PRI has announced that, for the first time ever, PRI Magazine is now available to everyone at no cost in a digital format. While previously only available in print to Champion-level PRI members, the publication is now available digitally across the globe. Whether you're an industry member staying on top of trends or a racing enthusiast interested in learning more about the industry, the digital magazine is available in current and past issues.

Below is a step-by-step guide to claiming your free digital subscription to PRI Magazine on your phone.

Visit the link below or scan the QR code to claim your coupon voucher:

Claim your free PRI Magazine digital subscription here.

Fill in the mandatory fields and questions regarding your motorsports background and interests.

Hit subscribe to claim your free subscription. Now, you're able to activate your account by downloading the SEMA Magazine app. Tap the IOS link for Apple devices and Google Play for others.

Once you sign up, you'll have full access to a year's worth of valuable industry knowledge and insights. Get to reading! Be sure to sign up for notifications on the latest issue coming in January, featuring highlights you might have missed from the 2024 PRI Show and so much more.

For any questions or assistance, please reach out to PRI's Customer Service Team at membership@performanceracing.com or call 949-499-5413. 

Formula DRIFT and GRIDLIFE are joining forces to host a combined event at during Round Two of the Formula DRIFT Championship at Michelin Raceway Road Atlanta in May 2025.

Formula DRIFT will bring both its PRO and PROSPEC Championships to the track and will include practice sessions, competitive tandem Seeding Bracket Qualification, both Top 32 Competition Heats, driver autograph sessions and more. Additionally, GRIDLIFE will add three of its own signature elements, including Time Attack, GLTC Touring Cup and the Rush SR series.

GRIDLIFE will also host a full-course drift event, where drivers slide around the entire 2.5-mile, 12-turn road course.

For more information, visit formulad.com or grid.life.

NHRA revealed a series of special plans to celebrate its 75th anniversary season in 2026, as well as a new exhibition event and a partnership extension at the PRI Show.

As part of the plans, NHRA revealed a special 75th anniversary logo, as well as 75th anniversary Mission Foods Drag Racing Series Champion replica rings that will be given to fans who renew their tickets for 2026, a commemorative ticket and a new "Wally" trophy that will be given to race winners during the 2026 season. The 75th anniversary "Wally" will only be given out during the 2026 season.

Additionally, the sanctioning body will host a two-day exhibition showcase at NHRA Member Track South Georgia Motorsports Park in Valdosta, Georgia. The exhibition will feature two drivers each from the Top Fuel and Funny Car categories, as well as four competitors in both Pro Stock and Pro Stock Motorcycle.

More details will be released at a later date.

The NHRA also announced that Lucas Oil has signed a long-term extension to continue as the naming rights sponsor of the Indianapolis Raceway Park. As part of the long-term agreement, Lucas Oil, which has been the title rights sponsor at the facility for more than a decade, will receive prominent track signage at both the dragstrip and oval, while Lucas Oil will also offer special promotional discounts for events at Lucas Oil Indianapolis Raceway Park.

Also at the NHRA booth was the announcement that Old World Industries has extended its partnership with John Force Racing including primary sponsorship of the Peak Antifreeze and Coolant Chevrolet SS in which Jack Beckman will pursue the Funny Car championship in the NHRA's 2025 Mission Foods Drag Racing Series.

Beckman, who won two times last season in relief of the team’s namesake, drag racing legend John Force, will be back on tour full-time for the first time since 2020. He won the NHRA Funny Car championship in 2012 after reigning as NHRA Super Comp champion in 2003. Injured in a high-speed crash in Richmond last June, Force continues to receive treatment for a traumatic brain injury (TBI). Although he has made significant progress, he remains under the care and evaluation of TBI specialists.

For more information, visit nhra.com.

Dayco introduced a new 97mm-wide 11mm blower belt for Top Fuel cars and expanded its partnership with Kalitta Motorsports at this week's PRI Show in Indianapolis.

Kalitta Motorsport will serve as the exclusive distributor of the new blower belt, in addition to Dayco's existing blower belt offerings that have been used on the team's Funny Cars. Dayco and Team Kalitta have worked together over the past year to expand the Dayco blower belt line in an effort to provide more coverage for vehicles with different engine and fuel specifications.

