Motorsports parts and equipment buyers packed the booths and overflowed into the aisles of the Indiana Convention Center on Friday during one of the busiest days in Performance Racing Industry (PRI) Trade Show history.

Day Two of PRI 2016 kicked off with a trio of Show-sponsored seminars focused on enhancing business and marketing, making connections and achieving success on- and off-track, and the themes carried over onto a Show floor that more than lived up to host city Indianapolis' tag as the Racing Capital of the World.

Douglas Robbie, who has been attending the PRI Show for five consecutive years, was among the many who attended “The Look from the Sponsor Side: 4 Keys to Successful Strategic Relationships” seminar Friday morning. Hoping to expand his marketing knowledge and learn how to improve sponsor relations for his modified race team, Robbie left the seminar with “a clearer picture of how to do it and how to work with my marketing person to get it.”

Meantime, on the Show floor, exhibitors found that buyers came prepared to do business.

“We’ve already bought today,” Roy Simmermaker from Simmermaker Motorsports, Brownsburg, Indiana, said early Friday. Having attended the PRI Show for years, Simmermaker noted, “We get a lot of value and a lot of information, and talk to a lot of good suppliers. This is a great show for drag racing.”

Joseph Snell from Snell MetalFab in Monroetown, Pennsylvania, echoed that sentiment, saying, “We’re looking to buy.” Snell told us that the personal, face-to-face time at PRI is especially valuable. While products and information is readily available on the Internet, “it’s nice to come here and talk to people directly.”

In addition to race products, PRI is the ideal place for attendees to see what’s new in race trailers and motor coaches. Despite temperatures just below freezing, buyers made their way outside the Indiana Convention Center to meet with exhibitors showcasing their newest haulers.  

“The cold weather doesn’t deter the serious buyers,” observed Brian McKibbin of ATC Trailers, Nappanee, Indiana. “The people who are coming out here aren’t just tire kickers.”

Jeff Nelis of Bravo Trailers based in Bristol, Indiana, agreed, adding, “We have seen a great turnout here at the show. It is probably the largest number since we have been out here.” Bravo Trailers had displayed its trailers outside the Indiana Convention Center since PRI’s return to Indianapolis in 2013.

“Good turnout, great show,” he continued. “A lot of people have been interested and have been inquiring about trailers. It has been an awesome Show.”

The PRI Trade Show takes place December 8-10, 2016, at the Indiana Convention Center in Indianapolis. For more information, visit www.pri2016.com.

Tony Stewart, Davey Hamilton and Kevin Swindell led a cadre of industry stakeholders as presenters at a special Short Track Drivers Safety Seminar Friday afternoon at the PRI Trade Show.

The four-hour seminar at the Indiana Convention Center included a driver symposium featuring Stewart, Swindell and Brian Gerster, as well as sessions such as "What It Takes To Break Your Back - Not Much," "How To Make Your Racing Seat More Protective," and "How Do I Know If I Have A Concussion And What Do I Do About It." Dozens of racers and medical/safety personnel turned out for the event, which was co-presented by the International Council of Motorsport Sciences (ICMS) and the Stand 21 Safety Foundation.

"It was known that we don’t have enough safety equipment in our sport, and they talked about some great ways that we could improve that in our racing," said sprint car racer Shelby VanGilder. "We try to have the best safety equipment, and it was important to see that we're doing it right."

Friday's seminar was among several on driver safety and protection offered at the 2016 PRI Show. For instance ICMS, which held its Annual Congress at the convention center earlier in the week, also conducted a Race Track Safety Program Friday that included educational sessions and hands-on practical sessions and demonstrations geared toward local short tracks, road courses and drag strips across the US and Canada.

The 2016 PRI Trade Show takes place December 8-10, at the Indiana Convention Center. For information or to register, visit www.pri2016.com.

"It's possible to have a career in motorsports" was the recurring theme during two key events Friday morning at the Performance Racing Industry (PRI) Trade Show in Indianapolis.
 
"If this is something that you truly want to do, you've got to become better at what you do and never stop," said professional driver, fabricator, and TV personality Jessi Combs during the PRI-sponsored "Women In Motorsports" seminar at the Indiana Convention Center.
 
Combs, former IndyCar driver and 1992 Indy 500 Rookie of the Year Lyn St. James, Roush Yates Engines Quality Manager Jennifer LaFever, and Car Chix and Crank It Media Owner/founder Jeanette DesJardins spoke to a standing-room-only crowd about opportunities for women in racing and advancing female participation in the trade.
 
