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Ask The Experts: Spark Plugs

Spark plugs provide clues to various engine conditions, noted our source from E3 Spark Plugs. Shown, from left, are cases where a plug has been idled…

Make The Case: In-House Services vs. Outsourcing

Outsourcing certain services to trusted partners can provide solutions to challenges like small-batch orders and specialized production. It’s an…

Stop Doing That…Do This Instead: Tips for a Better Trade Show

PRI attendees are encouraged to develop a plan before arriving on the Show floor. “People who haven’t been to the Show don’t realize just how big it…

Editors’ Choice

This month’s special PRI Trade Show edition highlights several new motorsports-related parts that will be on display in the Featured Products…

Ask The Experts: Questions that Earn Results

The PRI Trade Show is a perfect opportunity for buyers and racers to approach exhibitors with an open mind, noted one manufacturer. “If you’re…

Newly Appointed: Jim Liaw

The driving force behind Formula Drift embraces his new role as General Manager of the world’s premier events and media company for motorsports…

Industry Insights: Bill Posey

As a co-sponsor of the RPM Act, Florida Representative Bill Posey is an active and vocal advocate in Congress for motorsports in the United States…

Newly Appointed: Vic Wood

A familiar face in NHRA and World of Outlaws pits, Vic Wood brings decades of experience to Midwest builders in his new role with Race Winning…

Stop Doing That…Do This Instead: Piston Rings

Engine builders should always verify that rings are available before ordering custom pistons. “Small runs of rings get very expensive,” said our…

Make the Case: ICE vs. Electric Motors

As OEMs continue to invest billions in electric vehicle tech, EV powertrains are becoming a growing presence across various motorsports disciplines…

Editors' Choice

Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for October. TERMINATOR X HIGH-…

Problem Solvers

When in-person instruction was placed on hold, this welding equipment supplier transitioned to static online presentations, followed by interactive…

Tech Update: Rotors For Track Days

Accounting for heat capacity and thermal stress management, here’s how to select brake components that correspond with different driving styles.…

Ask the Experts: Parts Cleaning

Effectively cleaning race components requires the proper equipment. Winona Van Norman recommends using its Thermal Cleaning Systems, which…

Race Team Confidential: Swoop Motorsports—Summer Richardson, Santa Clarita, California

After setting speed records on water, this racer faced a whole new learning curve when she turned her attention to Super Comp and Top Dragster…

Industry Insights: Kyle Tucker

Kyle Tucker’s career path has followed all the twists and turns of the road courses where his companies’ products appear, from racer to engineer to…

Newly Appointed: Aaron Coalwell

The Trans Am technical director takes on the same role for the Formula 4 United States Championship and Formula Regional Americas Championship, and…

Stop Doing That…Do This Instead: Sizing Headers

The idea that a pipe needs to be large in order to get a lot of exhaust gas to flow out of the cylinder is “not really the case,” said our source…

Make The Case: Bushed Lifters VS. Needle-Bearing Lifters

Even though both styles have been around for some time, the debate over these two lifter designs remains a hot-button topic in motorsports today.…

Editors’ Choice

Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for September. PERFORMANCE LOWERING…

Problem Solvers

Is your legacy performance business due for a rebranding? See how this Honda-centric parts supplier expanded its offerings to other marques and…

Tech Update: Deconstructing Crankshaft Balancing

How this critical, but often-misunderstood process helps eliminate the harmful forces that can prevent your engine from freely transmitting the…

Ask the Experts: Upselling

Customers often look to counter people for knowledge and service, noted one of our sources, who added, “They don’t ask for pricing, they want you to…

Race Team Confidential: World Time Attack—Brett Dickie, Melbourne, Australia

After earning 16 domestic championships and a World Time Attack crown, this Australian is making a name for himself on the world racing stage…

Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s dedicated advocacy team based in…

Social Status

Create quality content that captures the interest of your online audience so they stop scrolling and start viewing. Social media is content…

Featured Vehicles

This month’s featured vehicles include a tribute to one famed test driver while the other pays homage to two German marques in one combined badge…

Featured Vehicles

One car in this month’s profile of popular race vehicles is street legal, while the other was driven on the street while not street legal, which…

Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, D.C.-based legal and…

Industry Insights: CJ Olivares

CJ Olivares is guiding the MAVTV platform to be motorsports enthusiasts’ first choice when viewing events, which gives them more options and control…