2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE REGISTRATION

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

IHRA

IHRA, SPEED SPORT 1 Expand Partnership

IHRA and SPEED SPORT 1 have expanded their multi-year broadcast agreement to incorporate the new series IHRA has recently added to its portfolio.…

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Former NASCAR Xfinity Driver, Michael Annett, Passes Away

Former NASCAR Xfinity Driver, Michael Annett, Passes Away

Michael Annett, a race-winning driver for the NASCAR Xfinity Series (to be known as the NASCAR O'Reilly Auto Parts Series beginning in 2026), has…

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Super DIRTcar Series

Super DIRTcar Series Unveils 2026 Schedule

The Super DIRTcar Series has unveiled its schedule for the 2026 season. The "Beasts of the Northeast" return next season with a 33-race schedule,…

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