Holley—the platform for performance automotive enthusiasts based in Bowling Green, Kentucky—has announced Brian Appelgate as the interim chief operating officer (COO). He has advised Holley since 2018 as the head of Mergers and Acquisitions (M&A). 

As Interim COO, Appelgate will be focused on driving near-term improvement in the end-to-end supply chain, manufacturing, and engineering functional areas.

“Over the last two quarters, supply chain constraints have prevented us from building and shipping our products in the volumes needed to satisfy the demand we’ve seen from our enthusiast consumers and resellers. Supply chain driven production inefficiencies along with inflationary pressures on many of our costs are further depressing our margins. Brian is a performance aftermarket industry veteran with a wealth of operating experience. He is a known quantity to our team and we are excited to partner with Brian to drive near-term improvement in our operating performance,” Holley President and CEO Tom Tomlinson said.

As a performance automotive industry veteran, Appelgate has experience in branded enthusiast consumer products, manufacturing, and distribution in private, private equity, and public market environments. He has served on multiple boards in the industry and is a former chairman of the Specialty Equipment Market Association (SEMA). Prior to advising Holley, he was president and CEO of Driven Performance Brands.

For more information, visit holley.com.