The road to the 2026 PRI Show––December 10-12, Indianapolis––is now more direct.

Badge registration opens on Tuesday, July 21, and it's now easier than ever to attend for qualified industry members.

With the new Direct-to-Badge registration process, qualified motorsports professionals can purchase their badge for the trade-only PRI Show directly without a PRI membership. No separate membership is required before registering or attending the 2026 PRI Show.

Mark Your Calendar: Registration Opens July 21

Mark your calendars for Tuesday, July 21, to take advantage of the simplified new registration process and secure your badge––at the lowest possible price––to join more than 40,000 other motorsports professionals and 1,000-plus exhibitors for three days of engagement, collaboration and innovation.

Why Attend?

This year's Show at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis, promises an exciting mix of new experiences and returning favorites, all designed to deliver maximum value for the racing industry's leading professionals.

More than 1,000 exhibitors will be showcasing their latest motorsports products and innovations, giving attendees direct access to the brands actively innovating and investing in new technologies, competitive advantage and business expansion.

Want to know which brands will be in attendance? The 2026 PRI Show floorplan is already online.

But the thousands of parts and products on the Show floor are just a part of what makes the PRI Show a can't-miss event for motorsports professionals. Gearing up to be one of the biggest and most impactful PRI Shows yet, the three-day trade-only event will also offer world-class networking and educational opportunities, plus exclusive Show features you can't find anywhere else.

Among the major highlights for the 2026 PRI Show include:
 

• T.O.P.S. (Tracks, Operators, Promotions and Sanctions) HQ: This newer Show feature has grown exponentially throughout recent years. T.O.P.S. is the headquarters, meeting spot and take-a-break room for track and sanction officials, management, staff and officials.
• Motorsports Engineering Symposium: Bringing together engineers, designers and technical leaders from across the racing industry, this new Show feature is a focused program dedicated to advancing performance, innovation and applied engineering in motorsports. The symposium will provide a forum for sharing technical knowledge, exploring emerging technologies and highlighting the engineering breakthroughs shaping the future of racing.
• Machinery Row: Located in the Yellow Hall, this cornerstone of the PRI Show features cutting-edge CNC machining centers, welding and fabrication tools, dynamometers, engine building tech and more, all wired for live side-by-side demonstrations.
• Indoor Trailer Exhibit Area: Located on the Lucas Oil Stadium field, the trailer exhibit returns with dedicated display space for the latest haulers, motorhomes, toterhomes and race transporters.
• Media Center: Full-service press support for credentialed media, including interview rooms and workspaces. 

Don't miss your chance to be part of the world's largest gathering of motorsports professionals. For more information on attending the 2026 PRI Show, click below:

The race to the PRI Show is underway! Exhibitors can secure their booth space now for the 2026 PRI Show, set for December 10-12, in downtown Indianapolis. 

Motorsports professionals, including buyers and decision makers, from all 50 states and 35-plus countries come to the PRI Show to source new parts and products. 

How to Navigate the New Portal for PRI Show Exhibitors

The process to submit an exhibit application is a little different this year.

PRI has launched a new customer management system powered by Salesforce to better serve its exhibitors year-round.  

Those who have not submitted the Exhibit Space Rental Application (ESRA) for the 2026 event, Dec. 10-12, Indianapolis, must activate a new account in the system.

Once this one-time step is complete, exhibitors can secure their spot on the PRI Show floor, download invoices, complete online payments, and access free resources to plan a successful booth.

Getting set up in the new PRI Show exhibitor platform is simple:

• Visit exhibitor.performanceracing.com. 
• Returning exhibitors: Enter the email last used to purchase a PRI Show booth. A "password reset link" will be sent to your inbox. Click that link and create a new password.
• New exhibitors or returning exhibitors using a new email: Click "New Exhibitor," and fill out the form to create a new account.

Note: Updating an account email address does not affect exhibitors' account history or PRI Show seniority.

Run into roadblocks? Contact the PRI Show team for support:

• Call: 949-499-5413 and select option 4
• Email: sales@performanceracing.com

Build a stronger financial future for your company with access to the Fifth Third Bank Membership Advantage program and its exclusive banking discounts, personalized banking services and free online financial education courses and tools.

PRI Business Members can access the PRI Member Portal below to gain access to the Fifth Third Bank Membership Advantage program. 

