PRI 2021 Day 3 (Saturday)

The 2021 PRI Trade Show came to a blockbuster finish with aisles teeming with the absolute latest in motorsports products, technology, equipment, and more. The day’s PRI Education sessions covered MAP pricing, PRI’s inaugural social influencer/content creation panel, Tom Shay’s session on small business mistakes, Instagram marketing, a panel on racing fluids, sponsorship proposals, youth motorsports development, and air speed in ICE.

Meantime, guests took the opportunity to experience a host of all-new Show features, including the brand-new PRI Headquarters stage, which featured big names including Linda Vaughn, Alexis Dejoria, NHRA drivers, Matt D’Andria of CarCast, SEMA Board of Directors, and Brent Leivestad from PFI Speed. In addition, the EV Performance Zone offered one of the biggest collections of electric vehicles across several categories, while the Content Creation Center presented by SPEED SPORT was jam-packed with big names from the industry, including Donny Schatz, Tony Stewart, Cleetus McFarland, Emily Reeves, Alex Taylor, and more.

The Goodyear Experience saw a special display of race cars outfitted with various Goodyear Racing Tires lining the tunnel in the corridor between Lucas Oil Stadium and the Indiana Convention Center. The TOPS (Track Operators and Promoters) Workroom and Lounge was available all week for track officials, along with the new PRI Members Lounge. Additional seminars, plus the crowning of the Hot Rodders of Tomorrow National Champions, rounded out what will surely go down as one of the best and most productive editions of the PRI Show.

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