Porsche Motorsport North America has revealed the seven-round 2027 Porsche Carrera Cup North America schedule, highlighted by the series' debut as a support race for the Rolex 24 at Daytona in January. The series has also renewed its agreement to be sanctioned by IMSA.

The 2027 Porsche Carrera Cup North America schedule features seven of the most recognizable road racing events in the United States, ranging from traditional road course events in conjunction with the IMSA WeatherTech SportsCar Championship, the world stage in support of Formula 1 rounds at Miami and Austin, Texas, and another highlight appearance at the Grand Prix of Long Beach.

The renewed IMSA contract and the return of the Type 992.2 Porsche 911 Cup car on Pirelli P Zero DHG tires brings continued stability to the premier one-make series in the United States as Porsche Carrera Cup North America enters its seventh season.

The 2027 season will open at Daytona International Speedway, January 27-29, as part of the racing action at the Rolex 24. It marks the first time that Porsche Carrera Cup North America has raced at Daytona.

The championship remains with the IMSA WeatherTech Sports Car Championship for races at Sebring International Raceway and the streets of Long Beach. For the fifth season in a row, the series will return to Florida for the Formula 1 Miami Grand Prix.

Following a summer break, Porsche Carrera Cup North America meets up with IMSA at Road America and Road Atlanta before the finale at the Formula 1 U.S. Grand Prix in Austin, Texas. This will be the fifth consecutive year the championship will conclude at Circuit of the Americas.

"Our 2027 schedule is a purposeful balance of quality and quantity for our teams, drivers and partners," Volker Holzmeyer, president and CEO of Porsche Motorsport North America, said. "The addition of Daytona adds another highly desirable event to our calendar. Our work with IMSA has helped us grow and continue this program and we're thankful to the IMSA team for continuing this relationship. We're appreciative of everyone working together to make Porsche Carrera Cup North America the premier one-make championship in North America."

"IMSA is proud to confirm a multiyear agreement to continue sanctioning the Porsche Carrera Cup North America," said IMSA President John Doonan. "The Porsche brand is synonymous with endurance sports car racing and Porsche Carrera Cup North America races are a natural fit on our event weekends. Over the years, this series has been a key developmental step for drivers and teams on their way into series such as the IMSA WeatherTech SportsCar Championship and IMSA Michelin Pilot Challenge, in addition to being a destination series for Porsche enthusiasts. We are grateful to our partners at Porsche Motorsport North America for continuing to trust us with one of their prized possessions."

Daytona, Sebring, Road America and Road Atlanta will make up the ANDIAL Cup in 2027, a championship within a championship where drivers compete exclusively on the most iconic, storied North American road courses.

For more information, visit racing.porsche.com. See the full calendar below:

PRI Business Members on July 8 are invited to participate in an upcoming free webinar sponsored by the Small Business Legislative Council focused on Extended Producer Responsibility (EPR) laws and what small businesses need to know to prepare for compliance.

Register here for Extended Producer Responsibility Laws: What Small Businesses Need to Know, which will take place on Wednesday, July 8, at 1:00 p.m. EDT.

The one-hour webinar will provide a comprehensive briefing on the rapidly evolving landscape of EPR laws, which shift the financial and operational responsibility for end-of-life packaging management from municipalities and taxpayers to the producers that use packaging.

The presentation will cover how EPR compliance works, including the role of Producer Responsibility Organizations, also known as PROs, and provide a state-by-state overview of enacted laws, covered materials, key compliance deadlines and litigation updates. Speakers will also discuss who qualifies as a "producer" under these laws, including tiered liability hierarchies and small producer exemptions.

The webinar will feature expertise from James Collins and Matthew E. Morgan, both from law firm Barnes & Thornburg.

For more information, please contact PRI Senior Director for State Government Affairs Christian Robinson at christianr@sema.org.

Image courtesy of Shutterstock | Madrolly

The Indianapolis Motor Speedway (IMS) Museum is opening a new exhibit chronicling the life and career of NASCAR legend Jeff Gordon.

Opening July 1 before the Brickyard 400 returns to IMS, the exhibition will span both lower-level rotating galleries, replacing the "Now Stay Tuned" and "Setting the Pace" exhibits.

"Jeff Gordon" will explore Gordon's racing timeline from his early roots driving quarter midgets, racing sprint cars as a teen, to his unparalleled stock car career. Gordon is a four-time NASCAR Cup Series champion (1995, 1997, 1998, 2001), secured 93 Cup Series victories (third all-time), and won the Brickyard 400 a record five times. 

"Jeff Gordon is one of the most influential drivers in NASCAR history, but he is also a prolific figure in Indiana racing history and culture," said IMS Museum Vice President of Curation and Education Jason Vansickle. "We begin by highlighting his early career, growing up in Pittsboro, Indiana, and of course, his unmatched success here at the Indianapolis Motor Speedway in the Brickyard 400." 

