2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

The Ferns & Co. logo on black background.

Sprint Car Driver Launches Motorsports Consulting Firm

Sprint car driver Taylor Ferns has launched FERNS & CO., a strategic consulting firm focused on helping individuals, brands and organizations in…

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Screenshot of iRacing eNASCAR Ford Mustang GT4s.

IMSA Joins eNASCAR College iRacing Series

IMSA will be part of the new season of the eNASCAR College iRacing Series and its PlayVS College League, which returns for the 2026-27 academic year…

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PRI Show exhibitors talking about their products with a PRI Show attendee.

The PRI Show Is Where Racing Manufacturers Get Deals Done

The race to the PRI Show is underway! Exhibitors can secure their booth space now for the 2026 PRI Show, set for December 10-12, in downtown…

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