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FLUID DYNAMICS

Photo courtesy of Lucas Oil Products How lubrication companies are adapting to changes in the performance industry, and the products they’re…

Power Forward

Cylinder head development drives winning engine combos, and manufacturers are busier than ever feeding the demand for performance. Cylinder head…

FASTER, STRONGER, EASIER: THE EVOLUTION OF EFI

Bolstered by enhanced functionality and more approachable system design, interest in electronic fuel injection systems has never been higher. There…

READY TO ROLL

Photo courtesy of NCMA Three new sprint car series starting up in California and the Southwest promise affordability and ease of entry. Upended by…

BRONCOS UNLEASHED

Ford takes us behind the scenes for an exclusive look at two new models built for Ultra4 racing. While most of the motoring public will have to…

SPECIAL REPORT: FROM ROAD TO TRACK

While law enforcement efforts remain mostly punitive, the industry is taking more inclusive steps and providing alternatives to stoplight duels and…

Race On Sunday, Refine On Monday

How factory road racing programs continue to drive technological innovation and brand awareness. In the early days of the automobile, organized…

Race Car Builds: ChampCar Endurance Series and 24 Hours of Lemons

While restricted budgets are the main drivers in these two endurance road racing series, race teams use creative measures to improve performance,…

BUSINESS PROFILE: EVOLUTION DYNAMICS

Kevin Dubois first operated a Mitsubishi Lancer Evolution as a teenager—on a video game. Today, he can barely find room to park all the street and…

CRUNCH TIME

Piston suppliers are innovating product and improving processes while working overtime to keep orders filled and customers up to date. With so many…

quantifying RESULTS

Making a compelling case for adding the ultimate diagnostic tool, leading dyno manufacturers explain why “there’s no substitute for testing.” A…

CUTTING EDGE DEVELOPMENTS

Keep engine building productivity on pace with these new cutters, tooling, and abrasives solutions. The year 2020 will certainly go down in history…

INTERNATIONAL TRADE ROUTES

Here’s what US-based performance suppliers need to know about negotiating agreements with overseas distributors. Aftermarket companies seeking to…

HOW M1 CONCOURSE LANDED MOTOR BELLA 2021

A creative approach to revamping an iconic event in the midst of a still-changing business climate. If you Google “North American International…

On The Road With PRI Part 2

In fall 2020, PRI put some of the world’s best photographers, videographers, and storytellers in a van and sent them on the road to experience…

Survive and Advance

Photo courtesy of Super Cup Stock Car Series As feeder series to NASCAR, many stock car sanctions are developing next-level competition strategies…

BODY TALK

What competitors and suppliers need to know about the ABC Next Gen Late Model platform. Back in 2002, a coalition of organizations in the asphalt…

Business Profile: Hamke Racecars and Parts

Since a change in ownership in late 2018, the Rowdy chassis has been making its own imprint on Super Late Model racing with a focus on driver safety…

Stepped-Up Setups

While manufacturers aren’t completely reinventing their suspension components, they are releasing new products with notable improvements for better…

Pathways To Power

Photo courtesy of Full-Race Motorsports How supercharger, turbocharger, and nitrous manufacturers are helping racers and engine builders get more…

CADs, CAMs & Automobiles

Paired with designers and programmers skilled in the latest CAD/CAM software, modern CNC machines are saving shops money and improving performance…

TRACK CHANGES

To meet the pent-up demand from reduced racing schedules last year, facilities have renovated and revamped in preparation for a promising 2021.…

On the Road with PRI

In an industry first, PRI in mid-October set out on a groundbreaking cross-country campaign to gather and share content from dozens of racing and…

WHAT’S BEHIND RACING’S YOUTH MOVEMENT?

While there’s no clear consensus over how young is too young, stakeholders agree the industry is trending toward more junior competitors in full-…

DRAG RACING: WHAT TO WATCH FOR IN 2021

Photo courtesy of Larry Chen and Holley Performance Products From growing classes to enhanced manufacturing techniques, we tap into several trends…

From Concept To Track

Photo courtesy of Brodix The journey of cylinder head development starts with a need, then an idea, followed by a combination of computers and…

Mighty Micro Powerplants

How motorcycle engine builders find big power in small packages, keeping pace with some of their larger race vehicle counterparts. Successful…

Cost Controls

Photo courtesy of FloRacing Night in America Big names, large purses, and tight competition have elevated the dirt late model segment to new…

Tech Transfer

On-track validation is still an important aspect of race car development in dirt late model racing, but data acquisition, wind tunnel testing, and…

Special Report: The Evolution of Trackside Sales

For some trackside vendors, the race track is an oasis in a treacherous retail market. Trackside vendors have a special and very important role…