The PRI Show, the world's premier motorsports trade event, returns to Indianapolis, December 12-14, continuing its longstanding role as the motorsports industry's central meeting place. Each year, the PRI Show draws thousands of industry leaders, professionals and enthusiasts from around the world, creating an unmatched hub for innovation, education and networking.

What sets PRI apart is its ability to bring the entire motorsports community together in one place, with numerous affiliated events taking place alongside the Show. By bringing together diverse motorsports professionals and organizations, PRI continues to serve as a dynamic industry convener, fostering collaboration and growth across all levels of motorsports.

This year's lineup continues the tradition, featuring specialized events and conferences that have become essential gatherings within the industry, strengthening PRI's position as the cornerstone of the motorsports community.

"The PRI Show is unique in its ability to bring together not only industry professionals but also key organizations that shape the future of motorsports," said PRI President Mike Good. "Our partnerships are integral to fostering collaboration and advancing the industry. By aligning with these influential events, we're able to address the needs and challenges of the motorsports community, creating a stronger, more connected industry for all."

Among these events is Women with Drive – Driven by Mobil 1 (WWDIV), a gathering of the most successful and influential people in motorsports that supports and promotes female professionals in motorsports. Through keynote speakers, panels, and discussions with global industry leaders, WWDIV provides a vital platform for empowering women to lead and succeed in all areas of the motorsports industry. "If you're going to be in the motorsports industry, you should be at the industry racing show," said Cindy Sisson, Executive Director of Women in Motorsports North America, the organizer of Women with Drive. "Holding our event in conjunction with PRI helps create a place where women in motorsports can find the support and resources they need to thrive."

The Race Track Business Conference (RTBC) brings together track operators, promoters, and motorsports business professionals to discuss the latest trends, challenges, and solutions within the venue management sector. The RTBC fosters collaboration among track owners and industry leaders and plays a critical role in shaping the future of racetrack operations. "It's important for our attendees to have the opportunity for networking, collaboration, and learning," said Tim Frost, Publisher of the National Speedway Directory, host of the RTBC. "Having a business-related conference in conjunction with a trade show experience like the PRI Show exponentially increases the value of attendance."

The AERA/Engine Performance Industry Conference (EPIC) is a key event for builders, machinists, and engineers to explore cutting-edge engine technology. With hands-on demonstrations and expert-led discussions, AERA/EPIC is a vital part of the Show for anyone in the engine and machining sectors. "The PRI Show is a great place for our members to exhibit and an opportunity for engine builders to gain knowledge and information," said AERA Vice President Steve Fox. "The industry needs the engine technical information shared at PRI, and it gives AERA members an opportunity to network with other professionals in the industry."

Additionally, the International Council of Motorsports Sciences (ICMS) convenes its annual Congress during PRI Show week, gathering medical professionals, track safety experts, and industry representatives to discuss advancements in motorsports safety and injury prevention. The ICMS collaboration underscores PRI's ongoing commitment to promoting safety within the industry. "Safety and medical professionals are continuous learners, and no other event offers the quality content and lineup of presenters to our attendees," said Executive Director Tom Weisenbach. "The PRI Show is integral in bringing the entire motorsports industry together in one place. There's no other event like it."

The PRI Show attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.

To register for the 2024 PRI Show, secure hotel reservations, and for more information, visit PRI2024.com/Attend. Already registered? It's never too early to plan your PRI Show with the PRI Show planner here.

The Race Track Business Conference (RTBC), scheduled for Wednesday, December 11, in Indianapolis at the 2024 PRI Show, has released its 2024 agenda and speaker lineup.

The annual RTBC event, a full-day event, provides a platform for industry leaders and race track professionals and sanctioning body professionals to collaborate, analyze and conceptualize around the business of motorsports.

With eight cutting-edge presentations from leading industry professionals, RTBC will provide attendees with an overview on the current status of motorsports, on and off the track, said Tim Frost, publisher of National Speedway Directory.

Scheduled speakers include: 

• Clay Hershaw, associate professor, Winston-Salem State University
• Joe Jankowski, principal, Trackside Systems NA
• Kurt Johnson, president, Total Venue Concepts
• Jack Hall, co-founder and COO, Game Point Capital
• Immanuel Martinez, division manager--public works, Sunland Asphalt
• Sean Patrick MacDonald, co-founder, SimCraft
• Chris Meegan, partnership executive, Xtreme Xperience
• Andy O’Gara, president, Whiteland Raceway Park
• Matt Stallknecht, partnership executive--motorsports, Tixr
• Jim Sweener, director of advertising, My Race Pass

Scheduled sessions will cover the following topics:

• Digital marketing
• Venue maintenance
• Financial strategies for motorsports
• Karting tracks
• Growing membership, participant and spectator base
• Driving schools
• Motorsports education
• Media

Additional details will be released at a later date.

Note: There is a $250 fee to attend this event.

For more information, visit racetrackbusinessconference.com or call 847-778-9475.

Lucas Oil Products has relocated its headquarters from California to a new, 70,000-sq.-ft. facility in Indianapolis, Indiana.

By centralizing its operations in Indianapolis, the company aims to streamline its processes, drive further innovation and strengthen its position in the automotive performance product sector, company representatives said.

The new headquarters include state-of-the-art offices with premium employee amenities and a museum space with memorabilia and photos, the company said, and also houses a production studio for creating content on-site. The studio is large enough for Lucas Oil team members to move vehicles in and out of the building to accommodate for shoots. Work done at the headquarters will support the research and development labs and grease manufacturing facility in Corydon, Indiana, which opened earlier this year.

