Dan Murphy and Joe Fitzpatrick build race cars. Drag cars specifically, the whole tube-framed panoply of quarter-mile missiles, from Top Fuelers to Funny Cars to some very fast door cars. They left Don Schumacher Racing (DSR) in the winter of 2021–2022 and established Precision Built Race Cars (PBRC) so they could focus on what they do best—fabrication—while expanding their race car repertoire. "Anything that anybody wants us to build for them," said Fitzpatrick, "if we can do it at the highest level, we would be interested."

To date, they've built 22 chassis. Most have been Funny Cars and Fuel dragsters, as they built at DSR, "but at the end of the day, there's only going to be 20 or 30 of them, total," said Murphy. They completed their first doorslammer, a 1969 Camaro for Outlaw 632, in June 2025, and were finishing their first Pro Modified when we spoke in early October. Fitted with a carbon-fiber, current-model Camaro body from Five Star, the Pro Mod was crafted for Brownsburg local Jeff Rudolf to run in PDRA and the Mid-West Drag Racing Series. "We fitted everything out except the wiring," said Murphy, "top to bottom, front to back, literally as turnkey as you can get."

THE BIG MOVE

For both Fitzpatrick and Murphy, speed has been a lifelong pursuit. Indiana native Fitzpatrick was "captivated" by his family's annual excursion to the US Nationals, supporting an uncle who campaigned an Alcohol Funny Car. Murphy raced dirt bikes and four-wheelers in New York and "developed a love for cars and anything that went fast and made a lot of noise."

Both attended out-of-state technical colleges, hoping to make a career in motorsports. Nearing graduation from WyoTech in Laramie, Wyoming, Fitzpatrick sent resumes to race teams, "and fortunately, I got a call from Mike Neff. It was right after he'd won the 2005 championship with Gary Scelzi. I stopped by Schumacher's and kind of superfanned on him, and it must have stuck because he called me for a job a week or two later."

That same year, Murphy was recruited by DSR from the University of Northwestern Ohio. "I interviewed with Eddie 'Ace' McCulloch on Friday and started work on Monday."

Initially, both men traveled with race teams, but Fitzpatrick soon settled into a new role as manager of the DSR fab shop. Several years later, when Murphy was "ready to get off the road," it so happened that the fab shop had an opening.

It was a comfortable fit—until it wasn't. "We were building Funny Cars and dragsters," said Murphy, "and we wanted to build any and all race cars. That wasn't the direction they wanted to take."

"The landscape was changing," said Fitzpatrick, "and I didn't want to get into manufacturing things that I couldn't be personally invested in."

They rented shop space just minutes away from DSR in Brownsburg, "just four bare walls," as Fitzpatrick described it.

"We had to do everything from lights to air lines to sub panels," said Murphy. Friends and family helped move "mills, lathes, band saws, and tables," sometimes providing temporary storage in their homes.

"Every weekend, from kids to wives to parents," added Fitzpatrick. Then, "it was just the two of us for the first year. We worked around the clock, seven days a week." But the decision to leave DSR had not been made lightly. "We weren't just sitting around one day, and, like, 'You know what, let's do our own thing.' We were encouraged by several people in Top Fuel racing to start our own shop."

One of those people was Mike Knudsen, now crew chief on Matt Hagan's Funny Car. He crewed for Gary Scelzi with Fitzpatrick all those years ago. "We thought they would be successful opening their own shop," he recalled, "[but] it's a scary thing, owning your own business. So it took a little convincing that the business would be there once they left DSR."

Tony Stewart Racing (TSR), which owns the Hagan team, offered Fitzpatrick and Murphy "a verbal contract. You are going to have these chassis to build. You are going to have these bodies to mount. We can guarantee you that amount of work to get you started," continued Knudsen. Since then, TSR has purchased two new dragsters and one new Funny Car from PBRC, plus "multiple front halves for the Funny Car, and at least a couple of front halves and back halves on the dragster side."

