Be the go-to source for all the latest parts and services that enhance your customers' motorsports programs.

 

ADRENALINE OUTLAW R100+

HOT SHOT'S SECRET

hotshotsecret.com

Located in Mt. Gilead, Ohio, Hot Shot's Secret announces the launch of Adrenaline Outlaw R100+. This product is a pre-mixed, high-performance diesel fuel that was engineered specifically for the demands of pulling, drag racing, dyno competitions, and other diesel motorsports. The Outlaw R100+ is formulated with elevated levels of cetane to maximize power output and incorporates advanced lubricity additives to protect fuel pumps and injectors from excessive wear. Beginning with a base fuel distillation hand-selected by the Hot Shot's Secret team, this premium based blend delivers a powerful combination of performance and protection.

"Increasing cetane not only shortens cranking time and ignition delay but also enhances turbo spool-up and smooths cylinder pressure peaks," said Joshua Steinmetz. "The result is a cleaner, more complete combustion process that translates directly into more power and efficiency on the track."

The R&D team, "collaborated closely" with top racing and pulling teams to develop the optimal formulation, added Steinmetz. This upper-cylinder lubricant is designed to reduce scuffing, improve ring seal, and minimize friction at the cylinder wall-to-piston ring interface.

 

KNIPEX COBRA ES

KNIPEX

knipex.com

The new KNIPEX Cobra ES is the latest rendition of its original Cobra, now with even better accessibility, greater capacity, and more functions. Located in Buffalo Grove, Illinois, the redesigned Cobra model offers increased capacity (from 1 1/4- to 1 1/2-inch capacity on round materials) and better gripping due to an optimized jaw design. The jaw now features front gripping serration as well as a cross groove for smaller, round materials such as nails. Additionally, the head size on the new model is slenderer for better access to confined spaces.

The new 7 1/4-inch model (87 51 180) has the same features and functionalities at a more compact size. With a jaw capacity of 1 1/4 inches on both round and hex materials, the smaller size will be a great addition to any tradesman's everyday carry lineup. Joining the existing 10-inch Cobra ES model (87 51 250), both versions feature the well-known push-button adjustment with the 7 1/4-inch model offering 18 adjustment positions and 25 for the 10-inch model. Both sizes of the Cobra ES will be available soon at select authorized retailers in North America.

 

SYNTHETIC ATV/UTV CVT FLUID

AMSOIL

amsoil.com

The new 100% Synthetic ATV/UTV Continuously Variable Transmission (CVT) Fluid was specifically designed by AMSOIL in Superior, Wisconsin, to deliver optimum performance and protection in hard-working Polaris STEELDRIVE CVTs. As manufacturers introduce advanced technology to increase UTV performance, AMSOIL delivers purpose-built protection. The latest CVT technology features a durable steel belt to provide smooth operation and improved torque and power delivery. Steel-belted CVTs are prone to metal-on-metal friction that can increase heat and wear during heavily loaded, high-temperature operation.

AMSOIL 100% Synthetic ATV/UTV CVT Fluid is formulated with exceptional friction properties to promote smooth, consistent operation while reducing shudder. Built with outstanding film strength that resists extreme pressure, AMSOIL 100% Synthetic ATV/UTV CVT Fluid delivers maximum protection in severe operating conditions. It provides supreme extreme-temperature performance and protects against wear for maximum CVT life. This new synthetic fluid from AMSOIL is warranty secure and provides an excellent alternative to the original equipment manufacturer (OEM) fluids for Polaris STEELDRIVE CVTs.

 

ORANGETOP QH6

OPTIMA BATTERIES

optimabatteries.com

OPTIMA Batteries, the Glendale, Wisconsin-based battery manufacturer has announced the official launch of the new ORANGETOP QH6 in the United States. The OPTIMA ORANGETOP QH6 lithium battery offers more cold cranking power than any standard H6 and is resilient to extreme temperatures. The new QH6 is a quad terminal, 45 AH battery with a cranking power of 880 A and weighs 19.8 pounds. It utilizes a variety of features that OPTIMA Batteries has become known for, including the OPTIMA CPR built-in-jump-start and the integrated OPTIMA Batteries Bluetooth app.

