New ARC2 Rally2 Car Set to Be Unveiled at 2025 PRI Show

Submitted by ajh on Tue, 04/29/2025 - 12:01
JRD Motorsport ARC2 Rally2


Braselton, Georgia-based rally car manufacturer JRD Motorsport is currently developing an all-new, American-built Rally2 car designed to compete in the American Rally Association (ARA) RC2 class, and will debut the new car at the 2025 PRI Show, December 11-13, downtown Indianapolis.

Built to a mixture of FIA RC2 technical specification and ARA Open Class regulations, the vehicle serves a growing need for cars that are as fast and spectacular as their European counterparts, JRD Motorsport representatives said, but at a purchase and maintenance cost more suited for the American market. The car will be powered by a bespoke spec engine prepared to match the performance of FIA Rally2 cars.

The company has been working alongside the ARA to develop the class, the car manufacturer said. 

Two-time World Rally Champion Marcus Grönholm is assisting in the development of the car as JRD's test driver.

For more information, visit JRD Motorsport.com.

For more information on the 2025 PRI Show, visit here. Attendee registration for the show opens in July.

April 2025

Business Happens at the PRI Show—Make Sure Your Brand Is There

Submitted by ajh on Tue, 04/29/2025 - 10:28
PRI Show booth


There's still plenty of time to secure a booth space for the 2025 PRI Show, the world's largest gathering of motorsports professionals, slated for December 11-13, in downtown Indianapolis. The exhibitor space rental agreement for the Show is open online below:

Register to Exhibit

Securing your booth space is the first step toward success at the PRI Show, which presents an unrivaled opportunity for racing industry professionals to drive sales, meet new clients and increase brand awareness, December 11-13, in downtown Indianapolis.

Exhibiting at the PRI Show offers a myriad of benefits to your brand:

  • Increase Your Brand Awareness: Whether you are an established brand or looking to break into the motorsports market, exhibiting at PRI is the best investment to advance your brand goals.
  • Connect With Your Customers: See existing customers and connect with them on the Show floor. Determine their business needs and use this opportunity to strengthen relationships.
  • Expand Your Sales Channels: Take your products to new markets, whether through retailers, distributors or other sales channels, expanding your brand's reach domestically and internationally.
  • Introduce New Products: Ensure your latest and greatest products are seen by a large audience of potential customers at the PRI Show.


To reserve a booth at the 2025 PRI Show, visit here. For more information on why to exhibit, visit performanceracing.com/trade-show/exhibit.

April 2025

PRI Business Member Benefit: Free Site Setup From Aftermarket Websites

Submitted by ajh on Tue, 04/29/2025 - 09:57
Aftermarket Websites


Did you know that studies suggest most customers research products online before ever visiting a shop? That’s why Aftermarket Websites exists: a platform backed by The AAM Group, designed specifically for race shops and motorsports resellers who need a professional, product-packed site without the hassle. And now that PRI offers Business Members a FREE base website setup, there’s no reason not to get online in 2025! 

PRI Member Portal

Not yet a PRI member? There's a tier for you! Learn more at performanceracing.com/membership.

PRI is not affiliated with, nor does it sell or thoroughly evaluate the products, services, and companies listed. PRI provides this information to PRI members for their evaluation and consideration and does not endorse or sponsor any company, product, or service. PRI takes no responsibility for, and makes no representation, warranty, or assurance as to the accuracy, quality, reliability, or completeness of the products or services offered.

April 2025

Fords Unleashed: Coyote and Godzilla Engine Platforms

Submitted by laurap on Mon, 04/28/2025 - 15:56
Fords Unleashed Coyote and Godzilla Engine Platforms

[Editor's Note: Read the full print coverage here after claiming your free PRI Magazine digital subscription on Zinio here].
 

While the Coyote platform is close to peaking in performance opportunities, Godzilla is a monster ready to break free.


If there's one person who thoroughly knows the Ford Coyote and Godzilla engine platforms and their performance potential, it's Brian Wolfe of Willis Performance Enterprises in Willis, Michigan. Wolfe was a member of the "Modular Mafia" engineering team in the early 1990s that developed the 4.6L OHC V8 architecture that eventually morphed into the Coyote family. He later became Ford's director of North American Motorsports, so he reviewed the powertrain direction for every racing program. 

