FASKTRAK, ULTIMATE Announce Brand New Co-Op Advertising Programs 



Image
FASTRAK and ULTIMATE Dirt Late Model series have announced brand new co-op advertising programs for the two touring series. 


Management officials announced the programs, instituted by series’ owner Stan Lester, will be implemented at each of the venues the two series visit in 2018.

The co-op advertising program comes in conjunction with the Dirt Late Model Magazine. Starting in 2018, the magazine will feature a two-page spread dedicated to the FASTRAK and ULTIMATE Dirt Late Model series.

One page will detail the $10,000 ($5,000 for FASTRAK) to win and up events, along with a schedule for both the touring series.

“This is exciting. No one to our knowledge has ever had anything like this in dirt racing and this is certain to bring additional fans to all our events. Honestly, I just can’t wait to see the results and what it provides for our tracks, teams, fans and sponsors alike,” General Manager DJ Irvine said. 

FASTRAK currently has crate late model (PRO) regions in the Southeast and Mid Ohio Valley, while ULTIMATE currently has super late model regions in the Southeast, Battle of the Bluegrass plus new regions in the Northeast and Mid Ohio Valley.



Call 678/935-7304 for more information. 


Stay Connected

Sign Up For The PRI eNewsletter to get the latest in racing industry news, special events, new product information and more directly to your inbox.

Stay Connected

Sign Up For The PRI eNewsletter to get the latest in racing industry news, special events, new product information and more directly to your inbox.