Featured Products Showcase

Featured Products Showcase

The Featured Products Showcase (FPS) is located in the ICC Capitol at the PRI Trade Show is where buyers and media discover the latest products in racing and motorsports. Drive traffic to your booth by displaying in this special Show feature!

The Featured Products Showcase (FPS) has relocated to the ICC Capitol Connector, which is strategically positioned near the yellow hall, Georgia Street entrance, Capitol Cube hanging car, and the PRI Paddock for maximum visibility.

Participating in this program also grants you access to the Featured Product Awards, providing you with additional opportunities for publicity for your Featured Products. A panel of top racing industry professionals, including track operators, sanctioning bodies’ representatives, social media influencers, and media, will select the Product Category Winners.

FPS Submissions Coming Soon!


For questions or more information, please email featuredproducts@performanceracing.com.


Friday, December 6, 2024

After deadline:

$100 for the first item, $125 for subsequent products (up to five total). Must submit products onsite, based on space availability.

Benefits - Why Showcase Your Product(s)?

  • Open to all PRI exhibitors, the Featured Products Showcase program includes:
    • Up to 5 product placements in our exclusive, high-traffic, display.
    • Featured in online exhibitor search and in your company's floor plan listing.
    • 8 ½” x 5 ½” Featured Products Showcase display sign with description.
    • Products will be professionally photographed on-site for your future promotional use.
    • Product promotion on PRI social networks.
  • Consideration for a Featured Products Award judged by an esteemed panel of racing industry professionals consisting of Track Operators, Sanctioning Bodies, Social Media Influencers, and Media.
  • Drive attendee foot traffic to exhibiting booth.
  • Increase potential media exposure from hundreds of motorsports media professionals that attend the Show
  • Broaden your company’s outreach through additional exposure
  • Low cost! Click on the Pricing Tab to learn more.
  • Access to onsite product photos
  • Listed as part of online floor plan

Rules & Regulations

Products will either be displayed in a display case, a prepared table or a designated floor area based on the size of products. All items, including bulk items, must be pre-assembled.

Entry may not be mounted onto another product part to show how it works.

  • A single photo, no larger than 8 ½” x 11”, may accompany the product, and must be displayed on an easel or standing frame no larger than the photo.
  • Photo may only show usage or application of the product.
  • Photo cannot contain any marketing, advertising, sales or description copy.

If product is available in different colors or sizes, the product may only be displayed in one color or size.

  • A chart of additional colors may be displayed next to the product.
  • Chart may be no larger than 8 ½" x 11".
  • Exhibitor is responsible for drop off, pick up and any needed shipping of products to be displayed.

Showcase Signs: Show Management will provide one display 8 ½” x 11” sign for each entry.

  • Display signs must be prepared by Show Management.
  • Signs will include exhibiting company’s name, booth number, product name, part number, retail price, and a product description (provided by exhibitor on entry form)


A small display stand is permitted.
Products with small parts or multiple pieces are to be mounted on a display board.
  • Product should fill the entire display board and not take away from the product being displayed.
  • The only graphics permitted on the product display board or stand are company or brand name and logo.
  • No marketing, advertising, sales, or description copy will be allowed.*


Large products may be placed on the floor or a table, depending on size.
Printed photos, no larger than 8 ½” x 11”, may be displayed if product is too big to display in FPS.
  • Please contact PRI Management at FeaturedProducts@performanceracing.com to determine if your large product needs to be replaced by a printed photo.


Products with Movement or Moving Parts
  • Movement must pertain to the usage of product.
  • Movement must not create a safety hazard.
  • Must receive PRI Trade Show Management approval.
  • Please contact FeaturedProducts@performanceracing.com with product rendering, description and dimensions for approval.


These items are not allowed in the Featured Product Showcase:
  • Prototypes, mockups and vehicles.
  • Flammable liquid.
  • Products mounted onto another product to show how it works.
  • Signage larger than 8 ½" x 11".
  • Signage without small easel or standing frame.
  • Signage with promotional content (marketing, advertising, sales copy).
  • Multiple displays of the same product (i.e. different colors).


*Show Management reserves the right to alter or remove any displays, photos or products for any reason. Please contact FeaturedProducts@performanceracing.com for more information.


Rules 1

Rules 2

Rules 3

Rules 4

Rules 5


PRE-SHOW DEADLINE: December 6, 2024
First product before deadline: $50
  • Includes: Free promotional exhibitor booth signage
  • Includes: 8 ½” x 11” display sign next to product, provided by PRI
Additional products before deadline (up to four additional products): $75 each After December 6, 2024, exhibitors must wait until the PRI Trade Show week begins to submit a product to the Featured Products Showcase


First product onsite: $100.00
  • Includes: Free promotional exhibitor booth signage
  • Includes: 8 ½” x 11” display sign next to product, provided by PRI
Additional products: $125.00 each Exhibitors can register up to five products in the Showcase. All submissions are on a first-come, first-served basis.


*The pre-Show deadline for exhibitors to submit their product entry is December 6, 2024. Exhibitors that miss the pre-Show deadline and still want to submit their product(s), can do so on site at the Show if space permits.


Product(s) move-in times: COMING SOON

Exhibitors can either personally bring product(s) to the Show or ship the product(s) beforehand to the Fern Advance Warehouse.

  • Fern Advance Warehouse Shipment Address:

    Company Name
    c/o Fern Company
    1147 S. White River Parkway E. Dr.
    Indianapolis, IN 46225

  • Exhibitors who ship products through Fern Advance Warehouse must unpack and hand deliver the product to the Indiana Convention Center themselves


No featured product entries will be displayed after this date and time.



There are three methods for exhibitors to pick up product(s):

  1. Exhibitors may personally pick up their product(s) on Saturday, December 14 from 4 p.m. – 8 p.m.
  2. Exhibitor product(s) can be shipped via Fern Transportation from the Indiana Convention Center to a corporate office at the conclusion of the PRI Show. Exhibitors must make arrangements with Fern Transportation at the time of check-in to utilize this method.
  3. Exhibitors may donate their product(s) to the Alex Xydias Center for Automotive Arts. Exhibitors will need to notify PRI personnel at the time of check-in to utilize this method.
Products not picked up by 8 p.m. on Saturday will be considered abandoned and donated to the Alex Xydias Center for Automotive Arts.

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