Knudsen particularly appreciates the "engineering mindset" that Fitzpatrick and Murphy bring to their work. "Every time we change a design, they ask, 'Why do you think this is better?' So we have a round-table discussion where we get everyone's ideas, and we go out on the track and see if it works. Seventy percent of the time they are right."

To read the full article, plus hundreds of other articles like it, for free, sign up for a digital subscription to PRI Magazine on Zinio here.   

Once you download the Zinio mobile app or are logged into Zinio on a desktop browser, you will gain immediate access to more than a year's worth of content, including "PRI Member Profile: Precision Built Race Cars" here and additional coverage in the January/February 2026 issue here.

The prevalence of engine mapping and power-adder applications is driving innovation in motorsports, including camshaft development.

On-the-fly modifications of fuel injection, valve timing, boost, and other engine conditions through the electronic control unit allow tuners to push old techniques to the side and find new methods of producing just the right amount of horsepower.

The camshaft has felt the effects.

"I always like to say that innovation really does start from the racing industry and trickles its way down to street cars," said Bobby Biancaniello of Cam Motion, Baton Rouge, Louisiana. "From a camshaft standpoint, it's going to be valve timing and lobe design" that drive advancements.

While the company reps we spoke with reminded us that camshaft advancements are a case of evolution, not revolution, the cumulative effects of this constant change are substantial in terms of new products, procedures, and philosophies around camshafts.

A Reactive Process

Eric Bolander at Howards Cams in Oshkosh, Wisconsin, believes camshafts are more reactive to other innovations. "Something new has to come along," he said, such as a new block combination, cylinder head flow changes, or even a new racing class. "That's what triggers innovation with what we do."

Howards' new Boost Forced Induction Cam is an example, as it applies to turbochargers and overall better fuel mapping.

"Back in the Grand National Buick days, it took an act of God to get those turbos to spool up," he said. That led to reverse pattern cams with bigger intakes and smaller exhaust lift.

"And then turbos got better, and they started spooling up quicker, and that's why we're seeing more of the single pattern (equal intake-exhaust lift duration) grinds."

Direct injection, variable valve timing, fuel mapping, and other computerized operations in the engine are key today, he said. That includes turbos and resurging superchargers.

"The cams and cam designs really haven't changed," he said. "All the computerization just gives you so much more control over where the power is, where the mapping is."

As a result, cams don't have to be as big as they once were, Bolander added. "You can get a whole lot more punch out of a smaller, more reliable package."

That applies to the LT engine family, he noted, which is more forgiving than the small block Chevy and allows cam designers to be more aggressive.

Drag, Drive, Innovate

Speaking from his office just 10 feet from the Spintron cell in the Callies Performance Products Research Lab, Nick Norris admitted that he is intrigued by the popularity of drag-and-drive events.

He told of a six-speed, twin-turbo, Gen IV Camaro that blisters an eighth-mile in 5 seconds yet travels some 5,000 highway miles to the drag strips, all while towing a small trailer stocked with fuel, tires, and tools.

It's tough to satisfy that combination of power and street driveability, he said, but extensive testing with the Spintron at Callies' Fostoria, Ohio, facility, has pushed innovations in this segment of the market.

"We know even before we put it on the Spintron that you need to look at trying to make everything light and stiff," he said. "We're running factory hydraulic rollers, plastic lifter trays, LS3 OEM rocker arms, some special prototype springs…pretty cleanly through 8,500 rpm."

Success with drag-and-drive developments helps prove a point that too many racers mistakenly seek the biggest camshaft. "Quite honestly, we're using camshafts that are way smaller than people really think it takes to get where we're trying to go," he said.

As for innovation at the very top levels of motorsports, Norris spoke about Callies' "meticulous trial and error" to get the right combination of hardness processing for its Top Fuel cams. Callies uses mainly tool steel and some 9310 steel cores. "We determined where we needed to be with it regarding the actual core hardness versus the surface hardness and the depth of the surface hardness," he said.

