a list of tracks that have reopened, are available at PerformanceRacing.com. Track operators are also encouraged to contact the PRI Track Promoter Helpline (202-794-8279; racinghelp@performanceracing.com) for help in keeping their race tracks open.

"The PRI Government Affairs team has been focused on lobbying and working closely with federal, state, and local governments to get tracks back up and running," said Meyer. "The Ambassador Program will provide us with feedback and a good understanding of what track operators need in order for the advocacy team to successfully assist."

In addition to outreach from Bergstrom, Deery, and Hawley, the Ambassador Program will include a webinar series at 1 p.m. EST on July 28 to discuss topics currently affecting track promoters throughout the country. Track operators, sanctioning bodies, racers, and builders who would like to learn more about PRI's efforts and resources and the ambassadors' experiences helping tracks reopen can register for the webinar here.

Visit PerformanceRacing.com to learn more, or contact PRI at mail@performanceracing.com.

To contact PRI, interested members of the racing community are encouraged to visit performanceracing.com or contact mail@performanceracing.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI Relaunches Website To Better Serve Racing Industry Ahead of 2020 Trade Show

Improved user experience enables visitors to easily navigate site and access resources.

ALISO VIEJO, Calif. (July 16, 2020) – Performance Racing Industry (PRI) has relaunched its website, PerformanceRacing.com, to better serve the racing industry. The new site enables visitors to easily access information about PRI's latest industry efforts and resources, the annual PRI Trade Show, and its monthly publication PRI Magazine.

“It was critical for us to update the PRI website in order to improve the user experience and to allow all users to more easily access the specific tools and resources they need to do business,” said PRI Marketing Manager Jon Shakill. “Making the site easier to navigate and optimized for mobile helps extend the PRI brand as a key industry resource whether at home, at the track, or at the Show.”

The website relaunch is part of PRI’s efforts to help the racing industry remain open and return to business during the COVID-19 pandemic. Among the resources available to the racing community at PerformanceRacing.com are legislative advocacy and representation information, updated information on guidelines and federal aid, a list of tracks that have reopened, and information on the PRI Track Promoter Helpline.

"This new website will help PRI increase engagement with the motorsports community and better represent its interests," said PRI President Dr. Jamie Meyer. "Supporting the racing industry is our foremost priority, and the site is a vital tool to provide the industry with the latest news and resources available to help them succeed in their racing endeavors."

Visit PerformanceRacing.com to learn more, or contact PRI at mail@performanceracing.com.

To contact PRI, interested members of the racing community are encouraged to visit performanceracing.com or contact mail@performanceracing.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI Joins New Mexico Coalition Urging for Motorsports to Safely Resume Statewide

Performance Racing Industry has joined the New Mexico Motorsports Coalition in urging lawmakers to allow motorsports to safely resume statewide.

INDIANAPOLIS (June 11, 2020) – The New Mexico Motorsports Coalition (NMMC), a group comprised of racing facilities in New Mexico, along with racing related businesses and professionals, including Performance Racing Industry (PRI), has submitted a four-step, one-year plan to Governor Michelle Lujan Grisham that would allow motorsports to safely resume statewide.

Under Governor Lujan Grisham’s current reopening plan, mass gatherings are limited to five individuals and recreational facilities must remain closed. New Mexicans must travel to neighboring states in order to enjoy racing, resulting in lost revenue for racetracks within the state.

“PRI is committed to ensuring the resumption of racing in New Mexico and nationwide, which would provide desperately needed economic stimulus and a morale boost to Americans,” said PRI President Dr. Jamie Meyer.

PRI is encouraging racing enthusiasts and impacted businesses to contact New Mexico’s leaders in support of NMMC’s proposal at the following link.

PRI also has up-to-date information on the status of Motorsports by state listed on its website.

To contact PRI, interested members of the racing community are encouraged to visit performanceracing.com or contact mail@performanceracing.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Dr. Jamie Meyer to lead the Performance Racing Industry as President of PRI

INDIANAPOLIS (May 21, 2020) – Dr. Jamie Meyer has taken the role of President of the Performance Racing Industry (PRI) trade show and media company, effective this week. Meyer, who has a long and storied history in motorsports and racing, will lead the PRI team in increasing engagement and support for the industry through enhanced programs and services for the motorsports community.

“In addition to providing the industry with world-class trade events and publications, PRI is committed to enhancing resources, advocacy and representation for the motorsports industry,” said Chris Kersting, president and CEO of SEMA. “Dr. Jamie Meyer will be instrumental in leading the team. He has great knowledge and understanding of racing businesses, teams and drivers, and he will be a valued leader to help motorsports and the industry grow.”

Meyer leaves a very successful 15-year career at General Motors, where he served as the Advanced Performance Parts Program Manager, the Performance Marketing Manager, as well as several marketing and advertising roles for Chevrolet, Cadillac, GMC and Buick.

“I have always enjoyed sportsman motorsports,” said Meyer. “I was influenced early on by local circle track racers and that lead to a fascination of fast street cars and drag racing. I am looking forward to bringing that passion and energy to the PRI community and working with an already established team of industry leaders.”

Meyer led the revival of the COPO Camaro, E-ROD crate engine, LSX race block and engine family, and initiated such events as the Chevrolet Performance US Nationals, LSX Shootout, and sponsorship of the NMCA series of drag races. Meyer was also instrumental in onboarding the Force Family to Chevrolet as well as multiple marketing activities with NASCAR drivers.

Most recently, Meyer developed the performance parts and racing parts strategy for all General Motors vehicles including their full-size truck lineup, C8 Corvette, current Camaro models, and the coming portfolio of battery electric vehicles. Meyer’s marketing efforts include the development of multiple websites, national advertising campaigns, trade show strategy development, and the formation of the social media suite of offerings from Chevrolet Performance.

Meyer began his racing career in upstate New York when he formed Mom’s Racing, a non-profit drag racing sanctioning body designed to give street racers a safe alternative at their local drag strips. Meyer’s drag racing efforts continued with Fun Ford Weekend, World Ford Challenge, and support for the formation of the National Mustang Racers Association (NMRA). He served as the lead announcer, racer relations, as well as a freelance contributor with hundreds of published articles.

Based in Indianapolis, Meyer will lead efforts to establish a new office and permanent presence in the area as he serves and engages the racing community, develops programs and services for the motorsports industry, and continues to lead the PRI trade show, one of the top 40 trade events in the United States.