"Once you get anything — free product, fee entry fees — whatever you get, you got to give something in return. It's a business proposition," said St. James while discussing the racer/sponsor relationship. "Once you get into a professional sponsorship, you’ve got to figure what you can deliver to them to enable you to get where you want to go."
 
LaFever and DesJardins, too, shared advice about succeeding in a male-dominated industry.
 
"When someone says they want to help you and they want to give you an opportunity, do it, follow up. Don't think they're just having pity," said LaFever. "Definitely take advantage when you get an offer."
 
"Some opportunities are once-in-a-lifetime; don't let them pass you by," added DesJardins. "There are really good people out there who are very genuine, who lead with their heart, and are trying to make a difference and help you."
 
In another packed room, top students from throughout the country took part in PRI's first-ever Student Breakfast, where they had the opportunity to hear from a diverse panel of professionals and personalities, including NASCAR driver David Ragan, on turning a passion into a career.
 
"Have a backup plan, but have your goals set high on what you want to do," said Ragan. "Work hard where you are at right now, but always be looking at that next step, your next goal."
 
Patrick Donahue, BK Racing crew chief, concurred: "If you guys really want to do it, you can have a great life in racing. You have to set a goal of what you want to be. Give 100 percent in everything you do."

Indy car legend Rick Mears and NASCAR superstar Jeff Gordon helped pace the start of the 2016 Performance Racing Industry (PRI) Trade Show with an unforgettable appearance at the Show's Grand Opening Breakfast in the Indiana Convention Center's Sagamore Ballroom Thursday morning. Hosted by MAVTV’s Dave Despain, this year's traditional kickoff event featured a lively hour-long talk show-style program with two of the best to ever pilot a race car.

“Day One of the 2016 PRI Show exceeded our expectations,” said PRI General Manager Bill Miller. “Rick Mears and Jeff Gordon set the tone at the opening breakfast, and on the show floor the day was filled with business and networking. There are so many new products debuting, lots of great seminars to attend and race professionals to meet with.”

At the breakfast, a packed ballroom, some 3000 strong, sat in rapt attention as the newly retired Gordon and iconic Mears discussed their respective beginnings, career highlights, professional influences (Mears is one of Gordon's heroes, we learned) and previously untold tales from a pair of accomplished-it-all competitors.

"The Grand Opening Breakfast — and I've been to most of them — is a great meal, and it's a good time to meet new friends. You have Dave Despain, who always has interesting guests and you’re entertained, and then you're ready to go out and see the big show." — Gregg Steele of Gregg Steele Racing in Shelbyville, Indiana.

Added Bob Telford of Action Machine Shop in Sand Springs, Oklahoma: "It was excellent; I always enjoy it. The food was good, and the entertainment was A-plus. Anybody who likes racing but doesn't come to the Grand Opening Breakfast is missing out. It's a great way to start the PRI Show."

From the breakfast, attendees flowed onto a Show floor filled with every type of race part, equipment and service imaginable. Indeed, floor traffic was brisk, as retailers, engine builders, fabricators, professional race teams and more crowded the aisles for a glimpse at the industry's latest and most innovative offerings.

“The vendors have some great displays with all their prime products," said Barry Eller of 4 Boyz Racing in Oxford, North Carolina. "We build race cars from the ground up, so we’re eyeing engine parts as well as chassis builders parts. Springs, shocks, pretty much everything dirt racing.

"One advantage to be able to come to PRI is that our whole vendor base is pretty much under one roof here,” he added.

Showgoers also carved time out of their day to visit a special, limited-time exhibit celebrating Team Penske’s 50th Anniversary in motorsports. Located in the 6000 exhibit rooms, the display features an exclusive collection of Penske’s winning cars from the past five decades. Although the Borg-Warner Trophy was only on display during Day One of PRI, showgoers will still be able to see the PPG Cup Trophy, a 1994 Pushrod display engine and the 2015 Daytona 500 trophy.

Having entered the racing industry decades ago as Miss Hurst Golden Shifter, Linda Vaughn has released a 224-page biography titled “Linda Vaughn: The First Lady of Motorsports.” PRI Showgoers have a unique opportunity to have a copy personally signed by Vaughn during the Show. Signings take place in the 9000 exhibit rooms at various times Friday and Saturday. Check the mobile app or visit the PRI website for details.