While the Indianapolis Motor Speedway Museum has spotlighted NASCAR drivers and races over the years, this is the first time it has curated an entire exhibition dedicated to a single NASCAR driver.

Cars from every era of his career will be on display, from a 1985 sprint car to Brickyard 400, Daytona 500 and Coca-Cola 600-winning stock cars with his iconic No. 24 rainbow and flame liveries. Never-before-displayed artifacts include:  

• His first-ever trophy from a bicycle race in 1976. 
• The first Jeff Gordon T-shirt from 1978.  
• The firesuit from his first sprint car win in 1986. 
• The Williams Formula 1 steering wheel Gordon used when he swapped seats with Juan Pablo Montoya at the Speedway in 2003.  

More than 70 of his helmets will be displayed as art pieces on an eye-catching gallery wall. Additional artifacts include rings, trophies, letters and jackets with significance to Gordon's life and career. 

"I was incredibly honored when the Indianapolis Motor Speedway Museum reached out with the idea for this exhibit," said Gordon. "It is the largest collection of my personal memorabilia ever displayed to the public, and I couldn't think of a better place for it than here at Indy, which had such a significant impact on my career. Countless hours went into putting this exhibit together, and I'm grateful to the IMS Museum team, my family and Hendrick Motorsports for their contributions. Walking through the exhibit for the first time will be a truly special experience and bring back a lot of memories. I hope everyone enjoys it as much as I will." 

"Jeff Gordon" is open until February 2027. The exhibit is included in Museum admission.

Note that during Brickyard 400 weekend, guests must purchase Indianapolis Motor Speedway gate admission to get into the track, in addition to Museum admission.

For more information, visit imsmuseum.org.

The road to the 2026 PRI Show––December 10-12, Indianapolis––is now more direct.

Badge registration opens on Tuesday, July 21, and it's now easier than ever to attend for qualified industry members.

With the new Direct-to-Badge registration process, qualified motorsports professionals can purchase their badge for the trade-only PRI Show directly without a PRI membership. No separate membership is required before registering or attending the 2026 PRI Show.

Mark Your Calendar: Registration Opens July 21

Mark your calendars for Tuesday, July 21, to take advantage of the simplified new registration process and secure your badge––at the lowest possible price––to join more than 40,000 other motorsports professionals and 1,000-plus exhibitors for three days of engagement, collaboration and innovation.

Why Attend?

This year's Show at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis, promises an exciting mix of new experiences and returning favorites, all designed to deliver maximum value for the racing industry's leading professionals.

More than 1,000 exhibitors will be showcasing their latest motorsports products and innovations, giving attendees direct access to the brands actively innovating and investing in new technologies, competitive advantage and business expansion.

Want to know which brands will be in attendance? The 2026 PRI Show floorplan is already online.

But the thousands of parts and products on the Show floor are just a part of what makes the PRI Show a can't-miss event for motorsports professionals. Gearing up to be one of the biggest and most impactful PRI Shows yet, the three-day trade-only event will also offer world-class networking and educational opportunities, plus exclusive Show features you can't find anywhere else.

Among the major highlights for the 2026 PRI Show include:
 

• T.O.P.S. (Tracks, Operators, Promotions and Sanctions) HQ: This newer Show feature has grown exponentially throughout recent years. T.O.P.S. is the headquarters, meeting spot and take-a-break room for track and sanction officials, management, staff and officials.
• Motorsports Engineering Symposium: Bringing together engineers, designers and technical leaders from across the racing industry, this new Show feature is a focused program dedicated to advancing performance, innovation and applied engineering in motorsports. The symposium will provide a forum for sharing technical knowledge, exploring emerging technologies and highlighting the engineering breakthroughs shaping the future of racing.
• Machinery Row: Located in the Yellow Hall, this cornerstone of the PRI Show features cutting-edge CNC machining centers, welding and fabrication tools, dynamometers, engine building tech and more, all wired for live side-by-side demonstrations.
• Indoor Trailer Exhibit Area: Located on the Lucas Oil Stadium field, the trailer exhibit returns with dedicated display space for the latest haulers, motorhomes, toterhomes and race transporters.
• Media Center: Full-service press support for credentialed media, including interview rooms and workspaces. 

Don't miss your chance to be part of the world's largest gathering of motorsports professionals. For more information on attending the 2026 PRI Show, click below:

The three biggest business days in motorsports are calling! The world's largest gathering of racing professionals will roar back to downtown Indianapolis from December 10-12, and housing for the highly anticipated 2026 PRI Show is open.

ROOMS ARE FILLING QUICKLY, so book your accommodations as soon as possible through Visit Indy, the official housing provider for the PRI Show.

