Paramount Data Management (PDM) Automotive has announced the addition of Laurel Dasher as its new Vice President, Sales & Marketing. In this new role, Dasher will lead the company’s sales and marketing efforts.

Dasher is a 20-plus year veteran of the automotive aftermarket, holding various sales and marketing roles with MagnaFlow, Superchips/Edge Products, MSD Ignition, and B&M Automotive. She has a long history of volunteering with SEMA including, serving two terms on the SEMA Board of Directors as well as serving as the Chair of the Young Executive Network (YEN). Dasher also received the 2009 SEMA Businesswomen’s Network Person of the Year and the 2005 YEN Person of the Year.

“We could not be more excited to have Laurel join the PDM Automotive team and help to transcend the importance and awareness of solid data management technology in the automotive industry,” PDM Automotive Founder Johannes Crepon said.

PDM provides a technology platform for automotive parts from the creation of, distribution of, and receiving of high-quality product data. PDM is technology-focused with unique features, such as the first real-time data exchange between manufacturers and their data receivers, according to a company release.

For more information, visit pdm-automotive.com.