A look at some of the country’s in-demand products and services by region and racing segment, as reported from the PRI Trade Show floor.

For a snapshot of the latest industry sales trends, we asked retailers and service providers—straight from December’s PRI Trade Show floor—to identify some of their most popular parts and services. Following are highlights from their respective markets.

Bad Company Inc.

Retailer Bad Company Inc., based in Toano, Virginia, services customers that compete in road racing, autocross, and drifting. When asked which products were its fast movers, Eric Hayhurst told us a long list of brands that included Holley EFI, which consists of a range of EFI systems that provide “ease of tuning, reliability, and easy interface interaction.”

In addition, the shop’s Mustang Dynamometer has been “bringing in a lot of business. People come to the shop to use the dyno for tuning, so much that we’re a couple of months out for the bigger projects,” Hayhurst said. “If someone needs a quick dyno job, we can expedite them, but a complete and full tune is a few months out [at press time].”

Additional popular products for Bad Company include tools from LSM Racing Products, camshafts from Brian Tooley Racing, and Borla exhaust components. “These are our fast-moving products because of their high quality. And, if there ever is an issue, these manufacturers are always happy to work with us on a solution.”

Motorsports Solutions

Thurman Exum of Motorsports Solutions told us that drag racing is on the rise for the Greensboro, North Carolina-based shop, which also services a wide range of circle track racers. Although identifying as an engine builder, Exum emphasized he’s working on more than just engines these days.

“Racers are having me focus on the entire powertrain, which would include the engine, transmission, rearends, all the way up to the wheels and tires. Most customers today want a system; you can’t just build an engine,” Exum said.

Exum’s customers are also trending toward more computer-related components. “The computers and ECUs have gotten more important. Before, I used to only need to install an MSD box. Today, I need an entire MSD ignition system or an entire FuelTech engine management system. It’s like, we used to buy a TV that came with one remote. Now we have four different remotes for four different systems,” he said.

“Our industry is data-driven, and we use that system of data to go faster. This gets complex when the customer wants to learn the entire process of how to go fast and quick—they don’t just want the parts anymore,” Exum added.

Top End Fabrication

Top End Fabrication is a performance and fabrication shop based in Rossville, Georgia. When we connected with Jason Harvey, he told us the company had seen an increase in Chevrolet Corvettes, specifically models like the C5 and C6 and similar stick-shift drag vehicles.

“We’ve been working on more Corvettes and H-Pattern stick shift racing vehicles, like the SFI 25.3 chassis certified cars. We’ve been cutting up more of those over the last few years,” Harvey said. “These are the cars that are racing on the eighth-mile. We service the entire Southeast, but our home track is Brainerd Motorsports Park [in Ringgold, Georgia].”

One of the shop’s most recent C6 Grand Sport Corvette customers came in for some power upgrades, including a new Texas Speed & Performance camshaft, an ECS supercharger, plus new headers and an X pipe for the exhaust system.