Not yet a PRI member? PRI Business Membership allows the racing community to showcase their passion and pride for the industry. By uniting the industry, PRI is actively working to address challenges and needs, such as providing support for racetracks to prevent them from closing, advocacy for the racing community against current legal threats, and educational programs that help businesses and racers succeed.

Learn more at performanceracing.com/membership.

PRI is not affiliated with, nor does it sell or thoroughly evaluate the products, services, and companies listed. PRI provides this information to PRI members for their evaluation and consideration and does not endorse or sponsor any company, product, or service. PRI takes no responsibility for, and makes no representation, warranty, or assurance as to the accuracy, quality, reliability, or completeness of the products or services offered.

Background image courtesy of Shutterstock

Rottler Manufacturing has promoted Timothy "TR" Cummins to the newly established role of global service manager (GSM).

The strategic appointment marks a major milestone in Rottler's ongoing commitment to customer success, introducing direct benefits for customer machine shops, the company said.

In his new role, Cummins is charged with advancing Rottler’s service department––backed by a corporate investment in advanced training, modern systems and equipment––to deliver the highest level of customer support with rapid response times from highly skilled, expert technicians. Cummins brings hands-on technical and international experience to this new role. Over the past two years, he has traveled the globe servicing Rottler customers and leading international sales initiatives, the company said.

The global service department will begin rolling out predictive maintenance initiatives designed to monitor machine health and address potential issues before they cause operational disruptions. This proactive approach ensures that every Rottler machine, in every shop around the globe, continuously operates at peak performance, according to company representatives.

In addition to elevated service standards, Cummins will spearhead Rottler’s customer training programs. Rottler has dedicated specialized equipment at its brand-new training center located at its Kent, Washington headquarters.

Customers are invited to visit the facility for hands-on learning experiences. Under the direction of the global service team, the center will host advanced training courses designed to help machinists sharpen their skills, maximize shop throughput and take full advantage of the latest Rottler innovations and techniques.

"As a team, we are completely 'in' with service and are getting behind the department and technicians to support our customer’s success like no one else in the industry," said Rottler President David Bianchi.

For more information, visit rottlerdynamics.com.

LEGACY MOTOR CLUB, the Statesville, North Carolina-based NASCAR Cup Series team, has announced that Guy Fieri, Emmy Award-winning television host, restaurateur and entrepreneur, has joined the organization as a strategic owner.

Known for building a global brand rooted in food, energy and authenticity, Fieri brings a perspective that complements LEGACY MOTOR CLUB's evolution into a modern motorsports organization that resonates far beyond the track.

"Motorsports and race cars have always had that raw energy I love––the people, the passion, the culture, the speed," said Fieri. "LEGACY MOTOR CLUB is building something different, and I wanted to be part of it. This is about more than racing––it's about creating a brand that connects with fans everywhere, from the track to the table."

"Guy has built an incredible brand by being authentic and connecting with people in a real way," said Jimmie Johnson, co-owner of LEGACY MOTOR CLUB. "That's at the heart of what we're building here. We want LEGACY to reach far beyond race day, and Guy's creativity, energy and perspective are exactly what this ownership group is about."

Fieri's involvement will extend beyond ownership, with plans for collaborative content, fan engagement initiatives, and licensed merchandise that brings together racing, food and lifestyle culture.

Additional details on upcoming activations and collaborative initiatives will be announced throughout the season.

For more information, visit www.legacymotorclub.com.

From left to right: Jim Rickoff, Steve Fox and Amada Goyette
 

The Automotive Engine Rebuilders Association (AERA) has announced new appointments, including the news that longtime president/CEO Jim Rickoff has retired from his role. He will remain on board as an advisor and special projects coordinator for a period to be determined.

Rickoff joined the industry in 1984 with Goodson Shop Supplies in the technical service department, before being promoted to a sales manager and later serving on the Board of Directors at AERA, according to the AERA announcement.

"My world really changed in 1999 when I went to work at AERA in Marketing. Now, ending my career as the president/CEO of AERA for the past 16 years––priceless!" said Rickoff in a release.

During his tenure with AERA, Rickoff helped the AERA team create several programs, including the Prosis Pro, an engine specification software program that's still in use today; the online engine machinist training/certification program; the engine professional magazine still in distribution today; the Engine Rebuilders Educational Foundation (EREF), which establishes scholarships and awards grants to those in the industry; and countless technical and skills conferences, workshops, manuals, and more.

