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The 'Dirt Million' Slated For 2018 At Mansfield
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The Lucas Oil Super Late Model division will have a new mega-event next year with the introduction of the "Dirt Million" on Aug. 24–25, 2018, at Mansfield Motor Speedway in Mansfield, Ohio, track promoter Cody Sommer announced.
Super Late Model drivers will compete for a minimum of $100,000 to win and $2,000 to start in the inaugural Dirt Million at the 4/10-mile oval, but the purse will continue to increase throughout the 2018 calendar year via a unique format and promotion that allows dirt racing families, friends, sponsors, fans and teams everywhere in the world to play a role in building the feature's payoff.
The total purse for the event can climb to a spectacular $1 million, which would result in the weekend's A-main offering a $500,000 winner's prize and $10,000 just to take the green flag. Under a unique format, the Dirt Million will be a part of the 2018 Lucas Oil Late Model Dirt Series schedule.
The Dirt Million becomes the latest addition to Sommer's growing promotional resume. This year Sommer spearheaded the transformation of Mansfield Motor Speedway from an asphalt track that hosted over 20,000 fans for NASCAR Truck Series races to a world-class dirt facility by presenting several special events, including a Lucas Oil Late Model Dirt Series program in July.
Sommer sees the creation of the Dirt Million and its unprecedented purse-building setup as possibly being a snapshot into the future of the sport.
"This event is truly one that rewards individuals for showing their support and getting behind something - literally the more it escalates the more it helps everyone, especially how it gives back to the racer,” he said.
In the coming months, additional details for the event will be released. Also soon to come will be the launch of DirtMillion.com, which will be the hub for the sport to watch the event's purse grow in real time and include the registered driver profile pages amongst many other unique features.
Super Late Model drivers will compete for a minimum of $100,000 to win and $2,000 to start in the inaugural Dirt Million at the 4/10-mile oval, but the purse will continue to increase throughout the 2018 calendar year via a unique format and promotion that allows dirt racing families, friends, sponsors, fans and teams everywhere in the world to play a role in building the feature's payoff.
The total purse for the event can climb to a spectacular $1 million, which would result in the weekend's A-main offering a $500,000 winner's prize and $10,000 just to take the green flag. Under a unique format, the Dirt Million will be a part of the 2018 Lucas Oil Late Model Dirt Series schedule.
The Dirt Million becomes the latest addition to Sommer's growing promotional resume. This year Sommer spearheaded the transformation of Mansfield Motor Speedway from an asphalt track that hosted over 20,000 fans for NASCAR Truck Series races to a world-class dirt facility by presenting several special events, including a Lucas Oil Late Model Dirt Series program in July.
Sommer sees the creation of the Dirt Million and its unprecedented purse-building setup as possibly being a snapshot into the future of the sport.
"This event is truly one that rewards individuals for showing their support and getting behind something - literally the more it escalates the more it helps everyone, especially how it gives back to the racer,” he said.
In the coming months, additional details for the event will be released. Also soon to come will be the launch of DirtMillion.com, which will be the hub for the sport to watch the event's purse grow in real time and include the registered driver profile pages amongst many other unique features.
