SRO Motorsports America has promoted Staci Langham Perry to chief operating officer (COO), the organization announced.

Langham Perry has been part of the organization for more than 15 years, most recently serving as general manager of SRO America. She has played an integral role in overseeing the organization's operations, strengthening relationships with competitors, manufacturers, partners and supporting the continued development of its championships, according to the organization.

During her tenure as general manager, Langham Perry has helped drive growth in championship entries while placing a strong emphasis on competitor satisfaction, operational efficiency and the overall race weekend experience, SRO officials said.

"Staci has been an essential part of SRO America's growth and evolution, and her promotion to Chief Operating Officer is a natural progression of the leadership she has demonstrated throughout her career," said Greg Gill, president and CEO of SRO Motorsports America. "Her extensive knowledge of our championships, strong relationships throughout the paddock and unwavering commitment to our competitors and partners have made a tremendous impact on our organization. Staci understands what it takes to deliver a successful race weekend, and I am confident that her leadership in this expanded role will help position SRO America for continued success in the years ahead."

As COO, Langham Perry will oversee the organization's broader operational strategy, focusing on strengthening collaboration across departments, improving efficiencies and supporting sustainable championship growth. Her priorities will also include further developing the competitor experience and empowering staff to continue delivering successful events, the organization said.

"This promotion means a great deal to me, both personally and professionally," said Langham Perry. "Having been part of World Challenge since 2011 and SRO Motorsports Group since 2018, I've had the opportunity to grow alongside the organization and contribute to building the championships we have today. I'm proud of what we've accomplished, particularly in growing our entries and improving the experience for our competitors. As I step into this new role, my focus is on strengthening how our departments work together, supporting our staff and continuing to deliver the level of service our teams expect from SRO. We have a strong foundation, and I'm excited to build on that momentum."

Looking ahead to 2027, SRO America is preparing for another exciting season, highlighted by the return to Watkins Glen International and the debut of the Texas 8 Hour at Circuit of The Americas. Both events represent important opportunities to further strengthen the organization's championship offerings, engage new audiences and deliver additional value to competitors, SRO officials said.

For more information, visit sroamerica.com.