A look at some of the country’s in-demand motorsports products and services by region and racing segment, from coast to coast.

Motorsports retailers and service providers are constantly tracking the hottest parts and trends to give their customers a competitive edge. For the latest on which products and services are moving the retail needle, we present the following sales snapshot from shops across the US.

Atlanta Speedwerks

Atlanta Speedwerks in Gainesville, Georgia, is a road racing retailer that also provides driver coaching, track prep and support, and car building services for customers running in the American Endurance Racing (AER), ChampCar Endurance Series, International Motor Sports Association (IMSA), National Auto Sport Association (NASA), Porsche Club of America (PCA), Sports Car Club of America (SCCA), and World Racing League.

Its fast-moving products include the (appropriately named) F.A.S.T. cool suit shirts designed with more than 50 feet of water tubing for equal cooling zones and maximum coverage, which is ideal for endurance competition. In addition, the company has also been focused on Porsche PDK transmission repair, specifically the transmission position sensor.

“We’re one of only a handful of shops that can repair Porsche transmissions,” said Todd Lamb. “We market [our business] through advertising in the PCA magazine and sponsoring local track day events at Road Atlanta and Atlanta Motorsports Park.” 

Drag Cartel Industries

Drag Cartel Industries in Simi Valley, California, is an import drag race retailer specializing in parts for street weekend warriors. Its popular offerings, including Honda AWD conversion kits and Elite drag race coilovers, were described as “unique to the market, proven on and off the track, and USA-manufactured.” 

Its customers, who are located throughout the US and internationally, according to Jeremy Lookofsky, also enjoy its DC-OG Series camshaft combo and Supertech spring combo, which are also included in its street/strip CNC head and camshaft kit. 

Race Part Solutions

Twin turbo customers “love” Race Part Solutions’ billet intake merge, which is an aluminum piece that merges two charge pipes into one without the need for precision cuts and complicated sizing. Designed for any engine combination running twin turbos, they are available in different sizes and configurations. 

“[The billet intake merges] take the guesswork out and save a ton of fabrication time, plus they look amazing and are made in-house here in the USA,” said Wade McGowan of the Maysville, Georgia-based company. “We released them last year, and they have been a consistent seller since they hit our shelves. We have sold these all over the world to go on everything from drag cars to street cars, and [even] boats and more.” 

RM Racing Lubricants

When asked what its best moving product was, Richard Matthie of RM Racing Lubricants, with locations in Niagara Falls, New York, and Welland, Ontario, Canada, immediately pointed us to Maxima Racing Oil’s Performance Straight-Weight 50 WT racing oil. 

“We’ve been selling that line for four years now, and it’s extremely popular with our drag racing customers,” Matthie said. “Different from competing products, it has two distinct zinc formulas, the first activated when the racer starts the car. That provides protection when the engine parts are cold. The second formula kicks in at the normal operating temperature, therefore giving engine protection from start to finish. Drag racers like it…and the first zinc formulation makes a big difference.” 

In addition, Maxima’s Cool-Aide Concentrate is a hit with its dirt track racing customers, thanks to its cooling properties during multi-lap events. “It gets more popular every year,” Matthie said. 

RM Racing Lubricants’ customers run the gamut of competitors—from all segments of racing—across Canada and the US. Marketing involves word of mouth, social media advertising, and advertisements in print motorsports publications. 

“One other big part of our marketing plan is sponsorships,” Matthie said. “RM sponsors multiple teams and race series, like Ian Hill’s Canada Heads Up Drag Race series.”