The 2025 PRI Show wrapped its final day in downtown Indianapolis with a strong turnout and the unmistakable “final push” energy that only a Saturday at PRI can deliver. Showgoers took to the aisles, taking advantage of last-chance buying opportunities while exhibitors worked hard to make every conversation count. 

The final day of PRI also provided an opportunity to take stock of breakout products and technology generating buzz on the Show floor, including new safety and communication offerings from Gainesville, Georgia’s RACEceiver: new wireless and portable track lights, which can simultaneously alert teams of track conditions with a click of a button; it can even connect to lighted safety vests worn by track officials, flashing red, yellow or green as required.  

"One button press triggers the entire track—audio, lights in the vehicle, lights around the track, and even safety workers. Effectively, we've created an incredibly powerful remote wireless light switch," said André Surles of RACEceiver, who also pointed out their line of communication receivers called Hybrid, designed with a built-in rechargeable battery and the option to use AAA batteries, too.  

“We found customers would forget their battery or forget to recharge their device, so we wanted to cover both ends of that. "It has super-loud, crisp, clear audio and a unique e-ink display, great for outside, and it extends the battery life. It also lets you speak directly to your driver as a coach while still hearing race audio at the same time,” said Surles. 

Two other safety and communication products drew significant praise during the show, both taking home coveted “Judges’ Picks” as part of the Featured Product Showcase awards. One judge, Kip Childress, the executive director of the zMAX CARS Tour, singled out the Flagtronics SB-100 LED Signboards as his pick for top product.  

As a representative of the series, Childress said safety is always top of mind.  

“Some of the race tracks we go to, there's a lot to be desired in regard to the caution lights and how we get messages out to the competitors,” Childress said. “Especially with our series and racing on short tracks where laps are happening in the teens of seconds, to be able to get that message out early is important. By doing that, you hope you're saving someone or someone's equipment.” 

Tom Suddard, publisher of Grassroots Motorsports and Classic Motorsports, also selected a safety product: the Lifeline Zero Formula Car Cockpit System.  

“People tend to underestimate our industry, underestimate what it contributes to the wider world. I thought that was a really good example of how the engineering that comes from amateur racing can turn into world-class products that really change the change the game or push boundaries,” Suddard said.  

But it wasn't just safety innovations on display. Brands all over the Show floor brought brand new products to debut in front of the racing industry. One longtime exhibitor, Race Winning Brands (RWB), brought several new products that were grabbing the attention of Show attendees, including its new Boostline Light series of connecting rods, new engine blocks from DART and more. 

"The new product lines from some of our brands have been a good talking point," said Kevin Bailey, director of marketing for RWB. "We're showing people, educating people on some of the things that we have available that can help with some of the issues or things they're looking to achieve."

Those conversations, Bailey said, offer a rare opportunity to meet face-to-face with regular customers and even receive feedback that helps the development of tomorrow's innovations.

"[We're] connecting with racers, some of the engine builders that we work with, and being here is kind of the only opportunity to get good face time with them," Bailey added. "When we have these conversations, we make sure that we're taking notes and we understand what the problems are, what the goals are. We go back, export everything and get it all in the hands of the right people."

ATC Trailers also wrapped up another successful PRI Show, which saw the launch of its new LifeTrac products--a modular, customizable cabinet system featured in its new trailers. Although buyer response was great, according to Director of Marketing Dale Davis, the company isn't slowing down. With product development and engineering staff on-site during the week, ATC is already looking toward the future.

"This is a chance to get inundated with knowledge from all the racers on what to develop next, to walk in the racers' shoes and empathize with them," Davis said. "We're here to learn."

With the 2025 PRI Show officially concluding, attention turns to next year's event, already scheduled for December 10–12, 2026. Organizers and exhibitors alike are already thinking ahead, marking calendars for next year and planning how to leverage the lessons and connections made this week, including EatSleepRace/FastKidsClub, which will celebrate its 10th PRI Show next year. Owner Brian Mabutas founded EatSleepRace as an apparel business and later added on FastKidsClub, a division of the company dedicated to apparel and accessories for “future racers.” Its main draw? A line of more than dozen children’s books, including its flagship “ABCs of Racing,” and its most recent book, “Night Night Race Car.”  

“FastKidsClub’s purpose is to fuel the next generation of motorsports enthusiasts,” said Mabutas. “With every book we release, we understand there’s a reason that we’re putting it out, to inspire. I love hearing stories here at the Show about how our books are supporting the industry.”   

From last-minute deals to first looks at breakthrough products, Saturday at PRI 2025 proved once again that the Show is where the motorsports industry comes to connect, innovate, and prepare for the year ahead. Ready to book your booth for PRI 2026? Visit performanceracing.com/tradeshow for more information. Attendee registration will open in July.  

Saturday Photo Recap: A Visual Look at the PRI Show Finale