Following an assignment in Europe, Wolfe finished his Ford corporate career as director of global engine engineering. Not only did he oversee the conception of the 7.3L V8 platform for the Super Duty trucks, but Wolfe also had to convince Ford management to sign off on the new engine.

Therefore, any discussion about the impact and future of both engines in the racing market would welcome his perspective.

"There are going to be a lot more [racing opportunities] for Godzilla," he said. "And I think Coyote is still a wonderful platform. I mean, look at the Factory Showdown cars. What engine has been penalized the most by NHRA? So, it's a really strong platform."

Filling A Vacuum

Ford Performance remains bullish on the two platforms, recently releasing some details on supercharged crate versions of both engines that will be available Q4 this year. The 5.0L Coyote should make around 810 horsepower, is street-legal, and comes with a warranty. The Megazilla 2.0 will boast 1,000-plus horsepower and is targeted to off-road use and racing.

While the traditional small block Ford family that was first introduced in the 1962 model year remains a favorite for vintage performance enthusiasts, the Coyote—which is in its fourth generation—and the Godzilla—which was introduced five years ago—engines have provided more opportunities for Blue Oval fans to build horsepower and go racing.

Godzilla engine built by Willis Performance
This Godzilla engine built by Willis Performance has the Innovate eight-stack induction system. “There are going to be a lot more [racing opportunities] for Godzilla,” said Brian Wolfe.

"Before the Godzilla came out, I think there was a vacuum in the industry for the Ford fans who really want a new pushrod V8. What we're seeing now is that vacuum being filled," said Jim Ryder of Indy Power Products, Indianapolis, Indiana. 

"I would say the customers are mostly different," added Kevin Mullins of Coyote specialist TKM Performance, Denton, North Carolina. "The market for the Coyote platform is huge. No platform can do what the Coyote can do with the factory parts, period. The Coyote customers are not limited, as the platform covers different options, from high-horsepower street deals to drifting, road racing, and drag racing. Godzilla is what I call a throwback to customers who want a big-cubic-inch, pushrod small block. The aftermarket jumped all over the Godzilla platform when it was released, but there is not yet a big demand for it."

However, some companies are wagering that the Godzilla market will improve, if not dramatically, in the near future.

"The strange thing about the Godzilla platform is, it feels like it should be bigger than it is in popularity based on the feedback you get online," said Ben Strader of 10K Technology, Lake Havasu City, Arizona. "We have a lot invested in the program and built tons of them. Probably the coolest advancement that we've been able to get so far is the big-cubic-inch stroker kits that you can do very easily because of the platform. You can get the parts to make 511 cubic inches. We've got engines making 750 horsepower on pump gas with a stroker kit, some CNC porting, and a camshaft. There's not a lot about the platform that has been surprising other than I thought it would be more popular."

Strader has a couple of theories about why Godzilla's popularity may be struggling at present. First is the saw cut in the cylinder block between the cylinders.

"That's a real problem for guys who want to add turbos and make big boost," said Strader. "Ford has since solved that problem by releasing a block that does not have the saw cuts."

The second limitation, according to Strader, is the cylinder head. The 7.3L V8 was built to be a truck engine, so the cylinder head was designed with generous coolant passages. That limits the amount of material available to those engine builders looking to increase the size of the intake and exhaust ports or even add larger valves.

"Immediately you run into trouble with the water jackets," warned Strader. "So, two years ago we set out to create an aftermarket cylinder head casting. We made the deck thicker and squeezed down the water jackets to make the ports larger."

Strader's design will also modify the top of the head to allow different types of rocker-arm mounting methods, including pedestal or shaft. The head is designed to retain stock or aftermarket intake manifolds. The heads were shown at an event last year with considerable positive feedback. Now the goal is to have them in production by summer.

"We'll have a porter's casting as well as a finished CNC bare head," said Strader.

Cylinder head development is also a central effort at Willis Performance, where three stages of performance modifications are available. The first two require a trade-in core, while Stage 3 heads are purchased outright and come with maximum flow CNC port jobs, premium seats and guides, titanium valves, three-coil springs, and Jesel rocker arms.

