Formula E Appoints Will Brown as Chief Commercial Officer

Submitted by ajh on Mon, 04/13/2026 - 15:13
A headshot of new Formula E chief commercial officer Will Brown.


Formula E has appointed Will Brown as its new chief commercial officer.

Brown will join the executive leadership team, reporting to CEO Jeff Dodds, with responsibility for leading the ABB FIA Formula E World Championship's global commercial strategy and accelerating the growth of its partnership ecosystem.

An accomplished commercial leader, Brown joins Formula E from Legends Global, where he served as senior vice president and global head of motorsport. He has delivered significant commercial growth across sports and entertainment properties, including Audi F1 and Real Madrid, and has previously held senior commercial strategy and partnership roles at IRONMAN, Arsenal FC and Manchester United.

"I'm delighted to welcome Will to Formula E at such an important moment for the Championship. As we look ahead to the GEN4 era, we have taken the opportunity to evolve our commercial structure to ensure we are fully set up to capitalize on the significant global momentum behind the series," Dodds said. "Will brings a rare combination of strategic clarity, international experience and a proven ability to deliver commercial growth at the highest level. He will play a critical role in shaping our next phase and further strengthening the value we create for partners, manufacturers and fans."

"I'm incredibly excited to be joining Formula E at such a transformative time. The championship sits at a unique intersection of world-class sport, innovation and sustainability, creating a powerful platform for global brands," said Brown. "There is a clear ambition to scale and evolve the commercial proposition, and I'm looking forward to working with Jeff and the team to unlock new opportunities and build on the championship's strong global trajectory."

Brown's appointment follows the recent addition of Michaella Snoeck as chief media officer, further strengthening Formula E's leadership team as it continues to scale its commercial and media operations.

For more information, visit fiaformulae.com.

 

April 2026

Important Exhibitor Deadline Coming Next Month

Submitted by ajh on Mon, 04/13/2026 - 14:34
An overhead view of the SEMA Show floor.


The race to the PRI Show is underway! Exhibitors can secure their booth space now for the 2026 PRI Show, set for December 10-12, in downtown Indianapolis. 

A red button with the text "RESERVE A BOOTH."


Motorsports professionals––from buyers and decision-makers to media and influencers––travel from all 50 states and more than 35 countries to source new parts and products. For companies looking to grow their reach, exhibiting is essential. Learn more about why to exhibit.

A NEW, EASIER PROCESS FOR PRI SHOW EXHIBITORS


The process to submit an exhibit application is a little different this year. PRI has launched a new customer management system powered by Salesforce to better serve its exhibitors year-round.  

Those who have not submitted the Exhibit Space Rental Application (ESRA) for the 2026 event, December 10-12, Indianapolis, are encouraged to do so as soon as possible to be included in the initial plotting of the floorplan.

Returning and new exhibitors must activate a new account in the system this year. 

Once this one-time step is complete, exhibitors can secure their spot on the PRI Show floor, download invoices, complete online payments and access free resources to plan a successful booth.

Getting set up in the new PRI Show exhibitor platform is simple:

  • Visit exhibitor.performanceracing.com. 
  • Returning exhibitors: Enter the email previously used to purchase a PRI Show booth. A "password reset link" will be sent to your inbox. Follow the link and create a new password.
  • New exhibitors––or returning exhibitors using a new email: Click "New Exhibitor," and complete the form to create an account.
     

Booth space is in demand, so now is the time to submit your PRI Show exhibit application and lock in your place on the 2026 show floor.

Note: Updating an account email address does not affect exhibitors' account history or PRI Show seniority. To participate in the initial booth selection and floor planning process, exhibitors must submit a signed booth agreement and deposit by May 15, 2026.

Run into roadblocks? The PRI Show team is ready to help:

 

April 2026

PRI Names Doug Bresnahan as Managing Director

Submitted by ajh on Mon, 04/13/2026 - 12:54
A headshot image of Doug Bresnahan and the PRI logo.