Longtime AERA employee Steve Fox––who brings more than 40 years of experience in the engine rebuilding and performance industry, including 30 years with AERA––has been appointed to the role of president/CEO.

"Steve is such a familiar face at AERA; the transition will be seamless," said Rickoff. "I couldn't be prouder of [the AERA] team. The job they have done to get us this far is truly amazing. They will lead us into the next chapter and I have no doubt it will be great!"

In addition, AERA has also appointed Amanda Goyette to vice president/corporate secretary. She will assist Fox in his role as president/CEO. Goyette joined AERA in 2014 as a communication and circulation specialist, later moving into IT and Human Resources, before most recently serving as an administrative assistant for the president and operations manager.

AERA is a network of professional engine builders, rebuilders and installers with headquarters in Cary, Illinois. AERA is represented at the PRI Show, this year December 10-12, downtown Indianapolis, with its AERA Engine Professional Industry Conference (EPIC) event hosted on the Wednesday before the Show doors open.

For more information, visit aera.org/epic.

Officials from IMSA and SRO Motorsports Group will collaborate on Balance of Performance (BoP) testing of all FIA GT3 models at Daytona International Speedway in Florida later this year.

Used in a variety of championships throughout the world, including the IMSA WeatherTech Sports Car Championship Grand Touring Daytona (GTD) and GTD PRO classes, as well as national and international SRO-sanctioned series and the FIA World Endurance Championship, GT3 cars utilize a wide variety of configurations––front engine, mid-engine, or rear engine; turbocharged or normally aspirated; V6, Flat-Six, V8 or V10––necessitating BoP to enable close competition.

Each year, all GT3 cars undergo testing by SRO at Circuit Paul Ricard in France. During the test sessions, the cars are driven by independent, SRO-nominated professional drivers to establish BoP parameters.

The Rolex 24 At Daytona has averaged more than 35 GT3 cars in the five years since IMSA adopted the specification for all GTD and GTD PRO cars in 2022. This December, each GT3 manufacturer will be required to supply a car for dedicated test sessions at Daytona International Speedway, which will be instrumental in establishing the BoP for the season-opening Rolex 24 At Daytona.

"We traditionally see one of the largest gatherings of GT3 race cars in the world each year in the Rolex 24 At Daytona," said IMSA President John Doonan. "The global importance of this event, coupled with new car models and the unique characteristics of the Daytona International Speedway road course layout, were key factors in our decision to add this test to our plans for this December. We're looking forward to collaborating with our partners at SRO to administer this test with an eye toward ensuring competitive balance for the 2027 Rolex 24."

"The opportunity to collaborate with IMSA and its Balance of Performance testing at Daytona will prove mutually beneficial to both parties. Sharing the data and experience of our respective technical departments makes perfect sense and is something we are very pleased to be part of," said SRO Motorsports Group Founder and CEO Stéphane Ratel. "I've no doubt the similar pre-season testing SRO has conducted for more than 15 years will assist IMSA's Rolex 24 preparations, but there are also things we can learn and apply to what is an inherently complex process."

For more information, visit imsa.com.

Image courtesy of Shutterstock | Jean Pierre Kathoefer

This year, Stanadyne is celebrating a legacy of innovation that dates back 150 years to 1876.

From its start as the Hartford Machine Screw Company to its current position as a provider of advanced fuel systems, air management and remanufactured products, Stanadyne continues to reinvent itself through precision manufacturing, technology advancements and a commitment to providing optimum solutions across all industries, the company said.

Founded in Connecticut as a manufacturer of automatic screw machines during America's industrial age, Stanadyne evolved into a global leader in diesel and gasoline fuel systems through decades of groundbreaking innovation, according to the company. Then known as Standard Screw Company and acquired by Moen in 1937, the company helped shape modern fuel injection technology with milestones including the world's first diesel rotary pump in 1952, the DB Model Rotary Pump in 1958, the Pencil Nozzle Injector in 1963, and, after adopting the Stanadyne name in 1970, the world's first electronic rotary pump in 1993. As emissions standards tightened, the company introduced a 200-bar gasoline direct injection pump in 2006, followed by advanced 500-bar systems and high-performance motorsports fuel delivery technologies that have earned recognition from major OEMs.