The QH6 is a dual-purpose battery for both engine-starting and deep-cycle applications, automatically disconnecting the battery when it's being drained and reserves enough power to start a vehicle, and can be activated with the Bluetooth app. This battery utilizes a microprocessor-controlled battery management system (BMS) automatically monitoring and controlling all functions. The QH6 is IP67-rated against water and dust intrusion making for a robust design that accounts for vibration, dust and water resistance. An optional POWERLINK system is available, allowing for convenient battery control, state-of-charge indications and an easier way to connect a charger.

 

SUPER PUMP GEARS

ATI PERFORMANCE PRODUCTS

atiracing.com

ATI Performance Products in Baltimore, Maryland, has introduced its brand-new line of 4140HT billet steel pump gears. These brand-new gears are precision machined from 4140 HT steel; with a proprietary tooth design. The gears are both Calico Super Finished and coated to minimize friction, improve lubricity and eliminate a weak link. Sizes are available for OEM, 1 3/16-inch and 1 1/4-inch input shaft size transmissions.

The 205026H is designed for use with ATI's T400 Super Pump for 1 1/4-inch input shaft transmissions, while the 205028H is for the ATI two-speed SuperGlide 4 and T400 1 3/16-inch transmissions. Finally, the 205027H is for T350 and T400 OEM-based or ATI Super Pump transmissions. If used in an OEM Steel pump, .003 inches will need machined off the face for proper clearance.

 

SMALL BLOCK MOPAR CYLINDER HEADS

AIRFLOW RESEARCH (AFR)

airflowresearch.com

Air Flow Research (AFR) in Valencia, California, has introduced the latest addition to its high-performance cylinder head lineup. AFR has added the 175cc small block Mopar heads, engineered specifically for 1964–1992 318, 340, and 360 LA engines. These new heads feature precision-designed intake and exhaust runners with an as-cast finish, delivering optimized flow and consistent performance straight out of the box. Built with innovation in mind, the redesigned water jackets provide improved cooling in high-stress areas, enhancing durability and reliability under demanding conditions.

From upgrading a street machine or building a serious performance setup, these heads offer a significant performance advantage over stock iron castings. The new 175cc Enforcer Mopar LA head flows exceptionally well with peak flow of 262 (intake) and 203 (exhaust) at .600-inch lift. A test was performed on a SuperFlow 600 dyno. Available as bare castings or fully assembled with AFR's components, the 175cc small block Mopar heads deliver both value and quality.

 

LSXHR INTAKE MANIFOLD INTERCOOLER

FAST

fuelairspark.com

FAST (Fuel Air Spark Technology) in Olive Branch, Mississippi, has released its LSXHR intercooler. FAST has produced a solution to cool the air charge on a centrifugal-supercharged or turbocharged engine using high-ram style intake manifolds. This air-to-water intercooler conveniently fits between the upper and lower intakes on an LS Hi-Ram style manifold, reducing the need for under hood piping fabrication, simplifying the installation, while saving space, time, and cost. Testing conducted on a 1,350 horsepower/20psi turbocharged-LSX application showed a 198 degree F drop in temperature and less than 1 psi loss across the intercooler.

A robust list of features includes large -16AN water inlet/outlets, welded billet construction, and a durable black powder-coated finish. Featuring O-ring sealing on both air and water sections, the necessary hardware is included. This intake manifold intercooler is designed to work with the LSXHR 103-mm intake manifold.

 

ELITE SWITCH PANELS

LONGACRE RACING PRODUCTS

longacreracing.com

Longacre Racing Products in Monroe, Washington, built new Elite Switch Panels to deliver dependable performance under pressure. Designed with rugged, waterproof components and motorsports-proven features, these panels provide the quality and peace of mind racers demand. This system is built to take abuse and keep the race car running smoothly. From secure terminal connections to easy-to-use Weatherpak connectors, every detail was engineered to reduce failure points and simplify installation. IP-Rated "Mil-Spec Style" 20A toggle switches deliver consistent, heavy-duty performance in high-vibration racing environments.

