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ATTEND PRI 2026
THE BUSINESS OF RACING STARTS HERE
Join 40,000+ motorsports professionals and 1,000+ exhibitors for three days of dynamic engagement, collaboration, and innovation.
ATTENDEE BADGE PRICING SCHEDULE
| Registration Period | Price |
|---|---|
| July 21 - Oct 2, 2026 | $45 |
| Oct. 3 - Dec. 9, 2026 | $55 |
| Dec. 10 - 12, 2026 | $65 |
NEW FOR 2026
NO MEMBERSHIP REQUIRED
Qualified individuals in the motorsports industry can register directly for the show.
The PRI Show remains a trade-only event for qualified motorsports professionals.
Attendee Registration Opens July 21stQuestions? Please contact: Nicole Harless 949.373.9230 or tradeshow@performanceracing.com
FEATURED EXPERIENCES
MOTORSPORTS
Technical sessions and discussions focused on engineering innovation, performance, and race technology.
NETWORKING EVENTS
Attend the Grand Opening Breakfast, Full Throttle Social, T.O.P.S - BS & Brews Happy Hour, or NextGen Student Breakfast. Strengthen existing relationships and create new ones as you connect with industry leaders and other racing professionals.
PRI EDUCATION
Learn from industry experts on the latest trends, business strategies, and technical advancements.
EXCLUSIVE PRI DESTINATIONS
PRI brings together the people, products, and ideas that shape the future of racing at Machinery Row, Trailer and Motorcoach Exhibits, Hammertown, PRI Paddock, T.O.P.S. HQ, and NextGen Connect.