Since its inception 150 years ago, Stanadyne has produced more than 40 million diesel pumps, more than 200 million diesel injectors and millions of gasoline direct injection pumps. Today, the company's global operations include advanced manufacturing and engineering centers in North Carolina, South Carolina, India and China, supported by expertise in combustion analysis, computational fluid dynamics, durability testing, thermal analysis and high-pressure fuel system development.

Stanadyne continued growing in 2019 with the acquisition of PurePower Technologies, expanding the company's capabilities in remanufactured diesel fuel systems and aftermarket support. Today, PurePower remanufactures hundreds of thousands of diesel components annually and keeps more than 500,000 lbs. of waste out of landfills each year through its reclamation and remanufacturing programs, the company said.

"For 150 years, Stanadyne has stood for innovation, quality, and excellence. This milestone is a testament to the dedication of our team, the strength of our partnerships, and the trusted products we deliver every day," said Rob Mallory, Stanadyne CEO. "Together, we celebrate our history with pride and look forward to continuing to power progress for generations to come."

Stanadyne's current engineering efforts include developing high-pressure fuel systems, support for low- and zero-carbon fuels, hydrogen-capable technologies and solutions aimed at reducing emissions in hard-to-electrify applications. Instead of viewing electrification as the end of internal combustion, Stanadyne sees an opportunity for smarter, cleaner propulsion systems that integrate current infrastructure realities with future environmental goals, the company said.

For more information, visit stanadyne.com.

(From left to right) Ohio State Representative Kellie Deeter, Top Fuel Racer Clay Millican, Top Fuel Racer Maddi Gordon, Ohio State Senator Theresa Gavarone, Ohio State Representative Gary Click.
 

PRI and Summit Motorsports Park played host to lawmakers from Ohio last weekend, giving a trackside view of the power of the motorsports industry as the legislature considers right-to-race protections.

With the NHRA Summit Racing Equipment Nationals as the backdrop, PRI provided a firsthand look at the economic, community and tourism impact generated by the motorsports industry.

Among those in attendance in Norwalk, Ohio, were State Representatives Kellie Deeter and Gary Click, joint sponsors of Ohio's Right-to-Race legislation (HB 639). The bill recently passed the Ohio House of Representatives with overwhelming bipartisan support, and continues to enjoy strong support as it moves forward.

They were joined by Ohio State Senator Theresa Gavarone, who will be an important ally in the state Senate this fall.

During their visit, lawmakers met with racers, race teams, track leadership, and industry business representatives to better understand the role motorsports plays in supporting jobs, tourism, small businesses, and local communities across Ohio.

Attendees also toured the facility with owner Bill Bader, a SEMA Board Member, to learn the history of Summit Motorsports Park, watch racing action from the starting line and experience firsthand the investment and coordination required to host a major motorsports event.

For more information about PRI's and SEMA's Right-to-Race campaign or to learn how your racetrack or motorsports business can help support similar legislation in your state, or to host lawmakers at your facility, contact PRI Director of Government Affairs for Racing Tierra Hubbard at tierrah@performanceracing.com.

A new motorsports history book exploring notable drivers, rivalries and technological developments from the 1960s and '70s is scheduled for release on September 8, 2026.

Published by Motorbooks, "Motorsports Mavericks" is written by racing historian George Levy and features photography from the late Pete Biro. The book examines a period of significant change in motorsports through interviews, archival sources and historical accounts from drivers, team owners and innovators who competed during the era.

According to the publisher, the book includes perspectives from figures such as A.J. Foyt, Dan Gurney, Don Garlits, Jim Hall, Richard Petty, Mario Andretti, Jackie Stewart, Niki Lauda and Derek Bell. Topics covered include major rivalries, advances in vehicle technology and engineering, and prominent racing events of the period.

The book also highlights competition across multiple disciplines, including sports car racing, drag racing, Indy car racing and Formula 1, and also comes complete with a foreword by the legendary Roger Penske.

Levy is a motorsports author, speaker and historian who previously served as president of the Motorsports Hall of Fame of America. He began his journalism career at Autoweek and has contributed to publications including RACER, Car and Driver and Vintage Motorsport. His previous books include "Can-Am 50th Anniversary: Flat Out with North America's Greatest Race Series," "F1 Mavericks: The Men and Machines That Revolutionized Formula 1 Racing" and "Texas Legend: Jim Hall and His Chaparrals."

"Motorsports Mavericks" will be released September 8 in hardcover format. The 240-page book includes approximately 200 photographs and carries a suggested retail price of $50 in the United States and $60 in Canada.