The PRI Trade Show offers unbeatable value for attending buyers looking for solutions to their motorsports business challenges. Nowhere else will racing entrepreneurs find more new racing products, racing professionals and solutions gathered together all in one place, all at one time.

Online registration for the PRI Trade Show is now available. Click here to register, and receive your credentials in the mail.

"Sometimes, the answer is a hot new racing product on display for the first time at the PRI Trade Show. Other times, solutions come from people gathered at the Show. These have been challenging times, and racing people need answers right here and right now on how to conduct business successfully in racing in 2012. That's the biggest advantage of going to the PRI Trade Show. You get answers," said John Kilroy, producer of the PRI Trade Show.

The 25th Annual PRI Trade Show will be held November 29 - December 1, 2012, in the North/South Building of the Orange County Convention Center in Orlando.

Hotel accommodations start for as little as $66 per night.

Race Industry Week 2012 includes over 35 conferences, seminars and social events.

"With thousands of new racing products on display and 38,000 racing professionals gathered in the building, Orlando is the place to go for answers," said Kilroy. "We'll be providing more details on events during Race Industry Week 2012. It's a pretty powerful package for racing business people looking for new strategies to be successful in 2013."

Here’s another note we’d like to share from our trip to Australia to visit with high-performance and racing companies as part of Australia Automotive Week. A US magazine journalist and myself were able to get some private time with Richard Dalla-Riva, who is currently Minister for Employment and Industrial Relations and Minister for Manufacturing, Exports and Trade for the state of Victoria.

It’s always great to meet with any government official who’s ready to support the performance racing industry, but it’s especially fun to meet with someone who’s done some wrenching in his time as Dalla-Riva has.

A former policeman in Melbourne, Dalla-Riva is quite capable of performing his duties in laying out the big picture of Victoria’s current plans to bring more businesses and jobs to the area. He is very articulate in describing the importance of networking across industries. It’s not unusual in Australia, for example, for companies to have more than automotive identities, as they may have technology with applications in defense, aviation and other industries. The Australian market is limited in size, with a total population of just over 22 million for the entire country, and 5.5 million for Victoria. So, successful entrepreneurs become creative when it comes to growth, expanding into other industries or taking their products overseas.

Dalla-Riva said that the automotive sector is the largest full-time employer in Victoria, and represents a strong export industry for the whole country. While the economy in Australia has been doing quite well, despite the severity of the global economic recession, the Aussie dollar has gotten ever stronger, making its exports more expensive in markets like the US and elsewhere.

“Despite a small economic downturn, there has been growth in manufacturing in Victoria,” said Dalla-Riva, noting that small manufacturers account for 90% of the manufacturing base. “One of our growth markets is the aftermarket.”

That was a prime motivator for the state of Victoria to support the efforts of the Australian Automotive Aftermarket Association (AAAA) to create an exhibit of performance products at the F1 Grand Prix in Melbourne during Australia Automotive Week.

Dalla-Riva described the advantages of infrastructure in Victoria, as well as areas where the government is innovating in nurturing business development.

And then we asked him for his personal take on cars. “I’ve always enjoyed American muscle cars,” he said, a smile broadening quickly across his face. “My father took me to this thing called drag racing, and that was it.”

His first car was a Chrysler he picked up for $478. A Holley carb was the first new part he bought for it. “We were all into big blocks,” said Dalla-Riva. And he remembers his efforts to get more horsepower out of his Hillman Hunter, porting and polishing it cylinder head for the four-cylinder motor. “There I was, grinding away at night.”

He’s a big fan of NHRA racing, as well as all the national NASCAR series. “Anything that’s got a V8,” said Dalla-Riva.

In short, Dalla-Riva is passionate about cars and speed.

Many performance and racing companies wish to establish a strong presence in the US performance and racing market, and some already have done so. The AAAA organizes a big pavilion exhibit at the PRI Trade Show each year, and more and more attending buyers at the Show are discovering how similar the Australian and US performance racing markets are.

And if Dalla-Riva has anything to do about it, you’ll see more and more Australian aftermarket companies entering the market. He understands the parts, the value of the aftermarket to the regional economy, and he can certainly move the resources to help strengthen the export efforts of local Victorian companies.


Richard Dalla-Riva

Opening night of racing season always brings nervous excitement. Opening night at the local track comes with every bit as much emotion as professional teams face preparing for Daytona. We set out to the track every weekend and the ultimate goal is to have fun – well, fun is the goal I continuously promote.