At Machinery Row near the 5700 exhibits, the floor quickly filled with race engine builders and race team members searching for new equipment to add to their race shops. One popular display could be found at veteran exhibitor Rottler Manufacturing of Kent, Washington. Attendees gathered as they viewed a robot pick up a cylinder head and place it into a Rottler machine, which then runs the cylinder head. The robot then removed the cylinder head and replaced it with another one for machining. “It’s a fully automated cylinder head machine for cylinder head manufacturers,” explained Anthony Usher.

Among the variety of machinery Rottler brought to Indianapolis, Usher identified the company’s five-axis P69AHD machine as attracting a great deal of attention from attendees. In fact, two machines are on display as one is set up for doing block machining work and the other one is set up for manufacturing new cylinder heads from castings to complete cylinder heads.

First-time exhibitor Bernard Martin of Destiny Tool in Santa Clara, California, decided to display the company’s cutting tools at the PRI Trade Show because it provides “tremendous opportunities for what we do. This is really our core market. We make cutting tools for cutting aluminum, so most of the people who have parts here that are racing components, they are our customers.” In fact, Destiny Tool’s line of cutting tools, including its double variable helix tool, can be found in use on machinery that is on display at PRI’s Machinery Row.

Meantime, Sunnen continued a long-held PRI Show tradition with its Sunnen Engine Charity Sweepstakes, whereby attendees can enter to win a Chevy LSX 454 engine, custom built by Nick Ferri of Patterson Elite Performance. Tickets are on sale throughout the Show at Booth #852.

The sweepstakes had benefited other charities in the past before several years ago linking up with Victory Junction, a year-round camp for children with serious illnesses and chronic medical conditions. Last year, Sunnen raised over $59,000 through the raffle, and hopes to top $60,000 this year.

“The racing community really embraced it - that’s when our ticket sales really took off, when we started [working with] Victory Junction," said Sunnen's Bob Davis. "I think everybody can identify with kids."

Among news made throughout the day - a new prototype for the Pro Mazda Championship, Erica Enders-Stevens and Jeg Coughlin Jr. switching back to the Chevrolet Camaro platform for 2017, and Drag Illustrated unveiling its "30 Under 30" list, among others - the World Racing Group announced the launch of a new race day drug testing program.

Beginning with the 2017 season (effective January 1, 2017), World of Outlaws Craftsman Sprint Car Series and Late Model Series will randomly test for drugs that impair the ability to drive. The policy applies to drivers only, and will occur at unannounced events throughout the season. Violators will be subject to suspension, officials announced, but will also be eligible for reinstatement after satisfying certain criteria.

Testing will be done through the National Center for Drug Free Sport, and applies to regular tour participants and weekly participants, they noted. According to WoO President Tom Deery, the three keys in developing the program are that testing had to be independent; it had to be random; and it would create a deterrent system.

"Every major sport across the country has adopted drug-testing policies," Deery said. "As the leader in dirt track racing we felt it was time to join that group."

The PRI Trade Show takes place December 8-10, 2016, at the Indiana Convention Center in Indianapolis. For more information, visit www.pri2016.com.

Aeromotive and Waterman Racing Components on Thursday announced a partnership that will allow both companies to incorporate their design experience and research and development. The announcement was made on opening day of the Performance Racing Industry (PRI) Trade Show.
 
"The two companies will not be merged, but continue to be run autonomously," said Aeromotive President Steve Matusek. "The reason this was such a make-sense decision is that there is very little overlap in the markets we serve, even in the way we go to market."
 
After 49 years of running Waterman Racing Components, president Sid Waterman will now serve as an advisor and consultant for Aeromotive in the joint venture.
 
"I had a goal to be able to celebrate my company's 50th anniversary, and we will be there on April 1," said Waterman, whose health issues earlier this year convinced him it was time to lessen his workload. "This has been a long time coming. The health issues made me made take a second look at how life is, how it goes on, and what you're supposed to do with yourself at a certain time.
 
"I knew that if I partnered with Aeromotive, that they have the marketing expertise to take Waterman Racing Components to the next level. I can offer them insight into my fuel pump designs to create a new product line."
 
