Columns
Editors' Choice
Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for March. Talon Crate Engine Honda…
Read MoreStop Doing That…Do This Instead: Improper Carb Tuning
Get’M Performance weighs the floats on its carburetors and marks the reading on a spec sheet before the part is sent out. That allows easy…
Read moreAsk the Experts: How to Maximize Contingency Programs
The Contingency Connection Racer Rewards program serves as “a middleman between sponsors and race tracks,” said Jackie Ressa. It ensures sponsors’…
Read moreIndustry Insights: Chuck Watson II
Collaborating closely with Ford engineers, Watson Racing has become a preeminent force within the Mustang brand. This second-generation entrepreneur…
Read moreNewly Appointed: Bill Lupinos
The FASTRAK series gets a new VP who loves dirt racing so much that he bought a track in Kentucky. Bill Lupinos turned a lifetime of dirt racing…
Read moreFast Movers
A look at some of the country’s in-demand motorsports products and services by region and racing segment, from coast to coast. Motorsports…
Read moreAdvocacy Corner
Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…
Read morePRI Tech: Considerations For Racing Fire Suppression Systems
SFI has recently mandated fire suppression systems for sprint cars. Here, Lifeline USA’s automatically activated 5-pound SFI 17.3 system is mounted…
Read moreMember Check-In: T Sportline
As the performance aftermarket expands from its traditional focus on internal combustion engines to now including vehicles with electric motors,…
Read moreIndustry Insights: Tom Bailey
Photos courtesy of Sick The Mag Bringing people together over a love of racing is the secret sauce for the publisher of Sick the Magazine and his…
Read moreEditors’ Choice
Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for February. Black hawk Gen III 5.…
Read moreNewly Appointed: Jason Reed
One could say this Iowa native’s life has centered around Knoxville Raceway, first as a child showing livestock at the county fair, then working…
Read moreFast Movers
A look at some of the country’s in-demand products and services by region and racing segment, as reported from the PRI Trade Show floor. For a…
Read moreStop Doing That…Do This Instead: Using Incorrect Valve Spring Pressure
Proper valve spring pressure ensures that the valvetrain stays under control at the intended rpm ranges without causing undo stress to the system.…
Read moreAsk the Experts: How to Build Brand Loyalty
A visible example of brand loyalty is “when people want to be associated with the brand,” said VP Racing Fuels’ Ben Dolan. “Our apparel is made for…
Read moreAdvocacy Corner
Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal team,…
Read morePRI Tech: Spark Plugs For Boosted Engines
Forced induction increases pressure in the combustion chamber, so a supercharged engine may need smaller spark-plug gaps to make it easier for the…
Read moreMember Check-In: Long Tube Headers
Long Tube Headers’ George Rumore is a strong supporter of the RPM Act. “When we modify a vehicle, we’re actually making it cleaner, helping out with…
Read moreIndustry Insights: Matt Martelli
Drawing on decades of experience creating captivating online content, this industry veteran and producer of the famed Mint 400 shares why he is “…
Read moreNewly Appointed: Scott Diehl
Total Seal’s new head of business development values the personal connection with customers and plans to expand into new markets via old-fashioned…
Read moreFast Movers
An up-close look at some of the country’s in-demand products and services by region and racing segment. Motorsports retailers and service providers…
Read moreHow Inflation May Actually Help You Boost Profits
Business expert and PRI Show presenter Tom Shay shares pricing strategy insights to help raise retailers’ bottom lines. A story is told about how…
Read moreEditors’ Choice
Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for January. Programmable Electronic…
Read moreStop Doing That…Do This Instead: Wasting Excess Metal
Extra material left over from custom cuts, a return, or some other reason goes into drop bins and racks at Stock Car Steel and Aluminum. “That allows…
Read moreAsk the Experts: How to Improve SEO
Paying attention to the details will help drive visitors to your business’s website, which is invaluable in today’s online economy. SEO, or search…
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