To contact PRI, interested members of the racing community are encouraged to visit performanceracing.com or contact mail@performanceracing.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI’s Annual Motorsports Report Reveals Strength Among Retailers

Nearly 90% of companies experienced growing or steady sales in the previous year, according to a recent survey of businesses representing all forms of racing.

ALISO VIEJO, Calif. (March 12, 2020) – Motorsports retail sales either increased or held steady for 90% of businesses over the previous 12 months, according to Performance Racing Industry’s (PRI) Racing Business Survey, an annual research report that provides information on growing markets, investments, sales, and marketing strategies, among other insights.

Despite uncertainty about regulatory changes and trade policies, including tariffs on imported goods, the state of the racing industry remains strong. Companies surveyed reported that both their customer base and gross sales had either grown or remained steady in 2019.

“PRI’s Racing Business Survey provides unique insight into the current state of motorsports retail companies and their practices over the last 12 months,” said PRI Marketing Manager Jon Shakill. “It is a valuable tool to help identify and understand the needs of key businesses in the racing industry.”

This exclusive survey, which was conducted in late 2019 and published in the March 2020 issue of PRI Magazine, covers US-based engine builders, fabricators, dealers, machinists, tuner/installers, service/repair and race prep shops. Thousands of businesses representing all forms of motorsports were contacted.

Companies surveyed reported that over 50% of their customer base comes from the drag racing and street/strip (or high-end street performance) market segments. In addition to bringing in the lion’s share of business for many shops, these market segments also represent their fastest growing categories.

Additional findings include:

  • More than half of motorsports retailers haven’t built a website to promote their business or sell parts online; however, almost 60% use some type of social media to draw attention to their products or services.
  • The most popular site used to market products is Facebook, with 98% of companies on social media using this channel.
  • Nearly 70% of racing companies invested in new machinery in the last one to three years.
  • Despite a continued rise in online sales, only 33% sell online. Out of the 67% who don’t sell online, 78% have no plans to do so in the future.
  • Many business owners are hesitant to hire staff due to the difficulty in finding qualified candidates.

 

“The findings in this report indicate there is still ample opportunity for growth within the motorsports retail sector,” added PRI Magazine Editor Dan Schechner. “PRI will continue to provide usable data and best practices to help these businesses position themselves for sustained success, both today and in the months and years to come.”

To learn more about current trends and business practices in the racing retail industry, access the Racing Business Survey report in the March 2020 issue of PRI Magazine.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Speakers Wanted For 2020 PRI Trade Show

Industry leaders can apply now to share their expertise with attendees at the world’s premier auto racing trade show.

ALISO VIEJO, Calif. (February 25, 2020) – Performance Racing Industry (PRI) is seeking industry leaders to share their professional expertise with attendees at the 2020 PRI Trade Show, set for December 10-12 at the Indiana Convention Center in downtown Indianapolis. Potential speakers with experience in sponsorship, sales, marketing, branding, content development, engine and chassis technology, and more can apply now at performanceracing.com/speakers.

The PRI Show is the world’s premier auto racing trade event, which annually attracts 70,000 attendees representing all forms of motorsports from across the US and over 70 countries. Through the Show’s education program, PRI promotes engagement and connectivity between race teams, retail shops, warehouse distributors, e-commerce sites, engine builders, fabricators, dealers, installers, jobbers and media who attend the Show to learn about emerging industry trends and the latest racing technology.

“These seminars are part of our mission to provide best practices in motorsports business and technical education to the racing industry,” said PRI Trade Show Director Karin Davidson. “By supporting and educating motorsports businesses and racers, we help foster and build the racing community.”

Topics of interest for the 2020 PRI Show include, but are not limited to: Sponsorship, Branding, Digital Marketing, Finding Qualified Employees, Inventory Management, eCommerce, Increasing Cashflow, Engine Technology, CNC Machining, and Electronic Fuel Injection/Tuning.

“PRI’s education program has evolved in recent years to encompass the growing and changing racing industry,” said PRI-SEMA Senior Director of Education Zane Clark. “Racing experts and professional speakers who can focus on industry issues and not a specific company position or agenda are encouraged to submit a proposal.”

Potential speakers have until March 31 to submit an application at performanceracing.com/speakers. Final speaker selections will be made by June 2020. For more details, contact Zane Clark at zanec@sema.org or 909-978-6743.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Racing Industry Prepares for 2020 PRI Show

Applications for booth space available now

ALISO VIEJO, Calif. (January 30, 2020) – Racing industry suppliers can now apply for exhibit space at the 2020 Performance Racing Industry (PRI) Trade Show by visiting prishow.com/exhibit. Taking place December 10-12 at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis, the 2020 PRI Trade Show brings industry members together for three days of business, networking, education, training, and more.

"The PRI Trade Show is where the racing industry gathers to do business,” said PRI Trade Show Director Karin Davidson. "Manufacturers are able to conduct business with key decision makers and get their products into the all-important racing distribution pipeline. Buyers from all over the world come in search of the latest engine parts, suspension components, data acquisition, safety gear and more.”

Now in its 33rd year, the PRI Show attracts 1,200 exhibiting companies and 70,000 attendees representing all forms of racing from across the US and 70 countries, including professional race teams, retail shops, warehouse distributors, e-commerce sites, engine builders, fabricators, dealers, installers, jobbers and media.

“We exhibit at PRI because it is absolutely guaranteed that we are going to be in front of the largest gathering of our target customers, anywhere in the world,” said Jason Levitt of Full Spectrum Power. “There is no other opportunity even remotely close to PRI, in being able to put yourself in front of thousands of your target customers. This is a place where you can meet anyone in the racing industry, and talk with them face-to-face.”

New companies that submit space applications before May 8, 2020, will be added on a first-come-first-served basis after the initial plotting of returning exhibitors in June. In addition to the Indiana Convention Center, the indoor exhibit area on the field at Lucas Oil Stadium provides additional space for the Show’s expansive display of state-of-the-art race trailers, haulers and motor coaches. In all, the PRI Show covers 950,000 gross square feet of floor space, which is just part of what makes it the world’s largest professional racing trade show.

To apply for booth space at the 2020 PRI Show, visit prishow.com/exhibit or call 949-499-5413.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Record Number of Discounts and Specials Offered at 2019 PRI Show

Attendees can take advantage of special deals and services available exclusively at the world’s premier racing trade show.

