The three biggest business days in motorsports are calling! The world's largest gathering of racing professionals will roar back to downtown Indianapolis from December 10-12, and housing for the highly anticipated 2026 PRI Show is open.

With downtown hotels sold out and airport-area rooms filling quickly, you'll want to book your accommodations as soon as possible through Visit Indy, the official housing provider for the PRI Show.

Booking through the official PRI hotel block will also unlock exclusive discounted rates and offer a seamless, stress-free booking experience with guaranteed savings, prime hotel locations and added perks—all designed to make your trip easier and more affordable.

Already finalized your plans? Don't forget to review your hotel reservations before the October 16 cancelation deadline. Reservation cancelations and guest room updates are due by October 16. A $50 cancelation fee will be charged for each canceled reservation in its entirety. 

Secure your rate today and make the most of your PRI stay!

Book Here

Have Questions or Need Help?

Contact the Visit Indy Housing team:
📧 prihousing@visitindy.com
📞 317-262-8191 (M–F, 8:30 a.m.–5 p.m. EDT)
 

PRI Show Hotel Spotlight: Wyndham Indianapolis Airport

Make the most of your trip to the 2026 PRI Show with a comfortable stay at Wyndham Indianapolis Airport. Whether you're traveling to Indianapolis to explore the latest racing products, connect with industry professionals or conduct business throughout Show week, this conveniently located hotel offers a welcoming place to recharge. Guests can enjoy complimentary Wi-Fi, a fitness center and a business center, along with an on-site café serving Starbucks coffee, plus on-site dining at the Flights Craft Bar and Kitchen. A complimentary airport shuttle adds convenience for travelers arriving by air. For those driving to the Show, free parking is available for guests. 

And it gets better. The Wyndham Indianapolis Airport also offers PRI Show attendees and exhibitors a complimentary shuttle to and from the Indiana Convention Center on PRI Show days, allowing you to skip the traffic and focus on what matters: a successful week at the PRI Show.

The hotel features 407 modern guest rooms and suites, each equipped with plush bedding, a flat-screen TV and an ergonomic workstation. For PRI Show attendees seeking comfortable accommodations and convenient amenities while visiting Indianapolis for the racing industry's premier trade show, the hotel offers a practical home base throughout the week. 

Though the 2026 PRI Show, the premier trade event for the global motorsports industry taking place December 10-12 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis, is just weeks away, registration is still open online. Register for the 2026 PRI Show.

Savings are available for PRI Showgoers who register now with a tiered pricing structure: $55 per qualified attendee badge now through December 9, and $65 during the Show dates. The PRI Show remains a trade-only event for qualified industry professionals, and new this year, Showgoers can register for the PRI Show without a PRI membership. 

More than 1,000 exhibiting companies have already secured more than 370,000 net sq. ft. of exhibit space, creating a show floor packed with the latest racing technology, performance products, manufacturing equipment, simulation tools, trailers and business solutions. From grassroots racing to professional motorsports, the PRI Show remains the industry's most important marketplace for discovering new products, building relationships, and conducting business ahead of the racing season.

"The PRI Show is where the business of motorsports comes together," said PRI Managing Director Doug Bresnahan. "Every December, manufacturers, race teams, distributors, engine builders, fabricators, track operators, and industry leaders gather in one place to strengthen partnerships, discover new innovations, and create opportunities that move racing forward. We look forward to welcoming the industry back to Indianapolis."

The PRI Show continues to serve as a driving force behind an industry that generates more than $69.2 billion in annual economic activity, supports more than 318,000 American jobs, and produces more than $22.1 billion in wages and benefits, according to the PRI Motorsports Economic Impact Study. By bringing together every segment of the racing industry under one roof, the Show helps fuel innovation, investment, and long-term business growth.

New for 2026, the PRI Motorsports Engineering Symposium will debut during the Show, bringing together race engineers, manufacturers, technical leaders, and university engineering programs for a full day of education and collaboration focused on advancing motorsports technology and performance.

The 2026 PRI Show will feature a wide range of experiences and activations, from networking opportunities such as the Grand Opening Breakfast and PRI Full Throttle Social to education programming, specialty exhibit areas, and product discovery destinations including T.O.P.S. HQ, the Trailer and Motorcoach Exhibits, PRI Paddock, Machinery Row, NextGen Connect, and more.

