2021 NASCAR Cup Series Champion Kyle Larson and three-time World of Outlaw NOS Energy Drink Sprint Car Champion Brad Sweet have teamed up to become the new promoters of Silver Dollar Speedway—the historic dirt track in Chico, California. 

While Larson and Sweet remain focused on their respective full-time racing careers, Sweet will oversee day-to-day operations at Silver Dollar Speedway. A third member of the newly formed Sweet Larson Copeland (SLC) Promotions team is regional racer Colby Copeland of Roseville, California. He’ll serve as the liaison between the promoters, drivers, and fans. 

“I look forward to working with Brad, Kyle, and the staff at Silver Dollar Speedway,” said Copeland who recently promoted Outlaw Kart events.

The group announced plans to “turn up” its Gold Cup experience, along with plans to revamp the midway behind the main grandstands and upgrades to the facility. 

SLC Promotions replace the former promoter, Dennis Gage. 

“I am proud of what we’ve done at Chico, and also extremely excited to see how SLC Promotions takes the track into the future with all of their connections,” said Gage who confirmed that he’ll continue to manage and operate the nearby Marysville Raceway.

For more information, visit silverdollarspeedway.com.