Developed with real-world track data, the Dayco 11mm blower belt line is specially engineered for Top Fuel and Funny Cars with nitromethane engines and features a hybrid carbon cord encapsulated in custom rubber compounds and patented low-friction PTFE tooth fabric.

For more information, visit daycoaftermarket.com.

Hoosier Racing Tire has revealed at the PRI Show its 2025 Hoosier Heroes honorees, a program developed in 2022 to annually recognize racers from across the world of motorsports.

The 2025 Hoosier Heroes:

• Tyler Allen: NE-EDT Pro Series/ATV TT
• Kelly Anderson: Super Street
• Emerson Axsom: Sprint Cars
• Emma Britt: INEX Legends
• Derek Fletcher: NASA/TT2
• Kylie Glick: CARS Tour West/Pro Late Model
• Willie Mullins: ARCA Racing Series
• Felicia Smith: 8.5 Index, 9.0 Index, Heavyweight, Daily Driver, True Street, 1/4, 1/8 and No Prep Drag Racing
• Kennedy Swan: Wissota Modified
• Lizzy Vogel: NASCAR Youth Series
• Kenny Wallace: NASCAR/Dirt Modified
• Sebastian Wheldon: USF Juniors

Fans submitted nominations for the awards, resulting in a field of 400 entries. Hoosier narrowed the field to 25 finalists. Winners were selected by a fan, media and industry vote with more than 13,000 votes cast, Hoosier Racing Tire said.

While honoring active racers, Hoosier also recognizes a Hoosier Hero Legend in addition to the annual 12-member class. Awarded annually in conjunction with the Hero program, the Legend honors a member of the racing community who has left an incredible mark in motorsports.

Scott Bloomquist, who passed away earlier this year, was selected as the 2025 Hoosier Hero Legend. Bloomquist's impact on the sport was undeniable. He inspired countless racers with his innovative spirit and commitment to pushing the boundaries of performance. Scott's daughter, Ariel Bloomquist, was on hand to accept the award on behalf of her father.

For more information, visit hoosiertire.com.

Forgeline, the Dayton, Ohio-based wheel manufacturer, has launched four new wheel models and updated carbon-fiber technology at the 2024 PRI Show.

PRI Show attendees can see the four new models--the AL309, CF209, AL310 and FB3c--at the Forgeline Booth #545 in Green Hall.

In addition to the newcomers to the Forgeline lineup, the company also revealed it will be launching a revamped carbon-fiber wheel program in cooperation with its new corporate partner, Lacks Enterprises of Grand Rapids, Michigan. The new carbon program includes a unique carbon-fiber barrel technology made possible by the proprietary advanced manufacturing capability of Lacks Enterprises, the company said.

The new program will include a new range of sizes and fitments for a variety of vehicles and applications.

For more information, visit forgeline.com.

(Back row, left to right) Motorsports icon Travis Pastrana and Isky Racing Cams Chief Operating Officer Nolan Jamora (representing Ed Iskenderian). (Front row, left to right) PRI President Michael Good, PRI Founder Steve Lewis and SPEED SPORT's Ralph Sheheen.

PRI announced Steve Lewis and Ed Iskenderian as the first-ever motorsports industry legends to be inducted into the PRI Hall of Fame. Lewis and Iskenderian were recognized and celebrated today during the Grand Opening Breakfast at the 2024 PRI Show.

Launched in 2024, PRI's Hall of Fame honors the outstanding achievements and contributions of individuals and entities in the motorsports industry, preserving their legacies and inspiring future generations. The inductees were honored for their career accomplishments, impact on the sport, contributions to innovation, sportsmanship, leadership qualities, and overall influence within the racing community.  

"Steve and Ed left an incredible mark on the racing industry through their courage to take risks and relentless drive to push the industry forward," said PRI President Michael Good. "Their accomplishments, integrity, and passion for helping others have inspired countless people and we are proud to present them with this accolade that celebrates their boldness and innovation."

