2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published Quarterly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals Quarterly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

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BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

SEMA MPMC Media Trade Council

MPMC Media Trade Conference Opens Registration for PRI Business Members

The SEMA Motorsports Products & Media Council (MPMC) will celebrate the 30th anniversary of its Media Trade Conference on February 2-4, 2027, in…

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Driving Force Action logo

Driving Force Action Relaunches Ahead of 2026 Midterm Elections

  Driving Force Action, a SuperPAC for the automotive aftermarket industry and enthusiasts, has relaunched for…

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Dreyer and Reinbold and RLL logos over an image of the DRR INDYCAR at IMS.

Dreyer & Reinbold Racing Buys INDYCAR Charter From Rahal Letterman Lanigan Racing 

Dreyer & Reinbold Racing (DRR) has purchased one NTT INDYCAR SERIES charter from Rahal Letterman Lanigan Racing (RLL), the series and teams…

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