Callies keeps the center of the core ductile to prevent breakage, not an easy chore with a barrel that's only 1.050 inches around. "We drive a lot of hardness deep into the lobes, but it still leaves the center of the camshaft core ductile so that it can move around some," he said.

To read the full article, plus hundreds of other articles like it, for free, sign up for a digital subscription to PRI Magazine on Zinio here.   

Once you download the Zinio mobile app or are logged into Zinio on a desktop browser, you will gain immediate access to more than a year's worth of content, including "Engine Mapping, Power Adders and More Lead Today's Camshaft Development " here and additional coverage in the January/February 2026 issue here.

PRI and SEMA are celebrating the Trump Administration's decision to rescind the 2009 Endangerment Finding and Greenhouse Gas Vehicle Standards, dubious policy positions that empowered regulators at the federal and state levels to override consumer choices on vehicles. Among those abuses were federal- and state-led efforts to ban internal combustion engine (ICE) vehicles and impose nationwide electric vehicle (EV) mandates. 

• By following through with its intent to repeal the GHG endangerment finding, the U.S. Environmental Protection Agency (EPA) is unleashing innovation in a significant segment of the automotive aftermarket and motorsports industries that are entirely dependent on ICE technology. Those segments are now free to rely on free-market solutions to our emissions challenges. 

"This is a tremendous decision by the EPA to course-correct after nearly two decades of abuses by previous administrations at the federal and state levels, and instead return sanity to our nation’s environmental policies," said SEMA/PRI CEO Mike Spagnola. "It was with great trepidation that SEMA/PRI watched our nation's leaders demonize and ban the very motor vehicles that serve as the bedrock upon which the American people--families, small businesses, and automotive enthusiasts--rely to live their best, most prosperous lives. It was even more infuriating to watch these policymakers brazenly justify their actions with a dubious policy position that now rightly goes away, to be replaced with a common-sense, free-market view of what drives our nation’s prosperity."

BACKGROUND 

• The EPA's decision will directly impact federal new car requirements and does not impact existing emissions laws established by the Clean Air Act. Instead, it will ensure that automakers produce vehicles driven by consumer demand, rather than greenhouse gas limits, the latter of which has significantly influenced the models of vehicles available to the American people since 2009. This policy shift will directly impact the range of new vehicle choices that exist in the coming years. 
• In comments responding to the EPA's rulemaking for Docket ID No. EPA–HQ–OAR–2025–0194 — Reconsideration of the 2009 Endangerment Finding and Greenhouse Gas Vehicle Standards, SEMA/PRI identified economic and cultural considerations for re-establishing a foundation of vehicle choice in the U.S. automotive market, which, because of recent GHG emissions policies, have experienced an erosion of affordability and innovation. 
• According to the PRI Economic Impact Study, motorsports generates $69.2 billion in U.S. economic activity and supports more than 318,000 jobs nationwide.
• Most of the businesses in the aftermarket and motorsports industries are small businesses, but there is nothing small about the innovation and ingenuity they show every day. The products that aftermarket businesses manufacture, sell, and distribute to automotive enthusiasts worldwide are a testament to our nation's engineering superiority. 
• The PRI Show in Indianapolis is the premier global gathering for motorsports, convening manufacturers, retailers, race teams, tracks, sanctioning bodies, promoters and media under one roof. The 2025 PRI Show was one of the largest in nearly two decades, with more than 1,060 exhibitors, including 161 first-time participants. The PRI Show returns to Indianapolis Dec. 10-12, 2026.
• SEMA/PRI is not anti-EV, nor will it ever be. Rather, PRI and SEMA are passionate about protecting the freedom of businesses to deliver the next groundbreaking product, and the American consumer's freedom to choose whether that product fits their needs and lifestyle. Such innovation can only be delivered through technology-neutral government policy and by allowing the marketplace to drive demand for these products. 

Image courtesy of Shutterstock | Rost9

INDYCAR has announced a multiyear commitment from Chevrolet and Honda to continue as official Original Equipment Manufacturers (OEMs) of INDYCAR and the NTT INDYCAR SERIES. Each OEM agreement will commence in 2027 and run for multiple years, reflecting the upward trajectory of the sport and new investments in its growth.