One way to achieve the goal of fun is to race with family. The perfect family racing vehicle is the 600 Micro Sprint. Micro Sprints utilize 600CC engines that are in full supply at motorcycle wrecking yards – it seems those crotch rocket riders you feel buzzing by you on the Hollywood freeway lay those things down creating a replenishing supply of Micro Sprint power plants. Low cost and an endless supply of low cost engines are one reason why the Micro Sprint divisions are experiencing big time growth. I know I was amazed to hear about the Micro Sprint growth across the entire county by attending a seminar at the PRI Trade Show.

Micro rules vary from stock engine requirements on up to divisions that allow heavy engine modifications. It is amazing how much power you can get out of 600CC’s when you start removing un-needed gears and polishing ports for optimal air flow. Regardless of the engine rules, Micro Sprint racing is fun and affordable. The affordability factor creates the perfect stepping stone series for kids moving up from Karts and Quarter midgets. Junior Sprints are added to the mix and are even more affordable allowing kids to move into more speed in a controlled fashion.

At a race track, as soon as you say the word “kid” then a parent must be close by. Perfect, now we can combine affordable racing with family fun. Since you can purchase a gently used race-ready Micro Sprint for around $5,000.00 you can outfit the entire family for less than one full bodied late model racer.

When it comes to power-to-weight ratio, you will find that Micro Sprints set you back in the seat like a jet fighter launching off of an aircraft carrier. Since Micro’s are basically a scaled down Sprint Car, the lightweight chassis is propelled nicely by 600CC crotch rocket engines. In fact, they are so fun to drive that many full-size Sprint Car drivers have made the switch to their smaller cousins helping teams to keep racing. Often, they can buy 2 Micro Sprint’s and race with their family. As an added bonus, tires last for several races so the weekly expenses are limited to hot dogs and 1 after race beverage of choice.

Just this past week, Joe Constance put the family affair into action. The JOES contingent, at our local dirt track in Deming Washington, ran the gamut from little Haley Constance running her Junior Sprint at the grand old age of barely 6. Her Briggs and Stratton Junior Sprint had been handed down from brother Spencer, age 14. Prior to little Haley jumping in the seat, Spencer had his turn in the same ride. Spencer had the Junior Sprint handed down to him and now the car is still in the family with 6 year old Haley pitching it sideways into turn one. Junior Sprints just keep on going and going.


Here's Haley Constance with her Junior Sprint Car.

For this year, Joe vacated the seat of his spiced up Micro Sprint so son Spencer could get a season of Micro Sprint racing.


Here's Spencer's Micro Sprint ride for 2012.

Setting fast time on opening night, at the ultra family friendly Deming Speedway, was Joe’s teammate Derek Torkelson. Derek is the head machinist at JOES Racing Products and started in the Micro Sprint division just last year. After an off-season engine tune-up by Micro engine guru Gordon Seros, Derek led the field in qualifying and did so on a miniscule budget. Rounding out the extended JOES Micro Sprint family was Dustin Obrien. Dustin machines parts for Micro’s in the JOES machine shop and was mighty excited to get the opening night win in his Micro ride. It takes a school bus to haul all the employees that lend a helping hand to their workmates every weekend.


Here's a photo of Joe Constance's teammate Derek Torkelson on his way to setting fast time in a Micro Sprint at Deming Speedway. Derek is the head machinist at JOES Racing Products, and started in the Micro Sprint division last year.

Often, open wheel dirt track action leads to banged up rides. The simplicity of Micro Sprint racing lends itself to easy, low-cost repairs. Even cars that are rolled over in practice or a move-up heat can be repaired right at the track before the main event.

If your goal is to race for the pure fun of racing then maybe it will be even more fun if you bring the entire family along. A family that races together on weekends wins together during the week. Racing little Micro’s together is an affordable way to make your family affair Brady Bunch big.

PRI is excited to announce that housing for the 25th Annual Performance Racing Industry Trade Show is NOW OPEN! A full spectrum of hotel is offered, with nightly hotel room rates starting at less than $70.

Click here to make your hotel reservations.
 
PRI Trade Show Official Host Hotels are very popular and sell out fast. To secure our low contracted rates, book today!
 