In a joint announcement, the National Hot Rod Association (NHRA) confirmed that its Pro Mod Series will increase from 10 to 12 races next year. Both Aeromotive and Waterman Racing Components are actively involved in the NHRA series, and one of the races added will be held in Kansas' Heartland Park Topeka, Aeromotive's backyard, bringing the total of Pro Mod races held near both companies' plant locations to four.

SEMA legal experts Steve McDonald, Stuart Gosswein, and Russ Deane provided an update on the status of the Recognizing the Protection of Motorsports (RPM) Act before assembled press Thursday at the Performance Racing Industry (PRI) Trade Show in Indianapolis.
 
"We are in the process of working with RPM Act sponsors to have the bill introduced in early 2017," said McDonald, SEMA vice president of government affairs. "We believe this is an important opportunity for the newly elected administration and Congress to show that Washington can work effectively together to protect American manufacturing businesses."
 
In 2015, the US Environmental Protection Agency (EPA) announced a new interpretation of the Clean Air Act, which was enacted 46 years ago, asserting that it is illegal to convert a motor vehicle into a race car if the vehicle’s emissions system no longer remains in its certified configuration.
 
In response to this new interpretation, the RPM Act was introduced to clarify that it is legal under federal law to modify the emissions system of a motor vehicle that is converted for race use only. If passed, the legislation will provide certainty to the race parts industry and help protect companies from EPA enforcement.
 
"Does the EPA have the right to regulate race cars and race parts? Until 2015, the answer was very clear: No," said Gosswein, SEMA senior director of federal government affairs. "Lawmakers understand that race car emissions are fairly minimal and that, in fact, race tracks are the test labs for high-performance parts."
 
The election of Donald Trump as the next president of the United States has given SEMA's legislative group greater confidence that the RPM Act will be more favorably received in 2017. While optimistic over working with the incoming administration, stakeholders nonetheless urged racing professionals - especially business owners - to continue reaching out to lawmakers when the bill is reintroduced in the new Congress.
 
"Have as many people as you can write letters to your members of Congress. We are still seeking additional members to be sponsors and co-sponsors of the RPM Act," said Deane, SEMA general counsel. "We're hopeful that if we can get it through Congress, then the president will sign it.
 
"We need people to visit with their lawmakewrs, call them, send them texts, write them emails," he continued. "All of these things add up, and they will pay attention to it."

For more information on the RPM Act, click here.

Providing a shot in the arm to its Pro Mazda Championship Series Presented by Cooper Tires, IndyCar unveiled the Tatuus PM 18 prototype on opening day of the Performance Racing Industry (PRI) Trade Show at the Indiana Convention Center.
 
The PM-18 is slated for use during the 2018 season, effectively replacing the USF-17 chassis, which was introduced in 2004; it represents the completion of an entire overhaul of all three levels of the Mazda Road to Indy program.
 
"The car that we're saying goodbye to at the end of 2017 has a rich history, so part of me is amazed that that car lasted 13 seasons, but clearly it’s time to move forward with the technology," said Mazda North America Operations Director of Motorsports John Doonan. "We're excited about the competition and what's in store for us."
 
The base of the Tatuus PM-18 comes off of the USF-17, sharing the same carbon and aluminum monocoque chassis, but featuring significant upgrades.
 
"The PM-18 is really unique. I'm pretty sure this hasn't been done in the history of motorsports, where you can buy a race car, and then change roughly 10 to 12 parts, and move into the next step and compete effectively," said Cooper Tires Director of Event Marketing & Motorsports Chris Pantani. "The wings, the engine cover, the diffuser - those are the obvious things that we've changed on this car to give it more performance. It has a really nice, new engine based on the USF-17 engine; it's a work of art. It has higher horsepower, better aerodynamics."
 
The power created by the 275-horsepower, 2.0-liter Mazda Cosworth SQ6 will be transferred via a Sadev SL86 six-speed transmission and onto larger American Racing wheels wrapped in Cooper Tires rubber. An adjustable dual-element rear wing, single-pane carbon fiber front wing, and Pro Mazda-specific front and rear endplates enhance the aerodynamics package.
 
Plans call for the Tatuus PM-18 to begin testing between mid-March and mid-April, with the intention of delivering cars as early as June 2017.
 
"We are very excited to unveil the next generation Pro Mazda chassis," said Andersen Promotions Owner/CEO John Andersen. "With the success of the USF-17, I can't wait to see this car on the track."