Ford Godzilla engine 10K Technology

10K Technology has "built tons of" Godzilla engines for a variety of applications, said Ben Strader. "The strange thing about the Godzilla platform is, it feels like it should be bigger than it is in popularity based on the feedback you get online."

Wolfe has built a Godzilla engine that made 984 horsepower with 14:1 compression and mostly factory parts.

"These parts came out of a high-volume truck motor. I don't know how many LS or Gen III Hemis can do that," said Wolfe. "Our goal is to make 1,000 horsepower. We did spring a leak in the head when we made 984, so I put off some development to figure that out."

Wolfe said he's also worked with supercharged Godzilla engines that have run six-second quarter-mile times—again using numerous factory parts. "So, we're eager for the aftermarket," he added. "I mean it's stupid easy to get over 700 horsepower out of these motors in a street setup."

Over at Late Model Engines (LME) in Houston, Texas, development work continues on Godzilla products after the company released a couple of eye-catching billet components at recent PRI shows, including a front cover that helps solve oil pan issues for swaps. The new cover negates the need for the factory jackshaft by including a built-in oil pump, and customers can also delete the VVT.

"We offer it for a front- or rear-sump pan," said Collin Thomas. "There are a lot of cars—even in Australia—needing front sump, so that's why we came out with that option."
As a billet product, the front cover can be a little pricey. So LME recently developed a cast-aluminum version. Looking to the future, the company is designing intake manifolds for the Godzilla engine.

"Right now, we have our tall, single-plane intake with a 4500-style flange. We're looking into doing one with a little bit lower profile, something that can fit under the hood easier," said Thomas. "We're also talking about a ram style with a front throttle body."

Thomas admitted that the demand for full Godzilla engine builds is a little slow. "I think some of our parts are a little ahead of time for this platform. I don't think customers have really seen the full potential for this engine," he said. "We would prefer to build the entire engine. The parts we have aren't hard to put together, but it's easier if we build the engine and get it on our dyno. All the ones we've done are turnkey packages. All the customer has to do is wire it up and hit the key."

As with other engine shops, LME has developed a cylinder head package using the factory casting. "We came up with our own port for those heads. Instead of having to buy a custom spring for it, we have billet shims so you can run a standard LS spring. That makes it easy for the customers," added Thomas.

Platform Challenges

For the past six to seven years, the Coyote platform has helped L&M Engines in Hatboro, Pennsylvania, set annual sales records. Late last year the market slumped but is now picking up.

"The overseas markets also tapered off quite a bit, and I don't know why. But in the US, it's picking up again," said Michael Rauscher, admitting that the Coyote platform may have peaked, and there isn't much more room for development.

"Ford has pretty much stretched that platform," he said. "And the aftermarket is already putting tons of boost through these engines."

 

Late Model Engines Godzilla

Late Model Engines (LME) developed a billet front cover for Godzilla engines that helps solve oil pan issues for swaps. For racers who don’t have a billet budget, LME recently developed a cast-aluminum version.

L&M continues to develop camshafts for the DOHC Coyote, including the Predator version with a flat-plane crankshaft found in the GT350 Mustang. Rauscher is also working on new cams for the Gen 4 Coyote pickup truck engines. A big problem, however, for swapping cams in late-model vehicles is the tune-up, and some aftermarket tuners haven't been able to take full advantage of the improved camshaft's potential.

"Now, carburetor guys can get these engines to drive, some more successfully than others," said Rauscher. 

Early generations of the Coyote didn't have quite the same tuning problems, according to Rauscher, once the aftermarket discovered the right calibrations. But the newer computers are more difficult for the aftermarket to manipulate.

"If you look at the strategy in a computer, they have torque limits for everything, including the radiator cap," explained Rauscher. "So if you make a change to the air volume in the engine, the computer's going to see that. And then it may or may not limit torque."

The computer is programmed to ensure protection for the clutch, transmission, and rear differential, among other critical components on the car related to performance.