For Quick & Easy Booking:
•    Online: Convenient internet booking is available 24 Hours a day, 7 days a week.
•    Phone: PRI Housing is ready to take your calls Monday through Friday from 8:00 AM - 5:00 PM PDT
 
Valuable Reasons for Booking with PRI Housing
•    PRI room blocks are guaranteed and contracted with the lowest rate possible, beating internet and direct hotel rates
•    Host Hotels & PRI sponsor complimentary shuttle service to the Convention Center
•    Breakfast and complimentary Wi-Fi included at many PRI Host Hotels
•    Flexible cancellation policy, with no pre-payment or service fees! Book today at no cost until the week of November 12, 2012 when Hotels charge one-night's deposit
•    Easy to book, modify or cancel online
•    Great networking opportunities with fellow PRI hotel guests
•    Booking with PRI Housing at Host Hotels will ensure low hotel rates for future PRI Trade Shows
For any questions, please contact Gabriela or Michelle via email or by calling 949-499-2044.

From advanced computer modelling to vehicle dynamics testing, computational fluid dynamics to finite element analysis, a special zone on the floor plan of the 2012 Performance Racing Industry Trade Show is coming together to make it more convenient for professional race teams and motorsports engineers to shop these services in Orlando.

Companies that have already commited include 7-Test Engineering, Chassisim, Function Sim, Mechanical Sim, Michelin Proving Ground, Morse Measurement, OptimumG and SoVA Motion.

“The PRI Trade Show has more and more motorsports engineers attending every year to search out these kinds of services that are so critical to pushing the envelope in racing technology,” said Francisque Savinien, director of global sales and marketing. “The exhibiting companies in the high-performance computing and testing technologies zone will benefit from co-locating in order that they all may meet with buyers at the PRI Trade Show looking for these engineering services.”

Services provide by these companies include the following:
• Simulation Software
• HPC software, including Computer Aided Design (CAD), Computational Fluid Dynamics (CFD) and Finite Element Analysis (FEA)
• HPC hardware systems
• Test/Simulation equipment such as, 7 post shaker, Wind Tunnel, Simulator and damper test machines
 Exhibiting companies in this zone will also have complimentary access to a dedicated meeting room for technical presentations.

The Performance Racing Industry Trade Show is the largest annual gathering of racing professionals in the world, with 38,000 buyers in attendance from throughout the US, and 72 countries. Over 1,000 racing industry suppliers exhibit. The 25th Annual PRI Trade Show will be held November 29–December 1, 2012, in the North/South Building of the Orange County Convention Center, in Orlando, Florida.

On our recent trip to meet with performance and racing companies in the state of Victoria, Australia, we were impressed with a new POP merchandising tool in the Penrite booth of the Australian Automotive Aftermarket Association exhibit at the F1 race in Melbourne. Penrite had an iPad locked into a metal casing connected to metal shelving displaying its performance lubricants. The iPad was a dynamic, interactive way for Penrite to tell its story. The buyer could scroll up and down, and hit links, but never leave the Penrite site. We anticipate seeing more iPads being used this way.

Take advantage of a $50 savings on admission to the oldest and most respected race engine builders conference in the country--the Advanced Engineering Technology Conference (AETC), held each year in conjunction with the Performance Racing Industry Trade Show.

Sign up by June 1st to save $50 on registration for the 23rd annual AETC at the Orange County Convention Center in Orlando, FL, on November 26th-28th, 2012. The 2012 PRI Trade Show begins the following day, on November 29 in the same Convention Center. The co-location of the two big events was designed for added convenience and affordability for race engine builders throughout the US, providing maximum value for the travel costs to Orlando in the offseason.

For more than two decades, the AETC has been the premier venue for engine builders, parts manufacturers, industry leaders and media members to interact and learn valuable information and trade secrets from some of the automotive world’s top engineering minds. This annual conference focuses on turning automotive theory into practical application. The spotlight of the 23rd annual AETC will be “The Latest Advancements & Developments in Engine Performance Technology.”

Attendee Ted Papuga of Opel Engineering in Streamwood, IL, shared his experience from last year's AETC. "I learned from everybody. They used language that I understood while also speaking in a way that was very informative. I’ve been to the conference every year that it has been in Orlando, and people always want to know what it was like and who was there," he said.

Register now to receive a special $50 discount and save your spot. After June 1, attendees will pay the full price of $499.95. Space is limited to just 350 attendees, so visit www.aetconline.com to reserve your place today. Or call 866/893-2382.