ALISO VIEJO, Calif. (December 2, 2019) – Racing industry professionals who attend the 2019 Performance Racing Industry (PRI) Trade Show can take advantage of special discounts offered by exhibitors exclusively at the world's premier auto racing trade event. A record number of PRI Show Specials have already been announced online at www.pri2019.mapyourshow.com/8_0/explore/specials.cfm, and more are expected before the official start of the Show.

More than 40 PRI Show Specials, among them special pricing, extensive discounts and free products and shipping, are currently offered by exhibitors for the Three Biggest Business Days in Racing, taking place December 12-14, 2019, at the Indiana Convention Center in downtown Indianapolis.

Attendees can connect with company reps onsite to make an informed decision, and can see some of the products in action at company booths. Featured areas like Machinery Row is where the world’s top precision automotive machining equipment can be found side by side, wired for live demonstrations on actual race parts. Located in the Yellow Hall, Machinery Row is a must-see for any professional race team, race engine builder, or race fabricator, interested in the latest in CNC machining centers, fabrication and welding equipment, parts cleaning systems, dynamometers and more.

“The PRI Show is the only event where you can see live demonstrations of equipment, talk to industry experts about the latest technology and products in the industry, and take advantage of special pricing and discounts in a single location,” said Davidson. “Combined with our exclusive PRI Education program and other unique features, including the popular Featured Products Showcase and trailer exhibits on the field of Lucas Oil Stadium, the 2019 PRI Show is truly a unique and special business opportunity.”

The 2019 PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation, and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, the PRI Show encompasses all forms of racing and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9. Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Mobile App Enables Show Goers To Maximize Their Time At The 2019 PRI Trade Show

The ultimate PRI Show planning tool is available now for free at pri2019.com/mobile

ALISO VIEJO, Calif. (October 28, 2019) – The official 2019 Performance Racing Industry (PRI) Trade Show mobile app is now available for download at prishow.com/app. The free app helps attendees get the most out of their experience at the Three Biggest Business Days in Racing, taking place December 12-14, 2019, in Indianapolis, by providing a complete listing of exhibitors, seminars, VIP appearances, Show specials and more.

New for 2019, the mobile app includes a preview of products that will be entered into the popular Featured Products Showcase, which this year will be housed inside the Lucas Oil Stadium Exhibit Hall. It also highlights Exhibitor Show Specials, exclusive deals offered by exhibitors only at the PRI Show.

“The 2019 PRI Show mobile app is the most comprehensive tool available to help attendees plan and maximize their time at the Show,” said PRI Trade Show Director Karin Davidson. "We encourage attendees to download the app now so they can stay up to date with everything happening at the Show and the specials that are continually added by exhibitors through their online dashboard."

The 2019 PRI Show mobile app allows users to:

  • Search the Show for exhibitors by name or product category
  • Search all events and PRI Education seminars by name, date, speaker and track
  • Search all exhibitor seminars by exhibitor, seminar title, date/time and location
  • View the interactive Show floor plan
  • Create a “must see” list of exhibitors
  • Organize their schedule for the Show
  • Add special events to their agenda
  • Access the online PRI Show Planner and all of its features
  • See details for dining and entertainment options, transportation, and parking in downtown Indianapolis through the Visitor’s Guide to Indy feature
  • See feeds of the official PRI Show social media accounts, including Facebook, Twitter, YouTube, Instagram and LinkedIn

The 2019 PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

“Professional outreach and youth engagement are essential to the growth of the motorsports industry,” added Clark. “It’s important to get them excited about careers in racing and performance.”

The 2019 PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9. Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

2019 PRI Trade Show Highlights Career Opportunities in Racing

PRI Education and associated programming at the annual Trade Show in Indianapolis will offer seminars, networking events and more for hundreds of aspiring industry professionals.

ALISO VIEJO, Calif. (September 16, 2019) – Young professionals and students interested in a career in motorsports can learn about the many paths available in racing through exclusive programs offered at this year’s Performance Racing Industry (PRI) Trade Show, held December 12-14 at the Indiana Convention Center in Indianapolis.

“The PRI Trade Show is the epicenter for motorsports business and provides the perfect backdrop to get attendees excited about careers in racing and performance,” said Zane Clark, SEMA-PRI Senior Director of Education. “The Show and the opportunities available to connect with industry leaders creates an unparalleled learning experience.”

Included in an expanded PRI Education Program at the 2019 PRI Show, the all-new Opportunities in Racing seminar will cover various career paths and options in motorsports, from wrenching to reporting and all points in between. PRI Editor Dan Schechner will moderate an esteemed panel of speakers that includes Clark, Trent Schanen (Performance Instruction & Training), Alan Reinhart (NHRA), and David Hakim (Mopar).

A Student Breakfast and Career Day (Friday, December 13, from 8-10 am in Sagamore 3) will provide high school and college students with a rare opportunity to connect with established motorsports professionals and businesses exhibiting at the PRI Show. During the Breakfast, hundreds of students will hear from noted industry professionals on their career experiences and how they got to where they are. Students will then have an opportunity to meet with representatives from exhibiting companies to learn firsthand about job openings and internship programs.

Additionally, Show goers can witness high school students from around the country compete for a national championship in the fast-paced Hot Rodders of Tomorrow engine build competition. The program is the culmination of a year-long contest between high schools to see which team can disassemble and reassemble a small-block engine with aftermarket components in the fastest time.

“Professional outreach and youth engagement are essential to the growth of the motorsports industry,” added Clark. “It’s important to get them excited about careers in racing and performance.”

The 2019 PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9. Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI Grand Opening Breakfast to Showcase Don Schumacher Racing Team

Six top drivers will take part in the exclusive event to kick off the 32nd annual Performance Racing Industry Trade Show in Indianapolis.

ALISO VIEJO, Calif. (September 3, 2019) – Don Schumacher Racing (DSR) drivers Antron Brown, Leah Pritchett, Ron Capps, Jack Beckman, Matt Hagan, and Tommy Johnson Jr. will help kick off the 2019 Performance Racing Industry (PRI) Trade Show as special guests for the Grand Opening Breakfast on Thursday, December 12.

Offered exclusively for PRI Show attendees, the event features a live talk show-style program served up alongside a catered breakfast to some 3,000 industry professionals in the Indiana Convention Center’s Sagamore Ballroom just prior to the start of the three-day trade-only Show.