While the 2016 Performance Racing Industry (PRI) Trade Show opens for business December 8, the excitement has already begun. Amidst exhibitor setup were several conferences, seminars and special events in which participants gathered, networked, learned and prepared for three days of dedicated racing business at the Indiana Convention Center in downtown Indianapolis.

Indeed, throughout the Convention Center enthusiasm headed into Day One of the 29th annual PRI Show ran high Wednesday.

“You have to create programming that reaches a broader audience,” said M1 Concourse CEO Brad Oleshansky, who offered up several tips and insights during a marketing session at the fifth annual Race Track Business Conference (RTBC), which recorded its largest-ever attendance and once again provided attendees an opportunity to hear from race industry leaders such as Chip Pankow, Paul Pfanner, and Shaun Johnson, among others, on topics including market research, risk management, track operations, sanctions, track design, and media.

“The conference offers a different perspective that we don’t get anywhere else,” said Motor City Racing Promotions President Scott Menlen. “It’s a good opportunity to get a diverse set of views, because there are speakers from all over and different areas. It was a rare chance to get this particular panel and listen in.”

RTBC speakers also found value in their participation: “It’s good to get our experiences out there, to share with the industry, because it’s an industry everyone works hard at and everyone loves,” said Shaun Johnson, executive director of Charlotte Motor Speedway. “We need to see positive growth in all aspects of the business.”

Meantime, the annual Advanced Engineering Technology Conference (AETC), which began December 6, brought more than 100 engine builders, designers, engineers, manufacturers, business owners, racers and media to the Indiana Convention Center for a two-day exchange of engine technology, ideas and information.

"There’s been a real good buzz in the air, not only for AETC, but for the PRI Show in general, with great energy from the attendees," said Zane Clark, SEMA Senior Director of Education and organizer of the AETC. "What really makes AETC unique is the number of networking opportunities available, [allowing] attendees to interact with some of the leading manufacturers and some of the industry's top engine designers."

This year's sessions featured presenters from Ford Performance Motorsports, Roush Yates Engines and ECR Engines, as well as George Bryce from STAR Racing and Gale Banks from Gale Banks Engineering, among other top speakers. With topics ranging from big bore, high rpm engines to torsional vibration to engine bearing design, the conference offered attendees invaluable information and insight.

"I don’t think there’s another platform that offers attendees that kind of access to the industry leaders that AETC provides them," Clark added, noting a healthy increase in attendance over last year, and some 25 percent of conference attendees as first-timers. "To sit down and rub shoulders with somebody you’ve seen from afar and respect their business is a unique opportunity."

Added AETC attendee Benjamin Baloga, an engineer from Murrieta, California: “I’ve come to the conference approximately 15 years in a row, and if I get just one thing of it, it’s worth the show in its entirety. But I end up getting 20 or 30 or 50 different things every single time I come."

Focused on the advancement of motorsports safety, the International Council of Motorsport Sciences (ICMS) Annual Congress attracted more than 120 medical and safety personnel from the US, Canada, and seven other countries on Wednesday. The first of the two-day event covered topics including diagnosis and management of concussions, track safety, Formula E and electric hazards in motorsports, and more.

In his presentation, “Software Systems with Crash Prediction Capabilities for Drivers and Riders,” Jarno Ziffadelli, M.E., Director at Dromo Circuit Design in Italy, discussed the safety enhancements he's designed into race tracks he's worked on, including GoPro Motorplex in North Carolina, and how to design safer track conditions for worst-case scenarios. For example, his company’s DroCAS software can correlate accident data with race circuit design.

Speaking to the value of attending the Congress - as well as presenting at the event - he cited the connections made, “but more than this, the chance to explain what is possible to do," adding that yet another benefit involves using the knowledge he has gained and using it to help racers, promoters, and the entire motorsports community.

At another end of the Convention Center, the Hot Rodders of Tomorrow (HROT) Engine Challenge resumed for its march toward the National Championship, which will be decided at PRI on December 10. Some 19 teams of high school students from coast to coast are competing this week to disassemble and reassemble a small block Chevy engine in the fastest time for the right to be crowned national champs. Offering the largest prize since its start in 2008, HROT will award a total of $4.8 million in scholarships on Saturday.

“Hot Rodders is fantastic for high school students - I mean, this is a way to introduce them into the automotive trade: aftermarket, dealerships, independents; everybody gets a part of this,” said Team Edelbrock coach Jim Lafevers, who mentioned that without HROT’s scholarship money, many of his students would not have gone through automotive schooling.  

