2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

IMSA 3D

Applications Open for IMSA Diverse Driver Development Scholarship

Applications are now open for the 2027-28 IMSA Diverse Driver Development Scholarship, the Daytona Beach, Florida-based sanctioning body said. Up…

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scca

SCCA Virtual National Convention Set for Jan. 15-23

The Sports Car Club of America (SCCA) is again hosting its virtual National Convention online January 15-23. Aimed at connecting the SCCA family,…

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Melling 80th Anniversary

Melling Engine Parts Celebrates 80 Years in 2026

Melling Engine Parts is celebrating 80 years in the automotive industry in 2026, the company announced. Founded in 1946 by George Melling Sr. and…

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