The new commitment from Chevrolet and Honda represents a significant financial investment in North America's premier open-wheel series. It is also an endorsement of the momentum and continued growth of the series. Both manufacturers will also be heavily involved in the development of the engine and competition rules to be implemented with the new NTT INDYCAR SERIES car, which is expected to begin competition in 2028.

"This is a monumental day for INDYCAR, fueled by a massive and historic commitment from two of our best and most trusted partners," INDYCAR President J. Douglas Boles said. "Chevrolet and Honda have worked tirelessly with us over the last 12 months to get to this point, and both have made it very clear that they are fully committed to this sport and invested in continuing the positive momentum the series generated in 2025."

"Chevrolet has enjoyed a long, successful relationship with INDYCAR as an engine manufacturer, and this extension paves the way for the NTT INDYCAR SERIES to continue to grow and for us to further maximize technology transfer from race to road," General Motors President Mark Reuss said. "The addition of a charter allows Chevrolet to join with other stakeholders to continue to make the series even stronger. INDYCAR produces consistently exciting racing on road and street courses as well as ovals, and we look forward to building on our INDYCAR legacy and put on a great show for our loyal Chevrolet fans."

"To our esteemed Honda fans, customers and associates, we are thrilled to announce our ongoing participation in the NTT INDYCAR SERIES," Honda Racing Corporation USA President David Salters said. "With a deep respect for the history and competitive spirit of INDYCAR racing, we are proud to continue our involvement after more than 30 years. This long-standing commitment strengthens our ability to allow us to further develop our people and technology at the pinnacle of open-wheel racing in North America.

"The partnership between INDYCAR and FOX continues to grow, bringing outstanding race coverage and elevating the experience for fans everywhere. The future of INDYCAR looks incredibly bright, and we at Honda are honored to play a critical role in its continued success."

This multiyear announcement extends Chevrolet's current participation in the INDYCAR SERIES. Chevrolet has been a nine-time champion since its return to the sport 14 seasons ago in 2012. Including the 1988-93 and 2002 titles, Chevrolet has won 16 total INDYCAR SERIES manufacturer championships.

Honda began INDYCAR SERIES competition in 1994 and has been a continuous and key fixture on INDYCAR grids as an engine supplier for over 30 years--including six seasons as the sole engine supplier. The 2025 NTT INDYCAR SERIES season marked its 11th manufacturers' title in multiple manufacturer competition and the fifth in the last eight years.

In addition to commitments made in engine development, engine supply and promotion of the series, each manufacturer will be entitled to own a charter to be utilized beginning with the 2028 NTT INDYCAR SERIES season.

"As charter entrants in 2028, Chevrolet and Honda now have a new and exciting opportunity to build on their incredible legacies across INDYCAR SERIES racing, while continuing their strong relationships with our current roster of teams and helping deliver an innovative and industry-leading new car in 2028," Boles said.

The INDYCAR charter system was originally announced in September 2024. Charters were extended to teams based on full-time entries from the 2022-23 seasons, with a maximum of three awarded per team. NTT INDYCAR SERIES teams with three charters are not eligible to utilize a fourth charter via an OEM.

Complete details of the powertrain parameters to be utilized with the new 2.4-L, twin-turbocharged V6 engine with hybrid technology and introduced with the 2028 NTT INDYCAR SERIES car will be announced at a later date.

The 2026 NTT INDYCAR SERIES season begins Sunday, March 1, at the Firestone Grand Prix of St. Petersburg on the Streets of St. Petersburg, Florida. Coverage of the race begins at noon ET on FOX, FOX Deportes, FOX One and the FOX Sports app. Audio coverage will be available via the INDYCAR Radio Network on SiriusXM Channel 218 and the INDYCAR App powered by NTT DATA.

SEMA and PRI are expanding their Right-to-Race advocacy campaign nationwide. The time to protect race tracks is now, before more long-standing facilities are pushed out of their communities. Learn more at sema.org/advocacy/right-to-race. 