Built to be waterproof, the switches are sealed internally, reducing common causes of electrical failure. Choices range from push button to momentary switch options, allowing racers to match their preferences or component needs. Durable screw-type terminals resist failure from over-tightening and race related vibrations. The Elite Switch Panels from Longacre Racing are designed with premium silicone-coated copper wire leads. Allowing for wire leads to be flexible, heat-resistant, and built to last, these wires were designed to improve current flow.

Like in a fever-dream, race tracks, canyon roads, and highways were all empty. People—including driving enthusiasts and professional racers—stayed home in droves in response to the COVID-19 global pandemic. Engineers behind the tech curtain refined and redefined dynamic driving simulations. The hardware and software to simulate racing grew exponentially. Professional drivers streamed their simulated race series. Formula 1 launched the "Virtual Grand Prix" with name F1 drivers racing against competitors who were professionals from the e-sports arena. Competitive simulation boomed when everything else in the world seemed to have shut down.

The world is open again, and race tracks buzz with the resonance of race cars. Post-COVID, many enthusiasts and hobbyists dropped out of the race simulation world. Yet sim racing survived its volatile COVID fad status. It's thriving and more relevant than ever.

The Real Deal

Wani Finkbohner of RacingFuel Simulators AG in Horgen, Switzerland, described the gamut of responses he hears from stakeholders involved in the simulation industry. "Sometimes sim racers tell me that our simulator doesn't feel real. Sometimes real race drivers tell me that it's useless. But they keep coming back, and at the end it becomes indispensable for their training."

The "real deal" has been the focus since the start of sim racing. However, the "hardware was far behind software development," said Finkbohner.

"Our motivation was to build hardware as close as possible to a real race car—merge the two worlds and make it a beautiful and compact training machine," he said. "Our customers are mostly drivers and teams, but also institutions like universities. We are very obsessed with getting close to the 'real deal.'"

Dynisma in Bristol, United Kingdom, consists of a team of talented engineers who created an incredibly accurate, data-driven simulator specifically tailored toward the likes of F1.

"It's all about real correlation between what you see and feel in the simulator with what you get from the real car," said Simon Holloway. He stressed the importance of what the driver feels while using the simulated vehicle model, expressing how vital it is to have a one-to-one correlation when testing. "It's not just the vehicle model and the behavior of the vehicle itself. It's the tire model, the powertrain model, the aero model, and what you're driving on.

"What the physical tire is running over is obviously very important as well," he added. "We use LiDAR [Light Detection and Ranging] scan data for the surface the vehicle is actually driving on so that we can get really good correlation between the tarmac, the tire behavior, and the vehicle behavior, which then all leads to the performance."

The accuracy derives from telemetric data collected from the real race car. Engineers create a digital twin—a virtual replica of real-life conditions a driver sees, feels, and experiences on track, uploaded into the simulation. That includes factors like tire degradation, aero changes, weather conditions, "even down to the vibration from the powertrain," said Holloway.

Capturing the full scope of data from the race car, track, and weather conditions enables the engineers to create the correlating motion that mimics what drivers experience in-car. This increases driver immersion, which Holloway described as "closing the loop between the virtual model and the real driver-in-the-loop behavior."

Outputs from the simulation's hardware, like motion, steering, throttle, and braking, are read by software that leverages and interprets extrapolated telemetric data and issues commands based on inputs made by the driver. The software environment (e.g., iRacing) is the physics engine that generates what the telemetric data stream needs to interpret.

iRacing, for example, generates physics at 60Hz. Dynisma's sim reproduces motion cues up to 100Hz, which means it's interpreting driver inputs, issuing the proper command outputs, and updating up to 100 times per second. The ability to process a high bandwidth of information ensures Dynisma's simulator is never the bottleneck.

Driver-in-the-loop behavior is the human element part of the broader overall simulation feedback that includes software-in-the-loop and hardware-in-the-loop. Combining all three closes that feedback loop.

