PRI Business Membership

PRI Fuels the passion for motorsports.
We build, promote, and protect the racing community.

Become a member of Performance Racing Industry and join the first-ever membership of its kind. PRI Membership is designed to protect racing by advocating on behalf of the industry, and to provide exclusive member benefits to motorsports businesses.

Benefit Your Business

By becoming a Business Member, you will gain access to the PRI Legal Support Hotline, Legal Counsel best practices, enhanced PRI Education offerings, Industry Research Reports and more. Business Members who exhibit at the PRI Trade Show receive a 10% discount on your booth space, which will offset a portion of, or all of, your annual membership fee.

Benefit Your Industry

PRI Members contribute to the fight to ensure racing continues and grows in the United States and internationally, by supporting the PRI Washington, D.C. office to advocate on behalf of the industry. By coming together and joining forces, the collective voice of the motorsports industry gives us a seat at the table. With the support of racing businesses, PRI will continue to work at the local, state, and federal levels to protect racing.

PRI Business Member Benefits

  • Save Our Racecars: Contribute to the fight to protect the racing community, and ensure racing continues and grows in the United States and internationally
  • Legislative Advocacy: Support the PRI Washington, D.C. office as well as local and state representation for the industry
  • Legal Counsel: Get updates, reports, best practices, and more information on legal issues affecting the motorsports industry. PRI does not offer specific legal advice
  • Legal Support Hotline: Access to assistance from PRI staff for insight and information on issues affecting racing businesses
  • PRI Education: Educational programming and training for racing professionals and enthusiasts
  • Market Research Reports: PRI Business Members will get exclusive industry reports from PRI covering important topics in the business of racing
  • PRI Jobs Board: Coming soon, PRI will offer Business Members a central location to post industry jobs
  • 10% Discount on PRI Trade Show Booth Space: Business Members who exhibit at the PRI Trade Show enjoy a significant discount on your booth space
  • Plus more: PRI is actively developing additional member benefits that will be rolled out in the coming months

PRI Business Membership ranges from $295 to $995 (annually)

Exhibiting Businesses can join here
PRI Individual Membership is available here

PRI Founding Members

Small, mid-sized and large businesses are the backbone of the motorsports industry. Your membership in PRI is critical to our mission to build, promote and protect the racing community. As a Founding Member—which is available to business entities only—you will be sending a clear message that you are the foundation of the racing industry. A united industry is our best defense against present and future challenges, making your Founding Membership vitally important.

As a Founding Member of PRI, you will receive all PRI Business Membership benefits and:
  • Recognition for your leadership and commitment to the racing community
  • Exclusive access to the Founding Members network
  • An invitation to the annual PRI President’s briefing for Founding Members only
  • An invitation to the PRI President’s event held exclusively for Founding Members at the annual PRI Trade Show
  • Your corporate name displayed on the Wall of Champions at PRI Corporate Headquarters
  • Your company logo displayed prominently in a dedicated area of the PRI website

Cost for PRI Founding Membership: $25,000

* Payment option of $2,500 annually for 10 years
* Founding Members can renew/continue their membership status at 10 years


PRI’s mission is to build, promote and protect the racing community. PRI Business Membership provides the motorsports industry with a centralized membership organization to support that mission.

PRI Business Membership is offered to members of the racing community who are professionally engaged in the business of racing. This may include, but is not limited to, race teams, engine builders, fabricators, race tracks, sanctioning bodies, race parts resellers, manufacturers of racing equipment and parts, and members of the motorsports media.

  • Be recognized as an industry leader and active supporter of the community
  • Join with your industry peers in organized events and initiatives
  • Education through seminars, workshops, and training programs
  • Stay Connected through exclusive member news and forums
  • Get better Informed with detailed market reports and analysis
  • Support a unified industry Advocacy effort

No. But you will save 10% on your booth space if you are a member, gain access to all additional features and benefits of membership, and contribute to the protection of the motorsports industry well into the future.

You can purchase a PRI Business Membership when you reserve booth space for the PRI Trade Show. 

PRI Annual* Business Membership**
1 to 6 employees – $495
6 to 20 employees – $695
21 or more employees – $995
Track Promoters, Racing Facilities – $295
Media – $295
Associations – $295
Charitable Organizations – $295
* annual is based on enrollment date
** Business Members can include their employees to receive benefits of the Business Membership
Exclusive PRI Founding Member option also available



Great! Although PRI is unique to the racing community, interested SEMA member companies are eligible for a two-year PRI Business Membership at no additional cost. Although the 10% PRI Show discount requires a paid PRI Business Membership, complimentary SEMA members can access all other included PRI Business Member benefits.

Exhibiting companies can join beginning on Monday, March 15 via the ESRA booth reservation. Enrollment for non-exhibiting businesses and for individuals is coming soon and will be announced at that time.

At this time, you will be prompted to include your Membership Application as part of your “Exhibit Space Reservation Application” (ESRA). This allows you to apply the 10% booth space discount when reserving your booth.

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