Mickey Thompson Tires & Wheels—the Stow, Ohio-based manufacturer of truck, street, and drag tires and wheels—has promoted Heather Tausch to senior director of Marketing. She was formerly director of Product Management.

In this new role, Tausch will lead Mickey Thompson’s Product and Marketing teams and oversee the strategy and execution of all product development and marketing activities to form holistic consumer-targeted go-to-market plans, a company release stated.

“Heather’s deep knowledge and experience in the industry has made her an invaluable member of the Mickey Thompson team,” Mickey Thompson President Dominick Montouri said. 

Since Tausch joined the company in 2020, Mickey Thompson has won four SEMA Best New Product awards over two consecutive years. She has extensive experience in various aftermarket segments, including MOMO Motorsports and Peak’s BlueDEF. Additionally, Tausch serves as both a Select Committee Member of the SEMA Wheel & Tire Council and as Mickey Thompson’s liaison as a PRI Founding Member.

For more information, visit mickeythompsontires.com.