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Data Driven Resources for the Industry

Improve your customers' online experience—and bring in more sales—with the help of SEMA Data. For many racers, building their track car begins…

Rules for the Unruly sprint cars PRI Magazine

Rules for the Unruly: How Regulations Keep Sprint Racing in Check

How regulations aim to keep sprint car racing in check. Race teams will go to extreme lengths to find a competitive advantage. The best engineers,…

Fords Unleashed: Coyote and Godzilla Engine Platforms

[Editor's Note: Read the full print coverage here after claiming your free PRI Magazine digital subscription on Zinio here]. While the Coyote…

PRI Magazine lead image Pit and Garage Equipment

Critical Support: Pit & Garage Equipment

A look at new products from companies that keep pits and garages efficient, accurate, and safe. When you hear a manufacturer say, "We are always…

Late Models: Pavement Pathway

Charting the course to NASCAR stardom via short-track Late Models. Going back a decade or so, the path to professional stock car success,…

Room for Growth in the Camshaft Market

The profile of today's high-performance camshaft market is one of growth and diversity. There's a surging demand for camshafts that can withstand…

Business Profile: Baldwin Racing Engines

Jeff Baldwin's engines are known for their unique sound. "Whether it's true or not, I don't know," said Baldwin, "but they say our engines sound…

PRI Magazine The Speed of Safety 2025 Training Programs for Tracks and Emergency Response Teams

The Speed of Safety: Training Programs for Tracks and Emergency Response Teams

For race tracks, safety training always warrants a green flag. Here are some of the latest training programs for emergency response teams. A race…

PRI Hall of Fame: Steve Lewis and Ed Iskenderian

In the ever-changing world of motorsports and the endless pursuit of setting new records, sometimes we need to slow down, consider the impact of…

Safety in Numbers: How Data, Sensors and Simulations are Saving Lives

The ability to record, process and analyze data has proven invaluable for safety engineers by informing their decisions and improving safety…

Race Smart PRI Magazine image Improving Protection for Racers at All Levels

Race Smart: Improving Protection for Racers at All Levels

Motorsports safety should be a priority across all racing venues. New products are helping by lowering costs and improving protection. …

Exclusive Editions: 2024 PRI Show Featured Product Showcase

Discover what the judges chose as their top picks from a selection of more than 400 entries in the Featured Products Showcase at the 2024 PRI Show…

The Best of the PRI Show 2024 photos magazine story

The Best of the PRI Show in Photos

Three days, thousands of motorsports products from more than 1,000 exhibitors, and filling every foot of the Indiana Convention Center and Lucas…

The twin-turno LS engine in Mike Dusold's Camaro

The Rise of the Unstoppable LS/LT Race Engine

The LS/LT engine platform continues to grow in popularity with racers, engine builders, and aftermarket suppliers who are embracing the…

PRI Show Report: Block Party

Attendees to the 2024 PRI Show were treated to an event with a slightly different pulse that kept the crowd searching for the newest speed parts and…

Dialed In: An Update on Sportsman Drag Racing

A TRACK-LEVEL UPDATE ON THE STATE OF SPORTSMAN DRAG RACING. Sportsman drag racing is often considered the backbone of the sport, and for good…

PRI SHOW: Exhibitor Seminars

Complete your PRI Show experience by capitalizing on these rare educational and training opportunities from PRI Show exhibitors. One of the many…

PRI SHOW: Helpful Resources

Exhibitor Service Desk Monday, December 9 – Friday, December 13 • 8:00 a.m. – 5:00 p.m.; Saturday, December 14 • 8:00 a.m. – 12:00 a.m.; Sunday,…

PRI SHOW: PRI Education: Class Is In Session

Need pricing help? What about social media? Finding sponsors? The lineup for this year’s PRI Education program is bound to include a seminar that…

PRI SHOW: Gear Up For The Future

Aftermarket manufacturers find customers and fresh ideas by unveiling new racing products at the PRI Show. With thousands of racers, engine…

Race Shop

This month’s special edition highlights new motorsports-related products and services that will be featured in the PRI Show’s Featured Products…

Business Profile: Allgaier Performance

Flexibility in the face of change has helped this long-lived Midwestern institution grow from a literal mom-and-pop shop to a regional power with…

Tracking Safety

Upgrading a race track to a safer facility takes commitment, planning, and no small amount of ingenuity. As anyone involved in racing knows,…

PRI: The Next Generation

Student attendance at the PRI Show is growing—and that’s a good thing. It’s long been said the PRI Show is about the business of racing. Yet…

Creating A Brighter Buzz

Recent advances in battery technology are reducing costs and making EV racing accessible to more people in the motorsports community. When it…