Emcee Ralph Sheheen of SPEED SPORT will lead a lively and entertaining discussion with the DSR team that is expected to include personal stories and accomplishments on and off the race track.

"It is an honor to have all seven Don Schumacher Racing drivers join us at the Breakfast and help kick off another amazing PRI Show," said Karin Davidson, PRI Trade Show Director. "The drivers, along with new host Ralph Sheheen, will make for a very entertaining and unique Breakfast."

DSR team members scheduled to appear at PRI are among the most accomplished drivers in drag racing today:

  • Antron Brown: The three-time Top Fuel world champion has scored 66 wins in 123 finals rounds during a professional career that began with a successful stint in Pro Stock Motorcycle.
  • Leah Pritchett: The talented competitor closed out her second full season as a DSR driver in 2018 with the Factory Stock Showdown Series championship and a top-five finish in the Top Fuel class.
  • Ron Capps: The 2016 Funny Car champion ranks second in the class with 63 event wins. He has also scored a victory in Top Fuel, becoming one of only 16 drivers in history to win in both classes.
  • Jack Beckman: The Funny Car racer scored a Super Comp championship before moving up to the professional classes, where he has 28 wins and earned the 2012 Funny Car championship.
  • Matt Hagan: A two-time Funny Car world champion (2011, 2014), he has 31 career victories in 58 final rounds. He also was the first Funny Car racer to break the 3.8-second barrier and reach 335 mph.
  • Tommy Johnson Jr.: He has competed in seven NHRA categories, including Top Fuel and Funny Car, recording 19 wins in 52 career final rounds.

Doors to the Sagamore Ballroom will open at 7 a.m., and the program will begin at 7:45 a.m. PRI attendees are admitted to the Breakfast free of charge, but guests are advised to arrive early, as seating is available on a first-come, first-served basis..

Held December 12–14 at the Indiana Convention Center in Indianapolis, the 2019 PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9. Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Industry Leaders, Experts Announced For 2019 PRI Show Education Program

Seminars scheduled for this year’s Trade Show in downtown Indianapolis will cover sales & marketing, business operations, international trade, opportunities in racing, sanctions & tracks, and technical education.

ALISO VIEJO, Calif. (August 15, 2019) – Speakers and presenters taking part in this year’s Performance Racing Industry (PRI) Trade Show Education program represent a who’s who of industry experts and top performers on the track, in the shop, and behind the businesses that specialize in race parts and services.

Attendees of the 2019 PRI Show, set for December 12–14 at the Indiana Convention Center in Indianapolis, will have more opportunities than ever to pick up valuable tips and takeaways during an expanded seminar lineup covering a wide range of topics—from sales and marketing strategies to finding and hiring qualified employees to best practices in race track operations and much more. In fact, included among this year’s expanded educational programming are several technical seminars focused on race engine technology, a roundtable with top sanctioning body representatives, a panel discussion featuring top female drivers, and more than a dozen business-focused sessions guaranteed to help racing professionals boost their operations ahead of the 2020 season.

“The quality and quantity of educational programming offered at this year’s PRI Trade Show is nothing short of extraordinary,” said PRI Editor Dan Schechner. “PRI Education has put together an incredible lineup of top-flight presenters and panelists in order to deliver unprecedented value for Show attendees and exhibitors. Regardless of the business or racing segment you’re involved in, we guarantee you’ll come out of our seminars more informed and better prepared for future success.”

With more to be announced in the coming months, speakers scheduled to participate in this year’s PRI Education program include:

  • Engineer and author David Vizard: With more than 30 automotive books and 4,000 magazine articles, Vizard is one of the world’s most widely published automotive writers. His technical seminar will offer insights and lessons from Vizard’s 50 years of engine customization.
  • Lake Speed Jr. of Driven Racing Oil: Speed, a certified lubricant specialist, plans to discuss the latest evolutions in oils and fuels as they relate to direct injection engines, diesel engines, modern engines, and vintage engines.
  • Darin Morgan of Reher-Morrison Racing Engines: In his seminar on key advances in modern cylinder and port design, Morgan will go in-depth on how efficiency has increased power over the years while uncovering the pitfalls associated with this technology.
  • Jason Enders of RE Suspension and Gary Crooks of Port City Racecars: Enders and Crooks team up to present a seminar on bump stops and provide the necessary working knowledge to help teams better understand their race cars. Attendees will learn about the latest technology that short track asphalt racers are using to push the envelope.
  • Jeanette DesJardins of Car Chix and Crank It Media will moderate an all-female panel that includes racing standouts Natalie Decker, Lea Ochs, and Sarah Burgess discussing opportunities for women in motorsports. Attendees will hear about their challenges, triumphs and lessons learned, and better understand how to market to, engage with, and raise awareness among young women interested in pursuing motorsports as a career.
  • NHRA Announcer Alan Reinhart: Reinhart will lead a roundtable featuring representatives from ARCA, NASA, IMCA, NMCA/NMRA, and other race sanctioning bodies discussing a range of topics at the forefront of motorsports today, such as controlling costs, technical specs, and rules enforcement.

This year’s PRI-sponsored seminars, which are presented free of charge for all registered Show attendees and exhibitors, will be broken out by tracks—Sales & Marketing, Business Operations, International, Opportunities in Racing, Sanctions & Tracks, and Technical Education. All sessions are 60- to 90-minutes long and will take place in the Convention Center’s upstairs meeting rooms during all three days of the Show in the Convention Center’s upstairs meeting rooms. More information on specific seminar times, dates and locations is available at prishow.com/education.

The 2019 PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9. Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

2019 PRI Trade Show Offers New Features, Programs, Exhibit Areas

The 2019 Performance Racing Industry Trade Show will provide attendees with more and greater educational and business opportunities than ever before.

ALISO VIEJO, Calif. (August 8, 2019) – With new features, an expanded exhibit area, and the most comprehensive educational and technical seminar program in its 31-year history, racing professionals won’t want to miss the 2019 Performance Racing Industry (PRI) Trade Show.

A host of new features and amenities are designed to make it easier for attendees to navigate and conduct business at the PRI Show, as well as provide them with the latest innovations and information the industry has to offer.

“The race industry is constantly changing, and we strive to evolve with those changes,” said PRI Trade Show Director Karin Davidson. “We’ve innovated and are excited about what’s new at the 2019 PRI Trade Show. We’re confident that the upcoming show will provide motorsports professionals with the best opportunity to advance their businesses and careers.”