"Even crankshaft protection strategies. There are a million of them, and if they're not reverse engineered in the aftermarket software, tuners don't have access to it, let alone understand what they need to do to overcome those issues," said Rauscher. On a stand-alone race or street application, that's not an issue, he added, because aftermarket ECUs that are fully tunable are readily available.

L&M has received requests about the Godzilla platform, but the time element and need for some custom parts has "scared" off early interests. 

Tuning is also a concern for BCR Performance in Moscow, Ohio, when modifying late-model Coyote engines. "The biggest downside is on the 2024 and up Mustang and F-150. There's no tuning," said Terry Reeves. "A lot of people are doing Whipple or ProCharger superchargers because they pretty much are the only ones with tuning. You can push those kits pretty far on their tune."

Reeves reported that the Coyote parts supply chain has recovered from the COVID-19 days, and his sales were up 15% last year. "Between Mustang and F-150, we stay pretty busy," he said. "I have four full-time data people, and we take calls seven days a week. I've got 25 years of Ford drag racing experience and 15 years of Coyote experience. There's not much I can't answer when it comes to Coyote."

Reeves is a little concerned about the loss of the NMRA schedule, where he used the events to showcase his products to racers. "This year I may shift gears a little bit. We'll do Mustang Week and Ponies in the Smokies," he said. "And there are some other events that we'll push our platform a little bit."

Another Coyote authority, TKM Performance, still sees plenty of potential for the platform in racing because so many users are currently using factory parts. "There are still a lot of opportunities for aftermarket in the Coyote platform, with rockers, springs, cylinder heads, camshafts, and many more. Most of our Coyotes range from 1,200 to 2,000 horsepower, with extreme builds going as much as 3,800 rear-wheel horsepower," said Mullins. "We are currently working on producing a billet race head for the Coyote that should be testing very soon."

TKM currently offers a Max Effort Coyote head that starts out as a GT350 casting, then is sent to Frankenstein Engine Dynamics for full CNC porting. It's then fitted with CHE seats, Ferrea oversized valves, and PSI springs. As far as future needs, Mullins said he'd like to see a quality non-projected spark plug for the Coyote.

"Everyone uses the Brisk plug, and it can be hard to read compared to an NGK plug," he said.

Indy Power Godzilla engine

Front-end accessory drive kits, like this one from Indy Power Products, help when swapping Godzilla engines into compact vehicles. Jim Ryder said the biggest challenge in making Godzilla work in non-truck applications was to get it to “fit into a car nicely, especially working with the oil system.”

Indy Power Products was one of the first adopters of the Godzilla engine. "It feels like a lot of people are finishing up Coyote projects and are jumping into Godzilla," said Ryder. "I see a lot of people with multiple projects at the same time."

There were early challenges to developing parts and a customer base. "The biggest challenge was just to take it from a truck engine to an engine that fit into a car nicely, especially working with the oil system," said Ryder. "It was just getting parts designed that could make it to the customers. At first, it was a lot of billet parts and a lot of machining. That's low volume, so it increases your costs. We were trying to project what the market could be and how much to invest in machining versus casting."

As mentioned earlier, the oil system is being addressed by a number of aftermarket companies. As a truck engine, the 7.3L will fit late 1970s Broncos and other similar swaps rather easily. But for Mustangs and cars there's a problem with the oil pump location and pan design.

"You're talking about either having to rework the production oil pump to get a pan in there, which our Eliminator oil pan system does, or you're talking about taking the oil pump off completely, making your own oil pump, and mounting it in the timing cover," explained Ryder.

For induction, Indy offers a cast intake for carburetors or throttle-body EFI systems as well as the Innovate eight-stack ITB intake. And he sees more opportunities for Godzilla in the future.

"I see CP-Carrillo offering parts, and Ferrea now has valves, so the market is responding," Ryder said. "It's gone from, 'Hey, this could be something,' to 'Hey, this is something.' It's just a question of how big."

L&M Engines Godzilla

L&M Engines continues to develop camshafts for the DOHC Coyote, including the Predator version with a flat-plane crankshaft found in the GT350 Mustang. The company is also working on new cams for the Gen 4 Coyote pickup truck engines.

 

To read more, sign up for a digital subscription to PRI Magazine on Zinio here.    

