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Diesel Directional
Photo courtesy of Firepunk Diesel Competitors are laying down times on par with their gasoline-powered counterparts. We uncover more than a dozen…
Read MoreProduct Focus: Diesel Motorsports Parts & Accessories
From connecting rods rated at 225 hp per cylinder to oil filters engineered to withstand 450 psi maximum burst pressure, the aftermarket continues…
Read moreBusiness Profile: Stainless Diesel
This former gasoline-powered racer is filling the need for those in the turbodiesel market and setting blistering times to match. Adapting to the…
Read moreSpecial Report: Community Relations
Alaska Raceway Park’s Michelle Lackey Maynor, at left, provides Speedy Bears to children at Patient Housing at Alaska Native Medical Center. Being a…
Read moreSelling the D.I.Y.
Whether they’re analyzing telemetry data at the track or wrenching on the car back at the shop, teams need specialized workstations in order to work…
Read moreStopping Power
An inside look at braking components and the technology used to design them for the most extreme racing conditions imaginable. At the pinnacle of…
Read moreBlock Stars
From custom one-offs to next-gen makeovers, today’s suppliers are stepping in with innovative solutions for demanding applications. Using today’s…
Read moreLoad Warriors
Photo by Ryan Roossinck Photos Like many other segments of motorsports, diesel pulling has seen significant increases in horsepower and the…
Read moreCompetition Costs
Dirt late model racing is increasingly a high-dollar gambit, one that is forcing teams and stakeholders to recalibrate their programs for sustained…
Read morePRI MOTORSPORTS RETAIL BUSINESS SURVEY: GROWTH SECTORS
To view the full results of PRI’s annual Motorsports Retail Business Survey, which tracks the latest market trends in sales, marketing, online…
Read moreUnified Front
Photo courtesy of Jacy Norgaard and World of Outlaws Case Construction Late Model Series Concerns about inconsistent rule enforcement and rising…
Read moreHolley High Voltage
Born at the dawn of the ICE age, Holley today has 70 brands that almost exclusively cater to gas performance and racing. With the EV market in its…
Read moreBusiness Profile: Bernheisel Race Cars
Quality products, outstanding customer service, and multi-tiered promotion have all contributed to this diversified shop’s success in the dirt…
Read moreTech Within Reach
From gauges to pull-down rigs, it’s the gear that’s bringing more sophisticated setup capabilities to budget-minded teams. As rule sets have…
Read moreThrough Thick and Thin
Headers before and after being coated with CermaKrome from Tech Line Coatings. We asked suppliers to identify their best coatings for specific race…
Read moreGrand Design
Custom pistons are in heavy demand as engine builders test the limits of their motors. One manufacturer alone has engineered more than 600 different…
Read moreSpecial Report: Private Equity In Motorsports
Investment in the performance aftermarket is on the rise. But why, exactly? And what does this infusion of capital mean for the industry going…
Read moreHow The RPM Act Can Become Law
Photo courtesy of WV Legislative Photography/Perry Bennett Protecting the right to modify cars involves complex legislative persuasion, and…
Read moreSpray Plan
While nitrous systems are relatively easy to install and use, improper setup and maintenance can have serious consequences. Here, experts provide…
Read moreBusiness Profile: Hyper Racing
The 600cc micro-sprint class is exploding nationwide. Packing a high-energy blend of innovative engineering, first-class customer support, and a…
Read moreInitiating Launch Sequence
Photo courtesy of World Racing Group New midget & sprint car series are taking flight in the Midwest. Here’s a closer look at how organizers are…
Read moreWalking The Line
Photo courtesy of Lucas Oil Empire Super Sprints With racing that straddles the local scene and top-league national series, regional sprint car and…
Read moreSpecial Report: My Best Business Decision…
Decisive action can deliver big results, and PRI’s annual Motorsports Retail Business Survey uncovered 10 pivotal moves that paid off for these…
Read moreRace Fluids and Lubricants: Science Friction
Lubrication companies are expanding the envelope to develop specialized products for targeted applications, all while helping release untapped…
Read moreDriveline Components: Turn-By-Turn Connections
Playing a critical role in the success of any race car, driveline technology is under constant development, with incremental improvements steadily…
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