Among the highlights of the 2019 PRI Trade Show are:

  • This year’s Show will expand onto the field of Lucas Oil Stadium for the first time ever, allowing trailer exhibitors to showcase their product lineups alongside their booths to attendees who are shopping for a race trailer, motorcoach, hauler, or toterhome. By moving the trailer exhibits directly onto the field, the popular Featured Products Showcase, which gives exhibitors an opportunity to further highlight their products and increase connectivity with buyers and media, will move into the exhibit halls of Lucas Oil Stadium. These two moves will also allow for the addition of a second coat check and Pit Stop Café concession area in the Lucas Oil Stadium corridor to accommodate attendees who visit the new exhibit areas. “These new exhibit areas give buyers and media the ability to see the latest trailers and hottest products in the industry easily in one central location,” said Davidson. “It’s a good way for attendees to maximize their time at the Show, easily identify the exhibitors that appeal to them, and have more time to take part in all of the programs available during the Three Biggest Business Days in Racing.”
  • The PRI Show Education Program has expanded in 2019, giving Show goers more opportunities than ever to learn valuable strategies, insights, and solutions in exclusive seminars on a variety of subjects. To facilitate attendance, a new PRI Education sign-up page has been integrated into the PRI Trade Show’s attendee registration process and online in your Map Your Show planner.
  • The PRI Show annually attracts buyers and media from over 70 countries. In order to provide added value and opportunity for overseas attendees to conduct business, an expanded International Center will be housed inside the Indiana Convention Center’s 500 Ballroom. This area will feature private meeting rooms, free Wi-Fi, printer access, and interpreters from several countries who are available by appointment at no charge to assist during meetings. Additionally, a new PRI International Trade Roundtable, part of the expanded education program, will feature overseas dealers and distributors representing key motorsports markets across the globe discussing international racing trends and business opportunities.
  • Ralph Sheheen, president and co-founder of SPEED SPORT, will leverage his passion for and knowledge of motorsports in his role as the new host of PRI’s Grand Opening Breakfast, which serves as the Show’s traditional kickoff. Sheheen is the Breakfast’s first new host in 10 years, and he’ll lead the program while industry professionals enjoy a hot breakfast before the start of the PRI Show. “In addition to these expansions and enhancements, the 2019 PRI Show continues to be the place to see the latest industry innovations throughout the Show floor and in exhibit areas that are unique to the PRI Show, such as Machinery Row,” said Davidson. “This year’s Show will be truly unique and one you don’t want to miss.”

Held December 12-14 at the Indiana Convention Center in Indianapolis, the 2019 PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9. Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Featured Products Showcase Provides Unbeatable Exposure For 2019 PRI Trade Show Exhibitors

The 3rd annual Showcase will be housed in a new location and offer unmatched opportunities for product and brand awareness.

ALISO VIEJO, Calif. (July 22, 2019) – Due to the overwhelmingly positive response since its introduction, the Performance Racing Industry Trade Show’s Featured Products Showcase will return for a third year in 2019, providing exhibitors with unmatched opportunities to boost their products and brand awareness before, during and after the world’s premier event for motorsports professionals.

Exhibitors that sign up now at prishow.com/featuredproducts will secure their spot in the Featured Products Showcase’s new location inside the Lucas Oil Stadium (LOS) Exhibit Hall, a high-traffic area that will increase connectivity with buyers during the Three Biggest Business Days in Racing, which take place December 12-14 at the Indiana Convention Center and LOS in Indianapolis. Exhibitors can enter an unlimited number of products into the Showcase, and entries are accepted on a first-come, first-served basis, so exhibitors are encouraged to enter their products now.

"The return on investment afforded by the Featured Products Showcase has made the program a can’t-miss for exhibitors who want to increase their exposure with buyers and media at the PRI Show,” said PRI Trade Show Director Karin Davidson. “Because of its popularity, the Showcase has expanded into the new Lucas Oil Stadium Exhibit Halls, which are connected to the Indiana Convention Center and easily accessible from the parking lot.”

By signing up now for the Featured Products Showcase, exhibitors will receive pre-Show exposure that includes product descriptions and photos that are accessible through the Show on prishow.com and all of PRI’s social networks. Participants also receive promotional carpet signage at the exhibitor’s booth, signage with product description at the Showcase, professional photography of the entered products on-site for future use by the exhibitor, and exposure in PRI’s online exhibitor search feature and in the exhibitor's floor plan listing.

New for this year, each product’s location within the Featured Products Showcase will be highlighted in an interactive map on My Show Planner, an online feature that is part of the interactive floor plan and used by attendees and media to map out the PRI Show exhibitors that are specific to their business or audience.

“Because of its size, actually seeing everything at the PRI Show can be challenging, especially for media members who work the Show alone. So, since its inception a few years ago the Featured Products Showcase has been a must-visit area for me,” said Diesel Power Editor-in-Chief KJ Jones. “The Featured Products Showcase is a huge benefit to manufacturers, buyers and media attending the show. I look forward to checking it out every year because it gives visitors a better opportunity to see the products up-close and obtain detailed information about them.”

As part of the Showcase experience, PRI officials will once again host international media from key regions of the world to participate in the Global Media Awards program. Participating journalists will select 10 Featured Products Showcase products that are likely to be well-received in their home country. The winning exhibitors are then invited to attend a special reception in the Indiana Convention Center to receive their award and meet the international journalists. Last year, 70 Global Media Awards were presented for 53 different Showcase products.

“The Featured Products Showcase is a must for exhibitors who want to substantially increase their brand and product exposure at the PRI Show,” added Davidson. “This can be further enhanced by taking advantage of all the promotional opportunities available.”

Among the available upgrade options are a product placement with description in the Featured Products Showcase Preview section of the November 2019 issue of Performance Racing Industry Magazine, which also serves as the official Show Guide. Photos of products will be included if participants supply images by September 9. Additionally, featured products will be included in the post-Show coverage within PRI Magazine’s February 2020 issue.

To learn more about the Featured Products Showcase, or to submit products, log on to prishow.com/featuredproducts.