As alluded to by Holloway, Dynisma's sim is largely an engineer's tool to help with driver performance. Information will "communicate constantly" with data transferring between "the sim and the pit." The data is analyzed and checked in the sim, providing track conditions, weather conditions, setup ideas, and other minute changes. "Repainted curbs, or a new curb that wasn't there before," is information that can affect the driver and must be updated in the simulator, Holloway said.

A fascinating aspect of simulation is the application of being a race driving coach. E-sports drivers who compete on a professional level in sim racing are just as effective as a driving coach as a former racer, according to Marc-André Ladouceur of Advanced SimRacing in Montreal, Quebec, Canada. "We do have some very successful coaches who are e-sports champions who have never raced. They're telling Porsche Cup drivers how to drive, but they had never stepped foot on a race track."

Technology-Driven Accuracy

From floor-mounted designs to Hexapod Stewart platforms, cockpit designs serve as the basis for how the driver experiences immersion and perceives speed, which are necessary ingredients to accurately simulate racing.

"We've been working with iRacing since 2008," stated Sean Patrick MacDonald of SimCraft, Kennesaw, Georgia. He has been in the simulation space for 20 years. His initial introduction to simulation was at an early age when his father built a personal flight simulator. "In 1981, dad brought home a TRS-80, and all of a sudden it was like, 'What is this magical device?'" he recalled.

MacDonald shifted his attention to the past and studied the principles of rigid-body dynamics. He credited Leonard Euler, the discoverer of rigid-body dynamics in the 18th century.

Rigid-body dynamics is a branch of physics that studies the concepts of kinematics, kinetics, center of mass, and moments of inertia. By studying these concepts, MacDonald recognized that these principles explain how external forces influence the chassis of a race car—a perfect fit to simulate the physics a driver feels, especially when racing.

Human perception of motion was the target that MacDonald aimed to understand and emulate with his company's cockpit. "The way we perceive motion—proprioception—is inside the inner ear [through the vestibular system] and skin. Those are the two main factors that actually allow us to sense movement in motion.

"Your brain processes your proprioceptive information. It's a human sense," he added. "If your brain believes it, your brain is not going to lie about it. It's going to show that it believes it."

Working with Dr. David Ferguson from Michigan State University, they conducted an experiment consisting of three amateur drivers piloting GT3 cars at Mid-Ohio Sports Car Course in Lexington, Ohio, then followed up with testing on a simulation rig.

Using SimCraft's rigid-body dynamics cockpit, an EEG (electroencephalogram)—a medical test that measures electrical activity of the brain—illustrated "no noticeable loss of focus or attention over time," said MacDonald. These results were published in an academic white paper (non-peer reviewed) in which MacDonald surmised, "The brain never lies."

Proficient software coding and rigid-body dynamics activate the center mass physics experienced in the cockpit. Theoretically, it deceives the driver's brain as well as the driver's proprioceptor senses and vestibular system.

MacDonald addressed software programming. "I essentially take the data—I only make a copy of it when I absolutely have to—and I found I could pass it down so fast through this algorithm that it would turn into a motion command," he said. "The time it took from getting a raw piece of iRacing physics to issuing a motion command through the series of algorithms was less than one millisecond."

Physical aspects create latency downstream from the code. "These are 'off the shelf' motion controllers, actuator systems. But being able to actually sense the movement in the cockpit physically with a sensor that's tied back into our software to determine the delta between sending the command to the motion control system, I'm missing a 10-millisecond window, which in latency equation is a huge amount of time," MacDonald said.

Second, the hardware architecture design leverages rigid-body dynamic principles. Utilizing the six degrees of freedom—roll, pitch, yaw, sway, heave, and surge—motion physics addresses behaviors that occur when the vehicle chassis experiences forces enacted upon it.

MacDonald demonstrated how SimCraft's cockpit functions. He held his cellphone with his two index fingers, placed strategically on the sides (often where volume or power buttons tend to be located), demonstrating the location of his phone's center mass.

