2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published Quarterly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals Quarterly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

The IHRA logo.

IHRA to Cease 2026 Outlaw Nitro Series Schedule

The International Hot Rod Association (IHRA) has published an announcement regarding its Outlaw Nitro Series. Read the entirety of the announcement…

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INDYCAR Racing The Game screenshot and logo.

Name, Logo, Launch Plan Unveiled for INDYCAR Video Game

INDYCAR and iRacing have announced new details about the upcoming standalone INDYCAR video game currently in development by iRacing Studios. Set to…

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The American Off-Road Racing Championship and Bilstein logos.

BILSTEIN Continues Support of AORC With UTV Contingency Program

BILSTEIN is continuing its support of the 2026 American Off-Road Racing Championships with its UTV contingency program, the company announced. The…

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