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THE PRI SHOW
REGISTRATION OPENS JULY 2025
December 11-13, 2025
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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REGISTRATION OPENS JULY 2025Latest news
February 2025
MAHLE Motorsport Celebrates 25th Anniversary in 2025
MAHLE Motorsport North America--the manufacturer of pistons technology based in Fletcher, North Carolina--is celebrating the company's 25th …
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February 2025
What You Should Know About U.S.-Imposed Tariffs on Imports from China and Canada
President Trump announced plans to impose a series of new tariffs against China, Mexico and Canada on February 1, including a 25% tariff on imports…
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February 2025
PRI and SEMA Unveil 2025 Advocacy Agenda
PRI and SEMA's advocacy plates will be piled high this coming year, as efforts in Washington, D.C., and statehouses nationwide kick into high gear…
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