Booking through the official PRI hotel block will also unlock exclusive discounted rates, and offers a seamless, stress-free booking experience with guaranteed savings, prime hotel locations and added perks—all designed to make your trip easier and more affordable.

Secure your rate today and make the most of your PRI stay!

Book Here

Have Questions or Need Help?

Contact the Visit Indy Housing team:
📧 prihousing@visitindy.com
📞 317-262-8191 (M–F, 8:30 a.m.–5 p.m. EDT)
 

Stay in the Heart of It All: Monument Circle Spotlight

Experience the energy and convenience of downtown Indianapolis by staying around iconic Monument Circle—home to some of our most sought-after hotel partners.

Our current Monument Circle collection offers exceptional comfort just steps from all the dining, nightlife and excitement downtown Indianapolis has to offer, while still offering a convenient location near the Indiana Convention Center and Lucas Oil Stadium. Alongside these trusted favorites––including the Sheraton City Centre, Columbia Club Hotel Indianapolis, Hilton Garden Inn, Home2 Suites and Aloft Downtown Indianapolis––we're excited to highlight new and evolving options that are shaping the future of this vibrant district.

The InterContinental Indianapolis is the newest addition to the area, bringing refined luxury and stunning views of Monument Circle. Looking ahead, the Sheraton City Centre will transform into a Renaissance Hotel, offering a fresh take on modern hospitality. And on the horizon, the highly anticipated AC Hotel by Marriott will introduce a sleek, European-inspired stay to the neighborhood.

Guests will also appreciate the easy connection to the Indiana Convention Center––and the PRI Show–– via the indoor skywalk system. A short, comfortable walk through the Embassy Suites corridor nearby provides a quick, weather-protected route to the heart of the Show.

Stay close, stay connected and enjoy everything Monument Circle has to offer.

Flitz offers a versatile range of car care products designed to clean, polish and protect chrome, stainless steel, plastic, fiberglass and other surfaces, and give your car a proper shine. 

PRI Business Members can access the PRI Member Portal below to claim an exclusive discount on Flitz’s versatile range of products. 

Not yet a PRI member? PRI Business Membership allows the racing community to showcase their passion and pride for the industry. By uniting the industry, PRI is actively working to address challenges and needs, such as providing support for racetracks to prevent them from closing, advocacy for the racing community against current legal threats, and educational programs that help businesses and racers succeed.

Learn more at performanceracing.com/membership.

PRI is not affiliated with, nor does it sell or thoroughly evaluate the products, services, and companies listed. PRI provides this information to PRI members for their evaluation and consideration and does not endorse or sponsor any company, product, or service. PRI takes no responsibility for, and makes no representation, warranty, or assurance as to the accuracy, quality, reliability, or completeness of the products or services offered.

Background image courtesy of Shutterstock

The race to the PRI Show is underway! Exhibitors can secure their booth space now for the 2026 PRI Show, set for December 10-12, in downtown Indianapolis. 

Motorsports professionals, including buyers and decision makers, from all 50 states and 35-plus countries come to the PRI Show to source new parts and products. 

How to Navigate the New Portal for PRI Show Exhibitors

The process to submit an exhibit application is a little different this year.

PRI has launched a new customer management system powered by Salesforce to better serve its exhibitors year-round.  

Those who have not submitted the Exhibit Space Rental Application (ESRA) for the 2026 event, Dec. 10-12, Indianapolis, must activate a new account in the system.

Once this one-time step is complete, exhibitors can secure their spot on the PRI Show floor, download invoices, complete online payments, and access free resources to plan a successful booth.

Getting set up in the new PRI Show exhibitor platform is simple:

• Visit exhibitor.performanceracing.com. 
• Returning exhibitors: Enter the email last used to purchase a PRI Show booth. A "password reset link" will be sent to your inbox. Click that link and create a new password.
• New exhibitors or returning exhibitors using a new email: Click "New Exhibitor," and fill out the form to create a new account.

Note: Updating an account email address does not affect exhibitors' account history or PRI Show seniority.

Run into roadblocks? Contact the PRI Show team for support:

• Call: 949-499-5413 and select option 4
• Email: sales@performanceracing.com

SRO America has revealed its provisional 2027 calendar, featuring seven race weekends located across North America's premier circuits, including the return of a legendary venue and a marquee event change. The three-hour regular season race format, which was introduced in the 2026 season, will continue for the upcoming year as well, with the exception of one eight-hour spectacle.  

As in previous years, the season will begin on the West Coast at Sonoma Raceway before heading to Circuit of The Americas, where competitors will contest the inaugural Texas 8 Hour. The event replaces the long-running season-finale Indianapolis 8 Hour and marks an exciting new chapter for GT World Challenge America and Intercontinental GT World Challenge competition.  

Following COTA, the championship will return to Watkins Glen International in upstate New York. One of the most iconic road courses in North America, Watkins Glen joins the schedule for the first time since 2022. 

