THE PRI SHOW
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December 11-13, 2025
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Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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Connect with 40,000 attendees from all 50 states and 70 countries, Dec. 11-13.
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Join the world's largest gathering of motorsports professionals, Dec. 11-13.
REGISTRATION OPENS JULY 2025Latest news
NASCAR Hall of Famer Fred Lorenzen, 89
NASCAR Hall of Famer Fred Lorenzen has passed away. He was 89. Lorenzen made his NASCAR debut in 1956, winning 26 times in his career, and became…
Read morePRI Announces 2024 Featured Product Showcase Award Winners
2024 PRI Show exhibitors submitted hundreds of products to the Featured Product Showcase, an annual Show feature where buyers and media discover the…
Read moreSEMA/PRI Decries EPA Approval of California Advanced Clean Cars II Waiver Request
SEMA and PRI have decried a decision by the U.S. Environmental Protection Agency (EPA) to approve California's request for the Clean Air Act waiver …
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