Jake Schmidtlein, the general manager for Heartland Park Topeka, has announced that the facility will be changing its name to Heartland Motorsports Park, effective immediately.

As part of the rebranding, the organization has also unveiled a new logo and redesign of its website.

“As we continue to grow and improve Heartland Motorsports Park we want our name and logo to emphasize our position as one of the premier motorsports facilities in the United States,” said Schmidtlein.

Heartland Park Topeka, first opened in 1989, features an NHRA-sanctioned quarter-mile drag strip, four-level sponsor suite tower, a newly surfaced 2.5 -mile road course with four different configurations, a three-eighths-mile banked clay oval, a 22-acre asphalt pad for autocross and drifting events and a new motocross track.

The paddock area provides access to private garages, asphalt parking and access roads as well as grass parking and camping areas that can be utilized for car shows, swap meets and other large footprint events.

The 2018 season will mark the third year of ownership of the facility for Shelby LLC.