THE PRI SHOW

REGISTRATION OPENS JULY 2025
December 11-13, 2025

Article 1

Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

Learn More
Article 1

Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

Learn More
Article 1

Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

Learn More

EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries, Dec. 11-13.

Buy A Booth

ATTENDEE

Join the world's largest gathering of motorsports professionals, Dec. 11-13.

REGISTRATION OPENS JULY 2025

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

View Now

Latest news

Ford Performance and ORECA Motorsport logos

Ford Announces Key Building Blocks of 2027 WEC Hypercar Program

Ford Motor Company will return to the top tier of prototype sports car racing in 2027, competing in the FIA World Endurance Championship (WEC). The…

Read more
McLaren Racing

McLaren Racing Launches Endurance Team at Le Mans 24 Hours

McLaren Racing has officially launched its endurance team--McLaren United AS—ahead of the 24 Hours of Le Mans. Having already announced its LMDh…

Read more
Matt Periconi

JE Pistons Mourns the Loss of Senior Design Engineer Matt Periconi

JE Pistons is mourning the loss of senior design engineer Matt Periconi following a battle with cancer. The company issued the following statement…

Read more

Stay Connected

Sign Up For The PRI eNewsletter to get the latest in racing industry news, special events, new product information and more directly to your inbox.