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Keeping the Past Alive

Photo courtesy of Canepa Those who maintain vintage race cars face some of the same challenges as contemporary speed shops—with the added…

Old Cars, Young Stars

As some drivers age out of motorsports and more platforms become too valuable to put on track, organizations have turned to the next generation of…

PRI Motorsports Retail Business Survey: Websites

Many race businesses still don’t have them, so PRI asked some that do, as well as professional web developers, to share tips on what an effective…

Diesel Directional

Photo courtesy of Firepunk Diesel Competitors are laying down times on par with their gasoline-powered counterparts. We uncover more than a dozen…

Product Focus: Diesel Motorsports Parts & Accessories

From connecting rods rated at 225 hp per cylinder to oil filters engineered to withstand 450 psi maximum burst pressure, the aftermarket continues…

Business Profile: Stainless Diesel

This former gasoline-powered racer is filling the need for those in the turbodiesel market and setting blistering times to match. Adapting to the…

Special Report: Community Relations

Alaska Raceway Park’s Michelle Lackey Maynor, at left, provides Speedy Bears to children at Patient Housing at Alaska Native Medical Center. Being a…

Selling the D.I.Y.

Whether they’re analyzing telemetry data at the track or wrenching on the car back at the shop, teams need specialized workstations in order to work…

Stopping Power

An inside look at braking components and the technology used to design them for the most extreme racing conditions imaginable. At the pinnacle of…

Block Stars

From custom one-offs to next-gen makeovers, today’s suppliers are stepping in with innovative solutions for demanding applications. Using today’s…

Load Warriors

Photo by Ryan Roossinck Photos Like many other segments of motorsports, diesel pulling has seen significant increases in horsepower and the…

Competition Costs

Dirt late model racing is increasingly a high-dollar gambit, one that is forcing teams and stakeholders to recalibrate their programs for sustained…

PRI MOTORSPORTS RETAIL BUSINESS SURVEY: GROWTH SECTORS

To view the full results of PRI’s annual Motorsports Retail Business Survey, which tracks the latest market trends in sales, marketing, online…

Unified Front

Photo courtesy of Jacy Norgaard and World of Outlaws Case Construction Late Model Series Concerns about inconsistent rule enforcement and rising…

Holley High Voltage

Born at the dawn of the ICE age, Holley today has 70 brands that almost exclusively cater to gas performance and racing. With the EV market in its…

Business Profile: Bernheisel Race Cars

Quality products, outstanding customer service, and multi-tiered promotion have all contributed to this diversified shop’s success in the dirt…

Tech Within Reach

From gauges to pull-down rigs, it’s the gear that’s bringing more sophisticated setup capabilities to budget-minded teams. As rule sets have…

Through Thick and Thin

Headers before and after being coated with CermaKrome from Tech Line Coatings. We asked suppliers to identify their best coatings for specific race…

Grand Design

Custom pistons are in heavy demand as engine builders test the limits of their motors. One manufacturer alone has engineered more than 600 different…

Special Report: Private Equity In Motorsports

Investment in the performance aftermarket is on the rise. But why, exactly? And what does this infusion of capital mean for the industry going…

How The RPM Act Can Become Law

Photo courtesy of WV Legislative Photography/Perry Bennett Protecting the right to modify cars involves complex legislative persuasion, and…

Spray Plan

While nitrous systems are relatively easy to install and use, improper setup and maintenance can have serious consequences. Here, experts provide…

Business Profile: Hyper Racing

The 600cc micro-sprint class is exploding nationwide. Packing a high-energy blend of innovative engineering, first-class customer support, and a…

Initiating Launch Sequence

Photo courtesy of World Racing Group New midget & sprint car series are taking flight in the Midwest. Here’s a closer look at how organizers are…

Walking The Line

Photo courtesy of Lucas Oil Empire Super Sprints With racing that straddles the local scene and top-league national series, regional sprint car and…

From Concept To Track

Photo courtesy of Brodix The journey of cylinder head development starts with a need, then an idea, followed by a combination of computers and…

Mighty Micro Powerplants

How motorcycle engine builders find big power in small packages, keeping pace with some of their larger race vehicle counterparts. Successful…

Cost Controls

Photo courtesy of FloRacing Night in America Big names, large purses, and tight competition have elevated the dirt late model segment to new…

Tech Transfer

On-track validation is still an important aspect of race car development in dirt late model racing, but data acquisition, wind tunnel testing, and…

Special Report: The Evolution of Trackside Sales

For some trackside vendors, the race track is an oasis in a treacherous retail market. Trackside vendors have a special and very important role…