SimCraft's center-aligned motion system "builds its chassis and actuator systems around physical gimbals that pivot the entire cockpit—driver, controls, seat, display, and all—around a fixed center of mass. Every axis is physically aligned with the appropriate vector.

"By doing this, SimCraft replicates not just the sensation of motion, but the origin of motion, ensuring that motion cueing and body response are aligned. This eliminates the primary flaw in seat-shakers, G-seats, four-post, and Hexapod Stewart platforms: They don't rotate or move from the same place that real forces on a vehicle do," according to product details listed on SimCraft's website.

MacDonald and his team designed each aspect (hardware, middleware, and software) as a theoretical solution to model how the brain recognizes and perceives reality.

While the team at SimCraft believes in the effectiveness of a rigid-body approach, Dynisma opted for a motion-generated platform approach derived from an engineer-centric design and offered a product that simulates the exact feel and feedback a driver experiences based on live telemetric data.

"With the motion technology, we've generated low latency and high bandwidth," said Holloway. "Traditional simulators have a lot of latency in them at a pretty low bandwidth. Typically, it would be something between 40 and 50 milliseconds of latency."

Holloway explained that the human aspect of the driver-in-the-loop feedback reacts at "around 100 milliseconds," creating a supplemental latency of 50 milliseconds on the vehicle model. The additional dormancy causes driver deficiency, so they can't "catch the slide."

The further downstream the programming gets from the source of driver input, the higher the latency increases. "Often, you'll get drivers complaining that they can't drive the simulator because it keeps spinning, and they can't catch it," said Holloway. "This is due to the latency that's involved. We brought that latency down to 3 to 5 milliseconds [end-to-end]—which means that it reacts just like a real car does."

Dynisma employs a "direct drive" system that "reduces friction to imperceptible levels, eliminating backlash and inertia, delivering an immediate and dynamic sensory experience," according to company sources. Utilizing a direct-drive system, the actuators are comprised of rocker-pushrod motors attached directly to the platform. This setup assists in the six degrees of freedom, creating a near instantaneous outcome when the driver makes an input. The less mechanical filtering that occurs, the less latency the driver will experience. Rather, the information and immersion of the driver's vestibular system increases, enriching facets like the perception of speed and motion associated with realistic driver feel.

Barriers In Simulation

Despite simulation racing's continual growth in innovation and users, axiomatic factors are holding back deep simulation from occurring. Gravity is the major barrier that stunts simulators' immersion across the board, Finkbohner said.

"The lack of G-forces and the poor integration of augmented/virtual reality cause motion sickness. It occurs when there is a mismatch between the visual signals sent to the brain and the physical sensations felt by the body, leading to symptoms like dizziness, nausea, and discomfort," he explained.

When the driver's proprioception and vestibular system don't align with the visual feedback the brain is deciphering, especially when witnessing a 3D space from a VR headset, "the brain expects certain physical movements," like G-forces, to be felt by the body, Finkbohner said.

MacDonald said the team at SimCraft doesn't try to simulate sustained G-force, "because it's a fool's errand." The forces of gravity, when pushed beyond the resting gravity humans experience daily, are incredibly tiring for the driver.

"They're getting some exercise of their arms and their legs in the sim. But trying to recreate sustained G-force without actual gravity—unless you're moving around a warehouse with a sim—you're moving great lengths to try and create sustained G-force," he said.

Rupert Scheucher and Guillermo Pezzetto of AVL Racetech in Graz, Austria, cited several "persistent barriers" in the sim space, including tire modeling, complex aerodynamics, suspension compliances, high-frequency response, and model complexity versus real-time performance. They noted these limitations "require ongoing research and development.

"Accurately simulating the complex, non-linear behavior of a tire, particularly at the limit of adhesion, remains a significant challenge," they explained. "Capturing the intricate and often turbulent airflow around a racing car with complete fidelity is a challenge, taking into consideration the influence of the tires, flexible aerodynamics, interaction with other vehicles, etc."