PRI has named Doug Bresnahan as managing director, effective immediately, bringing nearly two decades of commercial leadership from professional motorsports to one of the industry's most essential organizations.

The managing director will oversee PRI's daily operations, including the annual PRI Show and profit-and-loss accountability, as the organization builds on a record-breaking 2025 Show. Bresnahan reports directly to SEMA and PRI CEO Mike Spagnola and is based in Indianapolis.

"The PRI Show is the premier global gathering for the motorsports industry, and I am honored to help build on its legacy," Bresnahan said. "From grassroots racing to global professional series, this industry has given me an extraordinary career, and I look forward to bringing every dimension of that experience to PRI's members, exhibitors and partners."

Most recently chief commercial officer at Andretti Global, Bresnahan spent 18 years with the organization, securing significant sponsorship and partnership revenue while building long-term relationships with leading global brands. During that time, he expanded the team's commercial portfolio beyond INDYCAR into Global Rallycross, Formula E and Extreme E.

Bresnahan's career spans every level of the industry, from K&K Insurance and leadership roles with CART and CHAMP CAR to IndyCar event promotions and top-tier professional racing, reflecting the same community of manufacturers, teams, tracks and businesses the PRI Show exists to serve.

"Doug brings a rare combination of commercial firepower and genuine industry depth," Spagnola said. "He has operated at every level of this business, from grassroots insurance to sanctioning bodies to the top tier of professional racing, and he understands every stakeholder PRI serves. Coming off a record-breaking 2025 Show, we are thrilled to have him leading this organization forward."

Exhibit Booth Sales Open for 2026 PRI Show

Scheduled for December 10-12 at the Indiana Convention Center and Lucas Oil Stadium, the PRI Show draws attendees from all 50 states and around the globe, including race teams, retailers, engine builders, fabricators, media and more.

Attendee registration opens in July. To register, book hotel accommodations, and learn more about the 2026 PRI Show, visit PRI2026.com/Attend.  

 

April 2026

Mazda Creates Unique Opportunity for Racers at The Mitty

Submitted by ajh on Fri, 04/10/2026 - 13:29
Vintage Mazda race cars at Michelina


Mazda is using its role as the feature marque for the Historic Sportscar Racing (HSR) event, The Mitty, to invite not only historic Mazda race cars, but all Spec Miata and Spec MX-5 vehicles to participate in the event, scheduled for April 24-26 at Michelin Raceway Road Atlanta, Braselton, Georgia.

Working together with IMSA and HSR, Mazda has opened the doors for Spec Miata and Spec MX-5 (SMX) racers to enter The Mitty with a variety of racing licenses, provided they are in good standing with that organizing body. Spec Miata and SMX will be placed in Group 3 (HSR Vintage Cup), which includes a bonus Spec Miata/SMX-only race on Saturday, April 25, that requires no additional entry fee.

Referred to as the "Mazda Feature Race," this 20-minute Saturday sprint offers several contingency prizes. Mazda will pay out $4,000 for first, $2,500 for second and $1,250 for third in both Spec Miata and SMX classes. Hoosier Tire will provide a free set of tires to both the Spec Miata and SMX winners and a Penske Shocking Performance award will be awarded in each class for the driver who advances the most positions in the race.

"Beyond the racing itself, The Mitty will celebrate Mazda through curated displays, heritage storytelling, and a community atmosphere that reflects the passion shared by drivers, teams and fans alike," IMSA President John Doonan said. "Whether you raced a Mazda decades ago or currently campaign one today, we hope you will join us in honoring a manufacturer that has always placed drivers first. We look forward to welcoming you and your Mazda to Road Atlanta for what promises to be a memorable celebration of speed, history, and camaraderie."

Group 3 will also be where all other Mazda Miatas, MX-5 Cup and modern RX-7s will be placed. Group 4B is where Mazda-powered Formula Continental cars can be entered and Group 4C is for Formula Mazda, Star Mazda, Pro Formula Mazda heritage cars, USF 2000 heritage cars, F2000 and Mazda-powered Formula Atlantic cars.

