The race to the PRI Show is underway! Exhibitors can secure their booth space now for the 2026 PRI Show, set for December 10-12, in downtown Indianapolis. 

Motorsports professionals––from buyers and decision-makers to media and influencers––travel from all 50 states and more than 35 countries to source new parts and products. For companies looking to grow their reach, exhibiting is essential. Learn more about why to exhibit.

A NEW, EASIER PROCESS FOR PRI SHOW EXHIBITORS

The process to submit an exhibit application is a little different this year. PRI has launched a new customer management system powered by Salesforce to better serve its exhibitors year-round.  

Those who have not submitted the Exhibit Space Rental Application (ESRA) for the 2026 event, December 10-12, Indianapolis, are encouraged to do so as soon as possible to be included in the initial plotting of the floorplan.

Returning and new exhibitors must activate a new account in the system this year. 

Once this one-time step is complete, exhibitors can secure their spot on the PRI Show floor, download invoices, complete online payments and access free resources to plan a successful booth.

Getting set up in the new PRI Show exhibitor platform is simple:

• Visit exhibitor.performanceracing.com. 
• Returning exhibitors: Enter the email previously used to purchase a PRI Show booth. A "password reset link" will be sent to your inbox. Follow the link and create a new password.
• New exhibitors––or returning exhibitors using a new email: Click "New Exhibitor," and complete the form to create an account.
   

Booth space is in demand, so now is the time to submit your PRI Show exhibit application and lock in your place on the 2026 show floor.

Note: Updating an account email address does not affect exhibitors' account history or PRI Show seniority. To participate in the initial booth selection and floor planning process, exhibitors must submit a signed booth agreement and deposit by May 15, 2026.

Run into roadblocks? The PRI Show team is ready to help:

• Call: 949-499-5413 (select option 4)
• Email: sales@performanceracing.com