2020 PRI Show Media Fact Sheet



The Performance Racing Industry (PRI) Trade Show is an industry-exclusive event where racing professionals from across the U.S. and around the world gather to conduct business for the upcoming racing season. It encompasses every type of auto racing discipline, including off-road, as well as performance marine, and truck and tractor pulling.


December 10–12, 2020


Indiana Convention Center
Indianapolis, IN USA


Over 1,100 racing businesses exhibiting in more than 3,300 booths showcasing the latest developments in racing products, technology, and services.

Every type of racing discipline featured under one roof: drag racing, sprint cars, stock cars, road racing, modifieds, dirt late models, karting, off-road racing, tractor pulling, open wheel, muscle car, performance marine, and more.

Tens of thousands of credentialed buyers from all 50 states and 70 countries.

Nearly two-dozen exhibitors displaying motorcoaches, haulers, and toterhomes in the new indoor exhibit area at Lucas Oil Stadium contiguous to the Indiana Convention Center.

More than 100 manufacturers on Machinery Row displaying cutting-edge machining equipment and providing hands-on demonstrations.


Activity begins December 3, with Race Industry Week, featuring more than 45 conferences, seminars, and social gatherings.

Featured Products Showcase.

Exclusive events include the PRI Happy Hour, Grand Opening Breakfast, Student Breakfast, and International Motorsports Trade Seminar.

Unser Family Tribute exhibit.

Hot Rodders of Tomorrow Championship Competition.


PRI Show occupies 750,000 square feet of race products, services, machinery, simulation, and testing technologies throughout the Indiana Convention Center.

95% of buyers last year said PRI was well worth the time and cost.

90% of buyers last year said the quality and quantity of new racing products was excellent.

PRI Show will have an estimated economic impact of over $70 million on the local economy.

PRI connects manufacturers of racing products and technology with the all-important distribution pipeline of racing retailers, race engine builders, race car builders and warehouse distributors, in addition to thousands of professional race teams. Visit pri2020.com or pri2020.com/events for more information.


Media Contacts

Juan Torres, 909/978-6722, juant@sema.org or
Della Domingo, 909/978-6723, dellad@sema.org
For an electronic version and other media materials, visit pri2020.com.

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