Lucas Oil Products has expanded significantly in Indiana, adding an additional 110 employees between the team at the new Indianapolis headquarters, the Corydon plant and MAVTV.

MAVTV, the motorsports cable network, will also be based in the new Lucas Oil headquarters, running the day-to-day operations of the television network from the first floor of the building.

For more information, visit lucasoil.com.

The official European NASCAR Series has revealed a new name and logo for 2025, as well as a new development ladder system.

Starting next year, the series will officially be named the NASCAR Euro Series, featuring a new logo and visual identity, NASCAR said. NASCAR will take a more prominent role in the championship’s image by becoming the prominent brand, aligning the NASCAR Euro Series with NASCAR’s national series model.  

The series will also introduce its third-generation EuroNASCAR race car starting in 2025 and include the introduction of a new development ladder system. The system will include management support and scholarships to allow the NASCAR Euro Series drivers to climb toward the top-level NASCAR series in the United States.

For more information, visit euronascar.com.

See the full 2025 NASCAR Euro Series schedule below:

Don Prudhomme was presented with the Robert E. Petersen Lifetime Achievement Award during the SEMA Industry Awards Banquet at the 2024 SEMA Show in Las Vegas earlier this month.

The award is presented to individuals who have helped shape the automotive world.

A drag racing legend, Prudhomme began his NHRA top fuel and funny car career in 1962, collecting the first of 49 career wins as a driver, good for fifth in NHRA history, and later became just the third owner/driver in series history to secure more than 100 total wins.

For more information, visit sema.org.

Racing Promotion Monthly and the RPM Workshops have released the schedule and speaker lineup for the 52nd annual RPM @ Reno Western Workshops, scheduled for December 3-5, at the Silver Legacy in Reno, Nevada.

The speaker lineup is headlined by Jeff Hachmann, the executive director of events for World Racing Group. Prior to joining World Racing Group, Hachmann spent time with U.S. Tobacco and International Speedway Corporation, and will share his expertise in event organization, coordination, and how to create an event and make the most of sponsorship.

Other programming includes "The Jody Session," a session dedicated to Jody Deery, led by and focused on women in the sport, as well as a legal update and other traditional workshop sessions.

For the complete schedule, or to register for the event, visit promotersnewsletter.com.

Following an electrifying debut outing, the UIM E1 World Championship has announced an expanded calendar for the 2025 season across multiple continents.

The championship welcomes new race locations in the 2025 season, including a race in the U.S. alongside the Visit Qatar E1 Doha GP, with more locations to be revealed at a later date. The calendar also includes a return to season one locations, such as Jeddah, Monaco, and Lake Como. In addition, the season finale will see the new "Champions of the Water" crowned in a major American city that will be revealed next month. 

E1 will once again open its season in Jeddah, and the championship is part of the Electric 360 partnership created by PIF, which focuses on the future of electric mobility. This first-of-its-kind partnership across E1, Formula E and Extreme E has a mission statement to redefine the future of electric racing and drive technological innovation – while leading the way in carbon reduction throughout 2025 and beyond. 

For more information, visit e1series.com.

Bobby Allison in 1971 with his self-owned Dodge Charger before a NASCAR Cup race. Driving both his own machinery and a Mercury for Holman-Moody, Allison won 11 Cup races during the season and finished fourth in Cup points. Photo by ISC Images & Archives via Getty Images, courtesy of NASCAR.

Stock car racing legend Bobby Allison, who also made two Indianapolis 500 starts in the 1970s with Team Penske, passed away Saturday, November 9, in Mooresville, North Carolina. He was 86.

Allison was one of the greatest drivers in NASCAR history, with his 85 victories fourth on the all-time win list at stock car racing's highest level. His 336 top-five finishes are second only to Richard Petty. Allison also won the 1983 championship and finished runner-up five times during a Cup Series career that lasted from 1961 through 1988.

He delivered on NASCAR's biggest stages, winning the Daytona 500 in 1972, 1982 and 1988, and was triumphant in the Southern 500 four times and the World 600 three times.

PRI sends its condolences to the entire Allison family. For more details on Allison's storied career, visit the NASCAR announcement here and the INDYCAR announcement here.

Officials with the World of Outlaws CASE Construction Equipment Late Model Series have announced bigger payouts in 2025, with more than $1 million in points funds--a nearly 20% increase from last year's purse--resulting in a planned $225,000 payout to the season champion.

The 57-race schedule visits 32 tracks and 16 states, beginning Thursday, January 23, 2025, at Volusia Speedway Park in Barberville, Florida, and concluding on Saturday, November 8, 2025, at the Dirt Track at Charlotte in Concord, North Carolina.

Along with an increased payout to every position in the championship standing--and the continuation of the Winner’s Circle program, paying teams for every time their hauler moves--18 races on the 2025 schedule pay $20,000 or more, seven pay $50,000 or more and every standard show pays a minimum of $12,000, according to series officials.

For more information, including the full schedule, visit worldofoutlaws.com/latemodels.

The Motorsports Hall of Fame of America (MSHFA), located in Daytona Beach, Florida, recently recognized Lyn St. James' 50 years of accomplishments in racing.

In 1992, St. James was the first woman to be named the Indianapolis 500 Rookie of the Year, and claimed six wins and 13 podiums during her time in IMSA.

IMSA President John Doonan served as the host for the event, which highlighted her many accomplishments.

Full a full recap of the event, visit mshfa.com.