Once you download the Zinio mobile app or are logged into Zinio on a desktop browser, you will gain immediate access to more than a year's worth of content, including "Fords Unleashed" here and more open wheel coverage in the May/June 2025 issue here. 

May 2025
By
Mike Magda

Race Shop: New Racing Parts and Products for May and June

Submitted by laurap on Mon, 04/28/2025 - 15:43
Race Shop: New Racing Parts and Products for May and June PRI Magazine

Be the go-to source for all the latest parts and services that enhance your customers' motorsports programs.

 

Wilwood Dual Mount Scalloped Race Rotors

DUAL-MOUNT SCALLOPED RACE ROTORS

WILWOOD RACING

wilwood.com

Wilwood Racing in Camarillo, California, has released a new dual-mount option for its popular scalloped race rotor. Now racers have a choice to use Wilwood's Lug-Drive dynamic floating technology or maintain the conventional 8 x 7.00-inch bolt pattern. Testing was performed in both configurations under the high intensity race demands seen in sprint cars, NE dirt and pavement, as well as dirt late models.

The use of Wilwood's proprietary Super Alloy results in favorable friction qualities and resistance to distortion. Scalloped and slotted SA rotors measure 11.75 inches in diameter and 0.81inches wide, and include 32 internal cooling vanes. Weighing five pounds, the scalloped rotor design was engineered to reduce rotating and unsprung weight without reducing brake torque.

 

ARP Tiny Bolts

ARP "TINY BOLTS"

AUTOMOTIVE RACING PRODUCTS

arp-bolts.com

Automotive Racing Products in Ventura, California, is expanding its "Tiny Bolt" availabilities. Factory hardware can be upgraded with premium quality polished stainless steel bolts that come in five-packs by size. In addition to large bolts that range from 1/2- to 1/4-inch in diameter, ARP offers #10-32, #10-24, and the new #8-32 sizes.
Manufactured inhouse at ARP's facilities, the new #8-32 bolts feature 12-point heads and are available in 10.125-inch incremental sizes ranging from .375- to 1.500-inch underhead lengths. They can be used throughout a vehicle, including an engine compartment, interior, and elsewhere.

Offered in polished stainless steel or black oxide finished 8749 chromoly, all ARP accessory fasteners are nominally rated at 180,000 psi tensile strength—rating 20% stronger than Grade 8 hardware. An additional benefit is that the stainless steel bolts are almost impervious to the elements.

 

BMR Suspension front subframe 4-point chassis brace for mustangs

FRONT SUBFRAME 4-POINT CHASSIS BRACE FOR S650 MUSTANGS

BMR SUSPENSION

bmrsuspension.com

Factory K-members and lower control arm mounts can deflect under hard braking and extreme lateral loading, so BMR Suspension in Lakeland, Florida, developed a front subframe four-point chassis brace for S650 Mustangs to increase K-member rigidity and steering stability.

BMR's four-point chassis brace (CB770) is made from heavy-duty DOM steel tubing to reduce K-member deflection. The CB770 reinforces the front lower control arm mounts and supports the K-member to increase the steering feedback and stability under light and heavy driving maneuvers. This 100% bolt-on design allows for easy installation with hand tools. 

This component is a quick yet effective upgrade to reduce deflection while minimizing NVH changes, and was designed with drag racing and street performance in mind. BMR's CB770 is available in red or black hammertone powder coating options. 

 

ATI Performance black magic lock-up series

BLACK MAGIC LOCK-UP SERIES

ATI PERFORMANCE

atiracing.com

ATI Performance Products in Baltimore, Maryland, has released its new Black Magic Lock-Up Series kit (Part #406015), which includes a 1.250-inch lock-up Vasco input shaft in a lightweight, 4140 HT forward drum with a billet 6061 piston machined for eight clutches. The 29-spline input shaft and forward drum is pre-drilled and tapped for ATI's 30-tooth steel trigger ring to be installed if necessary. ATI's Lock-up Super Pump is offered with brand-new, billet 4140HT, made inhouse, and Calico coated to provide extra strength. The pump has a 4140HT bolt-in stator tube and steel wear plates for each pump half.