Australia's $11 billion a year automotive aftermarket industry showcased its technologies in the Australian Automotive Week program held in Melbourne during the week leading into the Australian Formula 1 Grand Prix.

In partnership with the Victorian Government - the overall sponsor of Australian Automotive Week - the Australian Automotive Aftermarket Association (AAAA) coordinated a comprehensive program to promote the industry's products and services to local and export markets.

The AAAA program for Australian Automotive Week included:
•    Visits to Australian manufacturers by an international delegation of aftermarket industry buyers and magazine editors.
•    One-on-one business matching meetings between international aftermarket buyers and Australian exporters.
•    Launch of a High Performance Brands Showcase at the Australian Formula 1 Grand Prix featuring many of Australia’s best known brands.
•    Hosting the first national conference for the automotive aftermarket in eight years on the topic Harnessing Technology to Ensure a Sustainable Future.
•    Hosting a gala dinner for over 190 industry executives.

In the photo: The visiting aftermarket buyer delegation from the USA included (left to right) Road & Track magazine News Editor Carter Jung,  Rallysportdirect.com  Purchasing Manager Ben Mertlich, Performance Racing Industry Vice President John Kilroy, Austrade Chicago representative Phil Jankura, AAAA Executive Director Stuart Charity, AAAA Senior Manager Government Relations and International Ben Bartlett, AAAA Southern Region Manager Lachlan Callaway, BCI Performance Warehouse Director Kirk Barnett, AAAA National Advertising Manager Cameron McLachlan, and Performance Racing Industry Director of Global Sales and Marketing Francisque Savinien.

AAAA Executive Director Stuart Charity said Australian Automotive Week offered the aftermarket a fantastic opportunity to promote "Victorian made" to both local and international customers. "We capitalised on the drawing power of the Australian Formula 1 Grand Prix to attract international buyers to Melbourne to meet some of our top performance product producers," he said.

"Australian performance products are exported to Asia, Europe and the USA. These products are proving their quality with huge sales growth in these fiercely competitive markets." said Stuart Charity.

The AAAA and its Performance Racing and Tuning Council (PRTC) have hosted successful export trade missions for many years. The inward buyer mission during Australian Automotive Week enabled the potential customers to meet 16 local aftermarket businesses with up to $10 million in incremental exports likely as a direct result of this activity.

This buyer delegation represented the huge USA market where the PRTC has built awareness of Australian products through the key American trade shows run by the Performance Racing Industry (PRI) and the Specialty Equipment Market Association (SEMA).

"In Victoria, we met with many performance and racing companies where the business models matched up with what racing companies do especially well—small- and medium-sized production runs, with high levels of expertise in engineering and manufacturing," said John Kilroy, editor and vice president of Performance Racing Industry. "It's reasonable to predict more and more Australian performance and racing companies gaining a foothold in the US racing marketplace, and growing their sales here in the US."

The AAAA also used the Grand Prix to attract local race fans to an exhibition of top Australian high performance products. Ideally positioned near the main straight at the Grand Prix, the special High Performance Brands Showcase featured 12 of our leading manufacturers.

"This Showcase delivered a key message directly to thousands of enthusiasts at the nation's biggest motorsport event - Australian high performance products are among the best in the world," said Stuart Charity.

Another AAAA initiative at Australian Automotive Week was convening a conference about harnessing digital technologies to make aftermarket businesses more competitive. "With frightening figures from major retailers showing the damage done to sales by not embracing digital technologies, this was a timely topic," said Stuart Charity.

USA Automotive Aftermarket Industry Association (AAIA) Technology Vice President Scott Luckett told the conference that consumers crave connectivity. "The millennials' spending power will exceed the purchasing power of the baby boomers. They are the internet generation. They want information and they want it now," he said.

"Customers are entering a self service shopping mode. The first step in getting the business is great information and presentation in your catalogues. Use lots of photos. They sell the product and give customers confidence in buying the correct item.

"At retail level, the career 'counter man' with a head full of product knowledge is a vanishing species. Used well, information technology can make your counter people look like experts in a few key strokes. For workshop owners, the AAIA has I-Shop (Integrated Shop Standard), which allows separate data systems used in their businesses to communicate.