The Mazda Heritage Collection's own '89 767B, '90 787-002, '91 RX-7 GTO and '92 RX-792P will compete in Group 8 along with other Mazda RX-7 GTO and GTU cars, as well as any other Mazda-powered prototypes.

Being members of the Mazda family offers additional benefits, including space in the main paddock at Road Atlanta and access to Mazda hospitality.

"We really want to make this a celebration of Mazda," said Mazda Motorsports Senior Manager Jonathan Applegate. "So much of our history with motorsport is from what has been accomplished in grassroots racing. We want to honor that by inviting our Spec Miata and SMX competitors to this celebrated event. It's an added bonus for the fans who can witness the full spectrum of Mazda race cars and maybe even feel compelled to get involved at a club level."

For an $800 entry fee, all cars in all groups receive three 20-minute qualifying sessions and two 20-minute sprint races. For an additional $310, any non-formula car entries can add the one-hour BRM Legacy Enduro. There is also an option to run a test day for $425 and receive three extra 20-minute track sessions.

All entries are managed by HSR and require a $25 HSR license fee.

For more information or to enter, click here or visit hsrrace.com/the-mitty.

 

April 2026

ICYMI: March and April's Hottest Racing Products

Submitted by ajh on Fri, 04/10/2026 - 12:45
Race Shop image: Two turbos from BOOST.


Be the go-to source for all the latest parts and services that enhance your customers' motorsports programs.

 

BOOST Turbo


STAGE 2 HYBRID TURBOS

BOOST PRODUCTS USA

boostproductsusa.com

BOOST Products USA in Dallas, Texas, announced its new Stage 2 Hybrid Turbos for the Corvette C8 ZR1 (LT7). Building on the foundation of the OEM BorgWarner units, Boost Products Stage 2 Hybrid Turbos feature a newly developed 7+7 compressor wheel paired with a fully symmetrical forward/reverse turbo layout. All factory interfaces remain intact to ensure true plug-and-play compatibility with the LT7 platform, eliminating the need for custom fabrication.

Despite retaining the original outer housings geometry, the reengineered 7+7 compressor section delivers a substantial increase in airflow capability, efficiency, and overall responsiveness under load. The result is a performance ceiling of 1,500-plus horsepower, with an available potential for even greater output, when combined with optimized fueling strategies and dedicated race-fuel setups. The Boost Products Stage 2 Hybrid Turbos are purpose-built for maximum reliability, full OEM integration, and performance, providing late-model Corvette builders with a high-confidence solution while maintaining factory-level drivability and consistency.

 

Centerforce


CENTERFORCE II AND DUAL FRICTION FOR MAZDA MIATA

CENTERFORCE

centerforce.com

Centerforce, based in Prescott, Arizona, has released a variety of new clutch kits for 1.6L-equipped and 1.8L-equipped Mazda Miata models from 1990 through 2005. The Centerforce II kits for the Miata offer builders increased holding capacity from the stock clutch setup, without losing the creature comforts of a smooth and lightweight pedal feel. 

For those with turbocharged or higher-horsepower Miata models, the Dual Friction setup increases torque capacity to withstand the increased strain and load on the transmission. Both kits include everything needed for installation, including hardware, instructions and a clutch adjustment tool.

The company’s low-inertia flywheels reduce rotational mass for quicker throttle response, while billet steel flywheels deliver the durability and reliability needed for high-horsepower builds. Available in multiple configurations, including steel, lightweight aluminum, low-inertia and billet steel. Centerforce flywheels are CAD/CAM-designed and CNC-machined for a precise, no-hassle bolt-in installation and SFI-certified for driver confidence on and off the track. Centerforce is currently in the process of developing additional clutch and flywheel kits for Miata 2.0L models. Centerforce Clutch kits are proudly engineered and produced in the USA...

