New product introductions are the key attraction at the PRI Trade Show, so add these first-time exhibitors to your list of companies’ booths to visit in December.

Motorsports constantly evolve and always innovate. Racers don’t win by doing what they did last year. Yet it can be challenging to keep up with the latest products, services, and technologies. 

That’s why it’s important for racers—and anyone involved in the racing industry—to make a point of attending the PRI Show, scheduled for December 9–11, at the Indiana Convention Center and Lucas Oil Stadium. Each year, the Show welcomes new exhibitors and their exciting products, and 2021 will be no exception. Many companies new to PRI are among the Show’s confirmed lineup of approximately 1,000 exhibitors. These newcomers will showcase their offerings of race products, trailers, machinery, and simulation and testing technologies among the Show’s 750,000 square feet of total exhibition space.

“Attendees can expect to see new products and innovative changes to existing products from our first-time exhibitors,” said PRI Sales Director Celina Ingargiola.

Andrea Brake, another sales director on the PRI team, noted, “Long-time attendees can look forward to seeing new products and possibly finding a new supplier or customer. New exhibitors keep the PRI Show fresh and exciting, plus they’re a great sign that our industry is heathy and growing.”

Here are a few of the latest companies to join the line-up.

Morimoto Lighting

When it comes to performance automotive, lighting is probably not the first thing to come to mind. But Atlanta, Georgia-based Morimoto Lighting is out to change that.

Morimoto headlights improve nighttime safety by allowing racers and production-vehicle drivers to see farther down the road—and a wider view side-to-side—illuminating obstacles much sooner than with original-equipment headlights.

“We know that almost every single person who races owns a truck, either to race with or to haul their racing vehicle(s),” said Chris Nelson. “At Morimoto, we believe the truck that tows a racer’s toys also needs some attention when it comes to safety, style and performance.” 

Truck lights aren’t the only “bright idea” Morimoto is bringing to the Show. In addition to showcasing its entire product line of LED headlights, fog lights and taillights, it will unveil some new racing-specific products that are top secret until showtime. For a pre-show look at its products, visit morimotolighting.com.

FFP CustomS

Pedal faster! That’s the idea behind some of the products offered by FFP Custom Bolt and Go Parts. 

Made in Dover, Florida, the Bolt and Go product line includes its Wireless LED Roll Bar Light Mount and Bolt On Oil Fill. But its innovative patented Bolt On Pedal Assembly enables quicker shifts for manual-transmission powertrains.

Although the pedal assembly was initially designed to be added at the factory, FFP Custom will demonstrate how DIYers can install it themselves.

In 2015, company owner Ryan Frazier began by working on other people’s cars. When he couldn’t find what he needed, he soon designed his own line of custom parts. In 2017, business was so good that Frazier devoted himself to creating and manufacturing innovative parts that customers didn’t know they needed—until they found they couldn’t race without them.

To see how simple the pedal kit installation is, FFP Custom will have a cut-away driver’s compartment so attendees can try it for themselves, and then take a comfortable seat behind the wheel. Learn more at ffpcustoms.com.

SpringRithm

Owners of chassis shops and service facilities know that a spring smasher can cost some two grand or more. It’s no small investment, but a necessary piece of equipment—until now. 

SpringRithm is an app designed to smash springs virtually using a cell phone or other mobile device. SpringRithm works by outputting measurements so the user can set springs to reach desired loads. It’s designed for users who don’t have access to a coilover testing machine or spring smasher, but still need dial-in coilovers correctly tuned. 

SpringRithm outputs the dynamic loads that the springs will see in travel and tells how to preload the coilover nut to achieve the set load/loads. SpringRithm can handle single and stacked spring setups, with a bump stop analysis in the works.

According to company founder and creator Benny Boudreaux IV, SpringRithm has been in development for more than two years, and the final release is ready for use in the auto racing world. “Although we developed it with oval dirt racing in mind, SpringRithm can be used for a variety of performance vehicles,” he said.

Curious? At the Show, SpringRithm will have a few iPads running the app and a spring smasher to compare results. (An Android version should be available by showtime.) Demos will include single spring setups, progressive stack setups, and digressive stacks. Visit the company’s Facebook page, SpringRithm by B4 Unlimited, for demo videos and FAQs.