Steve Lewis  

After attending his first midget race with his parents at a young age, Lewis knew that racing was the industry he wanted to be a part of. His passion for motorsports led him to become one of the United States Auto Club (USAC)'s most successful car owners. Several of the biggest names in racing competed for him during his tenure with USAC, recording a record 133 National victories, more than anyone in history, and 10 USAC National Car Owner titles.

In 1988, Lewis launched the PRI Trade Show to support the racing and performance segments and improve the ways in which the racing industry conducts business. A passionate advocate for racers and businesses, his leadership and vision set new standards of excellence in the industry, and the PRI Show quickly became (and is still) the premier event for the entire motorsports community.  

"It's a humbling privilege to have someone say 'hey, you're the number one', especially of this project because it was our number one project and it was a very important thing for us to do," said Lewis on being the first inductee into the PRI Hall of Fame. "Racing is a real industry, and it now has a trade show that where every year the buyers and suppliers can get together in a professional atmosphere and get the work done, and I think that's important."  

Today, PRI continues to increase engagement and support for the racing industry through new tools and initiatives specifically for the motorsports community. The annual PRI Show attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.  

Ed Iskenderian 

Iskenderian was a young man who raced his own cars just before he enlisted into the Army Air Corps during World War II. Upon his return, the hot rodding boom had hit, and Iskenderian—later nicknamed "Camfather"—had trouble buying racing-grind camshafts. Rather than wait five months for a camshaft, he decided, "I can make those," and entered the racing cam business.  

He set up a used grinding machine in the back room of a tool and die company owned by a friend, and that was the start of Iskenderian Racing Cams, popularly known as "Isky Cams," one of the largest specialty cam grinders in America. The company developed the first high-density, chilled-iron lifters for Top Fuel dragsters, and was also responsible for the first anti-cam-walk kit for Chevy V8s and the first offset cam keys and bushings for adjusting cam timing. 

Iskenderian was a part of the small group that created SEMA and was its first president. He was inducted into the SEMA Hall of Fame in 1978. Additionally, he is a member of Chevrolet's Legends of Performance.  

"The industry was going on before me, but there was no money in it, or it was so small," said Iskenderian, who was born in 1901 and is now 103 years old. He added, "I was born just at the right time."  

Today, Isky Racing Cams in Gardena, California, where Iskenderian can still be found most days, consists of a four-building complex of over 75,000 sq. ft. on property a full city block long. Known for his precision, creativity, and passion, the contributions of the "Camfather" shaped drag racing and custom car culture, cementing his place as an automotive pioneer and icon. 

To learn more about PRI, visit performanceracing.com.   

NASCAR today announced that its three national series – the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR CRAFTSMAN Truck Series – will adjust the practice and qualifying procedures for the 2025 season.

The updated practice and qualifying schedule will include more practice time, consistency in procedure across all three series and a return to simplified starting lineup rules, NASCAR said in a statement announcing the updated procedures. With the exception of the superspeedway events, each qualifying session will be one round, with each vehicle’s starting position determined solely by its qualifying results.

For a full breakdown of the new practice and qualifying procedures, visit nascar.com.

Vanson Leathers is introducing a new line of custom Nomex race suits at the 2024 PRI Show.

Located in Booth #2810, Vanson Leathers will be highlighting the new suits alongside its other auto and motorcycle racing suit options.

The SFI-rated suits are made with cooler, lightweight, double-layer Nomex materials and pivot sleeves for a full range of movement in arms and shoulders.

Available in 15 different colors, the suits can be custom-tailored with team logos, custom graphics and color accents.

Visit Vanson Leathers in Booth #2810 at the PRI Show to be measured in person.

Click here for more information.

XS Power and TurboStart Batteries, brands under the Systematic Holding banner, have returned to the PRI Show in 2024.

XS Power, located in Booth #3621, will highlight its lightweight Titan8 line of lithium batteries and a host of other technologies, including the microprocessor-controlled chargers and racing batteries.

TurboStart, exhibiting in Booth #7034, features a host of 12- and 16-volt racing batteries, chargers and supercapacitors.

For more information, visit 4xspower.com.