 

Summit Racing large valve spring compressor

LARGE VALVE SPRING COMPRESSOR

SUMMIT RACING

summitracing.com

Summit Racing, based in Tallmadge, Ohio, has released its new Large Valve Spring Compressor, which features an offset two-jaw design, and allows for a quick setup to evenly compress the valve springs while maintaining a firm and secure hold. The jaws can adjust between a range of 1.375 to 5.875 inches with a throat clearance of 5.875 inches, allowing the user to work with valve spring retainers up to 1.32 inches in diameter. 

The Large Valve Spring Compressor can remove and install valve springs and valve stem seals while the cylinder heads are mounted on the engine block. The Large Valve Spring Compressor is made with a combination of zinc and black oxide finishes, creating a durable and rust-free tool. 

 

Total Seal TFX thin ring sets

TFX THIN RING SETS 

TOTAL SEAL

totalseal.com

Total Seal in Phoenix, Arizona, offers its new TFX Thin Piston Ring line. The features and benefits of the TFX Thin Ring Set stem from the process of how the rings are made, centrifugally cast and heat-treated for optimal uniform grain structure of any martensitic ductile iron ring. These are ideal for extreme abuse such as turbocharged, supercharged, nitrous oxide, and high-cylinder- pressure applications. The TFX Thin Ring Set is made from 440B stainless steel with a C56 face coating for the top ring, with the second ring made from 9000 series steel, and Napier profile. 

The tighter tolerances and PVD coatings make TFX Thin Rings durable to extreme abuse under the intense pressures of various forms of forced induction. TFX Thin Ring Sets will provide standard tension on the oil rings and will be available in two configurations—1.2 mm x .150r, 1.2 mm x .150r, 3.0 mm x .145r and 1.0 mm x .134r, 1.0 mm x .130r, 2.0 mm .130r—with bore sizes ranging from 3.770–4.190 inches for eight-cylinder applications only.

 

Eibach anti-roll kit for GR Corolla

ANTI-ROLL-KIT FOR GR COROLLA

EIBACH

eibach.com

The Anti-Roll-Kit Stabilizer Bars for the GR Corolla is Eibach's latest creation to surface from its Corona, California, headquarters. The suspension upgrade is tuned to improve the handling characteristics of the GR Corolla by reducing body roll and increasing stiffness over the stock stabilizer bar. This is achieved by the 29-mm, tubular, two-way adjustable front bar, and the 27-mm, tubular, three-way adjustable rear stabilizer bar. The outcome of this anti-roll-kit provides a balanced, neutral-steering, and precise turning response to the vehicle. 

The high-tensile steel alloy is cold-formed, then tempered and shot-peened for further durability. Eibach's Anti-Roll-Kit Stabilizer Bar comes in a red powder coat, and complete with all mounting hardware necessary.

 

La Corsa grand prix board game

LACORSA GRAND PRIX BOARD GAME

LACORSA

lacorsagame.com

Inspired by the high-speed excitement of Formula 1, this board game brings the thrill of wheel-to-wheel battles straight to your shop, home, or during some downtime while at the race track. 

Inspired by Italian racing heritage–drawing inspiration from classic Italian Grand Prix posters and 1960s race cars, "La corsa" means "the race" in Italian, capturing the essence of motorsports. This simple, fast-paced game delivers thrilling strategy and competition through a mix of bluffing, tactical positioning, and strategic planning, all while capturing the true spirit of racing.
 

 

To read the complete article for free, sign up for a digital subscription to PRI Magazine on Zinio here.    

Once you download the Zinio mobile app or are logged into Zinio on a desktop browser, you will gain immediate access to more than a year's worth of content, including "Race Shop: New Racing Parts and Products" here and more open wheel coverage in the May/June 2025 issue here. 

May 2025

Holley Performance Hosts Chair of Key Congressional Committee for Site Visit

Submitted by ajh on Mon, 04/28/2025 - 15:42
Brett Guthrie Holley Visit


Federal lawmakers were back in their districts while Congress was out of session for its Easter recess, providing an important opportunity to meet with constituents to understand the most important issues facing them. Holley Performance took advantage of this congressional district work period by hosting United States Rep. Brett Guthrie (R-Ky.) for a tour of its new headquarters and meeting with the company's executive team. Rep. Guthrie, who represents Holley's Bowling Green, Kentucky, headquarters as the representative for Kentucky's 2nd Congressional District, also serves as the chairman of the House's important Energy and Commerce Committee, which has jurisdiction over issues affecting the automotive industry.

