2021 PRI Show Media Fact Sheet



The Performance Racing Industry (PRI) Trade Show is an industry-exclusive event where racing professionals from across the U.S. and around the world gather to conduct business for the upcoming racing season. It encompasses every type of auto racing discipline, including off-road, as well as performance marine, and truck and tractor pulling.


December 9–11, 2021


Indiana Convention Center
Indianapolis, IN USA


Over 1,100 racing businesses exhibiting in more than 3,300 booths showcasing the latest developments in racing products, technology, and services.

Every type of racing discipline featured under one roof: drag racing, sprint cars, stock cars, road racing, modifieds, dirt late models, karting, off-road racing, tractor pulling, open wheel, muscle car, performance marine, and more.

Tens of thousands of credentialed buyers from all 50 states and 70 countries.

Nearly two-dozen exhibitors displaying motorcoaches, haulers, and toterhomes in the new indoor exhibit area at Lucas Oil Stadium contiguous to the Indiana Convention Center.

More than 100 manufacturers on Machinery Row displaying cutting-edge machining equipment and providing hands-on demonstrations.


Featured Products Showcase.

Exclusive events include the PRI Happy Hour, Grand Opening Breakfast, Student Breakfast, and International Motorsports Trade Seminar.

Hot Rodders of Tomorrow Championship Competition.


PRI Show occupies 750,000 square feet of race products, services, machinery, simulation, and testing technologies throughout the Indiana Convention Center.

95% of buyers last year said PRI was well worth the time and cost.

90% of buyers last year said the quality and quantity of new racing products was excellent.

PRI Show will have an estimated economic impact of over $70 million on the local economy.

PRI connects manufacturers of racing products and technology with the all-important distribution pipeline of racing retailers, race engine builders, race car builders and warehouse distributors, in addition to thousands of professional race teams.


Media Contacts

Juan Torres, 909/978-6722, juant@sema.org or
Della Domingo, 909/978-6723, dellad@sema.org

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