Road Atlanta returns to the calendar after the series came back to the Georgia track this year for the first time since 2011, enjoying a successful return before the series takes its traditional summer break. Competition resumes at Road America with the fan-favorite full field parade through Elkhart Lake, followed by Barber Motorsports Park as the penultimate event on the schedule. 

The season finale will take place at Indianapolis Motor Speedway in October, bringing the championship battles to a close at one of the world's most renowned and historic venues. 

The 2027 schedule continues SRO America's commitment to delivering world-class GT racing across the country while introducing fresh, new opportunities for teams, drivers, and fans.  

For more information, visit sroamerica.com.

Porsche is expanding its customer motorsport portfolio with the new 911 GT4 R. For the first time, a car designed for global GT4 racing is based on the 911 platform. The race car is powered by a 4.0L six-cylinder boxer engine delivering up to 520 HP.

In North America, the new Porsche 911 GT4 R will race in the IMSA Michelin Pilot Challenge and SRO Pirelli GT4 America championships in open racing, among others.

The new 911 GT4 R builds on the technical foundation of the current 911 Cup, which is based on the road-legal Type 992.2 911 GT3. Compared with the previous Clubsport models based on the 718 Cayman, it offers a more powerful engine, wider front and rear track widths and further-developed motorsport electronics.

"With the new race car based on the Porsche 911 GT3, we are taking our successful GT4 program to a new level. The combination of iconic 911 DNA and the tried-and-tested GT4 concept creates a unique offering in the market," says Vice President Porsche Motorsport Thomas Laudenbach. "Our decision to bring the 911 platform into the GT4 category underlines the growing importance of this class in international motorsport. GT4 has evolved from an entry-level segment into a highly competitive, globally relevant racing platform."

The high-revving 4.0-L six-cylinder boxer engine is based on the unit used in the 911 GT3 and delivers up to 520 HP in the racing version. Maximum torque is up to 346 lb.-ft. As is standard under GT4 regulations, these performance figures vary depending on the Balance of Performance (BoP) classification. For example, the 911 GT4 R is delivered from the factory with airflow restrictors, which reduce power to 430 HP. Power is transmitted via a sequential six-speed dog-gearbox controlled with paddle shifters and a four-disc racing clutch.

Due to GT4 class requirements, the new 911 GT4 R chassis differs from the 911 Cup: the wheels are one inch narrower than those of the 911 Cup and use a five-bolt mounting pattern rather than the center locking design on the one-make racer it is closely related to. Dual-adjustable dampers and three selectable spring rates offer a range of set-up options.

The rear wing is manually adjustable to 11 positions. The car uses natural-fiber-reinforced plastic in combination with epoxy resin extensively. Components including the doors, engine cover and aerodynamic parts, as well as parts of the cockpit, are made from this material.

Inside the cockpit, the driver receives all relevant information via a 10.3-in. color display. An integrated data logger and a precise GPS system support analysis and performance optimization during racing. Additional ballast components allow the car to be adapted to the respective weight classification specified by the BoP.

For more information, visit racing.porsche.com.

The International Race of Champions (IROC) is joining the on-track lineup for the Freedom 250 Grand Prix, the NTT INDYCAR SERIES race on the streets of Washington, D.C., slated for August 22-23.

The IROC Presented by Chevrolet lineup for the Freedom 250 Grand Prix weekend will feature a collection of motorsports legends, including former NASCAR and INDYCAR champions. Former NASCAR Cup Series champions Jeff Gordon, Kurt Busch, Bobby Labonte, Rusty Wallace and Bill Elliott will race on the 1.7-mile Freedom 250 Grand Prix street circuit around the National Mall, alongside INDYCAR and Indianapolis 500 champions Tony Kanaan, Helio Castroneves and Dario Franchitti. The drivers will compete in authentic IROC Pontiac Firebirds that raced in series competition from 1996 through 2006.

"The Freedom 250 Grand Prix weekend represents a truly unique opportunity for motorsports and our country," said Ray Evernham, Co-Principal of IROC. "To see INDYCAR and IROC race on such hallowed ground, against the backdrop of some of our nation's most iconic landmarks, will be something truly special for competitors and fans alike. We are honored to have IROC included in the festivities and we look forward to putting on a great show for the fans."

"We are proud to welcome the International Race of Champions to the Freedom 250 Grand Prix weekend, as we honor racing history by bringing some of the sport's greatest heroes to this already legendary weekend," said Bud Denker, Chairman of the Freedom 250 Grand Prix. "IROC has always represented the best of the best, bringing together champions from across motorsports to compete on equal footing. From the current INDYCAR stars to former NASCAR and INDYCAR champions, the Freedom 250 Grand Prix will be a celebration of racing's past and present competing at one of the most iconic settings in the world."

For more information, visit freedom250gp.com.

Image courtesy of IROC