This year’s PRI Trade Show, held December 12-14 at the Indiana Convention Center in Indianapolis, will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and over 70 countries, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9. Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI Announces Expanded Education Program For 2019 Trade Show

More than two dozen free seminars will provide attendees with invaluable insights and strategies for success in today’s competitive marketplace

ALISO VIEJO, Calif. (July 16, 2019) – Attendees at the 2019 Performance Racing Industry (PRI) Trade Show will have more opportunities than ever to learn valuable strategies, insights and solutions on a variety of subjects when the world’s premier motorsports trade show comes to Indianapolis in December.

Over two dozen seminars broken out by tracks including Sales & Marketing, Business Operations, International, Opportunities in Racing, Sanctions & Tracks, and more will provide vital information for motorsports professionals of all stripes—engine builders, speed shop owners, fabricators, machinists, tuners, race team members, sanctioning body and track officials, and media—during the Three Biggest Business Days in Racing.

“In a continued effort to deliver more value for Show goers, PRI Education has more than tripled for 2019 with seminars taking place before and during Show hours,” said SEMA-PRI Senior Director of Education Zane Clark. “Our focus is on delivering best-in-class opportunities to learn up-close from industry leaders and experts on a number of hot-button topics across multiple education tracks. We want racing businesses to improve their performance on and off the track.”

New for 2019, a PRI Education sign-up page has been integrated into the PRI Trade Show’s attendee registration process. This page provides a comprehensive list of all PRI Education sessions currently offered during the Show, December 12-14, at the Indiana Convention Center in downtown Indy.

“The lineup of expert presenters and industry leaders set for this year’s program is unlike anything that’s ever been offered at PRI,” said PRI Editor Dan Schechner. “Sign-up is quick and convenient, and we encourage attendees to take advantage of these exclusive—and free—opportunities to elevate your operations ahead of the 2020 racing season.”

In addition to complimentary sessions offered through PRI Education, a number of conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, will provide invaluable insight and business opportunities in and around the Convention Center during Race Industry Week, which begins Monday, December 9.

This year’s PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI Trade Show Attracts Motorsports Professionals From Across The Globe

Product innovations, supply partners, business conferences and networking opportunities draw overseas attendees to Indianapolis in December

ALISO VIEJO, Calif. (July 11, 2019) – Motorsports professionals from all over the world will discover the newest racing and performance products, hear from leading experts, and connect with industry professionals during the 2019 Performance Racing Industry (PRI) Trade Show, held December 12-14 at the Indiana Convention Center in Indianapolis. With a vast array of exhibitors, expanded educational program, and dedicated international business center complete with interpreters, the PRI Show provides incredible value and opportunity for overseas attendees.

"Thousands of industry members from more than 70 countries attend the PRI Show every year to see the hottest products, newest technology, and latest trends in racing," said PRI Trade Show Director Karin Davidson. "Because of this worldwide appeal, the Show offers plenty of services to further facilitate international communication, business and exposure.”

New for 2019, the Show’s International Center inside the Indiana Convention Center’s 500 Ballroom will feature private meeting rooms, free Wi-Fi, printer access, and interpreters from several countries who are available by appointment at no charge to assist during meetings.

The Global Media Awards program returns for a second consecutive year, too, to give PRI Show exhibitors increased international exposure. As part of the program, international media from key regions of the world will identify Featured Products Showcase entries that are likely to be well-received in their home country. Journalists will then have an opportunity to meet with the winning parts manufacturers during an International Reception at the Show.

Also taking place at the PRI 2019, the International Council of Motorsport Sciences’ (ICMS) Annual Congress brings the worldwide motorsports community together for two days to learn about the latest innovations and advances in scientific research on human performance and safety in racing. Nearly a dozen industry experts will discuss various motorsports safety-related topics, including Motorsport Circuit Design and Construction, Track Medical Services from an International Perspective, and Drivers with Disabilities, among others.

All new for 2019, PRI’s International Trade Roundtable, part of the PRI Show’s expanded education program, will feature overseas dealers and distributors representing key motorsports markets across the globe discussing international racing trends and business opportunities. Attendees will learn about exports, shipping and communication, and gain strategies and tips to help them succeed in the international marketplace.

Visas are required for all international travel into the United States, and PRI can provide a Visa letter to attendees once they have registered for the Trade Show. Hotel reservations can made online at prishow.com or directly with Visit Indy Housing via email at prihousing@visitindy.com or phone at 317/262-8191 (Monday through Friday, 8:30 a.m. to 5 p.m. ET).

This year’s PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and all over world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Sonny Leonard Builds 1400-Horsepower Engine for Sunnen Charity Sweepstakes at PRI 2019

Tickets to win the 762 cubic-inch, high-horsepower engine are available now at victoryjunction.org/sunnen-sweepstakes

ALISO VIEJO, Calif. (July 1, 2019) – Performance Racing Industry (PRI) and Sunnen have teamed up with well-known manufacturers and legendary engine builder Sonny Leonard from Sonny’s World Class Racing to raffle a high-performance engine during the PRI Trade Show, December 12-14, at the Indiana Convention Center in Indianapolis, Indiana.

Tickets for the 31st annual Sunnen Engine Charity Sweepstakes are available now at victoryjunction.org/sunnen-sweepstakes, with all proceeds going to Victory Junction, a camp founded by NASCAR’s Petty family for children with serious illnesses.

“It’s such an honor to have Sonny Leonard and his team generously volunteer their time to build another engine for the Sunnen Engine Charity Sweepstakes,” said PRI Trade Show Director Karin Davidson. “Their engine last year raised a record amount for Victory Junction, and we’re looking forward to the excitement that this second, more powerful engine will generate.”

In fact, the 2018 Sweepstakes raised more than $102,000, crushing the previous record of $59,000. This year’s engine—a 762 cubic-inch, 1400-horsepower beast—is even bigger than last year’s custom-built 727 cid build.

The naturally-aspirated, hemispherical head EFI build for PRI 2019, which can be street or strip driven on 93 octane gasoline, will include Leonard’s fully in-house ported hemispherical cylinder heads, Sonny’s/Brodix 5.000 B.S. block with 1.000” raised cam, special high-flow water jackets, a Bryant billet crank, CP-Carrillo steel billet rods and more.

This year’s PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and over 70 countries, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9. Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, provide unlimited business opportunities and invaluable insight on the latest technologies and how to apply them throughout the racing world.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI Show Unveils 2019 Floor Plan

Highlights include 1,100-plus exhibiting companies, new exhibit areas, and unique attractions set for this year’s trade-only event in Indianapolis.

