LSI President Brett Tennar has announced the appointment of Nikki Stoughton as the company’s new Director of Marketing. Lubrication Specialties Inc. (LSI) is the manufacturer of performance chemicals and specialty lubrication products in the US. Additionally, LSI provides new product development for private label and oversees the performance brand Hot Shot’s Secret, and more.

Stoughton, hired in October, is an award-winning brand manager with a history of developing data-driven, “big picture” marketing strategies to identify new product or market opportunities. Stoughton has a background in account-based, integrated marketing for many industries, including hospitality, chemical, financial, education, and pharmaceutical.

Prior to joining LSI, Stoughton worked as a solutions marketing manager and later brand marketing manager for CAS, a division of the American Chemical Society, where she managed the company’s flagship brand SciFinder.

“We are very excited to have Nikki join our team. She is smart, talented and has an obvious technologically advanced background in marketing chemical products. She is a master at integrated marketing techniques and can quickly assess where we need to focus to capture new market share. We look forward to her contribution expanding the Hot Shot’s Secret line of products and identifying products or companies ripe for acquisition in the chemical category,” Tennar said.

For more information, visit lubricationspecialties.com.