Throttle Your Auto Business to the Max

The world's premier business event for the auto racing industry.

The #1 Source for New Technology, Ideas and Business Opportunities

The 2024 PRI Show will connect buyers with representatives from over 1,000 exhibiting companies who are eager to showcase their latest products, services, machinery, simulation and testing technologies, trailers, and more.

DECEMBER 12-14, 2024

PRI Membership is required to attend.

Only at the PRI Show

Attendees will have unmatched access to live demonstrations, numerous conferences and seminars.

Get excited for our Featured Products Showcase, Machinery Row, EV Performance Zone, and the Content Creation Zone.

PRI and the Future of Racing

We fuel the passion for motorsports by building, promoting, and protecting the racing community.

PRI Show Celebrates and Features All Areas of the Racing Business

  • Drag Racing
  • Short Track
  • Stock Car
  • Road Racing
  • Off-road
  • Vintage
  • Endurance
  • Karting
  • Truck and Tractor Pulling
  • Performance Marine
  • Drifting
  • SIM Racing

Not a PRI Member Yet?

Become a member of Performance Racing Industry and join the first-ever membership of its kind.

Now available to racers and motorsports enthusiasts, the PRI Membership is designed to bring the community together, and protect racing by advocating on our collective behalf. In addition to joining forces with the racing community, PRI Members receive several exclusive benefits.

Entrance to the PRI Show | Save our RaceCars Advocacy | Inclusion in the Performance Racing PAC | Discounts on PRI Merchandise | 12 Issues of PRI Magazine Subscription to the PRI eNewsletter | Posting Access on the PRI Jobs Board | PRI Membership Card & Welcome Packet | PRI Stickers

Stay Connected

Sign Up For The PRI eNewsletter to get the latest in racing industry news, special events, new product information and more directly to your inbox.