Lucas Oil Products Inc., the distributor of high-performance automotive additives and lubricants, has announced the promotion of Melissa Wonser to Vice President of Marketing. 

“Melissa brings a coveted level of professionalism and direction to the Marketing department through her wealth of experience in marketing, brand awareness, and advertising,” said Morgan Lucas, President, Lucas Oil Products. “To be a leader at Lucas Oil takes a considerable amount of hard work, passion, and critical thinking skills. Melissa checks all those boxes and provides a level of enthusiasm that motivates our entire company. She has certainly earned this promotion and I look forward to seeing all of the great things to come.”

Wonser first joined the company in 2011 and has served as the Digital Marketing Manager, Art Director, Marketing Manager and, in 2019, Director of Marketing. She also plays an instrumental role in the daily management of Lucas Oil’s Marketing and creative direction, leading the Graphics department, website development team, and media/public relations efforts, amongst other responsibilities.

In her new role, Wonser will be responsible for developing and implementing a marketing communications plan to increase Lucas Oil’s brand awareness through the extensive number of industries and sectors it serves.

Wonser received Bachelor of Science degrees in Business Administration, Marketing, Management, and Operations Management from California State University-Long Beach in 2004. Originally from Southern California, Wonser now resides in Indiana, where she works with the Lucas Oil Executive Team from the corporate offices in Indianapolis.

For more information, visit lucasoil.com.