To read the full article, plus hundreds of other articles like it for free, sign up for a digital subscription to PRI Magazine on Zinio here.   

Once you download the Zinio mobile app or are logged into Zinio on a desktop browser, you will gain immediate access to more than a year's worth of content, including "Race Shop: March and April’s Hottest Racing Products" here and additional coverage in the March/April 2026 issue here.

 

April 2026

LEGACY MOTOR CLUB Names Michael Guttilla President

Submitted by ajh on Fri, 04/10/2026 - 10:33
Legacy Motor Club Michael Guttilla, Jimmie Johnson and Cal Wells.

Legacy Motor Club, the Statesville, North Carolina, NASCAR Cup Series team, has named veteran automotive and motorsports executive Michael Guttilla as its president.

Guttilla most recently served as chief operating officer at Joe Gibbs Racing. Prior to that role, he spent more than 20 years with global engineering firm Multimatic, serving as vice president of engineering and research and development, and vice president of global sales and marketing. During his tenure, Guttilla led a global engineering team of more than 300 people and helped develop advanced vehicle technologies used in top-level motorsports and high-performance production vehicles.

"Michael's leadership and technical expertise will be a tremendous asset as we continue building the future of LEGACY MOTOR CLUB," said Jimmie Johnson, owner of LEGACY MOTOR CLUB and seven-time NASCAR Cup Series champion. "He understands both the competitive and business sides of this sport, and we're excited to welcome him to the CLUB."

A graduate of Michigan State University, Guttilla began his career with General Motors and Mechanical Dynamics, Inc., helping advance vehicle simulation technologies that became widely adopted across the automotive and motorsports industries.

"I've been incredibly fortunate to work with leaders and mentors who invested their time, knowledge and trust in me," Guttilla said. "Coach Gibbs and the entire Joe Gibbs Racing organization are the most recent example of that support, and before that the founder and teammates at Multimatic. I'm honored by the opportunity to bring those experiences to the incredible team Jimmie and Cal have built and to help execute and accelerate Jimmie's mission, vision, and values for LEGACY MOTOR CLUB."

Guttilla's experience within the Toyota racing ecosystem also positions him to maintain and strengthen key manufacturer relationships.

Principals at Joe Gibbs Racing worked collaboratively with ownership at LEGACY MOTOR CLUB to facilitate the move, with full support from both organizations.

Reporting to CEO Cal Wells III, Guttilla will oversee several aspects of LEGACY MOTOR CLUB's operations.

For more information, visit legacymotorclub.com.

 

April 2026

UC Irvine Partners With Adams Motorsports Park for Continuing Education Opportunities

Submitted by ajh on Fri, 04/10/2026 - 10:17
UC Irvine Division of Continuing Education and Adams Motorsports Park logos

Adams Motorsports Park (AMP) and the University of California, Irvine Division of Continuing Education (UC Irvine DCE) have launched a new marketing partnership to introduce the park's motorsports community to the educational and career development opportunities available through the division.

Through this partnership, the AMP community will gain access to UC Irvine DCE programs focused on career advancement, entrepreneurship and skill development. Offerings include professional certificates in business, digital marketing, project management and leadership, along with flexible online and in-person courses designed for working professionals. Whether individuals are looking to grow their businesses, transition into new careers or deepen their expertise within the motorsports industry, the partnership creates a direct pathway to practical, real-world education aligned with their goals.

"The AMP community is filled with driven, ambitious people who are looking to level up or stay ahead of the pack. That's who DCE is here for. But what truly excites me about this partnership is the chance to connect with people who maybe haven't thought about where their passions could take them professionally. Those conversations are the ones we're really eager to have," said Tim Keef, chief marketing and enrollment officer, UC Irvine DCE.

"At AMP, we've built a space where passion, discipline and entrepreneurship come together," said Troy Adams, owner of Adams Motorsports Park. "Through our Adams Training and Educational Center, we've seen how hands-on learning can shape futures. This next step expands what's possible for our community, giving our racers, families and entrepreneurs access to education and long-term opportunity."