"Last year the AAIA trialled a plug in telematics device that allows an independent workshop to remotely detect vehicle trouble codes. This technology sends a message to advise both consumer and the preferred workshop of the location of vehicle and the possible cause of the issue. The technician can then contact the vehicle owner to advise he has the part in stock and can book the car in when convenient. How well could this work with major service chains?" challenged Scott Luckett.

Other conference speakers encouraged aftermarket businesses to embrace digital media, including Glenn Cooper, executive chairman of Coopers Brewery, who discussed brand development and positioning in the digital age.

Principal of the Memphis Agency, Brenton Cannizzaro, advocated customer connectivity through Facebook, Twitter and YouTube. "If you engage with customers through media they use every day, you create opportunities for them to connect with you. The quality of your connection with them is more important than the number of followers you have. As you gain loyalty from those in your loop, they will become advocates for your business," he said.

Quicksales.com.au general manager Vange Sirianos told the conference that customers are getting smarter about how they do product searches. "Already, 40% of mobile phone users are buying products on their phones. On line, content is king. The more products you list, the more you will sell. Make sure you portray trust by promoting quality brands, your AAAA membership and a range of secure payment options," he said.

The AAAA has encouraged members to embrace sophisticated promotional techniques for many years through its Marketing Awards program run in tandem with its Auto Aftermarket Expo and Collision Repair Expo. The AAAA also communicates on line through Facebook, LinkedIn, Twitter and YouTube.

Stuart Charity said the 2012 Australian Automotive Week was a great success for the aftermarket industry. "We thank the Victorian Government for their sponsorship of our program, including the inward buyer delegation and industry networking functions, the conference and the High Performance Brands Showcase.

"For the first time the AAAA was appointed by the Victorian Government as the main auspice body for Australian Automotive Week. We thank them for their support and trust in us,” said Stuart Charity.

Whizzing by me on the 2011 PRI Show floor, at the speed of a young Olympic sprinter, was racing industry icon Tony Tobias. Tony had someone to please and moved quickly to meet the need with a sense of urgency that his customers have come to rely upon – he truly enjoys pleasing all.  He literally ran at full sprint to accomplish his mission when most would chose to casually saunter across the million square feet that is PRI Orlando.  

Pushing around 80% of 100 years, Tobias continuously exudes energy at well over Einstein’s mandated universe speed limit of 186,000 miles per second, otherwise known as the speed of light. In racer terms, the speed of light is 700 million miles per hour. At that speed, bump drafting is highly discouraged. Tony’s mental horsepower is immeasurable as we have yet to construct a dynamometer that can record the synapse speeds racing through the brain of the one and only Tony Tobias. Tony is the Vince Lombardi of the racing community – a proven leader for sure.

Tony’s long tenure, at the insanely well made Racecar Engineering Magazine, provides a documented example of how one individual can maximize a business brand by leveraging their personal brand. Tobias proudly introduces himself to new faces with the self imposed moniker “Tony the Nose”.  He leaves an indelible mark and when he meets someone for just a few seconds, he is remembered. “The Nose” connects himself to his company. He combines his personal brand with the branding of Racecar Engineering. Elephants never forget, “The Nose” is never forgotten.

You can count on Tony to greet you with his glowing smile. The energy he exudes is contagious, it is powerful. Why walk when you can run? Tony is full speed – full time. Tobias is a noteworthy face in the racing niche and provides a human example that everyone can learn from. Racecar Engineering and Tony are one. Tony has created a personal brand that confidently announces his contributions without the need of a high pressure sales pitch. The result is a successful branding effort that subconsciously leaves a memorable and positive experience for his customers – his friends. With few words, Tony ingrains his synergized brand deep into the minds of those he touches. Racecar Engineering is a magazine – Tony Tobias is genuine and he crafts his brand into the framework of his book in a caring and seamless fashion. Think of Tony and you instinctively think of Racecar Engineering.

Tobias is always on the move and gives people what they want. His warm welcome makes all on his path feel better than before he arrived. His approach is to partner by cultivating relationships through integrity, energy, and devotion. Tobias has zero need to sell. His customers are his friends – they are his extended family. He proudly takes a God given physical attribute and utilizes “The Nose” to create a fun and memorable experience. Quality marketing, in its simplest form, is defined as leaving a memorable positive impression. Tony is having the time of his life and has created a coveted branding story by simply allowing others to witness Tony being himself. The deal is closed through identification of need. Solutions are offered verses needing to be sold. Sales people sell – Tony delivers.