ALISO VIEJO, Calif. (June 24, 2019) –The floor plan for the 2019 Performance Racing Industry (PRI) Trade Show has been released and is now available online at https://www.prishow.com/floorplan19.

Among highlights of this year’s event, set for December 12–14 at the Indiana Convention Center in Indianapolis, are an expanded trailer exhibit area on the Lucas Oil Stadium field, additional space for PRI’s Featured Products Showcase, the world-famous Machinery Row, and more.

PRI’s interactive floor plan allows attendees to flag exhibitors, products, events, and other features they wish to see at the trade-only Show. The accompanying online planner lets attendees create a personalized, pre-event agenda that can be accessed anytime from a mobile device before and during Show time.

"The PRI Trade Show floor plan is the best tool for attendees to plan for and navigate the premier Trade Show for motorsports professionals,” said Show Director Karin Davidson. “PRI 2019 is shaping up to be one spectacular event. Already more exhibiting companies, more booth space, and more net square footage of exhibit space have been confirmed for this year’s Show.”

Following a successful move indoors in 2018, trailer exhibits will now be located directly on the Lucas Oil Stadium field, allowing for an expanded display of the latest haulers, motorhomes, toterhomes and transports. The expansion also moves the Show’s popular Featured Products Showcase into the exhibit halls of Lucas Oil Stadium, where a second coat check and Pit Stop Café concession area will be added for attendees’ convenience.

Now in its 32nd year, the PRI Trade Show encompasses all forms of racing and attracts attendees from all 50 states and over 70 countries, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Additional highlights of the 2019 PRI Trade Show include the Race Track Business Conference, International Council of Motorsport Sciences’ Annual Congress, Grand Opening Breakfast, and an expanded PRI Education program featuring more than two-dozen seminars, panel discussions and presentations.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI Trade Show's Trailer Exhibit Area to Expand in 2019

Dedicated space on the Lucas Oil Stadium field will accommodate trailer exhibits, Featured Products Showcase, convenient coat check and food concessions

ALISO VIEJO, Calif. (May 30, 2019) – For the first time ever, the Performance Racing Industry (PRI) Trade Show will feature exhibits and products directly on the Lucas Oil Stadium field. Connected to the Indiana Convention Center and easily accessible from the parking lot, this new-for-2019 area allows for an expanded trailer display alongside the Show’s popular Featured Products Showcase. The allocation of additional space comes after PRI management moved all trailer displays indoors for the 2018 Show—a decision praised by exhibitors and attendees alike.

"Because Lucas Oil Stadium is connected and easy to get to from the Convention Center, it’s the ideal place for our trailer exhibits,” said PRI Trade Show Director Karin Davidson. “We saw great success from moving the trailers indoors, and moving to the field this year will give companies in this essential market segment a larger area to display their products and conduct business.”

The new exhibit area will continue to allow trailer exhibitors to showcase their product lineups alongside their booths, and give attendees some of the best side-by-side shopping of race trailers, motorcoaches, haulers, and toterhomes.

“Attendees will now get an up-close look at a greater number and variety of transportation options,” said Davidson. “They can easily compare available features and meet with more company representatives in one location.”

Additionally, PRI’s Featured Products Showcase, a high-traffic display area that allows exhibitors to further highlight their products and increase connectivity with buyers, will move into the exhibit halls of Lucas Oil Stadium. Now in its third year, the Featured Products Showcase continues to give exhibitors invaluable exposure for their products through PRI’s multi-faceted promotion and distribution channels. The corridor will also house a second coat check and a Pit Stop Café concession area.

This year’s PRI Trade Show, held December 12-14 at the Indiana Convention Center in Indianapolis, will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and over 70 countries, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world. Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Sheheen Named Host of Grand Opening Breakfast at 2019 PRI Trade Show

Veteran journalist, broadcaster and industry celebrity publisher will kick off the world’s premier event for motorsports professionals

ALISO VIEJO, Calif. (May 20, 2019) – Ralph Sheheen, president and co-founder of SPEED SPORT, will share his passion for and knowledge of motorsports as the new host of the Grand Opening Breakfast at the 2019 Performance Racing Industry (PRI) Trade Show. The Breakfast takes place Thursday morning, December 12, immediately before the PRI Show opens its doors for the Three Biggest Business Days in Racing, December 12-14 at the Indiana Convention Center in Indianapolis.

"We are thrilled to welcome to the 2019 PRI Show one of the greatest voices in broadcasting and a guy that shares the passion and love of motorsports," said Bill Miller, PRI General Manager. "From Outlaws and trucks to Cup and motorcycles, Sheheen covers anything and everything that competes on the track."

The Grand Opening Breakfast kicks off the PRI Show and is deeply rooted in the 30-plus-year show. Open exclusively to PRI Show attendees (not the general public) free of charge on a first-come, first-served basis, the Breakfast features motorsports legends sharing personal stories and experiences in an intimate setting surrounded by industry professionals enjoying a hot breakfast.

This year's Breakfast will be held in the Indiana Convention Center’s Sagamore Ballroom beginning at 8 a.m. Sheheen is taking over the reins as emcee of the event from veteran journalist Dave Despain, who hosted the Breakfast for the past 10 years before retiring this winter.

"It gives us great pleasure to have Ralph Sheheen carry on the wonderful tradition of hosting motorsports’ finest on PRI's Grand Opening Breakfast stage," said Miller. "He believes so much in the grassroots racer and track operators. If he’s not on the air, he’s at some track hanging in the garage, chatting it up with the racing community."

“I’m thrilled to host this year’s Grand Opening Breakfast and to be a part of the PRI tradition,” said Sheheen. “The most legendary names in racing have graced the stage before the start of the PRI Show, and to now be a part of that is amazing!”

This year’s PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and over 70 countries.

Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world. Furthermore, special features like Machinery Row make PRI the ideal event for motorsports pros to connect and discover what’s trending ahead of the new racing season.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Registration for 2019 PRI Trade Show Now Open

Motorsports professionals can secure credentials, reserve housing, and sign up for all-new education seminars at prishow.com

ALISO VIEJO, Calif. (May 15, 2019) – Registration for the 2019 Performance Racing Industry (PRI) Trade Show is now open at prishow.com. With links to Indianapolis-area hotel rooms at exclusive discounted rates as well as a sign-up page for PRI’s expanded educational program, the online application makes it easy and convenient for motorsports professionals to prepare for the Three Biggest Business Days in Racing, December 12-14 at the Indiana Convention Center in Indianapolis.