For more information about the UC Irvine Division of Continuing Education, visit ce.uci.edu. For more information about Adams Motorsports Park, visit adamsmotorsportspark.com.

 

April 2026

GianPiero Lambiase to Join McLaren Formula 1 Team as Chief Racing Officer

Submitted by ajh on Fri, 04/10/2026 - 10:12
McLaren Racing logo

McLaren Racing, in Woking, England, has announced that GianPiero Lambiase will join the McLaren Formula 1 Team as chief racing officer, reporting to Team Principal Andrea Stella. 

The role of the chief racing officer already exists within the team's structure with overall leadership of the race team. These duties are currently managed by Stella in addition to his role as team principal.

Lambiase is the latest hire designed to strengthen and support the talent pool that exists at McLaren, while also reaffirming the team's long-term commitment to confirming its position as a championship-winning team, team representatives said.

Lambiase will join McLaren when his existing contract ends by 2028.

For more information, visit mclaren.com/racing.

 

April 2026

Registration Opens for 2026 SCCA United States Road Rally Challenge

Submitted by ajh on Tue, 04/07/2026 - 15:34


Registration is now open for the 31st SCCA United States Road Rally Challenge (USRRC), taking place October 9-11. Hosted this year by the St. Louis Region, Road Rally's annual "Challenge" weekend will feature three national rallies that together will cover some 600 miles of rural Illinois roads across the river from St. Louis and the Gateway Arch.

This year's USRRC also will include the Gateway Challenge Cup, a pair of rallies designed for the new or occasional rally team desiring to explore Road Rallies that are a bit longer than a typical afternoon or evening weekend event.

This year marks the fifth time in the USRRC's three-decade history that St. Louis Region, with help from SCCA's Southern Illinois Region, has hosted the event. Previously, St. Louis hosted the weekend in 1998, 2001, 2005, and 2018.

The Comfort Inn in Edwardsville, Illinois, will serve as this year's event headquarters, with the rallies themselves exploring the countryside of southern Illinois north, east, and west of Edwardsville.

After check-in and hospitality on October 8, the weekend will open with the South by Southeast National Course Rally, Friday, October 9, to be followed by the Great River Road National Touring Rally on Saturday, October 10, and the Route 66 Ramble National Touring Rally on Sunday, October 11.

The South by Southeast Rally is new to both the National Championship schedule and the USRRC, while the Great River Road Tour made its initial appearance on the National schedule as part of the 2001 USRRC. Introduced as part of a double Divisional weekend in 2016, the Route 66 Ramble will help celebrate the centenary of the "Mother Road" by exploring portions of the historic highway between Edwardsville and Litchfield, Illinois.

Both Touring rallies will be part of the Gateway Challenge Cup.

For more information or to register, visit scca.com.

April 2026

Full Pull USA East Acquired by IHRA

Submitted by ajh on Tue, 04/07/2026 - 15:28
IHRA Pro Pulling League logo


The IHRA has acquired Full Pull Productions and USA East Sled Pulling and added the organization to its group of member-states in the IHRA Pro Pulling Series, adding more than seventy events scheduled across nine states in 2026.

The acquisition of Full Pull Productions will include the USA East Sled Pulling sanctioning entity in its entirety, which will include its member state program of Carolina Truck & Tractor Pullers, Pull-Off Productions and WNY Pro Pulling Series.

"The addition of Full Pull Productions brand and USA East Sled Pulling to the IHRA Pro Pulling Series is a fantastic opportunity for both parties," said Brian Lung of the IHRA. "We look forward to joining them in producing exciting, high-quality competition with a commitment to safety. Richard and Aimee' Love (Directors, of Full Pull USA East) bring a wealth of experience and a great team with them to continue their journey in producing the best pulling competition possible."

For more information, visit propulling.com.

April 2026