Here's the latest on SEMA and PRI's Right-to-Race advocacy campaign:  

Georgia 

Georgia lawmakers have moved quickly to advance House Bill (HB) 1066. Less than a week after its introduction, the bill received a hearing in the State and Local Government Subcommittee, where SEMA and PRI testified in support. Testimony highlighted the economic contributions and community impact that racing facilities have on real families across lawmakers’ districts. The bill passed the full Government Affairs Committee the following day. 

A group of race track owners and operators also spoke in support of the legislation, sharing an often-overlooked reality: race tracks regularly give back to their communities by hosting charity events and raising funds for local nonprofits. Investing in race tracks is investing in local communities. 
 

Missouri  

HB 3177 was introduced by Rep. Matt Matthiesen in the first week of February. This bill mirrors legislation in other states and extends that protection to inverse‑condemnation‑style claims, in which property owners can't sue the government or race tracks on the grounds that their property is unusable and therefore "taken," because of a race track's normal actions. The bill also bars state and local governments from filing nuisance actions against race tracks operating in compliance with permits and law.  
 

Wisconsin  

SEMA and PRI returned to Wisconsin during the second week of February to testify in support of Senate Bill 872 before the Senate Committee on Transportation and Local Government. In the weeks leading up to the hearing, the SEMA and PRI Government Affairs team met with committee members to familiarize lawmakers with the policy before it reached their desks. 

Numerous organizations publicly voiced support for the legislation, including the Association of Wisconsin Tourism Attractions and the Wisconsin Restaurant Association. In addition, the League of Wisconsin Municipalities acknowledged race tracks as tourism drivers that help foster a strong sense of community. Most tracks are small, multi-generational businesses with limited resources. Many have been operating for decades, and with the right protections in place, they are here to stay. 
 

BACKGROUND 

The Right-to-Race efforts in Georgia, Missouri and Wisconsin are part of a coordinated, multi-state initiative led by SEMA and PRI to provide consistent protections for motorsports facilities nationwide. As more states advance similar legislation, the campaign is expected to continue gaining traction throughout the 2026 legislative cycle. 

SEMA and PRI will continue partnering with policymakers and the racing community to advance these bills and protect race tracks as vital economic and cultural institutions for generations to come. 

Learn more about the impact of motorsports on your state and community by taking a look at PRI's 2025 Motorsports Economic Impact Study, with an interactive map showing how racing drives economic success. 

For more information and to get involved in race track nuisance protection efforts in your state, contact SEMA Government Affairs at governmentaffairs@sema.org. 

For state-specific questions, contact one of our senior managers for state government affairs: 

• Tierra Hubbard (East Coast) at tierrah@sema.org 
• Victor Muñoz (West Coast) at victorm@sema.org 

Image courtesy of Shutterstock | Matthew Jacques

Organizers from this year's RPM @ Daytona Workshops event--which coincides with Daytona Speedweeks, is backed by Racing Promotion Monthly (RPM) Newsletter and provides education and networking opportunities for motorsports organizations--have announced recipients of honors and awards.

Doug Johnson, promoter of Huset's Speedway, was announced as this year's 50th Annual "Golden Anniversary" Auto-Racing Promoter of the Year. Johnson represents Region Four – the Upper Midwest Region as part of the RPM balloting.

"This is an incredible honor," said Johnson to RPM. “While this award is extremely special, it truly reflects a team effort. I wouldn’t be standing here without the people who surround me and give me the opportunity to do what I love at the race track. It is humbling and one of the greatest honors you can receive in our sport. To join the list of outstanding promoters who have earned this award means a great deal to me. I especially want to thank my wife. Racing has been our life, and the track means so much to us. We hope to continue this tradition for many years to come.”

Johnson has previously been named RPM Regional Auto-Racing Promoter of the Year four times, underscoring his long-standing commitment and impact within the sport.

