2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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ATTENDEE REGISTRATION OPENS JULY 2026Latest news
December 2025
IHRA, SPEED SPORT 1 Expand Partnership
IHRA and SPEED SPORT 1 have expanded their multi-year broadcast agreement to incorporate the new series IHRA has recently added to its portfolio.…
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December 2025
Former NASCAR Xfinity Driver, Michael Annett, Passes Away
Michael Annett, a race-winning driver for the NASCAR Xfinity Series (to be known as the NASCAR O'Reilly Auto Parts Series beginning in 2026), has…
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December 2025
Super DIRTcar Series Unveils 2026 Schedule
The Super DIRTcar Series has unveiled its schedule for the 2026 season. The "Beasts of the Northeast" return next season with a 33-race schedule,…
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