Enthusiastically embracing new ideas has made Tobias relevant over the long haul – he has laid the ground work, in earnest, to always be relevant. A quick review of his Facebook photo albums displays a man having a blast every single second – the 10 year old boy inside is easily seen. Tony is an avid social media user and his approach to life gives us all an opportunity to learn from his dynamic and ever evolving adventures.

Tony has spent his lifetime creating an individual brand that is remembered. His lifestyle is his brand. By combining his profession with play, Tony proves that passion and fun invoke a high level of success in the workplace.

To create the unique marketing plan, that you can admire and cultivate, taking note of what Tony Tobias accomplishes will give you a proven template to emulate. Tony demonstrates that enjoying life results in overall success at home and in the office.  A complete well rounded life creates a universe full of memorable impressions. If you knew the Tony Tobias formula, then you would be sought after as the one that knows. Memorable marketing is what “The Nose” knows. Being yourself is the one tool that you always control, once you believe that you create your own memorable impressions, then you will be your own unique version of - the knows.


Tony Tobias, Racecar Engineering Magazine and Autosport Engineering Show.

We received many generous comments from PRI Trade Show exhibitors last week regarding the value of  the customer service they receive from PRI folks—individually and as a team. It made me think of trying to put it into words, so our customers know they will continue to get this level of customer service at the 2012 PRI Trade Show. Here’s what you can expect:

1) Good customer service is as important as the initial sale. There are studies that bear out the high costs of getting a new customer versus the efficiencies in keeping customers loyal to your product or service. It just makes sense. Losing a customer due to poor service should be viewed as disastrous and costly. There’s no need for it. The vast majority of what your customers ask of your company are reasonable, sensible, doable. Just do it. Right away.

2) Everybody’s involved. While salespeople are most closely connected to customers, the entire company should be involved in customer service. For the initial sale, it’s typically the salesperson who identifies the potential customer, works with them, then closes them. But once that person or company becomes a customer, the whole company should feel an obligation to provide the customer service that keeps the customer loyal. The whole company should share a concern of losing a customer due to poor customer service.

3) Treat customers the way you want to be treated. This is the easiest way to think of what customer service truly is. We all have our moments as customers when we are frustrated or angry. Seize these moments to vow that they will never occur within your own company. Exhibiting in a trade show is a complex endeavor. Our customers bring the extraordinary technical innovations that draw thousands of racing entrepreneurs from around the country. The logistics of doing this are complicated enough. We’re here to help smooth the way. It’s another way of saying, “Thank you.”

4) Solve the problem right where you stand. At PRI, we encourage every member of the team at the Trade Show to solve any exhibitor problems right where they stand, as soon as they encounter them. If they need to consult someone for an answer, they are to get on the mobile phone or the radio and get an answer. There is no such thing as, “It’s not my department.” Resolve the issue immediately. Take charge. Complete the task now.

5) Follow up. Confirm that the issue has been resolved. It’s an amazing thing to check back with a customer to verify that everything’s OK. They don’t expect it. You’re greeted like a friend.

6) Individual people trust individual people. Companies can make up policies and executives can give speeches, but most of business still boils down to our humanity. The truth is that human beings establish trust with specific people more so than with companies. At PRI, we have individuals throughout the company who have friends throughout the industry. During the Trade Show, we take people out of their weekly positions at PRI, and place them with different responsibilities in the Trade Show. Our customers have come to trust the familiar PRI faces that greet them at Exhibitor Registration. The PRI folks who work as Show Floor Managers during move-in have proven themselves helpful over and over again. Our customers can rely on them. They know them by name.

7) Put time on your side. We plan the PRI Trade Show the entire year. Part of the planning process is figuring out how to remove any confusion or time-wasting endeavors when it comes to exhibiting in the PRI Trade Show. From signage to team responsibilities, we plan ahead to build a ‘smooth road’ to exhibiting.

8) Have fun. The racing industry is filled with a lot of great people. Let’s enjoy this.

9) Thank you for your business. This is a sentiment too often missed at the end of the day. But it seems to secure the value of customer service. All companies work hard to put their best product or service on the market at the best price. The goal is to be competitive….to win in the demanding marketplace. However, when it comes to customer service, it’s a powerful thing when the entire company pauses to be grateful to the companies with which they’ve done business. Yes. Thank you for your business.