Global Media Awards
PRI Global Media Awards Program
An exclusive group of exhibitors participating in the 2021 PRI Featured Products Showcase will be selected by a panel of international journalists to win a 2022 PRI Global Media Award, recognizing their product’s consumer appeal in each judge’s home country.
History of Program:
Motorsports is a booming industry throughout the world. The PRI Trade Show serves as the premier platform for industry professionals from all over the world to discover new racing products, trends and innovations.
The Global Media Awards Program will honor exhibitors for products that have been selected by an esteemed panel of industry experts from around the world. Serving as judges are journalists from key countries.
These journalists, who will be tasked with identifying and discovering what new products are likely to succeed in their home countries, represent some of the industry’s top magazines and the editors are amongst the most respected in the motorsports world. Their opinions are highly regarded. Given the knowledge and expertise about the automotive markets in their countries, there is a high probability that the products they identified truly will resonate with consumers in their respective markets.
Exhibitors who have products that were selected in the Global Media Awards Program may discover that there is a strong interest for them outside the United States. We encourage all winners to learn more about the reasons behind the selections and consider the idea of exporting the product to another country. Learn more about the market from which the award was given, and find out why the judge selected the product.
Winner's Program:
Judges will select their picks on Thursday, Dec. 9, and winning exhibitors will be notified the following morning. Winners will be invited to the International Reception on Friday, Dec. 10, at 5pm where they will receive their awards and meet the judges who selected their products.
Suggestions for Exhibitors:
Below are several resources to help winning exhibitors get the most out of this award:
- Contact the journalist(s), and thank them for selecting the product as a winner. Journalists’ contact information will be distributed at the International Reception on Friday, Dec. 10, or can be obtained from rachelt@sema.org.. Ask why they selected the product or conduct a short interview with them. Get a quote to use in a press release, social media posts, website, media kit, etc. Ask if there might be any media opportunities for the company/product.
- Why did my product catch your attention?
- What made it stand out to you?
- Why do you think my product would be well received in your country?
- How do you select your top products for this award?
- What do you think makes this product unique/different/special?
- Look for coverage of the PRI Global Media Awards Program in the February issue of the PRI Magazine which will include quotes from the panelists regarding their selection of the 10 products they believe will serve best in their home markets.
- Promote the fact that the product is award-winning. We recommend a press release and sharing on appropriate social networks.
- If the journalist(s) includes the product in their post-show coverage, promote and share the article. Consider adding it to a media kit, posting online, or sharing on social media networks.
- Use your personal photograph. Winning exhibitors who attended the PRI Global Media Awards Ceremony at the PRI Show, will have taken a photograph receiving the award from a PRI representative. That photo will be available via the Global Media Award Gallery. Share on your company’s website, Facebook, Twitter, Instagram, Flickr, etc. Take your own photos during the reception for additional share opportunities.
- Seek additional information about the country that the judge represents. SEMA has a number of studies and articles available to help learn about the automotive market abroad. Visit www.sema.org/international.
- Speak directly to SEMA. Contact Linda Spencer, SEMA Senior Director of International Affairs, to find out about international resources (SEMA trips abroad, access to vehicles popularly accessorized globally but not sold in the US, etc.) to assist your company and grow your customer base. For more information, contact Linda at lindas@sema.org or 202-415-8008.
We hope this program is beneficial and presents new market opportunities for winning exhibitors.
To learn more about the PRI Global Media Awards Program, contact Rachel Tatum, rachelt@sema.org.
| JUDGE NAME | PUBLICATION | COUNTRY |
|---|---|---|
| Roberto Berasategui | Carburando | Argentina |
| Darin Mandy | Velocity Magazine | Australia |
| Matthew Rice | Street Machine | Australia |
| Eduardo Bernasconi | Fullpower | Brazil |
| Aatish Mishra | Motor Sport India | India |
| Raul Ferra | Autobild MX | Mexico |
| Jorge Koechlin | Auto Mundo | Peru |
| Graham Harris | Motorsport Monday | U.K. |
