NASCAR has named the International Speedway Corporation (ISC) Executive Vice President & CMO Daryl Wolfe as the Chief Sales & Partnership Officer of both NASCAR and ISC, as reported by Sports Business Daily. In this dual role position, Wolfe will sell for both the sanctioning body and the major track operator.

Wolfe will report to NASCAR Exec VP & Chief Global Sales & Marketing Officer Steve Phelps as well as ISC President John Saunders. He will also oversee corporate sales and partnerships.

Since NASCAR is a private company and the ISC is publicly held, officials noted that the two organizations will remain independent, with processes in place to ensure both sides will be represented during Wolfe’s tenure.