"The PRI Show continues to evolve alongside the racing industry," said PRI Show Director Karin Davidson. "Whether attendees are sourcing products, learning from industry experts, exploring new technologies, or connecting with business partners, the 2026 Show is designed to deliver meaningful value at every stage of their business."

Each year, the PRI Show welcomes attendees from all 50 states and around the world, including race teams, retailers, engine builders, manufacturers, fabricators, distributors, media, sanctioning bodies, and track operators. Early registration allows attendees to receive their credentials in advance beginning in October, helping them save time and get straight to business when they arrive in Indianapolis.

To register, book hotel accommodations, and learn more about the 2026 PRI Show, visit PRI2026.com/Attend.

For additional information or questions regarding registration, please contact PRI Show Manager Nicole Harless, at nicoleh@performanceracing.com. 

With hundreds of media members expected at the 2026 PRI Show, exhibitors have a major opportunity to put their latest products, announcements and company news in front of the journalists covering the racing industry. PRI offers several tools to help exhibitors make those stories stand out before and during the Show.

If you're making an announcement at the PRI Show, whether it's a new product, groundbreaking technology, partnership, expansion, acquisition or major company milestone, don't just share it––broadcast it.

Join the Official PRI Show Press Conference Schedule 

Exhibiting companies have the opportunity to host a 30-minute press conference in their booth as part of the official PRI Show Press Conference Schedule. This schedule is shared with attending media, helping journalists discover the biggest news and innovations taking place on the Show floor. 

Participating in the official press conference program can increase your visibility and create valuable opportunities to connect directly with industry media. 

To secure a spot in the Official PRI Show Press Conference Schedule, contact Marissa Guajardo at marissag@sema.org or 909-979-0782. 

Upload a Press Release 

Looking for even more exposure? Use the PRI Show Exhibitor Press Release Tool to build pre-Show buzz, reach attending media, and increase your chances of being featured in official PRI Show coverage. 

Post your Show-related press releases here. 

With this tool, exhibitors can highlight product launches, booth attractions, announcements, celebrity appearances, and more, helping journalists and attendees discover what your company has planned before and during the Show. 

For questions about the Exhibitor Press Release Tool or other PRI Show public relations resources, contact Juan Torres at juant@performanceracing.com.

Solar Atmospheres, the vacuum and air heat-treating provider with several locations around the U.S., has announced the expansion of its heat-treatment capabilities with the delivery of a new water quench furnace specifically designed to process large titanium components to its Hermitage, Pennsylvania, facility.

The company is currently commissioning the new system and is expected to be placed into production next month. 

Manufactured by Heat Treat Equipment Inc. of Canton, Michigan, the new furnace significantly expands Solar Atmospheres' ability to provide controlled heat treatment for large titanium components weighing up to 7,500 pounds. The system is designed to maintain temperature uniformity within ±5°F and achieve rapid water quenching within seven seconds, according to Solar Atmospheres.

The new furnace provides Solar Atmospheres with the capability to process larger titanium components while thermocoupling the actual workload, providing precise monitoring and control throughout the heat treatment process. An in-process camera will also be installed to monitor the workload while being heated above the critical beta transus temperatures. 

"This new furnace is an important investment in our continued commitment to serving our customers," said Bob Hill, president of Solar Atmospheres of Western Pennsylvania. "This equipment finally gives us the opportunity to solution anneal critical titanium alloys that our titanium customers have continuously asked for over the years."

Once fully operational, the new system will further expand Solar Atmospheres comprehensive range of vacuum and air heat treatment services. The investment reinforces the company's commitment to maintaining state-of-the-art equipment and delivering advanced heat treatment solutions for customers across demanding industries. 

Additional details are available in the Solar Atmospheres release. To contact Solar Atmospheres, reach out to Mike Johnson at 855-934-3284 x2223 or email mikej@solaratm.com.   

The zMAX CARS Tour, the late model stock car series, has revealed its event schedule for 2027.