Scheucher and Pezzetto listed off-road environments as a "notable area of ongoing development" in which AVL is "making progress." The progress they look to improve is quite a challenge to simulate. Road race courses with a tarmac track surface routinely evolve throughout a race day. Weather variability will affect factors like the limit of adhesion for tire traction. Track temperatures change by the hour; so too does the ambient air density or density of air in context to altitude. These aspects create barriers even for simulation.

Holloway at Dynisma detailed weather in simulation as another variable when testing. "The weather's probably warmed up a little bit, so the track conditions are different. So, it's very difficult to objectively test what you've changed and definitely say, 'that's better, or this is better,' because the conditions that you're driving in are always changing."

 

The Next Frontier

AVL is broadening the scope of simulation capabilities by developing new "soft-soil tire models." Scheucher and Pezzetto said they're developing a "specialized application" for these conditions, one that can be used for a lunar rover. Addressing other areas of motorsports is the next natural step in race simulation. They stated Functional Mock-up Unit (FMU) and Applied Artificial Intelligence as areas "currently commanding significant attention."

"Functional Mock-up Unit facilitates the straightforward integration of third parties and/or user-developed models into our simulation framework. The application of recent advances in AI, when combined with a robust, first-principles understanding of the physics involved, is yielding unique solutions for numerous complex applications. This includes the modeling of intricate components such as internal combustion performance, braking systems, and aerodynamics.

"Furthermore, AI is driving the development of new optimization algorithms capable of handling multiple input variables to target a suite of output KPIs [key-point indicators], a task that was previously computationally prohibitive," stated sources at AVL.

Surpassing the evolution of simulation is an immediate frontier that experts in the field are calling for: regulation.

"I think misinformation is a big challenge in the industry. There's no authority that says, 'This is a great sim I have,'" said Ladouceur of Advanced SimRacing. "We'll see something cool on the internet. We'll start speaking to someone, and we'll end up buying something that could have been a lot better for $10,000 cheaper. That is a big challenge in the industry today because there's no standard."

 Ladouceur proposed a likely future that may include global regulations on simulation rigs. "I think an international body like the FIA will start giving parameters for simulation training. I see a future where there's an FIA homologation for certified training equipment."

Despite the horizon of simulation possibilities yet to be discovered or studied, MacDonald looks to continually close the gap with reality. While Ferguson rated the Michigan State sim at 90%, MacDonald shared his goals. "I want a 91%. I want to know how to get to 92%. I want to know how to get up to 99%. Is 100% achievable? Probably not. But if the body's responding, and you're able to measure the body's response to a sim, and you're currently rated at a 90%—I want to know how to get higher."

 

Sources

Advanced SimRacing
advancedsimracing.com

AVL Racetech
avlracetech.com

Dynisma Ltd.
dynisma.com

RacingFuel Simulators AG
racingfuel-simulators.com/en

SimCraft
simcraft.com

 

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Once you download the Zinio mobile app or are logged into Zinio on a desktop browser, you will gain immediate access to more than a year's worth of content, including "Virtual Racing Is Thriving and More Relevant than Ever" here and off-road coverage in the October 2025 issue here. 

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Attendee registration for the 2025 PRI Show is officially open for qualified industry members, and you don't want to waste any time securing you badge.

Set for December 11–13 in downtown Indianapolis, the PRI Show allows motorsports professionals to build a foundation for a successful season ahead. Whether you're sourcing new parts to find that extra mph--from cutting-edge machinery to groundbreaking new products--or looking for new industry connections, the PRI Show attracts motorsports professionals from all 50 states and 70 countries, creating an unrivaled global event unites professionals from every racing discipline, including stock car, drag, sports car, prototype, sprint car, midget, modified, formula, dirt late model, sport compact, karting, vintage and more, all under one roof. Sign up for your PRI Show badge now to uncover emerging technologies and source the hottest new racing products all at a convenient, affordable gathering.

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One-Stop Shop Experience
After confirming membership, attendees will now only need to complete two prompts:

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With a focus on the present and future of racing, the 2025 PRI Show promises to feature all the newest parts, latest innovations, nearly unlimited networking opportunities and access to an unrivaled number of motorsports manufacturers and service providers that can't be matched anywhere else. 