| COMPANY NAME | PRODUCT |
|---|---|
| AP Racing | AP Racing by Essex World Radi-CAL II Rear Brake System |
| Boxo USA | BC41TB-BK 41" Tech Series Top & Bottom Tool Box Set |
| COMP Performance Group | FAST® Wireless Air/Fuel Meter Kits |
| Forgeline Motorsports | GS1R Beadlock Racing Wheel |
| Hoosier Racing Tire | Motocross Tire |
| Intercomp | Digital Turn Plate |
| Lincoln Electric Co | VIKING™ 2450 All-American® Welding Helmet |
| MAHLE | Toyota Supra BMW B58 3.0L Drop In PowerPak |
| OMAX Corporation | ProtoMAX Abrasive Waterjet |
| PE Racing | 2 Pedal Auto Billet Pedal Box |
| COMPANY NAME | PRODUCT |
|---|---|
| Chillout Systems | Quantum Cooler |
| EAT SLEEP RACE | ABC's For Future Race Car Drivers Alphabet Book |
| Holley Performance | HOLLEY EFI 6.86" PRO DASH |
| Intercomp | Digital Torque Wrench Tester |
| Longacre Racing Products | Digital Elite Waterproof Gauge Panel from Longacre |
| Speed Seat Factory | Speed Seat Factory Air Cooled Insert with blower fan |
| Trailer Alarms LLC | PTS-2G |
| Wirecare | Rocket Catch Can Oil Separation System |
| Wiseco Performance Products | Wiseco Max Dome LS Pistons |
| XRM Racing | BESTKART DIABLO CHASSIS |
| COMPANY NAME | PRODUCT |
|---|---|
| AFCO Racing | Dominator 4-Way Adjustable Drag Shock |
| COMP Performance Group | FAST® Wireless Air/Fuel Meter Kits |
| Forgeline Motorsports | GS1R Beadlock Racing Wheel |
| FuelTech ECU | FT600 |
| FuelTech ECU | FTSPARK-8 |
| Hughes Performance | Pro Series Power Glide 2-Stage dump valve |
| McLeod Racing - FTI Performance | FTI Performance GS20 Torque Converter |
| Plazmaman Racing | Big Block Chevy Billet Intake manifold |
| RC Components | RC Components 2.0" Offset Rear Race Wheel |
| Turbosmart | Gen-V eWG60 Electronic Wastegate |
| COMPANY NAME | PRODUCT |
|---|---|
| InEarz Sport | FusionSoft Under Helmet Racing Monitors |
| FiTech Fuel Injection | 30021 FiTech's Go EFI Classic Black EFI System |
| FiTech Fuel Injection | 50015 FiTech, Universal Go Fuel In-Tank Pump Module |
| Holley Performance | MSD PRO 600 CDI IGNITION AND COIL KIT |
| JE Pistons | BoostLine Power Adder Connecting Rods for Small-Block Ford Engines |
| Lincoln Electric Co | VIKING™ 2450 All-American® Welding Helmet |
| MAHLE | Volkswagen Beetle Type I, II, III PowerPak |
| NecksGen | REV2 Carbon |
| PE Racing | 3 Pedal Manual Billet Pedal Box |
| Performance Electronics Ltd | PE Wideband O2 with CAN |
| COMPANY NAME | PRODUCT |
|---|---|
| AEM Performance Electronics | 245LPH E85-compatible, Direct-Fit In-Tank 2016-up Polaris RZR |
| AMSOIL Inc | Diesel Injector Clean + Cetane Boost |
| AutoMeter | UTV Extreme Environment 3 Gauge Kit |
| Chillout Systems | Quantum Cooler |
| COMP Performance Group | FAST® Wireless Air/Fuel Meter Kits |
| Diamond Racing Products - Trend Performance | Toyota/BMW B58 Supra Sport Compact Series Pistons |
| Faith Target Group Limited | Titanium Wheel Lug Nuts |
| JE Pistons | JE Ultra Series Pistons for VW 2.0T TSI Engines |
| Pakelo Lubricants - Risi Performance Oils | Global Gear DLS |
| Speed Seat Factory | Speed Seat Factory Air Cooled Insert with blower fan |
| COMPANY NAME | PRODUCT |
|---|---|
| AP Racing | AP Racing by Essex World Radi-CAL II Front Brake System |
| Boxo USA | BC41TB-BK 41" Tech Series Top & Bottom Tool Box Set |
| EMS Engine Tune | EMS Engine Tune Software |
| FiTech Fuel Injection | 30021 FiTech's Go EFI Classic Black EFI System |
| Forgeline Motorsports | GS1R Skinny Front Drag Wheel |
| Holley Performance | HOLLEY EFI 6.86" PRO DASH |
| Lucas Oil Products | Lucas Oil Low Viscosity Synthetic FL-0 |
| NGK Spark Plugs U.S.A. Inc | 25mm Racing Plugs |
| ProCharger Supercharger Systems | ProCharger D-1X Supercharger |
| Pyrotect Safety | Pyrotect FIA Racing Shoes |
| COMPANY NAME | PRODUCT |
|---|---|
| Antigravity Lithium Batteries | The Battery Tracker by Antigravity Batteries |
| AWA Composites | Composite connecting rod |
| Comp Turbo Technology Inc | CTR Patented Triplex Ceramic Air-Cooled Turbocharger |
| FiTech Fuel Injection | 50016 Universal Go Fuel In-Tank Pump Module-440 LPH |
| NecksGen | REV2 Carbon |
| Racechick | Racechick 'Fierce' Women's Race Suit |
| Trailer Alarms LLC | PTS-2G |
| Turbosmart | Gen-V eWG60 Electronic Wastegate |
| Wirecare | Rocket Catch Can Oil Separation System |
| XRM Racing | BESTKART DIABLO CHASSIS |
| COMPANY NAME | PRODUCT |
|---|---|
| Antigravity Lithium Batteries | Antigravity Batteries Lithium-Ion Auto Battery |
| Boxo USA | PA902 Universal SxS, ATV , UTV Tool Roll - 57 Pc |
| EAT SLEEP RACE | ABC's For Future Race Car Drivers Alphabet Book |
| Lincoln Electric Co | VIKING™ 2450 All-American® Welding Helmet |
| NecksGen | REV2 Carbon |
| OMAX Corporation | ProtoMAX Abrasive Waterjet |
| Speed Seat Factory | Speed Seat Factory Air Cooled Insert with blower fan |
| Strapworks Automotive | Strapworks made in USA |
| United Race Parts | TS-03 Tire Scraper |
| XRM Racing | BESTKART DIABLO CHASSIS |