Kathy Root of Vinton, Iowa, meanwhile, was announced as the fourth annual recipient of the Jody Deery Award. In 1996, Root purchased the International Motor Contest Association (IMCA), from the Knaack family and successfully expanded the organization into one of the largest sanctioning bodies in short-track racing, all while maintaining an affordable platform for competitors. Today, the organization continues under the leadership of her son, Brett Root.

The award is named in honor of the late promoter Jody Deery, a longtime industry fixture and promoter of the former Rockford Speedway in Loves Park, Illinois.

In addition, the following individuals and teams were honored as 2026 Regional Auto-Racing Promoter of the Year Award recipients:

• Region One – Eastern Region: Kolten Gouse, BAPS Motor Speedway
• Region Two – Southeast Region: Jeremy Burnett & Ashly Burnett, Millbridge Speedway
• Region Three – Central Midwest Region: Matt Curl, Fairbury American Legion Speedway
• Region Five – Midwest Region: Danny Lorton, Lucas Oil Speedway
• Region Six – Southwest & Western Region: Kevin Rudeen, Skagit Speedway
• Region Seven – Australia & New Zealand (New in 2025): Michael Parry, Premier Speedway, Australia

The Jim Ford Classic, held annually at Fremont Speedway in Fremont, Ohio, and promoted by Rich and Shelley Farmer, was named the RPM Outstanding Event of the Year.

Image courtesy of RPM

Two IndyCar icons are being inducted into the Indianapolis Motor Speedway Hall of Fame. The Indianapolis Motor Speedway Museum is pleased to announce Scott Dixon and Giampaolo Dallara as the two inductees for the Class of 2026. 

They will be formally celebrated at the Hall of Fame Induction Ceremony and Dinner on Thursday, May 21 at the Indiana Roof Ballroom in downtown Indianapolis. 

Dixon and Dallara were chosen by a national panel of more than 150 journalists, drivers, industry leaders, historians and other members of the Hall of Fame. This was the first appearance on the ballot for them both. 

"Scott Dixon and Giampaolo Dallara are at the very top of their respective fields. Their consistency, skill and unwavering determination have led to success not only at Indianapolis Motor Speedway but in every aspect of their careers," IMS Museum President Michael Good said. "The Museum is honored to be the steward of the Indianapolis Motor Speedway Hall of Fame, and we're thrilled to add these two deserving inductees." 

Scott Dixon, driver of the No. 9 PNC Bank Chip Ganassi Racing Honda, is a six-time NTT INDYCAR SERIES Champion and winner of the 2008 Indianapolis 500. He's secured five pole positions for "The Greatest Spectacle in Racing," second to Rick Mears' record six. The New Zealand native returns to Chip Ganassi Racing for his 25th season in 2026--the longest tenure for a driver in team history. Dixon's six championships and 59 career wins are both second in series history behind the legendary A.J. Foyt. Known for his consistency, Dixon finished third in the NTT INDYCAR SERIES championship in 2025 and won a race for a record 21st consecutive season. He is the first active full-time driver to be inducted into the Indianapolis Motor Speedway Hall of Fame.   

"It is a huge honor to be inducted into the Indianapolis Motor Speedway Hall of Fame. It's such a historic venue in motorsports and means so much to me, having raced here for so many years now. Honestly, it feels a little surreal as I'm still focused on winning here in May. It's the competition that drives me, even in year 25 with Chip Ganassi Racing. The Indianapolis 500 is the biggest sporting event in the world, and another win here would be incredible, so that's the goal for 2026," Dixon said.  

Giampaolo Dallara founded "Dallara Automobili da Competizione" in 1972 in his hometown in Italy, building cars for F1 and F3. He began his career as an engineer at Ferrari, followed by key roles at Maserati, Lamborghini and Williams De Tomaso. He used that experience to launch his company, which for more than 50 years has developed itself in the business of designing, manufacturing and supporting some of the world's most competitive racecars with particular focus on both safety and performance. The company started producing Indy cars in 1997 and has been the sole chassis supplier since 2008. In 2012, Dallara expanded its U.S. operations by opening the Dallara Experience Hub in Speedway, Indiana, where the company produces and assembles chassis for a variety of racing series.

