THE PRI SHOW
REGISTRATION OPENS JULY 2025
December 11-13, 2025

Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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Connect with 40,000 attendees from all 50 states and 70 countries, Dec. 11-13.
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Join the world's largest gathering of motorsports professionals, Dec. 11-13.
REGISTRATION OPENS JULY 2025Latest news

Ford Announces Key Building Blocks of 2027 WEC Hypercar Program
Ford Motor Company will return to the top tier of prototype sports car racing in 2027, competing in the FIA World Endurance Championship (WEC). The…
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McLaren Racing Launches Endurance Team at Le Mans 24 Hours
McLaren Racing has officially launched its endurance team--McLaren United AS—ahead of the 24 Hours of Le Mans. Having already announced its LMDh…
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JE Pistons Mourns the Loss of Senior Design Engineer Matt Periconi
JE Pistons is mourning the loss of senior design engineer Matt Periconi following a battle with cancer. The company issued the following statement…
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