Heat and sound solution performance market manufacturer and PRI exhibitor Design Engineering, Inc. (DEI) has announced the addition of Jason Pokines as the company’s new social media specialist. The new position will help strengthen DEI’s digital, social media and e-commerce team with a more strategic approach to customer engagement, branding and sales.

Pokines will be responsible for developing social media campaigns supported by analytics across multiple platforms to enhance DEI’s complete line of heat control and sound insulation products—DEI, Boom Mat, CryO2 and Radiator Relief.

Additionally, Pokines will work with the company’s web manager, and marketing and graphics team to develop a social media strategy to integrate and improve content development and engagement for multiple markets including automotive aftermarket, 12 volt/Car Audio, powersports, marine and commercial/industrial channels for print and digital.

Before his new position at DEI, Pokines worked as a marketing coordinator for RW Beckett Corporation, an Ohio-based market leader in oil-fired home heating, and as a UI/UX designer with OverDrive, Inc., a worldwide digital reading platform for libraries and schools.

“We are very fortunate to have someone with Jason’s unique blend of design capability and technical knowledge to join our team. He is a quick problem solver and has hit the ground running in preparation for the show season,” DEI Vice President of Sales and Marketing Tom Miller said.

For more information, visit designengineering.com.