Across town, at Indianapolis Motor Speedway, more than 50 Show guests experienced PRI's Day At The Speedway, which included a behind-the-scenes tour of IMS - areas only open to drivers, teams and track personnel during events. After a lap around the famous oval and a stop at the Yard of Bricks, attendees visited the race track's Media Center, Pagoda and more. Lunch was included, followed by a return to the speedway for a stop at the IMS Hall of Fame Museum.

"The tour was great - it was very interesting, very historical, and intriguing to see how old the speedway is and that it's still being used," said Chris Younger of Mooresville South Iredell Economic Development Corporation, Mooresville, North Carolina. "It's different inside than what you might imagine it to be. It still has that historical feel to it.

"I loved being out on the track itself with the bricks, the finish line, and being on the podium," he added. "And going through the museum and seeing some of the old cars was pretty great, too."

This year’s edition of the Performance Racing Industry (PRI) Trade Show takes place December 8-10, 2016, at the Indiana Convention Center in Indianapolis. For more information on this trade-only event, visit www.performanceracing.com.
View our PRI photo gallery here.

Management at Baer Field Motorsports Park in Fort Wayne, Indiana, recently announced the construction of a new quarter-mile dirt track, which is being built inside the 3/8-mile paved oval located on the historic grounds just south of Fort Wayne International Airport.

“We’ve seen how many fans are enjoying dirt track racing at other area tracks, and with the help of a lot of people we are going to make this track happen,” promoter Dave Muzzillo said. “We just hope that we can give the fans that same thrill of dirt track racing in their own back yard while still preserving the strong history our pavement track has built over the previous 50-plus seasons.”

The new adventure for track management and new era of short track racing in Fort Wayne will debut on Saturday, May 20, 2017, with the Engine Pro Sprints on Dirt Series presented by ARP. The Michigan based winged sprint car series, known for its exciting "beyond limits" format of no engine or weight limits, has proven to be a crowd favorite around the Midwest and will make its debut at Baer Field Motorsports Park in what will hopefully grow into an annual tradition in visiting the Summit City.  

Winged sprint car racing has a long tradition on the pavement at Baer Field with the likes of the old Hoosier Outlaw Sprint Series and now the Auto Value Super Sprints that will make two visits to B.F.M.P. in the summer of 2017 but the new tradition of Sprint Car racing on the dirt is something Fort Wayne race fans should be very excited to witness. With the historic first race on the new B.F.M.P. Quarter-Mile Dirt Track, advanced ticketing will be offered for the event and those will go on sale through the speedway office beginning on February 15, 2017.

On June 17, dirt modifieds will be the showcase as the stars and cars of the American Ethanol Modified Tour Presented by Allstar Performance take center stage. The new series will utilize the UMP style modified, and with the mass presence of UMP style modified car throughout the season, car counts for this event are expected to be some of the highest in the speedway’s 54-plus year history.  

On August 16, dirt late models become the focus on a special mid-week date as the American Ethanol Late Model Tour will invade Fort Wayne for the first time, in what is expected to bring in a very diverse mix of drivers from Michigan, Ohio, and Indiana.

Each of the first three B.F.M.P. Quarter-Mile Dirt Track events will also feature the Baer Field Bombers and Dirt Front Wheel Drives on the racing card. The Quarter Mile Dirt Track action picks up with a regular schedule of sorts in fall 2017, beginning on September 9, and will run through October 28.  Details for those events are still in discussion and will be finalized in the near future.

Baer Field Motorsports Park is located at 4331 Winters Road, Fort Wayne, IN 46809. For more information, visit www.baerfieldmotorpark.com.

Motovicity Distribution in Madison Heights, Michigan, has appointed Brian Lounsberry as President, Chief Executive Officer.
 
An 11-year veteran of the company, Lounsberry has played an integral role in the company’s history of successive growth. The appointment of Lounsberry reinforces Motovicity’s innovational efforts and vendor relationships that drive its customer centric approach to business.
 
“I am honored to lead Motovicity into the next generation of business,” said Lounsberry. “Since 2005, I have worked side by side with many of the company’s staff and I look forward to advancing many of the exciting initiatives that we currently have in place,” he continued.
 
Most recently, Lounsberry served as Motovicity’s Vice President of Sales & Marketing. In that role, he has championed several multi-platform initiatives that have improved Motovicity’s customer experience while increasing sales.