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Business Profile: Stainless Diesel

This former gasoline-powered racer is filling the need for those in the turbodiesel market and setting blistering times to match. Adapting to the…

Special Report: Community Relations

Alaska Raceway Park’s Michelle Lackey Maynor, at left, provides Speedy Bears to children at Patient Housing at Alaska Native Medical Center. Being a…

Selling the D.I.Y.

Whether they’re analyzing telemetry data at the track or wrenching on the car back at the shop, teams need specialized workstations in order to work…

Stopping Power

An inside look at braking components and the technology used to design them for the most extreme racing conditions imaginable. At the pinnacle of…

Block Stars

From custom one-offs to next-gen makeovers, today’s suppliers are stepping in with innovative solutions for demanding applications. Using today’s…

Load Warriors

Photo by Ryan Roossinck Photos Like many other segments of motorsports, diesel pulling has seen significant increases in horsepower and the…

Competition Costs

Dirt late model racing is increasingly a high-dollar gambit, one that is forcing teams and stakeholders to recalibrate their programs for sustained…

PRI MOTORSPORTS RETAIL BUSINESS SURVEY: GROWTH SECTORS

To view the full results of PRI’s annual Motorsports Retail Business Survey, which tracks the latest market trends in sales, marketing, online…

Unified Front

Photo courtesy of Jacy Norgaard and World of Outlaws Case Construction Late Model Series Concerns about inconsistent rule enforcement and rising…

Holley High Voltage

Born at the dawn of the ICE age, Holley today has 70 brands that almost exclusively cater to gas performance and racing. With the EV market in its…

Business Profile: Bernheisel Race Cars

Quality products, outstanding customer service, and multi-tiered promotion have all contributed to this diversified shop’s success in the dirt…

Tech Within Reach

From gauges to pull-down rigs, it’s the gear that’s bringing more sophisticated setup capabilities to budget-minded teams. As rule sets have…

Through Thick and Thin

Headers before and after being coated with CermaKrome from Tech Line Coatings. We asked suppliers to identify their best coatings for specific race…

Grand Design

Custom pistons are in heavy demand as engine builders test the limits of their motors. One manufacturer alone has engineered more than 600 different…

Special Report: Private Equity In Motorsports

Investment in the performance aftermarket is on the rise. But why, exactly? And what does this infusion of capital mean for the industry going…

How The RPM Act Can Become Law

Photo courtesy of WV Legislative Photography/Perry Bennett Protecting the right to modify cars involves complex legislative persuasion, and…

Spray Plan

While nitrous systems are relatively easy to install and use, improper setup and maintenance can have serious consequences. Here, experts provide…

Business Profile: Hyper Racing

The 600cc micro-sprint class is exploding nationwide. Packing a high-energy blend of innovative engineering, first-class customer support, and a…

Initiating Launch Sequence

Photo courtesy of World Racing Group New midget & sprint car series are taking flight in the Midwest. Here’s a closer look at how organizers are…

Walking The Line

Photo courtesy of Lucas Oil Empire Super Sprints With racing that straddles the local scene and top-league national series, regional sprint car and…

Special Report: My Best Business Decision…

Decisive action can deliver big results, and PRI’s annual Motorsports Retail Business Survey uncovered 10 pivotal moves that paid off for these…

Race Fluids and Lubricants: Science Friction

Lubrication companies are expanding the envelope to develop specialized products for targeted applications, all while helping release untapped…

Driveline Components: Turn-By-Turn Connections

Playing a critical role in the success of any race car, driveline technology is under constant development, with incremental improvements steadily…

EFI Evolution

Electronic fuel injection is more popular than ever, and manufacturers are pouring valuable resources into developing new products with more…

Business Profile: LaSalle Engine & Chassis

Photo courtesy of Ryan Roberts Photography Faced with the loss of its largest industrial customer, this engine building and machine shop in South…

Understanding the Dynamics of Midget Racing

Although the segment faces some challenges at both regional and national levels, midget racing continues to serve as a springboard into…

Gamblers and Outlaws

Can High Limit Racing challenge the World of Outlaws’ grip on national touring 410 sprint car racing, and what will this “split” mean for the…

Torque Tips

Clutches, driveshafts, and axles are on the receiving end of growing amounts of power. Driveline component manufacturers are stepping up to the…

Grind Game

Custom camshafts are gaining popularity as racing needs become more specific and engine builders feel more confident that they can find a winning…

Fluid Solutions

Racers want more power and better protection from their lubricants. Here’s how the racing oil companies are responding. How often should oil…