By registering early, buyers and exhibitors will receive their credentials before the Show — beginning in October — allowing them to bypass lines at the registration desk and save time on site. Journalists covering the PRI Show will be able to pick up their credentials on site in the PRI Trade Show Media Center. Located in the Convention Center’s Green Hall, the Media Center is available exclusively to credentialed media and offers Wi-Fi, printer access, and work tables, among other amenities.

“The 32nd annual PRI Show will feature every type of racing discipline in a single location, with over 1,100 companies exhibiting in more than 3,300 booths,” said PRI Trade Show Director Karin Davidson. “Attendees are encouraged to register and book a hotel today to see the latest products, services, machinery, simulation and testing technologies, and trailers available for the racing industry.”

New for this year, the online application includes an integrated sign-up page for PRI Education. Taking place before and during Show hours, PRI’s educational programming has more than tripled for 2019, with over two-dozen seminars broken out into tracks like Sales & Marketing, Business Operations, International, and more. The lineup of expert presenters and industry will be unlike anything that’s ever been offered at PRI.

Also new in 2019, trailer exhibitors will have more space indoors to display their product lineups and conduct business as they move onto the field of Lucas Oil Stadium. The Lucas Oil Exhibit Area, where trailer exhibitors showcased their products last year, will continue to house PRI’s Featured Products Showcase, a high-traffic display that gives exhibitors and attendees unprecedented product access and exposure for the hottest products in racing and performance.

“The industry-exclusive PRI Show attracts tens of thousands of attendees from all 50 states and over 70 countries, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media,” said Davidson. “It is the perfect place for attendees and journalists to connect with industry experts and companies serving all types of motorsports.”

Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world. Furthermore, special features like the Grand Opening Breakfast and Machinery Row make PRI the ideal event for motorsports pros to connect and discover what’s trending ahead of the new racing season.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

New Housing Options Available For 2019 PRI Trade Show

Attendees will have access to hundreds of rooms at newly added hotels in downtown Indianapolis when Show registration opens May 14.

ALISO VIEJO, Calif. (May 7, 2019) – Motorsports professionals attending the 2019 Performance Racing Industry (PRI) Trade Show, December 12-14 at the Indiana Convention Center in Indianapolis, can begin making hotel reservations on May 14, the same day registration opens for the Three Biggest Business Days in Racing.

New this year, Hyatt Place and Hyatt House hotels join more than two-dozen others in downtown Indy as official PRI Show host hotels.

"With tens of thousands of attendees and buyers looking to conduct business and network with fellow industry professionals at the world’s premier motorsports trade event, we encourage all PRI attendees to register and secure their hotel rooms on May 14,” said PRI Trade Show Director Karin Davidson. “By registering and booking a hotel as soon as possible, participants will ensure their housing needs are met and that they are a part of what will be another amazing Show.”

In addition to downtown hotels, Show attendees also can secure accommodations near Indianapolis International Airport, including the Plainfield area. Guests in these locations will enjoy complimentary shuttle service to and from the Indiana Convention Center, as well as free guest parking and courtesy airport shuttles.

PRI, in partnership with Visit Indy Housing Bureau, has secured Indianapolis hotel packages that range from affordable to upscale. Extra benefits for guests booking through PRI’s only official housing partner include no deposits and free in-room Wi-Fi.

“Only by booking rooms through Visit Indy Housing are Show attendees guaranteed access to officially contracted room blocks and rates,” said Davidson. “Reservations made through an agency other than Visit Indy will be at your own risk.”

Hotel reservations can made online beginning May 14 at prishow.com or directly with Visit Indy Housing via email at prihousing@visitindy.com or phone at 317-262-8191 (Monday through Friday, 8:30 a.m. to 5 p.m. ET).

This year’s PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and over 70 countries, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

In addition, the days leading up to and including the PRI Show—known as Race Industry Week—will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning Monday, December 9. Numerous conferences, seminars and special events will offer unlimited business opportunities and provide invaluable insight on the latest racing technologies and how to apply them.

For more information, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

2019 PRI Show Exhibitor Application Process Underway

Priority booth renewals and new applications received by May 10 will be included in the initial plotting process

ALISO VIEJO, Calif. (April 8, 2019) – Racing industry suppliers can apply for exhibit space at the 2019 Performance Racing Industry (PRI) Trade Show now at pri2019.com/exhibit. Taking place Dec. 12-14 at the Indiana Convention Center in Indianapolis, the PRI Trade Show is where the motorsports industry gathers for the three biggest business days in racing.

"Every year tens of thousands of buyers and suppliers converge on the PRI Show in Indianapolis to conduct business and network with fellow industry professionals at the world’s premier motorsports trade event," said PRI Trade Show Director Karin Davidson. "The Show gives exhibitors unprecedented access to attendees who are looking for the hottest products and latest technology serving all types of auto racing."

The PRI Show features exhibiting companies displaying the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Last year’s three-day event attracted attendees representing all forms of racing from over 70 countries, including professional race teams, retail shops, warehouse distributors, e-commerce sites, engine builders, fabricators, dealers, installers, jobbers and media.

"The PRI Show is a powerful vehicle for Royal Purple to showcase its high-performance motor oils and lubricants to motorsports professionals," said John Paul Hyden, Sponsorship and Event Manager for Royal Purple Synthetic Oil. "PRI gives us the opportunity to educate customers on our product line, network with buyers and suppliers, and support our large network of distributors. It also provides the ideal platform for the release of new cutting-edge products."

New companies that submit space applications before May 10 will be added on a first-come-first-served basis after the initial plotting of returning exhibitors in June. In addition to the Indiana Convention Center, which hosts over 750,000 gross square feet of exhibit space during the PRI Show, the indoor exhibit area at Lucas Oil Stadium will be expanded onto the stadium’s field to provide additional space for a large-scale display of state-of-the-art race trailers and haulers.

“This year’s PRI Show will feature more than 1,100 exhibitors showcasing the latest developments in racing products, technology, and services,” said Davidson. “Applying for booth space by May 10 gives potential exhibitors the best chance to secure booth space and connect with volume buyers and attendees from all over the world.”

To apply for booth space at the 2019 PRI Show, visit pri2019.com/exhibit or call 949-499-5413.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

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