Expect the return of signature Show features like:

• Featured Products Showcase.
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• And much more!
   

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For more information on the 2025 PRI Show, visit here.

The PRI Buyers Guide—the December issue of PRI Magazine--is the motorsports industry's premier source for new products and technology. This issue is mailed to 27,000-plus print subscribers with bonus distribution at the PRI Show. It is also available in a digital format that is promoted throughout the year in PRI eNews, which reaches more than 75,000 digital subscribers.

All motorsports companies receive one, 1/6-page, complimentary product submission for this comprehensive racing products and services guide, including easy-to-reference manufacturer, distributor and service-provider contact information. All submitted parts and services will be listed by category with sections highlighting the following categories:

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• Race Sanctioning Organizations
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Participating manufacturers and service providers also have numerous opportunities to expand their presence in the Buyers Guide with additional product listings, upgrades to full-page listings, page and section advertisements and much more.

Click below to submit a product.

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This year's PRI Show, December 11-13, 2025, in downtown Indianapolis, is shaping up to be one of the best yet. Attendee registration for the PRI Show is open, so it's essential to book your hotel rooms as soon as possible through Visit Indy, the official housing provider for the PRI Show, as downtown hotels are very popular.

Booking through the official PRI hotel block will also unlock exclusive discounted rates, saving you an average of $100 per night on your stay in Indianapolis.

Enjoy a seamless, stress-free booking experience with guaranteed savings, prime hotel locations, and added perks—all designed to make your trip easier and more affordable.

Top 5 Benefits of Booking Through Visit Indy Housing, PRI's Official Housing Partner 

✅ Deep Value & Discounts: We do the hard work, so you don't have to. 

• Behind every great hotel deal is a team that negotiates tirelessly on your behalf. PRI and Visit Indy work directly with top hotels to lock in exclusive discounts, ensure availability during high-demand dates and make sure Showgoers get the best value possible.  
   

🛡️ Book With Confidence—Total Flexibility, Real Benefits: Plans can change. That's why booking through PRI's official hotel block gives you complete peace of mind:

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🎁 Make Your Loyalty Count—Stay Rewarded When You Book in the Block

• Unlock the full potential of your hotel loyalty program by booking your stay at an official PRI Show hotel. Your reservation will contribute to your rewards status, subject to the hotel's program requirements and availability at check-in.
   

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Book your entire group—large or small—in real-time with immediate confirmations. You can even secure the rooms you need now and log in later to assign specific guests to them. Rooms can also be selected based on your team's particular nights and stay patterns. You can also manage payment for your entire block or guarantee each room with separate credit cards—it's that easy. 
 

🏨 More Exclusive Guest Benefits 

In addition to the above, booking through PRI's official hotel block also includes: 

• Free In-Room Wi-Fi: Stay connected throughout your stay. 
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• Free Guest Parking: Enjoy complimentary guest parking at the airport hotels and hotels in the Plainfield area.

 

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PRI Show Hotel Spotlight: Courtyard by Marriott Indianapolis Airport

When attending the 2025 PRI Show, the Courtyard by Marriott Indianapolis Airport offers the perfect balance of comfort, convenience and value. Just minutes from Indianapolis International Airport, the hotel ensures a seamless arrival and departure experience with its complimentary airport shuttle service, saving guests both time and expense. For PRI Show attendees, it goes a step further with a free shuttle directly to the Indiana Convention Center on Show days, making it a convenient lodging choice during the event.

Guests will appreciate the thoughtfully designed rooms and suites, which blend comfort and functionality. Plush bedding, modern TVs, sofa beds and ergonomic workstations create an inviting space to both unwind and stay productive. With complimentary high-speed Wi-Fi throughout the property, business travelers and event participants can stay connected with ease. The hotel’s attention to both leisure and work needs ensures a smooth, stress-free stay.

 

 

When it’s time to recharge, guests can take advantage of the fitness center and indoor pool, perfect for maintaining balance on the road. Dining is just as effortless, thanks to The Bistro, the hotel’s on-site restaurant serving Starbucks coffee, hearty breakfast options, casual dinners, and evening cocktails. For those late-night cravings or quick bites between meetings, The Market offers a variety of snacks and drinks around the clock.