Set to open on February 6, 2027, the series' 12th season will begin at the Freedom Factory in Florida, the facility owned by ARCA Menards Series competitor and YouTube personality Cleetus McFarland. McFarland is among the names expected to enter the event alongside CARS Tour co-owners Dale Earnhardt Jr. and Kevin Harvick, among others.

The series will conclude its 2027 season at South Boston Speedway in Virginia on October 16, 2027.

For more information, visit carsracingtour.com.

See the full series schedule below:

Images courtesy of zMAX CARS Tour

The FIA World Rally Championship (WRC) has confirmed its 15-round calendar for 2027, headlined by the return of the United States and United Kingdom alongside the introduction of Rally d'Italia.

Approved by the FIA World Motor Sport Council, the 2027 calendar brings together some of the WRC's most established events with important new destinations as the championship prepares to enter a new era under the WRC27 technical regulations.

Among the headline additions is Rally US, scheduled for August 26-29, 2027, which will mark the championship's first visit to the United States since 1988.

The return represents a major milestone in the WRC's international growth strategy, opening new opportunities in one of the world's largest automotive and motorsport markets. It also provides an important platform for the championship's manufacturer partners, particularly Ford, alongside broadcasters, commercial stakeholders and American rally fans.

The United Kingdom also returns for the first time since 2019, with Rally Scotland confirmed for September 30-October 3. Developed with Motorsport UK and backed by the Scottish Government and local authorities, the Aberdeen-based event will reconnect the WRC with one of its most passionate and established fanbases while showcasing Scotland's renowned forest roads to a global audience.

Another significant addition sees Rally d'Italia join the calendar from July 8-11. Building on its established position in the FIA European Rally Championship, the asphalt event will take the WRC to one of the world's most iconic capital cities, combining stages in the Lazio region with the historic backdrop of Rome.

The calendar will also provide the global stage for the introduction of the WRC27 technical regulations, designed to reduce costs, broaden participation and create new opportunities for manufacturers and independent constructors.

"2027 represents the beginning of an exciting new chapter for the World Rally Championship, and this calendar reflects our ambition to build a stronger, more accessible and truly global championship," said Eric Bouiller, CEO of WRC. "Returning to the United States and United Kingdom, alongside bringing the WRC to an iconic destination such as Rome, creates tremendous opportunities for our manufacturers, commercial partners and fans. Combined with the introduction of new technical regulations, we have a unique opportunity to shape the future of the WRC, attract new investment and bring the excitement of rallying to more people around the world."

For more information, visit wrc.com.

See the full WRC 2027 schedule below:

Images courtesy of FIA World Rally Championship

Gerard Lopez and GL27 Racing have launched a new motorsports workforce-development initiative that will place autistic young adults in active race support roles during off-road racing events, beginning with the 2026 Laughlin Desert Classic.

Lopez, an entrepreneur, investor and owner of GL27 Racing, launched the initiative based on his own experiences growing up with autism and a belief that neurodivergent young people should have greater access to meaningful roles within motorsports.

The new Monito Race Command Center program will invite four participants with autism, ages 16-21, to serve as working members of the race team at each event. Participants will assist with race tracking, strategy support, GPS monitoring, radio communications and data analysis while working alongside experienced team personnel.

According to the announcement, the program is intended to provide real-world experience in the technology, communications and decision-making that support modern motorsports operations. The Monito Foundation and its partners will cover participants' travel, lodging, meals, team apparel and training costs.

GL27 Racing said the initiative will expand in the future, with plans to develop an additional race command center designed to accommodate young people with physical disabilities. The team is also seeking support from industry members, including mechanics, electricians and carpenters interested in helping build the accessible facility.

Applications are open for autistic young adults ages 16-21 interested in participating in the program. Individuals interested in applying or supporting the initiative through funding, equipment, transportation, lodging or professional expertise can contact @gl27racingteam on Instagram.

PRI and SEMA were recently joined by Ohio motorsports leaders Bill Bader Jr. and Rich Farmer to convene the Ohio Motorsports Network to continue efforts to strengthen the state's motorsports industry. 

The Ohio Motorsports Network is an example of how PRI/SEMA is relying on community connections to support the ongoing right-to-race campaign, helping establish new motorsports coalitions across the country and strengthen those that already exist.