"Being inducted into the Indianapolis Motor Speedway Hall of Fame is truly an honor. The Indianapolis 500 has inspired me since the very beginning of my career, and our journey in the United States has been built on passion, innovation, and extraordinary people," Dallara said. "I am grateful to the teams, drivers, and partners who have trusted our work for so many years. This recognition belongs to all of them as much as it does to me."

For more information, visit imsmuseum.org/hall-of-fame.

Organizers of the PRI Hoosier 500 have released the preliminary event schedule for the 2026 PRI Hoosier 500.

Race day for the annual sim race will be December 13, 2026, with PRI returning as the official title sponsor and broadcast partner for the race.

Opening Day for PRI Hoosier 500 practice will be November 30, with additional official practice days assigned to December 1-3. Fast Friday, the final day of practice prior to qualifications, is scheduled for December 4.

Qualifications will be held across two days as is standard for the event. Day one qualifications on December 5, will feature the first chance for competitors to make time trial attempts, and the driver with the fastest four-lap average at the end of the day will earn the 2026 PRI Hoosier 500 Pole Award.

Day two qualifications--Bump Day--are scheduled for December 6, which will be utilized to finalize the field of 33 racers who will take the grid on race day. The fastest 33 qualifiers make the field, and all other drivers are sent home.

December 7 will feature the final full official practice session prior to race weekend, while Media Day has been scheduled for December 8.

Race weekend begins on December 12, with final PRI Hoosier 500 practice and additional support events, building towards race day on December 13.

Dates are tentative and subject to change. Official session times will be confirmed later this year, prior to the registration period's opening. Further information about the 2026 event will be announced at a later date.

For more information, visit thehoosier500.com.

The Cadillac Formula 1 Team has unveiled the livery of its maiden Formula 1 challenger, marking a defining milestone in the team's journey to the global motorsport championship.

The white and black scheme will be used by the American squad throughout 2026, when it makes its debut in Formula 1 as the sport's 11th team. The livery was unveiled to a global audience through a national TV advertising spot during Super Bowl LX at Levi's Stadium in Santa Clara, California, and in Times Square in New York City.

Cadillac will make its debut in the Formula 1 Championship at the Australian Grand Prix, March 6-8, in Melbourne, Australia.

The Cadillac Formula 1 Team car features a dual-color design, with one black side and one white side. The design gradient, which aims to evoke speed when the car is stationary, the team said, is actually a Cadillac chevron repeating: a subtle nod to the co-ownership of General Motors and the Cadillac symbol.

"This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1," said Dan Towriss, CEO of Cadillac Formula 1 Team Holdings. "Every detail is intentional: bold, modern and unmistakably American, while respecting the heritage and precision that define this sport. Choosing to reveal our first race livery during the Super Bowl and in the heart of Times Square is a way to introduce our identity to the world at the intersection of performance, culture and entertainment, and to connect with fans in places far beyond the paddock.''

"Unveiling our official race livery is a huge milestone in a journey that started years ago--earning our place on the grid, assembling a world‑class team and developing a race car worthy of Formula 1," said GM President Mark Reuss. "The momentum is building toward Melbourne and our Grand Prix debut. For GM, this race car showcases the American innovation, spirit and pride we want to bring to the global stage of F1."

For more information, visit twgmotorsports.com.

The race to the 2026 PRI Show is underway! Exhibitors can gain an early edge by securing their booth space NOW for the 2026 PRI Show, set for December 10-12 in downtown Indianapolis.
 

This year proved once again why the PRI Show is the epicenter of industry business—the place where the most innovative exhibitors meet the most dedicated, purchase-ready buyers. The brands that win at PRI are the ones that act first. They're the booths buyers flock to, the launches everyone talks about, and the companies competitors scramble to keep up with.

The process to submit an ESRA is a little different this year. Check your inbox for instructions now that booth reservations are officially open!

Questions? Contact sales@performanceracing.com.