Ultimately, the Courtyard by Marriott Indianapolis Airport is more than just a place to stay--it’s a hub of convenience for travelers. The hotel’s combination of free airport and Show shuttles, modern amenities and welcoming spaces makes it an ideal choice for a productive and enjoyable PRI Show.

 

 

INDYCAR has announced a 17-race schedule for the 2026 INDY NXT season, which includes four races in March and the addition of three new doubleheader weekends.

The 17-race schedule is the most for INDYCAR’s developmental series since 2021 and is highlighted by participation in the INDYCAR Grand Prix of Arlington.

With a mix of ovals, road courses and street circuits, the schedule will include a total of five doubleheader weekends, and kicks off on Sunday, March 1 at the Firestone Grand Prix of St. Petersburg, before culminating with a doubleheader weekend at WeatherTech Raceway Laguna Seca to decide the championship.

Additionally, all INDY NXT races will again be broadcast by FOX Sports on FS1 or FS2 as the series and its media partner aim to build on growth from 2025.

See the full 2026 schedule below:

 

For more information, visit indynxt.com.
 

Graphic courtesy of INDYCAR

TWG Motorsports, parent company of the Andretti Global INDYCAR team, has named Ron Ruzewski as team principal of its Indianapolis-based NTT INDYCAR SERIES and INDY NXT teams.

Ruzewski will take over for longtime Andretti Global Team Principal Rob Edwards, who will transition to the role of Chief Performance Officer for TWG Motorsports.

“We are thrilled to welcome Ron Ruzewski to the TWG Motorsports family as the new team principal of Andretti Global,’’ said Dan Towriss, CEO of TWG Motorsports. “Ron’s impressive and successful career in motorsports brings a new perspective to our INDYCAR and INDY NXT teams. I have full confidence he will position the team strongly as we continue to build for the future.”

“Rob has been a central part of the Andretti Global journey for the last decade and has served with unwavering dedication. We’re excited to have Rob take on this new role, engaging and collaborating with team principals from our family of race teams, including involvement in NASCAR and IMSA, as well as Formula E, INDYCAR and INDY NXT.”

Additionally, the Andretti Global INDYCAR team also announced that it has entered into a new technical partnership with Plainfield, Illinois-based NTT INDYCAR SERIES outfit Dale Coyne Racing for the 2026 season.

For more information, visit andrettiglobal.com.

Jaguar TCS Racing has appointed Ian James as new team principal of the Formula E team.

James, who will also be managing director of JLR Motorsport, has a record of success in Formula E, including leading multiple team and driver Formula E World Championship titles with Mercedes-EQ. His move to Jaguar follows his stint at the helm of NEOM McLaren.

James will report to Chris Thorp, chairman of JLR Motorsport.

"I'm incredibly proud to be joining Jaguar--a brand with a unique history of technical innovation through racing and now with an exciting all-electric future ahead of it," said James. "To be able to lead the talented team at Jaguar TCS Racing to fight for success on-track while pioneering EV development through competition will be a privilege."

"Our JLR Motorsport programs play a vital role within the business--developing and innovating technology for the future benefit of our customers and inspiring our global 40,000-strong workforce with a winning mindset," said Thorp.

For more information, visit fiaformulae.com.

FIA, the Paris-based international sanctioning organization, has signed a multi-year agreement with Extreme H to deliver the world's first hydrogen-powered World Cup event.

The FIA Extreme H World Cup, which will this year be hosted in Saudi Arabia, will use fuel cell technology to demonstrate the viability of hydrogen as a clean energy source, according to series officials.

Every team in the World Cup will field a male and female driver. This reinforces both the FIA and Extreme H's commitment to promote a level playing field in motor sport, opening doors for more women to compete at the highest level and helping to shape the next generation of drivers and fans, series officials said.

For more information, visit fiaextremeh.com.

Image courtesy of Extreme H