The visit provided an opportunity for Holley's executive team to discuss key automotive issues with Rep. Guthrie, who is no stranger to the industry. Before entering public service, he worked in his family's Bowling Green business, Trace Die Cast, Inc., a full-service aluminum die-casting manufacturer and automotive parts supplier. Rep. Guthrie also served as a field artillery officer in the 101st Airborne Division--Air Assault at Fort Campbell.

Brett Guthrie Holley

(From left): Mark Lord, district director for Rep. Brett Guthrie; Matthew Stevenson, president and CEO of Holley; Rep. Guthrie; Carly Kennedy, executive vice president and general counsel of Holley; and Eric Snyder, senior director of federal government affairs for PRI/SEMA.


"It's crucial for our elected officials to understand firsthand the innovative and economic impact companies like Holley have on the automotive industry and the places we call home," said Matthew Stevenson, president and CEO of Holley. "We were honored to welcome Rep. Guthrie to our Holley Performance Brands headquarters in Bowling Green to showcase the work we're doing for performance enthusiasts, share the ways we are giving back in our communities and discuss how policy decisions can support the continued growth and success of the automotive aftermarket."

Brett Guthrie Holley

Matt Stevenson provides Rep. Brett Guthrie a tour of Holley’s Bowling Green, Kentucky, headquarters.


Hosting a site visit for your member of Congress and their staff is a powerful way to showcase your business, highlight your team's work and discuss key challenges and opportunities facing your company and the industry.

If you're interested in arranging a tour, PRI and SEMA are here to help. Our government affairs team will support you every step of the way, providing industry-specific economic data, policy talking points and other helpful resources to ensure a productive meeting.

PRI and SEMA staff can also draft and send the official invitation, coordinate the visit with your office, offer a pre-event briefing and assist with logistics on the day of the tour.

For more information, contact Juan Mejia, PRI's senior manager for federal government affairs, at juanm@sema.org.

April 2025

Industry Mourns Passing of Legendary Engine Builder, Ed Pink, 94

Submitted by laurap on Mon, 04/28/2025 - 15:34
Ed Pink


Legendary engine builder Ed Pink, who worked on some of the racing industry's best engines, has passed away, according to industry reports. He was 94.

Known by many as "The Old Master," Pink founded Ed Pink Racing Engines in 1958 and provided powerplants to top performers from the drag strip to the oval track and everything in between. The business was later moved to its current facility in Van Nuys, California, in 1965. By 1999, the primary building doubled in size following the acquisition of an adjoining building, and in 2008, Pink sold the business to vintage race car collector, racer and businessman Tom Malloy.

In 2012, Pink was inducted into the Motorsports Hall of Fame of America, and just a few years later, he was inducted into the coveted SEMA Hall of Fame.

"There is a good reason Ed Pink is known as The Old Master: The man's command over automotive engineering is legendary and in a league of its own. Engines and high performance have been in his blood right from the start. He didn't have his first car 24 hours before he had the engine out and apart," wrote Tony Thacker, the former director of the NHRA Motorsports Museum.

"Pink learned a lot over the years doing what he loved. He achieved what he did because he listened and learned and applied what he learned. While he's won many awards and been inducted into numerous halls of fame, Pink said that his key was to keep focusing on the project in front of him," Thacker concluded.

PRI sends its condolences to the Pink family. For more information on Pink's accomplished career, visit the SEMA Hall of Fame site here.

Legendary engine builder Ed Pink obituary SEMA Hall of Famer

 

April 2025

NASCAR Announces 2025 All-Star Race Format at Wilkesboro

Submitted by ajh on Sun, 04/27/2025 - 15:26
All-Star Race North Wilkesboro


NASCAR has announced new details surrounding the format for the 2025 NASCAR All-Star Race at North Wilkesboro Speedway.