Ohio Brush Works

Since its founding in 2000, Delaware Paint Company of Plain City, Ohio, has focused on industrial, marine, protective and military coatings and applicators. Recently, it launched a new division, Ohio Brush Works, dedicated to designing and manufacturing quality auto paint brushes. As happened with many businesses that pushed to diversify their products in 2020, Ohio Brush Works found itself with the opportunity to develop a premier line of brushes for the auto industry. 

“We think our auto brushes are the best-made brushes around,” said Pete Newton. “We’ve designed them to be rugged and long-lasting and provide a smooth finish when applying paints and coatings. We are excited to share them with a new audience at the best racing show in the country.” Ohio Brush Works will offer product giveaways and exclusive show discounts. Check out what the company has to offer at ohiobrushworks.com.

Hart’s Turbo

Fans of tractor or truck pulling know the Hart name. For more than 25 years, the company has been held in high regard for its performance tractor- and truck-pulling turbochargers, fuel injection pumps and injectors.

This year brought a new opportunity for this small-town business run by a father and two sons. They’ve founded a new division, Hart’s Turbo, that brings their diesel performance expertise to aftermarket turbochargers for gasoline and street/strip applications.

“We look forward to introducing the Hart name and the highest quality USA-made turbos in the world to a whole new audience of performance mavens,” noted Roger Conley. 

Booth visitors will get an up-close, hands-on view of Hart’s newest car. To learn more about Hart pre-Show, visit hartsturbo.com.

M1 Concourse

Michigan is the home of the M1 Concourse, a new and unique facility located at the north end of the famed Woodward Avenue in Pontiac. The M1 Concourse is perfect for vehicle and product reveals, as cars can be staged inside, then driven out onto the track for a demonstration.

“Events at the M1 Concourse are not static,” said Tim McGrane. “Our 28,500-square-foot event center can host an elegant sit-down dinner for 350 or an outdoor event on the terrace for 2,500. Each event overlooks the Champion Motor Speedway, where guests can enjoy pit access and thrill rides around our 1.5-mile track. Event organizers can even hire one of our professional drivers to teach guests how to drive controlled laps behind the wheel of a performance vehicle.”

Other amenities include a multi-purpose outdoor event arena with a 2.5-acre skid-pad and covered event spaces that can accommodate groups of 500. M1 Concourse also offers private garages, repair and restoration shops, and restaurants. 

Take a look around the M1 Concourse at m1concourse.com.

Vengeance Racing

Ron Mowen, owner of Vengeance Racing (VR) of Cumming, Georgia, is no stranger to PRI. “We have provided display vehicles for various PRI exhibitors over the years and felt it was time we create our own display,” he said. “We felt it would be an honor to be included in the PRI Show as an actual exhibitor. Quite honestly, we felt we were already doing 90% of the work required by providing and transporting Show vehicles for other exhibitors, but not reaping the benefit of being able to actually market our company and promote our brand.” 

Team Vengeance is coming to Indy specifically to showcase its latest in-house build and shop race car, a sixth-generation Corvette Z06 called Fatman 3.0. “This 3,500-hp C6 has a very special place in the hearts of us at VR,” Mowen said, “and we have taken it to an entirely new level using the best manufacturers in our industry. We want to show off our capabilities as well as the quality products from our vendors.”

Mowen clarified what he meant by “entirely new level:” Fatman 3.0 is a “3,500-hp twin turbo, billet block, full chassis, absolute perfect example of a C6 Z06 Corvette that should be making 3-second 1/8-mile passes by the time the PRI Show rolls around.” Check out some of VR’s other builds at vengeanceracing.net. 

Ready For You

Indianapolis is ready to host the PRI Trade Show. Visit Indy, which serves as the Indianapolis convention bureau, has never let its guard down regarding COVID-19 with its sucessful protocols that have allowed the city to host major events—the entire 2021 NCAA Men’s Division 1 college basketball tournament, including the Final Four, and the Indianapolis 500 to name just two. 

The easy way to make hotel reservations for the Show is to book through Visit Indy, which also serves as the Show’s only official housing partner. Seven new hotels and nearly 900 brand new hotel rooms will be available by showtime, allowing more motorsports professionals to stay downtown near the Indiana Convention Center and Lucas Oil Stadium. 

One more thing: For the first time ever, all PRI Show attendees and exhibitors are invited to become PRI Members. Every level of membership, from the Pro Membership for individuals to the Founding Membership for corporations, unites us all to build, protect and promote our industry.  

PRI’s Ingargiola summed things up when she said, “The response for the 2021 PRI Show has been incredible! Between attendance and exhibitor registration, it’s clear that the racing industry is ready to get back to business!”