SEMA member company Jax Wax hosted the latest meeting at its facility in Columbus, Ohio, providing space for nearly 50 track owners, operators, manufacturers, sanctioning bodies and motorsports business leaders from across the state to discuss how to maintain a unified statewide voice for motorsports, expand collaboration and resource sharing, address industry challenges, and identify new opportunities. 

Ohio's motorsports industry plays a significant role in the state's economy. The performance racing industry generates $4.95 billion in economic output, supports 19,449 full-time jobs, provides $1.38 billion in wages and benefits, and contributes more than $580.85 million in state and local taxes annually. 

The next Ohio Motorsports Network meeting will take place in Spring 2027. Those interested in attending the next meeting or learning more about what they missed can contact Tierra Hubbard, PRI's director of government affairs for racing, at tierrah@performanceracing.com.

Dayco, an engine products and drive systems supplier for the automotive, industrial and aftermarket industries, has added six industry professionals in the last several months, the company announced.

The six new hires bring decades of aftermarket experience in the areas of supply chain, category management, business development and product management.

The new appointments include:

• Paulo Silva do Vale, senior manager, North America supply chain: Responsible for leading and growing Dayco's sales, inventory and operations capabilities, helping drive measurable improvements in service levels, inventory optimization, forecast accuracy and working capital performance.
• Ty Billie, U.S. territory sales manager: As an integral part of the light-duty wholesale customer channel, Billie brings automotive aftermarket sales and account management experience to his role, where he will be responsible for leading customer growth initiatives, managing key national account relationships and driving strategic business improvements.
• Mark Kostecki, category manager: With experience in automotive category and product management, Kostecki will be working as the liaison between customers and Dayco's product, catalog, sales and finance teams. He will be responsible for analyzing internal, customer and market data to effectively increase product coverage and customer profitability. 
• John Blazo, category manager: Blazo has spent his career working in automotive sales and category management roles, and will work closely with Dayco's traditional and heavy-duty customer segments, further developing and maintaining reporting tools to help drive sales excellence and channel growth.
• Garrett Lowrance, manager, supply chain planning: With expertise in supply chain planning, logistics and inventory management, Lowrance is responsible for strengthening supply planning and execution, and improving forecast accuracy and inventory performance. He brings a disciplined, data‑driven approach to business planning and continuous improvement. 
• Bill Mortimore, industrial product manager: Responsible for managing all industrial and performance products, Mortimore brings three decades of automotive product management experience to his role, including portfolio strategy, commercialization, supplier strategy, pricing, new product launches and cross-functional execution.

"By adding experienced leaders across supply chain, business development, product management and category management, we're strengthening the capabilities that allow us to better serve our customers and respond faster to market opportunities," said Audrey Harling, vice president and managing director of North America aftermarket and global strategy and planning. "We will continue to make investments in areas that will help us execute our strategic vision and build a stronger foundation for sustainable growth."

For more information, visit dayco.com.

Racing America, the Charlotte-based organization that owns and operates the Trans Am Series, SVRA, FR Americas F4 U.S. and other series, has announced Hankook Tire as its official tire partner as part of a multi-year agreement.

Hankook Tire will extend their partnership with series on Racing America's Formula ladder, and starting in 2027, will expand that agreement to encompass both the Trans Am Series and International GT (IGT). The agreement establishes Hankook as the exclusive tire supplier across Racing America's premier road racing platforms through the conclusion of the 2031 season.

As part of the partnership, Hankook will provide race tires, technical support, engineering resources, trackside service, marketing activation and collaborative promotional initiatives across the Racing America portfolio. Fans will also notice a larger Hankook presence at Racing America events with various branding opportunities, digital and broadcast exposures and fan engagement initiatives.

Additional details regarding tire specifications, competition regulations, technical support programs, and team onboarding initiatives will be announced prior to the start of the 2027 racing season.

"We are excited to welcome Hankook Tire as the Official Tire of Racing America's premier racing series," said Scott Duncan, chief partnership officer of Racing America. "Throughout our evaluation process, Hankook demonstrated an exceptional commitment to our competitors, teams, promoters, and partners. Their global motorsports expertise, technical capabilities, and long-term vision make them an outstanding partner as we continue to grow our racing platforms and deliver first-class competition across every championship."

For more information, visit racingamerica.com.