The format will again feature two heat races to set the All-Star Race starting lineup and a 100-lap All-Star Open race, plus a 250-lap main event.

In addition to a longer main event, other new aspects include a Manufacturer Showdown, a Promoter's Caution, and modifications to Open qualifying and Pit Crew Challenge eligibility.

The Manufacturer Showdown will feature all manufacturers equally represented, with the members per team determined by the least represented manufacturer and an equal number of drivers from the other two manufacturers selected based on their final All-Star grid starting positions. Teams will be scored against each other and not by their overall All-Star finish. The lowest combined total of finishing positions will be the winning manufacturer. In the event of a tie, the single best overall finishing position will determine the winner.

The NASCAR All-Star Race will be 250 laps with a competition break at or near lap100 and an optional Promoter’s Caution that must be executed prior to lap 220. If the Promoter’s Caution has not yet occurred and a natural caution flag falls after lap 200, the optional caution will no longer be in play.

Saturday’s All-Star Open will give drivers who are not guaranteed a spot in the main event a chance to lock into the All-Star Race. The 100-lap Open will have a competition break at or near lap 40 and will not only determine which drivers advance to the main event but could also change the number of drivers eligible from each manufacturer for the Manufacturer Showdown. The three Open drivers who will advance to the All-Star Race are the top two race finishers and the Fan Vote Winner.

Drivers eligible for the NASCAR All-Star Race include those who’ve won a points event in either 2024 or 2025, drivers who’ve won a NASCAR All-Star Race and compete fulltime, and drivers who’ve won a NASCAR Cup Series championship and compete fulltime.

For a full rundown of the rules for this year's All-Star Race, visit nascar.com.

 

Courtesy of NASCAR.com.

April 2025

IMS Museum Announces Leadership Changes

Submitted by ajh on Fri, 04/25/2025 - 10:52
IMS Museum logo


Indianapolis Motor Speedway (IMS) Museum President Joe Hale is stepping down from the position effective June 20, after serving in the role for nearly five years.

Hale became president of the museum in January 2021 and led the successful $69 million capital campaign and oversaw the museum's first major renovation in 40 years.

Read about the IMS Museum's renovation here.

"It's been five years since I was originally contacted about this amazing opportunity, and we've accomplished the objectives I was given," said Hale. "I want to sincerely thank the museum's board of directors for providing me with the chance to be part of this transformative experience. I will miss my regular interaction with our many members, donors, the racing community and especially my very talented colleagues on the staff. The timing is right for new leadership to guide the Indianapolis Motor Speedway Museum as it enters this new era, and I look forward to watching my colleagues build on its current success."

Under Hale's leadership, the IMS Museum garnered community support and attracted thousands of new donors, fully funding the museum's renovation, museum officials said. The museum reopened to the public on April 2 and welcomed a record number of visitors in its first few weeks. The reimagined space engages new audiences and serves as the home to new educational programs. Hale also played a key role in establishing a $ 100 million endowment that will ensure the museum's sustainability for years to come. 

Kirk Hendrix, a current board member, has been named interim president by the board of directors. Hendrix retired as president and CEO of AAA Hoosier Motor Club in July 2023 after leading the organization for 10 years. Before that, Hendrix served in the same role with the 500 Festival in Indianapolis.

The museum has begun a nationwide search for a permanent replacement.

For more information, visit imsmuseum.org.

April 2025

Great Lakes Super Sprints Launches Streaming Platform

Submitted by ajh on Fri, 04/25/2025 - 10:48
Great Lakes Super Sprints TV


Great Lakes Super Sprints is launching a streaming platform, GreatLakesSprints.TV, to serve as the official streaming home for the series in 2025.

The platform will stream Great Lakes Super Sprints events in 2025 along with select events for the Great Lakes Traditional Sprints and Great Lakes Lightning Sprints.

Part of SPEED SPORT TV, GreatLakesSprints.TV will offer pay-per-view and monthly subscription options for fans. Due to pre-existing streaming contracts and streaming restrictions in place at select Great Lakes Super Sprints partner-tracks, broadcast rights may be restricted. Those details will be released ahead of the event.

For more information, visit greatlakessupersprints.com.

April 2025